The Marketing Plan

The most important part of a business plan is the Marketing Plan. To keep
ones business on course this plan must be geared toward the businesss
missionits product and service lines, its markets, its financial situation
and marketing/sales tactics.
The business must be aware of its strengths and weaknesses through internal and
external analysis and look for market opportunities.
The business must analyze its products and services from the viewpoint of the
customeroutside-in thinking. What is the customer looking for and what does the
customer want (benefits)? The business must gain knowledge of the marketplace from
its customers.
The business must analyze its target markets. What other additional markets can the
business tap into and are there additional products or services the business can add?
The business must know its competition, current and potential. By identifying the
competitors strengths and weaknesses the business can improve its position in the
marketplace.
The business must make decisions on how to apply its resources to the target
market(s).
The business must utilize the information it has gathered about itself, its customers, its
markets, and its competition by developing a written Marketing Plan that provides
measurable goals. The business must select marketing/sales tactics that will allow it to
achieve or surpass its goals.
The business must implement the plan (within an established budget) and then
measure its success in terms of whether or not the goals were met (or the extent to
which they were). The Marketing Plan is an ongoing tool designed to help the business
compete in the market for customers. It should be re-visited, re-worked, and re-created
often.

A. Mission Statement
1. The purpose of the marketing plan is to show that the game is
educational and requires thinking while learning new things
2. The business goals are to make a video game that will teach kids and
adults new things about the states and political system.
B. Diagnosis: Where are you right now? We are in development and still trying to
format the game and organizing our ideas to show that it is educational
C. Product / Service
1. Product is a video game.
2. The competitive advantage of the video game is it will teach people about
geography and the capital of each state. Also it will review the political
system.
3. Our strengths are that the video game will be educational.
4. Our weaknesses is that the idea for the game is not original
D. Market
1. Identify your customers include all demographic and lifestyle data (Make
a Graph and research About the most played games on the app store and
google play as in genres) (Make another one about graph of ages and the
types of genres they play. LMFAO
2. Customers are 5th grader to adults
3. Do you have a large, homogenous customer base, or several smaller
market segments?
4. Meeting customer needs:
i. What are your customers real needs?
ii. What are your customers perceived needs?
iii. Are you meeting either or both of these?
iv. If not, where do you fall short?
v. What resistances do people have to buying your product?
5. Identify location of customers (local, regional, national or international).
6. Identify market trends include information about market studies.
7. List factors that affect purchasing
E. Distribution
1. The method for getting the video game to customers is through Google
play and the app store.
2. We make it easy for customer to get our game because the game would
be on the app store and would be free to play.
3. We have not made it easy for customer to find news about our game since
the game is still in development
F. Promotional Strategy
1. The image of our workplace would be devoted and very serious .
2. the message: May the votes be in your favor.
G. Competition (direct and indirect)
1. Competitors would be the video game Mario bros, frogger, and pacman
2. marketing techniques . This will be in similar games section of frogger
app and crossy road.