A Report on Buying Behavior of Customer toward Equity Investment

with Special References to Geojit BNP Paribas Financial Services Ltd.

Summer Internship Report

Submitted In Partial Fulfillment of the Requirements

For The Award of the Degree Of
MASTEROF BUSINESS ADMINISTRATION (MBA)

Submitted by
Saurabh Prithwani
Enrollment No. C0056
MBA 2nd Semester

Guided by
Miss. Manisha Sharma
Assistant professor

Submitted to:
SCHOOL OF MANAGEMENT & RESEARCH
ITM UNIVERSITY, RAIPUR (CHHATTISGARH) INDIA

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Declaration by the Candidate

This is to declare that this report has been written by me. No part of the report is plagiarized
from other sources. All information included from other sources has been duly
acknowledged. I aver that if any part of the report is found to be plagiarized, I shall take full
responsibility for it.

Name of the Candidate: Saurabh Prithwani

Signature of the Candidate:
Enroll Number: C0056
Date:

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Certificate by the Organization

Attach original certificate issued by organisation

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Certificate by Institute

This is to certify that this project report entitled A Report on Buying Behavior of
Customer toward Equity Investment with Special References to Geojit BNP Paribas
Financial Services Ltd. For Geojit BNP Paribas is a bonafied work carried out by
Saurabh Prithwani of MBA of School of Management & Research for fulfillment of
MBA degree course of ITM University Raipur.

Miss. Manisha Sharma

Dr. Monika Sethi

Assistant Professor

Professor and Head, SMR

Date:

Date:

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Certificate by Examiner
This is to certify that the project entitled A Report on Buying Behavior of Customer
toward Equity Investment with Special References to Geojit BNP Paribas Financial
Services Ltd. submitted by Saurabh Prithwani Roll No.:.. Enrollment No.:
C0056 has been examined by the undersigned as a part of the examination for the award of
Bachelor of Business Administration degree of ITM University, Raipur (C.G.).

Name of the Examiner:

Signature of the Examiner
Designation:
Date:

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Acknowledgement
An undertaking of work life - this is never an outcome of a single person; rather it bears the imprints of a
number of people who directly or indirectly helped me in completing the present study. I would be failing in
my duties if I don't say a word of thanks to all those who made my training period educative and pleasurable
one.
I am thankful to GEOJIT BNP PARIBAS, DECCAN PUNE for giving me an opportunity to do summer
training in the company.
I would like to express our immense gratitude towards our institution; ITM- School Of Management &
Research, which created a great platform to attain profound Management skills in the field of MBA,
thereby fulfilling our most cherished goal as well as our Head Dr. Monika Sethi who gave me the golden
opportunity to do this wonderful project on the topic Finance Project Report on Buying Behavior of
Customer toward Equity Investment with Special References to Geojit BNP Paribas Financial
Services Ltd.
First of all, I am extremely grateful to Mr. DHEERAJKUMAR A MANKAPUR (Branch Head, Deccan
Pune ) for his guidance, encouragement and tutelage during the course of the internship despite his
extremely busy schedule. My very special thanks to him for giving me the opportunity to do this project and
for his support throughout as a mentor.
I must also thank my faculty guide Miss. Manisha Sharma (Assistant Professor, ITM-SMR) for her
continuous support, mellow criticism and able directional guidance and suggestions during the project and
for the completion of my summer internship and preparation of the report.
I would also like to thank all the respondents for giving their precious time and relevant information and
experience, I required, without which the Project would have been incomplete.
Finally I would like to thank all lecturers, friends and my family for their kind support and to all who have
directly or indirectly helped me in preparing this project report.
And at last I convey my thanks to My Beloved Parents, who kept my motivation and zest for knowledge
always high through the tides of time and My Faculty who helped me directly or indirectly in bringing this
project successfully.

Name of the Candidate: Saurabh Prithwani

Signature of the Candidate:
Enroll Number: C0056
Date:

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Abstract
In this modern era, money plays an important role in ones life. In order to overcome the
problems in future they have to invest their money. Investment is the commitment of funds
which have been saved from current consumption with the hope that some benefits will be
received in future. Thus, it is a reward for waiting for money. Savings of the people are
invested in assets depending on their risk and return demands, Safety of money, Liquidity,
the available avenues for investment, various financial institutions, etc. Through this study,
an analysis has been made into preferred investors behaviour towards equity. It has also
studied the difference of opinion of age on investor behaviour while selection of any avenue.
This study examines the buying behavior of Prospective and current customers of GEOJIT
BNP PARIBUS for financial assets specifically focused on equity. The study also assesses
the impact of various demographic factors like age, gender, education, income etc. on the
buying behavioral pattern of both Investors. The data was collected from 50 respondents.
The survey was conducted during June and July 2015. The study revealed that Age Gender,
Occupation, Educational Qualification, Income etc. have significance impact on the buying
behavioral pattern, besides that on the basis of priority provided by investor, both investor
gives first priority to financial planner and second to risk and return profile, third past
performance, forth tax consideration and fifth to the brand.

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Table of Content

CHAPTER NO.

TITLE
Introduction
1.1 Introduction

II
III

1.2 Need And Importance of Study

Company Profile
Review Of Literature
Research Methodology
4.1 Introduction
4.2 Research design

IV

4.3 Objectives Of Study

4.4 Hypothesis of study
4.5 Sample and data collection
4.6 Statically treatment of data
Data Analysis And Interpretations

5.1 Introduction
5.2 Analysis of data

VI

5.3 Interpretation of data

Findings of the Study

VII

Conclusion

VIII

Suggestions & Recommendations

IX

References / Bibliography

APPENDICES
-

Questionnaire

Interview Schedules

Raw data if any

Weekly Progress Report (WPR)

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PAGE NO.

CHAPTER-1
INTRODUCTION

STOCK MARKET

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A stock market is the aggregation of buyers and sellers (a loose network of economic transactions, not a
physical facility or discrete entity) of stocks (also called shares); these may include securities listed on
a stock exchange as well as those only traded privately, the stock market is one of the most vital components
of a free-market economy, as it provides companies with access to capital in exchange for giving investors a
slice of ownership in the company. The stock market makes it possible to grow small initial sums of money
into large ones, and to become wealthy without taking the risk of starting a business or making the sacrifices
that often accompany a high-paying career.
STOCK MARKET IN INDIA
The Securities and Exchange Board of India (SEBI) is the regulator for the securities market in India. It
was established in the year 1988 and given statutory powers on 12 April 1992 through the SEBI Act.
Initially SEBI was a non statutory body without any statutory power. However in 1995, the SEBI was given
additional statutory power by the Government of India through an amendment to the Securities and
Exchange Board of India Act, 1992. In April 1988 the SEBI was constituted as the regulator of capital
markets in India under a resolution of the Government of India.
HISTORY:Stock exchanges are the perfect type of market for securities whether of government and semi-govt bodies
or other public bodies as also for shares and debentures issued by the joint-stock companies It was in 1875
that the Indian Share Market first started functioning.
The first share trading association in India was known as the Native Share and Stock Broker's Association,
only to become the Bombay Stock Exchange (BSE) later on,This trading association started off its
operations with around 318 members.

MAIN COMPONENT OF INDIAN STOCK MARKET

Bombay Stock Exchange
Bombay Stock Exchange (BSE) Bombay Stock Exchange is known to be the oldest stock exchange in the
entire Asian region. It started functioning in 1875 with the name 'The Native Share and Stock Broker's
Association'. Under the Securities Contracts (Regulation) Act, 1956, the association got its recognition as a
stock exchange in 1956. When it started, it was just an association of persons but with the recognition it got
transferred to a corporate and demutualised entity. BSE provides an efficient and transparent market for
trading in equity, debt instruments, derivatives, mutual funds. It also has a platform for trading in equities of
small-and-medium enterprises (SME).

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More than 5500 companies are listed on BSE making it world's No. 1 exchange in terms of listed members.
BSE also-called as BSE 30 or simply the SENSEX, because BSE acts as an indicator of Top 30
companies in stock market, The 30 companies which are some of the largest and most actively traded
stocks, are representative of various industrial sectors of the Indian economy.
National Stock Exchange (NSE)
National Stock Exchange (NSE) is considered to be the leader in the stock exchange scenario in terms of
the total volume traded. The market capitalization the National Stock Exchange touched about $921.31
billion at the end of May 2009. The National Stock Exchange received the recognition of a stock exchange
in July 1993 under Securities Contracts (Regulation) Act, 1956. The leading index of NSE is known as
Nifty 50 or just Nifty. It comprises of 50 diversified benchmark Indian company scrips and is constructed
on the basis of weighted average market capitalization method.
Role of Stock market in India
Raising capital for businesses
Exchanges help companies to capitalize by selling shares to the investing public, such raising of capital
helps in capital formation.
Mobilizing savings for investment When people draw their savings and invest in shares, it leads to a
more rational allocation of resources because funds, which could have been consumed, or kept in idle
deposits with banks, are mobilized and redirected to promote business activity
Profit sharing
They help both casual and professional stock investors, to get their share in the wealth of profitable
businesses.
Corporate governance
Stock exchanges impose stringent rules to get listed in them. So listed public companies have better
management records than privately held companies.
Creating investment opportunities for small investors
As opposed to other businesses that require huge capital outlay, investing in shares is open to both the large
and small stock investors because a person buys the number of shares they can afford. Therefore the Stock
Exchange provides the opportunity for small investors to own shares of the same companies as large
investors.
Government capital raising for development projects
They help government to rise fund for developmental activities through the issue of bonds. An investor who
buys them will be lending money to the government, which is more secure, and sometimes enjoys tax
benefits also.

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 Redistribution of wealth
Stocks exchanges do not exist to redistribute wealth. However, both casual and professional stock investors,
through dividends and stock price increases that may result in capital gains, will share in the wealth of
profitable businesses.
Barometer of the economy
They maintain the stock indexes which are the indicators of the general trend in the economy. An economic
recession, depression, or financial crisis could eventually lead to a stock market crash. Therefore the
movement of share prices and in general of the stock indexes can be an indicator of the general trend in the
economy.

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Various securities traded in stock market

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EQUITY SHARES
Shares represent ownership rights of their holders. Shareholders are owners of the company. investments in
equity should only be done for the long term (anything more than 5 years) to earn decent returns. Risk of
investing in equities is high and so the returns are also high. You could dabble in the stock market broadly
in three ways.
Directly by buying and selling shares on the stock exchanges BSE/NSE
Take the plunge via the Mutual Fund route wherein the options available are : equity diversified, balanced,
tax saving ELSS funds, thematic, exchange traded or index funds
Investing in ULIPs (insurance plans) via their equity funds.
DEBT
Debt investment can be done for the short term and long term as well. Risk here is very low and so return is
low as well. Investing in debt can be done by the following ways.
Fixed Deposits, POMIS, NSC, PPF, NPS, Bonds, Kisan Vikas Patra, Senior Citizen Saving Schemes
Debt mutual funds (balanced, floating rate, gilt, liquid and liquid plus) also offer another way to do so.
Traditional insurance policies (money back, whole life, endowment) and the debt portions of ULIPs can be a
mechanism as well.
REAL ESTATE
This is again for the long term with a high risk and very low liquidity factor. Liquidity is defined as the ease
with which you could sell your investment for cash quickly. Investing in property can be done by :
Buying apartments and plots in either residential or commercial areas
Or buying Real Estate Mutual Funds.
COMODDITIES
For small investors, exposure to gold is the right step to invest into commodities. The risk is moderate/high
in this class of investment and it is highly volatile as well.
One could buy gold and silver bars/coins or jewellery and
Invest in Gold exchange traded mutual funds.
ART
Investment into Arts is not every small investors first dream but having invested into the first four, one
could think of putting their money into art as well. This should be on less priority as compared to the above
four.

INTRODUCTION TO TOPIC:

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EQUITY SHARES AND ANALYSIS OF ITS RISK AND RETURN

EQUITY SHARES
Shares represent ownership rights of their holders. Shareholders are owners of the company.
Shares can of two types:
Equity Shares
Preference Shares
Equity shares give their holders the power to share the earnings/profits in the company as well as a vote in
the AGMs of the company. Such a shareholder has to share the profits and also bear the losses incurred by
the company.
Preference shares earn their holders only dividends, which are fixed, giving no voting rights. Equity
shareholders are regarded as the real owners of the company. When the shares are offered for sale directly by
the company for the first time, they are offered in the primary market, whereas the trading of shares takes
place in the secondary market.
RISK IN EQUITY SHARES
Equity risk is "the financial risk involved in holding equity in a particular investment." Equity risk often
refers to equity in companies through the purchase of stocks, and does not commonly refer to the risk in
paying into real estate or building equity in properties.
Different Risk involved in equity
Systematic Risk - Systematic risk influences a large number of assets. A significant political event, for
example, could affect several of the assets in your portfolio. It is virtually impossible to protect yourself
against this type of risk.
Unsystematic Risk - Unsystematic risk is sometimes referred to as "specific risk". This kind of risk affects a
very small number of assets. An example is news that affects a specific stock such as a sudden strike by
employees. Diversification is the only way to protect yourself from unsystematic risk.
Credit or Default Risk - Credit risk is the risk that a company or individual will be unable to pay the
contractual interest or principal on its debt obligations. This type of risk is of particular concern to investors
who hold bonds in their portfolios. Government bonds, especially those issued by the federal government,
have the least amount of default risk and the lowest returns, while corporate bonds tend to have the highest
amount of default risk but also higher interest rates.
Country Risk - Country risk refers to the risk that a country won't be able to honor its financial
commitments. When a country defaults on its obligations, this can harm the performance of all other
financial instruments in that country as well as other countries it has relations with. Country risk applies to
stocks, bonds, mutual funds, options and futures that are issued within a particular country. This type of risk
is most often seen in emerging markets or countries that have a severe deficit.
Foreign-Exchange Risk - When investing in foreign countries you must consider the fact that currency

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exchange rates can change the price of the asset as well. Foreign-exchange risk applies to all financial
instruments that are in a currency other than your domestic currency.
Interest Rate Risk - Interest rate risk is the risk that an investment's value will change as a result of a
change in interest rates. This risk affects the value of bonds more directly than stocks.
Market Risk - This is the most familiar of all risks. Also referred to as volatility, market risk is the the dayto-day fluctuations in a stock's price. Market risk applies mainly to stocks and options. As a whole, stocks
tend to perform well during a bull market and poorly during a bear market - volatility is not so much a cause
but an effect of certain market forces. Volatility is a measure of risk because it refers to the behavior, or
"temperament", of your investment rather than the reason for this behavior. Because market movement is the
reason why people can make money from stocks, volatility is essential for returns, and the more unstable the
investment the more chance there is that it will experience a dramatic change in either direction.
RETURN IN EQUITY SHARES
The amount of net income returned as a percentage of shareholders equity. Return on equity measures a
corporation's profitability by revealing how much profit a company generates with the money shareholders
have invested.

Net income is the after tax income whereas average shareholders' equity is calculated by dividing the sum
of shareholders' equity at the beginning and at the end of the year by 2. The net income figure is obtained
from income statement and the shareholders' equity is found on balance sheet. You will need year ending
balance sheets of two consecutive financial years to find average shareholders' equity.
Analysis
Return on equity is an important measure of the profitability of a company. Higher values are generally
favorable meaning that the company is efficient in generating income on new investment. Investors should
compare the ROE of different companies and also check the trend in ROE over time. However, relying
solely on ROE for investment decisions is not safe. It can be artificially influenced by the management, for
example, when debt financing is used to reduce share capital there will be an increase in ROE even if
income remains constant.
RISK AND RETURN RELATIONSHIP IN EQUITY SHARES

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In the present competitive globalised business scenario, risk is attached with every dimension. Financial
markets are not free from imperfections, which make results inconsistent with the expectations. The
concept of risk management in case of investment decision assumes greater importance in the
modern day financial management. The objective of financial investing is to earn the largest possible
profit or return on investment. Investing always involves a certain amount of risk, ie, there is a chance that
an investment will yield not only profit but also loss. Thus investing aims at profit maximization and risk
minimization.
Risk is nothing but the deviation from expected returns. Higher the risk, higher the returns and vis-versa.
So, risk and return are said to be inversely related. Like wise investing in equities comes with the higher
risk while investing in bonds are considered to low risky and expected return are also less.
The Capital Asset Pricing Model
A model that describes the relationship between risk and expected return and that is used in the pricing of
risky securities.

1) Uses variance of actual returns around an expected return as a measure of risk.

2) Specifies that a portion of variance can be diversified away, and that is only the non-diversifiable portion
that is rewarded.
3) Measures the non-diversifiable risk with beta, which is standardized around one.
4) Translates beta into expected return Expected Return = Risk free rate + Beta * Risk Premium
5) Works as well as the next best alternative in most cases

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Buying Behavior of Customers:

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Company Profile
A Leading Retail Financial Services provider
Geojit BNP Paribas, today, is a leading retail financial services company in India with a growing presence in
the Middle East. The company rides on its rich experience in the capital market to offer its clients a wide
portfolio of savings and investment solutions. The gamut of value-added products and services offered
ranges from equities and derivatives to Mutual Funds, Life & General Insurance and third party Fixed
Deposits. The needs of over 712,000 clients are met via multichannel services - a countrywide network of
over 483 offices, phone service, dedicated Customer Care Centre and the Internet.
Geojit BNP Paribas has membership in, and is listed on, the National Stock Exchange (NSE) and the
Bombay Stock Exchange (BSE). In 2007, global banking major BNP Paribas joined the companys other
major shareholders - Mr. C.J.George, Kerala State Industrial Development Corporation (KSIDC) and
Mr.Rakesh Jhunjhunwala when it bought a stake to become the single largest shareholder.
The company also has a strategic presence in the Middle East Region in the form of joint ventures and
partnerships. Barjeel Geojit Securities, its joint venture with the Al Saud group, is headquartered in Dubai, in
the United Arab Emirates, and has branches in Abu Dhabi, Al Ain, and Sharjah. Aloula Geojit Brokerage
Co., the joint venture with the Al Johar group in Saudi Arabia is headquartered in Riyadh with a branch in
Dammam. BBK Geojit Securities KSC, located in Kuwait, is a joint venture with Bank of Bahrain, Kuwait
and JZA. Geojit Qurum Business Group Financial Services LLC is the joint venture with QBG and National
Securities Co. and based in Oman. In addition, the company has a business partnership with Bank of Bahrain
and Kuwait in Bahrain.
A strong brand identity and extensive industry knowledge coupled with BNP Paribas international expertise
gives Geojit BNP Paribas a competitive advantage.
About BNP Paribas
BNP Paribas (www.bnpparibas.com) is one of the 6 strongest banks in the world according to Standard &
Poor's.* With a presence in 85 countries and more than 205,000 employees, 165,200 of whom are in Europe,
BNP Paribas is a global-scale European leader in financial services.
It holds key positions in its three activities: Retail banking, Investment Solutions and Corporate &
Investment Banking. The Group benefits from its four domestic markets: Belgium, France, Italy and
Luxembourg. BNP Paribas also has a significant presence in the United States and strong positions in Asia
and the emerging markets.
BNP Paribas has been operating in India since 1860 in a number of businesses such as Investment Banking
(CIB), Private banking (BNP Paribas Wealth Management), Life Insurance (SBI Life) and Asset
Management (Sundaram BNP Paribas), Infrastructure Funding (Srei BNP Paribas), Retail Financing
(Sundaram BNP Paribas Home Finance), Car Contract Hiring (Arval), Institutional Broking (BNP Paribas

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Securities India) and Securities Services (Sundaram BNP Paribas Securities Services and BNP Paribas
Sundaram Global Securities Operations).
Expanding range of Online Products and Services
Geojit BNP Paribas has proven expertise in providing online services. In the year 2000, the company
became the first stockbroker in the country to offer Internet Trading by integrating the first Bank Payment
Gateway. In 2010, it became the first in India to launch trading through mobile devices. This experience,
along with the BNP Paribas Personal Investors expertise as the leading online broker in Europe, is helping
the company to rapidly expand its business in the Internet Trading segment. Currently, clients can trade
online in equities, derivatives, currency futures, mutual funds and IPOs, and select from multiple bank
payment gateways for online transfer of funds. Strategic B2B agreements with South Indian Bank,
Corporation Bank and Federal Bank enable the respective banks clients to open integrated 3-in-1 accounts
to seamlessly trade via a sophisticated Online Trading platform. Further, deployment of BNP Paribas stateof-the-art globally accepted systems and processes are already scaling up the sales of Mutual Funds and
Insurance.
Note: Certified financial advisors help clients to arrive at the right financial solution to meet their individual
needs. The wide range of products and services on offer includes: Equities, Derivatives, Currency
Futures, Custody Accounts, Mutual Funds, Life Insurance & General Insurance, IPOs, Portfolio
Management Services, Property Services, Margin Trading and Loans against Shares.
A growing footprint
With a presence in almost all the major states of India, the network of offices presently covers 19 States and
2 Union Territories: Andhra Pradesh, Goa, Gujarat, Haryana, Jammu & Kashmir, Karnataka, Kerala,
Madhya Pradesh, Maharashtra, New Delhi, Orissa, Punjab, Rajasthan, Tamil Nadu, Uttar Pradesh,
Uttarakhand, Jharkhand, Telangana and West Bengal, Pondicherry and Chandigarh.

