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PREPAREDBY:
SAIMA SHAFIQUE : 20
SAJJAD HUSSAIN ( PURKI ) : 72
PRESENTEDTO:
MISS SHANZA
SWOT ANALYSIS OF PAKISTAN
INTERNATIONAL AIRLINE
CONTENT:
*INTRODUCTION*
*HISTORY*
*SWOT ANALYSIS*
*INTERNAL FACTORS*
*STRENGTHS*
*WEAKNESSES*
*EXTERNAL FACTORS*
*OPPORTUNITIES*
*THREATS*
*CONCLUSION*
INTRODUCTION :
HEADQUARTERS:-KARACHI ,PAKISTAN
WEBSITE:-HTTP://WWW.PIAC.COM.PK
HISTORY:
*IN 1946 QUAID-E-AZAM REALIZED THE NEED FOR AN AIRLINE
NETWORK FOR THE FORMING COUNTRY.HE CALLED UPON THE
HELP OF AN EXPERIECED INDUSTRIALIST MIRZA AHMAD ISPAHANI.
ORIENT AIRWAYS,REGISTERED IN CALCUTTA,WAS FORMED ON
OCTOBER 23, 1946.
*IN FEBRUARY 1947 THREE DC-3 AIRPLANES WERE BOUGHT FROM A
COMPANY IN TEXEX AND MAY OF THE YEAR THE AIRLINES WAS
GRANTED A LICENCE TO FLY.
*AFTER TWO MONTHS WHEN THE SERVICE BEGIN AND PAKISTAN
NAETION WAS FOUND THE FLIGHT FROM KARACHI TO DHAKA BY
THE ESTABLISHED DOMASTIC ROUTS.
*ON MARCH 11 OF 1955,ORIENT AIRWAYS MEAGED WITH THE
GOVERNMENTS PROPOSED AIRLINE, BECOMING THE
“PAKISTAN INTRENATINAL AIRLINES CORPORATION”..
*AT THE SAME AIR THE AIRLINES OPENED IT FIRST SERVICE, UNDER
THE PIA NAME,FROM KARACHI TO LONDON.
Q: WHAT IS SWOT ANALYSIS ?
Swot analysis is a strategic planning method used to evaluate the
strengths,weaknesses,opportunities
and threats involved in a project or
business venture.
Strengths:- attributes of the person or
company that is helpful to achieving the
objective(s).
Weaknesses:- attributes of the person
or company that is harmful to achieving
the objective(s).
Opportunities:- external conditions that
is helpful to achieving the objective(s).
Threats:- external conditions which
could do damage to the objective(s).
SWOT ANALYSIS OF PAKISTAN
INTERNATIONAL ARILINE
1:SWOT ANALYSIS INTERNAL FACTORS
*STRENGTHS*
*WEAKNESSES*
2:SWOT ANALYSIS EXTERNAL FACTORS
*OPPORTUNITIES*
*THREATS*
1:-SWOT ANALYSIS INTERNAL FACTORS.
>STRENGTHS:-
1.PIA has status of being flag carrier of PAKISTAN
2.Highest market share at domestic network.
3.Multilingual staff on board.
4.Booking offices in all major cities both at domestic an
international.
5.PIA has will established brand as its oldest airline in
PAKISTAN.
6.Subsidized fares.
7.HALAL meat available at all flights.
8.Electeonic ticketing by web and through SMS.
9.Highly professional staff.
10.Having GOVERMENTS protection.
>WEAKNESSES:-
1.Old aging fleet of PIA causing higher operating cost.
2.Huge burden of employee which cause financial burden.
3.Inadeguate space on the aircraft.
4.Charging of higher fare as compared to competitors.
5.Lack of marketing activities as compared to competitors.
6.Poor quality of food/services on board especially in
domestic flights.
2.SWOT ANALYSIS-EXTERNAL FACTORS.
>OPPORTUNITIES:-
1.PIA has huge potential marker in middle east if PIA
upgrades its fleets.
2.PIA has largest domestic network and by proper routs
planning.
PIA can generate huge amount of revenue with higher profit.
3.PTDC provides favorable market for domestic as well as
international sector for the airlines.
4.PIA can generate more revenue by attracting customer
through web and mobile reservation system.
>THREATS:-
1.Negative rising perception about the country, regarding
terrorism.
2.POLITICAL instability and law and order situation.
3.rising fuel prices in the world.
4.Over staffing at all level.
5.Freguently rising Airlines fare.
6.Fast growing domestic and international competitors.
7.Effective promotion stretegies adopted by other
competitors like emirates and shaheen and airblue.
SERVICES AND SPECIAL OPERATIONS :-
SERVICES:-
CABIN: