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7PS

PRODUCT
PRICE
PLACE
PROMOTION
PEOPLE
PROCESS
PHYSICAL EVIDENCE

PRODUCT
Core

Transportation(Singapore Airlines Suites,First


class,Business class,premium economy
class,Economy class)

Check in(Online / Mobile Check-in, Counter Check-in,


Return check-in , Partner Airlines)
Supplementa catering
ry
Connecting flight
Complementary gifts
In-flight entertainment

Augmented

Online booking
Variety of meal options
Mobile ticketing

PRICE
Based on
Class of travel
a.

Singapore Airlines Suites

b.

First class

c.

Business class

d.

premium economy class

e.

Economy class

PRICE SCHEDULE
Departure

Arrival

Price

Hyderabad

Singapore

INR 20929

Singapore

Kuala Lumpur

INR 18929

Mumbai

Singapore

INR 21002

New Delhi

Singapore

INR 28274

Chennai

Singapore

INR 14279

PLACE
Singapore Airlines flies to 61 destinations in 35
countries on six continents.
-It has a strong presence in the Southeast
Asian region.

Channels
Agent
Airline

Online
travel
Computer Reservation agent
Website

custom
Travel
er
Customer

PROMOTION MIX OF SINGAPORE


AIRLINE
Sales promotion:
- Offers and discounts.
Advertisements:

Printed media news papers,


magazines and journals.

Direct marketing:
-Face book, company website.

PEOPLE

The airhostesses at Singapore


Airline(Singapore Girls)
The front line staff

PROCESS

Fare
search

Schedule
search
Passenger
confirmati
on

Availability
search

payment

Route
Search

PHYSICAL EVIDENCE

FIRST CLASS

ECONOMY CLASS

Business
Class

Singapore Girls

Seats

Food

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