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Review of Literature:
Puneet Bhushan & Yajulu Medury (2013) concluded that women are more conservative and takes less risk
and significant gender differences occur in investment preferences for health insurance, fixed deposits and
market investments among employees.
V.R.Palanivelu & K.Chandrakumar (2013) highlights that certain factors of salaried employees like
education level, awareness about the current financial system, age of investors etc. make significant impact
while deciding the investment avenues.
Lalit Mohan Kathuria & Kanika Singhania (2012) concluded that private sector banking employees were
investing a larger portion of their savings into safe and risk-free investment avenues, like employee
provident fund, public provident fund and life insurance policy and only forty per cent of the respondents
had high level of awareness regarding various investment avenues.
D. Harikanth & B. Pragathi (2012) indicated that there is a significant role of income and occupation in
investment avenue selection by the male and female investors. Geographical horizon of the investors, risks
bearing capacity, educational level, age, gender and risk tolerance capacity etc, also impacts their selection.
Sanjay Kanti Das (2012) summarized that the bank deposits remain the most popular instrument of
investment followed by insurance and small saving scheme to get benefit of safety and security of their life
and investment. It was found that there is a need for increasing the financial literacy among the middle class
households.
Meenakshi Chaturvedi & Shruti Khare (2012) revealed that most investor preferred Bank Deposits as
their first choice of investment, secondly small saving scheme followed by the life insurance policies.
Giridhari Mohanta & Sathya Swaroop Debasish (2011) states that people were ready to invest for
meeting their financial, social and psychological need. But the investor always had a mindset of safety and
security, higher capital gain, secured future, tax benefit, getting periodic return or dividends, easy purchase
and meeting future contingency.
Syed Tabassum Sultana (2010) concluded that individual investor still prefer to invest in financial products
which give risk free returns. The study confirmed that Indian investors even if they are of high income, welleducated, salaried, and independent are conservative investors who prefer to play safe in the market.
Rajakumar (2008) states that customers attitude towards purchase of insurance products concludes that
there is a low level of awareness about insurance products among customers in India.
Arvind Kumar Singh (2006) concluded that in Bangalore investors are more aware about various
investment avenues and the risk associated with that and in Bhubaneswar, investors are more conservative in
nature and they prefer to invest in those avenues where risk is less like bank deposits, small savings, post
office savings etc.

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Ranganathan (2006) noted that financial markets are affected by the financial behavior of investors and
consumer behavior from the marketing world and financial economics had brought together a need to study
an exciting area of behavioral finance and thus studying the behaviour of investors holds importance.
Kar Pratip, Natrajan & J P Singh (2000) concluded that the households investment in shares, debentures
and mutual funds was below 10% and the equity investor households portfolio was of relatively small value
and undiversified. It was also found that one set of households, in spite of their lower income and lower
penetration level of consumer durables, were in the securities market, while another set of household with
higher income and higher penetration level of consumer durables did not have investment in securities
market.
Sujit Sikidar & Amrit Pal Singh (1996) revealed that the salaried and self-employed formed the
major investors in mutual fund primarily due to tax concessions.

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CHAPTER-2
OBJECTIVES OF
THE STUDY

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Objectives of the Study

The main objective of the study is to know the individual investors behavior towards equity shares, and to
increase knowledge regarding the financial instrument and to analyze the attitude of Geojit BNP Paribas
clients regarding the company , Study is divided in different major section based on the objectives to obtain
accurate and specific results:1.
2.
3.
4.
5.

To study the importance of equity fund among clients.

To study the factors influencing the purchase of equity shares by the individual investor.
To analyze the level of satisfaction of customers transacting business through Geojit BNP Paribas.
To know the investment preference of clients towards equity and other financial instrument.
To know the relationship between Risk and return level of individual investors.

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CHAPTER-3
RESEARCH
METHODOLOGY

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RESEARCH METHODOLOGY
Research Methodology is the way to systematically solve the research problem. Research methodology does
not just deal with research methods but also considers the logic behind the methods. It may be understood as
the science of studying how research is done scientifically and systematically. In studying research problem
along with the logic behind it, it is necessary for the researcher to know the research method techniques. He
must also understand the procedure that would be applied to solve the problem given to him. All this means
that it is necessary for researcher to design methodology from problem to problem.
A self-administered questionnaire was used. The questionnaire consisted of some sections and individual
statements and/or questions. A non-probability sampling design, more specifically, convenience sample was
used to draw the sample. The questionnaires were disseminated amongst the clients of Geojit BNP
Paribas .The objective of the study was explained to the respondents, the questionnaire was based on the
possible problems or questions regarding the process of completing of the questionnaires. After completion,
all the questionnaires were personally distributed and collected by the researcher.
Research design
There are three types of research design. They are
Descriptive
Exploratory
Explanatory
In this research the research design adopted is Descriptive research design, in which primary data as well
as secondary data is used for the purpose of research study.
Descriptive research is usually concerned with describing the whole population (Clients of Geojit), with
this descriptive research we are usually trying to describe some group of people (clients as sample) who use
product of Geojit BNP Paribas. It deals with determining frequency with something occurs or how two
variables vary together.
Cross sectional study is adopted under descriptive study, it is related to analysis of buying behavior of
Geojit clients for financial assets specially focused on Equity funds

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Hypothesis of study
Hyp 1: Investment objective of investors are influenced by various factors.
Hyp 2: Investors behave rationally towards equity trading as compared to other instrument.

Sample and Data collection

Sampling- Geojit BNP Paribas Investors were surveyed with the help of structured questionnaire
regarding equity investment.
Population- Clients of Geojit BNP Paribas.
Sampling size-50 Clients
Sampling unit- Intraday traders, Delivery based traders.
Sampling Method- Probability sampling Specially Simple random sampling.
Data collection methods
A) Primary data:-Primary data is collected through structure questionnaire, by face to face interview
with the Geojit clients.
B) Secondary data:- Secondary data is collected from various websites of institutions like SEBI, NSE,
BSE, RBI, and journals like GEO data, and other financial reports of various companies.
Limitations of the study
1. There might be errors in the expression of opinion of respondents due to their personal bias.
2. The study was restricted to urban areas in Pune City.
3. Due to Time constraints sample size was restricted to 50.

