Srihakorht 1

Kanit Sing Srihakorth

Mr. Abel Cadias
English 10 / 10:04
June 20, 2016
Increasing Customers through Social Media Marketing
Social media marketing can increase customers of small to medium business
in Thailand by exposing and promoting products online. The purpose of this research
report was to find out if social media marketing can increased customers of small to
medium business in Thailand. The importance of this research report is to provide
awareness on how social media marketing can increase customers. This research
report contained five sources. First, the research from University of Wisconsin-La
Crosse told that social media marketing was very effective on increasing customers.
Second, the article from PG Centre, Lal Bahadur College discussed the opportunity
and connection on social media marketing. Third, University of Rhode Island under
the entitled, Social Media as a Marketing Tool: A Literature Review reviewed the
connection between customer and company. Fourth, Laura Mayes in her article under
entitled, Effectively Incorporating Social Media: A Case Study on Coca-Cola
provided an information about examining on social media marketing. Fifth, Rosemary
Thackeray in her article under entitled, Integrating Social Media and Social
Marketing: A Four-Step Process demonstrated a method to success in social media
marketing.
Small and Medium Business in Thailand
An information from www.tcg.or.th told that numbers of small business
workers cant be over 50 and amount of investment money couldnt be over 20
million baht. For medium business the numbers of workers can be around 50-200
people, and around 20-200million baht investment money. However, SMEs in

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Thailand still head toward a lots of problems such as marketing, dont have money to
invest, or labor. SMEs are 95% of all business in Thailand and there is 50% of
workers are hired by them. Even though, Thailand still need to go deeper on social
media, theres lots of stores that used the advertising through social media strategy but
that can be worthless investment if sellers of stores or companies dont have any
target. Social media marketing strategy can be very effective; it can gain a lot of
customers for companies (Thackeray, 2012).
The Top Social Media Use by Thai business
Kritsch (2014) stated that more Thais were moving from rural to town. This
makes Thailand keep developing, social media play an important role on market and
industrial for country and business owner. Facebook win the competition, not so
surprise that Facebook is the biggest social media that been use by 26% of Thais and
theres 36% of social media app downloaded. Facebook is important social media for
Thai marketing. Therefore, some people use advertise their stuffs through instagram
and twitter as well, but its can not be compare to Facebook at all. According to article
called Social Media Marketing: Measuring Its Effectiveness and Identifying the
Target Market, that enormous number of subscriber that seen on social media could
be non active users. They are subscribers that never been active on social media.
Moreover, source called Advertising Age, recommended that non active users can
be detected by the effectiveness of social media marketing, specially when the
sentences are too common. It can lead to misunderstanding of social media
monitoring tool (Dumenco, 2011). From one of the blog on obvoc.com said that social
media monitoring or social listening is to collect the opinion of customers, whether it
be communication, brand, product, service, person, activity, reputation of opponent on
social and more. To collect this information, it could be collected on social media

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such as Facebook, Instragram, Forum, Blog, Youtube. This data can tell the company
that who are interested in this product, what are they talk about, where are they
talking about the product. The purpose of this process is to let company know the
information from customers online. Managers of the company shouldnt depend on
social media monitoring to investagate the data.
Exposure and Promotion of Product Online
In the world today social media is very important and relevant to
communication between business and customers. Its very obvious that newborn store
cant compete to the reputational store or store that stayed more longer than newbie.
To solve this problem, lots of beginner stores tend to look toward to exposure or a
promotion immediately whether through reputable host like Facebook or through
others social media. Its like a trend for a new store or business that want to get
attention real quick. Paquette (2013) sellers needed to stay alerted with customers
perspective toward brand. To promote the shops or comapanies through hosts are not
wrong at all but it will be totally random. People at everyage will see your product
some will look through your website but some will just scroll down like its nothing.
To promote and be more specific on target companies could join a specific groups on
facebook or others social media and exposure the products. Using hashtags can be
very useful if sellers use it wisely, hashtags can lead people towards products as well.
To exposure or promotion is base on strategies, lucks, and categories.
Conclusion
The purpose of this research report was to find out if social media marketing
can increase customers of small to medium business in Thailand. Based on research
articles, the author concluded that small to medium business can increase customers
through social media marketing. Small and medium business can make a lot of uses

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through social media marketing. It can collect data and promotion at the same time.
Promoting a store online through hosts can gain a lot of people to enter companies
website, but its quantity not quality. To get a real fan for products that promoted,
companies should think of a specific target first then launched the advertisement. This
research report recommends further studies on being more aware of social media
marketing.

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References
Dumenco, S. (2011, Feb 28). Metrics mess: Five sad truths about
measurement right now. Retrieved by May 24, 2016, from
http://eds.b.ebscohost.com/ehost/detail/detail?sid=5ab06f4e-9899-4373-9f5323407b684bb9%40sessionmgr106&vid=0&hid=120&bdata=JnNpdGU9ZWh
vc3QtbGl2ZQ%3d%3d#AN=58704668&db=a9h
Kritsch, A. (2014, Jauary 23). The State of Social Media in Thailand. Retrieved by 25
May 25,2016, from https://blog.hootsuite.com/social-media-in-thailand/
Mayes, L. (2011, May 3). Effectively Incorporating Social Media: A Case Study on
CocaCola. Retrieved May 23, 2016, from
https://www.american.edu/soc/communication/upload/Laura-Mayes.pdf
Neti, S. (2011, July 2). SOCIAL MEDIA AND ITS ROLE IN MARKETING.
Retrieved
May
23, 2016, from http://www.ijecbs.com/July2011/13.pdf
Pradiptarini, C. (2011). Social Media Marketing: Measuring Its Effectiveness and
Identifying the Target Market. Retrieved May 23, 2016, from
https://www.uwlax.edu/urc/JUR-online/PDF/2011/pradiptarini.MKT.pdf
Paquette, H. (2013). Social Media as a Marketing Tool: A Literature Review.
Retrieved May
23, 2016, from http://digitalcommons.uri.edu/cgi/viewcontent.cgi?
article=1001&context=tmd_major_papers
Social Media Monitoring vs. Social Media Analysis vs. Social
Media
Intelligence? (2015, May 21). Retrieved by May 25, 2016, from
http://obvoc.com/socialmedia-monitoring-analysis-intelligence/
SMEs (n.d.) Retrieved by May 25, 2016, from
http://www.tcg.or.th/TH/news-event-activity-detail.php?smid=93&ID=283