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SWOT ANALYSIS

FEDERAL URDU UNIVERSITY, Gulshan-e-Iqbal.

KARACHI

SONY CORPOATION
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SWOT ANALYSIS

VS.
L.G COMPANY
Presented by:
Ali ( pUrki)
Presented to:
Miss : afshan sehar

Federal Urdu university


Karachi

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SWOT ANALYSIS
SWOT ANALYSIS
DEFINITION

The SWOT (Strengths, Weaknesses, Opportunities, and


Threats) analysis has been a useful tool for industry. The
process of utilizing the SWOT approach requires an
internal survey of strengths and weaknesses and an
external survey of threats and opportunities.
SWOT is a simple, easy to understand technique. It can
be used an end in itself. The purpose of this paper is to
demonstrate how SWOT can be used by administrators to
analyze and initiate new program offerings in vocational

education.

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SWOT ANALYSIS
SWOT ANALYSIS OF
SONY CORPORATION
&
L.G COMPANY

STRENGHTS Of SONY CORPORATION


 Strong Brand Image

 Worldwide Reputation

 High Market Share

 High Quality Products

 High Technology

 Pioneer in the Industry as Being Creative and Innovative

 Supports R&D Activites

 Diversification in Manufacturing Locations Around the World

 Ability to Provide High Motivation to Its Employees

 Loyal Customers

STRENGHTS Of L.G
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SWOT ANALYSIS
ž Market leader in home appliances.

ž Has got manufacturing unit in tax incentive .

ž Wide range of products to serve all categories.

ž Widest distribution network in the industry(47


barnches,10000 trade partners).

ž Good after sales service offered.

WEAKNESSES OF SONY CORPORATION


 Over self-confidence which’s level sometimes reaches not
paying attention to their rivals.

 Diversifications in unsuitable businesses for itself.

 They insist on their own formats.

 Competitively high prices.

WEAKNESSES OF L.G
ž Samsung being its competitor provides similar products.

ž Consumers compare L.G with Samsung its Korean rival not


with other global companies.

ž Lack of expert operators for complex machines due to


illiteracy and lack of training in India.

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SWOT ANALYSIS
OPPORTUNITIES OF SONY CORPORATION

 Continuous growth in their sectors.

 Increasing demand in technological products around the


world

OPPORTUNITIES OF L.G
ž Fast growth of the home appliances market

ž Shifting to rural areas

ž Thus maintaining control over the market and the highest


share in home appliances market

THREATS OF SONY CORPORATION

 Strong competiton in the market.

 Short product lifecycle.

 Imitation of brand name and technology

THREATS OF L.G
ž Close competitors like Samsung are compared to it.

ž Price war with Samsung.

ž Competition from Indian brand and other foreign brands.


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SWOT ANALYSIS

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