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CHAPTER-4
ANALYSIS AND
INTERPRETATION OF
DATA

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Q.1 Age profile of the respondents:Parameter

No. of

Percentage

Less than 25

Respondents
5

10%

25-35
35-50

15
20

30%
40%

More then 50
Total

10
50

20%
100%

Chart 1
40%
30%
20%
10%
0%

10%25
Less then

30%
25-35

40%
35-50

20%
Above
50

Chart 1

INTERPRETATION:
While conducting the research work, it was found that 10% of the respondents were less than 25 of age,
30% of respondents were between 25-35yrs of age,& 40% of respondents were between 35-50yrs, and
above 50 yrs were of 20% that means people with age group of 35-50yrs old gets much influenced
towards equity trading.

~ 29 ~

Q.2 Occupation status of the respondents

Parameter

No. of

Percentage

SERVICE

Respondents
15

30%

PROFESSION
BUSINESS

05
10

10%
20%

HOUSEWIFE
STUDENT

05
05

10%
10%

RETIRED

10

20%

Total

50

100%

CHART 2
30%
25%
20%
15%

30%
20%

10%
10%

5%
0%

20%

SERVICE

PROFESSION

10%

BUSINESS

HOUSEWIFE

10%

STUDENT

RETIRED

CHART 2

INTERPRETATION:
While conducting the research work, it was found that 30% Of the respondents were belongs to service
class, 10% were professional,20% of respondents were of business category,10% of respondents were
housewife,& student also and 20% of respondents were Retired, that means equity trading is mostly
preferred by service sector.

~ 30 ~

Q.3 Educational status of the respondents

Parameter

No. of

Percent

Under Graduate

Respondents
05

age
10%

Graduate

10

20%

Post graduate

25

50%

Other
Total

10
50

20%
100%

Chart -3
50%
45%
40%
35%
30%
20%

25%
20%
15%
10%
5%
0%

10%
Under graduate

20%
Graduate

50%
Post graduate

Others

INTERPRETATION:
While conducting the research work, it was found that 10% Of the respondents were undergraduate,
20% of respondents were Graduate,& 50% of respondents were post graduate and remaining 20% were
others, that means postgraduate peoples mostly prefer equity trading.

~ 31 ~

Q.4 Annual income of the respondents:Parameter

Upto 1 Lakh
1 Lakh 5 lakh
5 Lakh 10 Lakh
10 lakh- 15 lakh
Above 15 lakh
Total

No. of Responded
05
10
10
15
10
50

Percentage
10%
20%
20%
30%
20%
100

Chart-4
30%
25%
20%
15%
10%
5%
0%

Upto10%
1 lakh

20%
1Lakh-20%
5 Lakh 5Lakh-10
Lakh

30%
10-15
Lakh

Above 20%
15 Lakh

Chart-4

INTERPRETATION:
While conducting the research work, it was found that 10% Of the respondents having income less than
10000, 20% of respondents have family income between 1 Lakh-5 Lakh, 20% of respondents having
income between 5 Lakh-10 Lakh and 30% of respondents were having annual income between 10 Lakh
-15 Lakh, remaining 20% of the respondents were having income more than 15 Lakh,that means people
with annual income of 10 Lakh- 15 Lakh prefer investment in equity.

Q.5 Which investment avenue is most preferred?

~ 32 ~

Parameter

No. of Respondents

Perce

Equity investment

20

ntage
40%

Mutual Fund

10

20%

Debenture

10

20%

Fixed deposit
Others

05
05

10%
10%

Total

50

100

Chart 5
40%
35%
30%
25%
20%
10%

15%
10%
5%
0%

Equity

Mutual fund

Debenture

Fixed deposit

Others

Chart 5

INTERPRETATION:While conducting the research work, it was found that 40% Of the respondents prefer equity trading,
20% of respondents prefer investment in mutual funds, 20% of the respondents prefer investment in
debt instrument,10% of respondents prefer investment in fixed deposit and remaining 10% of
respondents were others category ,that means equity trading is most preferred investment.

~ 33 ~

Q.6 What return do you expect from equity investment compared to other instrument?
Perce
Parameter

No. of Respondents

ntage

High

25

50%

Medium

15

30%

Low

10

20%

Total

50

100%

Chart-6

High
Medium
Low

INTERPRETATION:While conducting the research work, it was found that 50% of the respondents expect high return from
equity trading, 30% of respondents expect moderate return, and remaining 20% of respondents expect low
returns.

~ 34 ~

Q.7 How frequently you invest in shares?

No. of

Perce

Parameter

Respondents

ntage

Intraday

05

10%

Monthly

05

10%

Half yearly

10

20%

Yearly

10

20%

More than a year

20

40%

Total

50

100%

Chart-7
40%
35%
30%
25%
20%
15%
10%
5%
0%

10%
Intraday

10%
Monthly

20%
Half yearly
Chart-8

INTERPRETATION:-

~ 35 ~

20%
Yearly

40%
More then
a year

While conducting the research work, it was found that 10% Of the respondents prefer intraday, 10% of
respondents prefer monthly investment,20% of the respondents prefer half yearly investment,20% of the
respondents invest yearly,40% of the respondents invest for more than year.

~ 36 ~

8. How much risk can you take at a time?

Perce
Parameter
Your Whole Money

No. of Respondents

ntage

03

6%

07

14%

12

24%

08

16%

20

40%

50

100%

Half of money
Depends on market
Depend on company
Future growth
Total

Chart 8
0.4
0.35
0.3
0.25
0.2
0.15
0.1
0.05
0

0%
Whole money

14%
Half money

Market24%
factor

16%
Company
factor

Future40%
growth

Chart-8

INTERPRETATION:While conducting the research work, it was found that 06% of the respondents take risk of whole
money,14% of respondents take risk of half money,24% of respondents take risk up to market factor, 16% of
risk depend on company factor, and remaining 40% of respondents prefer risk for future growth.

~ 37 ~

9. Rank the factors that influence you to invest in equity Shares? (Ranking in increasing order from 14)?

Parameter
Return

No. of

Perce

Respondents

ntage

20

40%

10

20%

05

10%

15

30%

50

100%

Risk
Ownership
Liquidity
Total

Chart 9

Liquidity; 30%

Return; 40%

Ownership; 10%

Risk; 20%
Return

Risk

Ownership

Liquidity

INTERPRETATION:While conducting the research work, it was found that 40% Of the respondents are influenced by Return
factor, 30% of respondents are influenced by liquidity factor,10%of the respondents are influenced by
ownership factor,20% Of the respondents are influenced by risk factor.

~ 38 ~

10. Are you satisfied with the services provided by the Geojit BNP Paribas?

Parameter
Extremely satisfied

No. of Respondents

Percentage

10

20%

25

50%

05

10%

05

10%

05

10%

50

100%

Satisfied
Neutral
Unsatisfied
Extremely unsatisfied
Total

Chart-10
50%
45%
40%
35%
30%
25%
20%
15%
10%
5%
0%
20%
Extremely
satisfied

50%
Satisfied

10%
Neutral

10% Extremely10%
Unsatisfied
unsatisfied

Chart-10

INTERPRETATION:while conducting the research it was found that 20% of respondent are extremely satisfied by services of
Geojit BNP Paribas,50% of respondent are satisfied,10% of respondent are satisfied,10% of respondent are
neutral,10% of respondent are unsatisfied, & remaining 10% of respondent are extremely unsatisfied.

~ 39 ~

11. In which other company do you have other Demat and Trading A/c?

Parameter
Sharekhan

No. of

Perce

Respondents

ntage

12

24%

18

36%

10

20%

03

06%

07

14%

50

100%

Angel broking
Karvy
Others (Mention)
None
Total

Chart 11
40%
35%
30%
25%
20%
15%
10%
5%
0%

24%
Sharekhan

Angle 36%
broking

20%
Karvy
Chart 11

INTERPRETATION:-

~ 40 ~

6%
Other

14%
None

While Conducting the Research it was found that 24% of respondent have demat account in Share khan and
36% have demat account in Angle broking ,20% have in karvy , 6% have in other institute and 14% have no
other demat account.

~ 41 ~

12. Rate the degree of services provided by Geojit BNP Paribas? (Rank from 1- 5)

Parameter
Quick Online Trading

No. of

Perce

Respondents

ntage

10

20%

10

20%

30%

10%

10

20%

50

100%

Financial Advisory Services

Low Brokerage Charges
Portfolio Management Services
Financial Product Lines
Total

Chart-12
30%
25%
20%
15%
10%
5%
0%

20%

20%

30%

10%

20%

Chart-12

INTERPRETATION:While Conducting the research it was found that 20% of client are satisfied with the online trading, 20% are
satisfied with financial advisory, 30% are satisfied with low brokerage charge,10% are satisfied with
PMS,20% are satisfied with quick accessibility FLIPME APP.

~ 42 ~

13. What is your objective behind investing in equity shares?

Perce
Parameter
Earn high dividends

No. of Respondents

ntage

20

40%

10

20%

05

10%

10

20%

05

10%

50

100%

Easy liquidity
Capital appreciation in long rum
Ownership
Other
Total

Chart 13
25%
20%
15%
10%
5%
0%

High20%
dividend

Easy10%
liquidity

Capital appreciation
10%

Ownership
20%

Other
20%

Chart 13

INTERPRETATION:While conducting the research it was found that 40% of respondent have objective of high dividend,20% of
respondent have objective of Easy liquidity,10%of respondent have objective of Capital appreciation,20%of
respondent have objective of ownership and remaining 10% have other objective.

~ 43 ~

14. Are you satisfied by the brokerage charges of transactions when compared to other competitors in
the market?
Perce
Parameter
Extremely satisfied

No. of Respondents

ntage

03

06%

20

40%

17

34%

07

14%

03

06%

50

100%

Satisfied
Moderate
Unsatisfied
Extremely unsatisfied
Total

Chart 14
40%
35%
30%
25%
20%
15%
10%
5%
0%
Extremely6%
satisfied

40%
Satisfied

34%
Moderate

14%
6%
Unsatisfied
Extremely unsatisfied

INTERPRETATIONWhile conducting the research it was found that 6% of respondent are extremely satisfied, 40% of
respondent are satisfied with the brokerage charge,34% are moderate,14% are unsatisfied,6% are extremely
unsatisfied with the brokerage charge of Geojit BNP Paribas.

~ 44 ~

15. What type of trading you do?

Parameter
Online trading(FLIPME APP)

No. of

Perce

Respondents

ntage

30

60%

15

30%

05

10%

50

100%

Offline trading
Both
Total

Chart 15

10%
Online
Offline
Both

30%
60%

INTERPRETATION:while conducting the research it was found that 60% of respondent prefer online trading,30% prefer offline
trading and remaining 10% prefer both type of trading.

~ 45 ~

CHAPTER-5
Research Findings

~ 46 ~

FINDINGS OF THE STUDY

Customer Demographic Profile
Demography refers to the vital and measurable statistics of a population .Demographic characteristics, such
as age, sex, income, education and occupation are most used as the basis for market segmentation. A
consumers purchase decisions are also affected by his demographic characteristics. The demographic
characteristics of sample are given in the following points:
1.
2.
3.
4.

40% of people belong to age group of 25-30 those who frequently do trading in equity market.
30% of respondent belongs to service sector who mostly do trading.
50% of respondent are those whose educational status is post graduation.
30% of clients having the annual income of 10lakh-15lakh who trade in equity market.

Preference of Customers:
Let us take the Null hypothesis H: Investment objective of investors are influenced by various factors.
Applying the z statistics:
Z
=
Sample estimate-Expected value/ Standard error of estimate
=
x-np / npq
After using z test the calculated value of z is 2 i.e. z = 2
Since z cal =2 is more than its critical value z 1.96 at a/2=.025 significance level ,the null hypothesis Ho is
rejected .Hence we conclude that Investors behave rationally towards equity trading as compared to other
instrument. Chart 5 also shows that 40% of respondents prefer to invest in equity market as compare to
other financial instrument.
Investment Pattern in Equity:
The investment pattern and investment expectations of customers tolerance of risk, expectations of
return and growth can be traced from the following points
1. 50% of respondents expect high return from the equity trading.
2. 40% of respondents are those who likes to invest their money for more than one year.
3. 40% of respondents are those whose risk level demands upon future growth of share.
4. 40% of respondents are those who get influenced by the Return factor in trading.
Customer base of Geojit BNP Paribus
50% of respondents are satisfied with the services provided by the Geojit BNP Paribas.
36% of respondents are those who have additional demat a/c in angel broking.

~ 47 ~

CHAPTER-8
CONCLUSIONS
AND
SUGGESTIONS
~ 48 ~

CONCLUSION
Equity share trading as a whole is now considered as a specific sources of investment. With the
advent of new online based trading customers are very much satisfied. Share trading industry has
reviewed up its standards once again investment centers.
It can be explicitly noted from the project that the awareness level are high with the present
youngsters and the middle-aged group which can be observed as a positive sign for the growth of the
industry. The effectiveness of the other supporting instrument like client relationship can be further
improved so that the impact will be high.
It doesnt end at just opening the demat account but the actual implementation is considered with the
trading of equity shares in the demat a/c by the clients. The customer should be updated on recent
trends market news by the Geojit BNP Paribas and the value of the investment should increases their
satisfaction and awareness and trust on the company.

~ 49 ~

SUGGESTIONS
From the analysis of the survey and personal observation of the customer towards the awareness of the
equity share with reference to Geojit BNP Paribas. Lots of experience gained from the survey. This will help
the company to survive in the market and also improve their market potential in the current competitive
environment. With this the company should take immediate steps to improve the nature of the business.
From the survey: 1) Try to encourage people who comes between the age group of 18-25 They are very less in number.
2) Most of the customers got information about the company only through the existing clients. The
company should take necessary steps to concentrate on the advertisements.
3) It was found that maximum no of customer is investing in shares after a time gap of 3 months. The
company should explain the benefits of intraday (buy today and sell today) operations certain
customers invest in shares with a long term on capital apperceptions. The benefits of short term
trading can be explained to the customers so that they may be persuaded to go in for the same.
4) Many of the customers are not aware of FLIPME mobile software. This usefulness should be
explained to them.
5) Customers should be encouraged to do more and more offline trading which helps to increase
brokerage commission by 40% to Geojit BNP Paribas.

~ 50 ~

BIBILIOGRAPHY
1. Bhatia B.S.& Batra G.S., Management of Financial Services, NewDelhi, Deep & Deep Publications,
1997.
2. Bhatnagar Vinod K &Srivastava Shiv K, Investment Behaviour of Businessmen-A Study with
Special reference to Gwalior,Journal of Banking,Information Technology and management Jaipur
vol.9 No.2, July-december 2012 p 6.
3. Bhattacharyya D.K. Research Methodology New Delhi Excel Books 2006 p 60-65
4. Bhole LM Financial Institutions and Markets, New Delhi,TMH1997
5. Globe Ronald C., Investment and Financial Planning:The Complete Picture, Virginia Reston
Publishing Company, 1983
6. Goel sarita & Jain S.K Investment avenues in Financial Market International Journal of Business
Management, Economics and Information Technology New Delhi Vol.2,No.1 January-June 2010 p
133
7. Govindappa D. & Gowda Nanje K. Equity Linked Saving Schemes-Snapshot Journal of
Banking,Information Technology and management Jaipur vol.9 No.2, July-december 2012 p 17
8. IGNOU study material MS-6 block-3 unit-8,p6
9. Kale Jayant R. & Panchapagesan Indain Mutual Fund Industry:Opportunities and challenges
IIMB
10. Goel Sarita &Jain S.K. Investment Avenues in Financial Market International Journal of
Business Management, Economics and Information Technology New Delhi Vol.2,No.1 January-June
2010 p 133 Management Review vol.24 no.4 December 2012 p 245-248.
11. Kothari C R Research Methodology: Methods and Techniques, New Delhi,Wishwa Prakashan, 2002
12. Kotler Philip,Marketing Management,Analysis,Planning,Implementation and Conol New Delhi ,PHI
1996.
13. Loudon &Della Bitta Consumer Behavior New Delhi ,TMH,2008
14. Manju G., InvestorsPerceptison Towards Indian Stock Market Journal of Banking,Information
Technology and Management. Jaipur, volume 9, no 1, January June 2012, p85
15. Panneerselvam R.Research Methodology, New delhi.PHI,2006
16. Rustagi RP Elements of Financial Management ,New Delhi,Taxmann Publications,2010

~ 51 ~

17. Sarangi Prasant Research Methodology,NewDelhi, Taxmann Publications,2010

18. Schiffman L.G.& Kanuk L.L.Consumer Behaviour Delhi,Pearson ,2007.
19. Sharma J. K.Business Statistics Problems and Solutions New Delhi Pearson,2010
20. Suja R. Nair Consumer Behavior (Text and Cases), Mumbai, Himalaya Publishing House, 2008.

APPENDICES

QUESTIONNAIRE
Name:-________________________________________Gender :-(Male/Female) pls tick
()
City:-_____________________Contact No:-_______________________ Date:-____July 2015

Respected, Sir /Maam / Investor,

I am a MBA, SIP Scholar from the ITM University, Naya Raipur (C.G). Presently I am doing a study on
Buying Behavior of Clients toward Equity Investment With Special Reference to Geojit BNP Paribas
Financial Service Ltd. I will be more obliged if you could respond to the below mentioned questionnaire.
Your response can put more light on my research work and I can come out with realistic findings.
Yours sincerely,
Saurabh Prithwani (C0056)
Tick () appropriate box.
Note: - Use Only Blue Ink.
Attempt: - All Question.
1. AGE?
A. Less than 25

B.

25 - 35

C.

35 - 50

D.

2. Please enter the Occupation details?

a. Service

b. Professional

c. Business

d. Housewife

e. Students

f. Retired

~ 52 ~

More than 50

3. Please enter the qualification detail?

a. Under Graduate

b. Graduate

c. Post Graduate

d. Others

4. What is the Annual Income Range you will fall in:a. Upto 1 Lakh
d. 10 Lakh- 15 Lakh

b. 1 Lakh 5 Lakh
e. Above 15 Lakh

c. 5 Lakh 10 Lakh

5. Which investment avenue is preferred the most?

a. Equity Investment
d. Fixed Deposit

b. Mutual Fund
e. Other

c. Debenture

6. What return do you expect from equity investment compared to other instrument?
a. High

b. Medium

c. Low

7. How frequently you invest in shares?

a. Intraday
d. Yearly

b. Monthly
e. More than a Year

c. Half Yearly

8. How much risk can you take at a time?

a.Your Whole Money

b. Half of Money

d. Depend on Company

e. Future Growth

c. Depends on Market

9. Rank the factors that influence you to invest in equity Shares? (Ranking in increasing order from 1a. Return
b. Risk
c. Ownership
d. Liquidity

10. Are you satisfied with the services provided by the Geojit BNP Paribas?

~ 53 ~

a) Extremely Satisfied

b) Satisfied

c) Neutral

d) Unsatisfied

e) Extremely Unsatisfied

11. In which other company do you have other Demat and Trading A/c?
a. Sharekhan

b) Angel Broking

d) Other _____________

e) None

c) Karvy

12. Rate the degree of services provided by Geojit BNP Paribas? (Rank from 1- 5)
a. Quick Online Trading
b. Financial Advisory Services
c. Low Brokerage Charges
d. Portfolio Management Services
e.. Financial Product Lines
13. What is your objective behind investing in equity shares?
a. Earn High Dividends
d. Ownership

b. Easy Liquidity
e. Other

c. Capital Appreciation

14. Are you satisfied by the brokerage charges of transactions when compared to other competitors in
the market?
a) Extremely Satisfied

b) Satisfied

c) Moderate

d) Unsatisfied

e) Extremely Unsatisfied

15. What type of trading you do?

a. Online Trading

b. Offline Trading

c. Both

16. Do you have any suggestion to improve the Equity Investment Awareness in market?
_______________________________________________________________________________________
_______________________________________________________________________________________
______________________________________________________________________________________

~ 54 ~

17.Do you have any suggestion to improve the Services proved by Geojit BNP Paribas in market?
_______________________________________________________________________________________
_______________________________________________________________________________________
______________________________________________________________________________________

******* Thank You *******

Weekly Progress Report

School of Management & Research
Week Number: 1st Week (16 to 20 June 2015)

~ 55 ~

Day

Summary of Activity Performed

Monday

-----Nil----

Tuesday

16 June 2015, 1stDay Introduction To Company, Meeting with Head Officer.

Wednesday

17 June 2015, 2ndDay Documentation and Legal Formality To Enroll As Intern

Student.

Thursday

18 June 2015, 3rdDay , Theoretical Knowledge About General Topic Like What Is
Demat A/c, NSDL and CDSL , Brokerage Rate charged By Company Etc.

Friday

19 June 2015, 4thDay, Meeting with Regional Manager.

Saturday

20 June 2015, 5thDay, Half Day Office Only at 10 am To 1 pm Only.

Name of Student: Saurabh Prithwani

Name of the Supervisor: Mr. DheerajKumar A Mankapure

Signature of Student:

Signature of the Supervisor:

Date: 22 June 2015

Designation: Branch Head Officer

Date: 22 June 2015

School of Management & Research

Week Number: 2nd Week (22 to 26 - June 2015)

~ 56 ~

Day

Summary of Activity Performed

Monday

22 June 2015, 6th Day , Theoretical Knowledge about Portfolio Management

Services , Brokerage charges , Learn How to do Sale via Telephone.

Tuesday

23 June 2015, 7thDay, Call To 90 Clients In a Day For PMS.

Wednesday

24 June 2015, 8thDay, Theoretical Knowledge About Insurance Sector , N About

Bajaj Allianz various Policy covers under General Insurance (Health Guard
Family Floater

Thursday

Option, Silver Health n etc).

25 June 2015, 9thDay, Call For Insurances To 160 Clients a Day.

Friday

26 June 2015, 10thDay, Meeting with Maharashtra Head Manager.

Saturday

27 June 2015, 11th Day , Office Closed Because 4thsaturday.

Name of Student: Saurabh Prithwani

Name of the Supervisor: Mr. DheerajKumar A Mankapure

Signature of Student:

Signature of the Supervisor:

Date: 29 June 2015

Designation: Branch Head Officer

Date: 29 June 2015

School of Management & Research

Week Number: 3rd Week (29 June to 3 July 2015)

~ 57 ~

Day

Summary of Activity Performed

Monday

29 June 2015, 12thDay, Calling to 160 clients.

Tuesday

30 June 2015, 13thDay, Branding Activity Visit To Schools.

Wednesday

1 July 2015, 14thDay, Calling to 180 Clients for Insurances.

Thursday

2 July 2015, 15thDay, Learn Documentation and Legal Formality To open Demat
A/c &Trading A/c with Operating Net Banking.

Friday

3 July 2015, 16thDay, Calling To 180 Clients.

Saturday

4 July 2015, 17thDay, Half Day Office Only at 10 am To 1 pm Only.

Name of Student: Saurabh Prithwani

Name of the Supervisor: Mr. DheerajKumar A Mankapure

Signature of Student:

Signature of the Supervisor:

Date: 04 July 2015

Designation: Branch Head Officer

Date: 04 July 2015

School of Management & Research

Week Number: 4th Week (6th to 11th July 2015)

~ 58 ~

Day

Summary of Activity Performed

Monday

6 July 2015, 18thDay, Visited to Federal Bank , for sales of Demat A/c &Trading
A/c.

Tuesday

7 July 2015, 19thDay,Visited to Federal Bank , for sales of Demat A/c &Trading
A/c.

Wednesday

8 July 2015, 20thDay, Visited to Different Restaurants and Malls for Branding
Activities.

Thursday

9 July 2015, 21thDay, Calling to clients for selling of New Corporate Bond.

Friday

10 July 2015, 22thDay, Calling to clients for selling of New Corporate Bond.

Saturday

11 July 2015, 23thDay, office was closed.

Name of Student: Saurabh Prithwani

Name of the Supervisor: Mr. DheerajKumar A Mankapure

Signature of Student:

Signature of the Supervisor:

Date: 13 July 2015

Designation: Branch Head Officer

Date: 13 July 2015

School of Management & Research

~ 59 ~

Week Number: 5th Week (13 to 18 July 2015 )

Day

Monday

Summary of Activity Performed

13 July 2015, 24thDay, Office Work , Clients Calling

Tuesday

14 July 2015, 25thDay, Mailing To Clients, Follow Up call for NCD.

Wednesday

15 July 2015, 26thDay, Prepared SIP Report in Proper Guidance Of Branch

Head.

Thursday

16 July 2015, 27thDay, Visit to Corporation Bank for Sales of Demat A/c.

Friday

17 July 2015, 28thDay, Follow Up call For NCD.

Saturday

18 July 2015, 29thDay, Holiday due to Ramzan festival.

Name of Student: Saurabh Prithwani

Name of the Supervisor: Mr. DheerajKumar A Mankapure

Signature of Student:

Signature of the Supervisor:

Date: 20 July 2015

Designation: Branch Head Officer

Date: 20 July 2015

School of Management & Research

~ 60 ~

Week Number: 6th Week (20 to 25 July 2015)

Day

Summary of Activity Performed

Monday

20 July 2015, 30thDay, Visited to Corporation Bank for sales of Demat A/c. &SIP
Report Preparation.

Tuesday

21 July 2015, 31thDay, Training on MUTUAL FUND &SIP (Systematic

Investment Plan).

Wednesday

22 July 2015, 32thDay, Visited to Federal Bank , for sales of Demat A/c &Trading
A/c.

Thursday

23 July 2015, 33thDay, Visited to Corporation Bank for sales of Demat A/c. &SIP
Report Preparation.

Friday

24 July 2015, 34thDay, Visited to Federal Bank , for sales of Demat A/c &Trading
A/c.

Saturday

25 July 2015, 35thDay, Half Day Office Only at 10 am To 1 pm Only.

Name of Student: Saurabh Prithwani

Name of the Supervisor: Mr. DheerajKumar A Mankapure

Signature of Student:

Signature of the Supervisor:

Date: 27 July 2015

Designation: Branch Head Officer

Date: 27 July 2015

School of Management & Research

~ 61 ~

Week Number: 7th Week (27 to 30 July 2015)

Day

Summary of Activity Performed

Monday

27 July 2015, 36thDay,

Tuesday

28 July 2015, 37thDay,

Wednesday

29 July 2015, 38thDay,

Thursday

30 July 2015, 39thDay,

Friday

---------- NIL ---------

Saturday

----------NIL-----------

Name of Student: Saurabh Prithwani

Name of the Supervisor: Mr. DheerajKumar A Mankapure

Signature of Student:

Signature of the Supervisor:

Date: 30 July 2015

Designation: Branch Head Officer

Date: 30 July 2015

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