ALTURISME

By :
Cindy Loh
Hajira binti Razali
Norakmal bin Nordin
Ayuni binti Abd.Rahman
Hilmi Zulfadli bin Shahrom

INTRODUCTION

Altruism is the selfishness in reverse.

An altruistic person is concerned and helpful
even when no benefit are offered or expected
in return.
Pure altruism is giving without regard to
reward or the benefits of recognition.
Researchers including Batson et al. (1981)
suggest that people are more likely to engage
in altruistic behaviour when they feel empathy
for the person who is in distress, a suggestion
known as the empathy-altruism hypothesis.

PROBLEM BACKGROUND

In society, many people have come across

situations where help is needed, and proceed
to help, even if they do not know who the
other person is.
A subgroup of pro-social behaviour is
altruism, which is helping others with some
sort of risk to yourself (such as time, or
getting hurt) and not seeking personal gains
or rewards (Carter and Grivas, 2005).

PROBLEM STATEMENT

There is also no altruism in the modern world

because many people are selfish.
These people simply dont care about how
the world is moving as long as their needs
are satisfied.

RESEARCH OBJECTIVES

to explore the changes on altruism behaviour

over time for different group of generation
and
how does the impact of social changes on
altruism behaviour.

RESEARCH DESIGN

Current study will employ qualitative

research design to explore the perception of
altruism level of different group age in our
society point of view.
A questionnaire will be distributed to a group
of people in a different age to explore their
altruism level.

POPULATION AND SAMPLE

24 people of different group in Pasir Gudang

area was selected randomly to answer the
questionnaire to find out the altruism level
of the people.
8 was from age group of 6 to 12 years old,
8 from age group of 18 to 35 years old and
8 from age group of 36 to 55 years old.

DATA ANALYSIS
Table 1: Indicators mean score
Mean Score

Level

1.00 to 2.00

Low

2.01 to 3.00

Medium low

3.01 to 4.00

Medium high

4.01 to 5.00
High
Source: Norasmah Salmah (2011)

C:\Users\Ayuni\Desktop\BUDAYA\DATA ANALYSI
S.docx

CONCLUSION

The approach of developmental psychology

to altruism inuenced research on age and
volunteering behavior (see Pearce, 1993;
Wilson, 2000).
Factors that may lead adolescents to
volunteer were studied, and socialization to
volunteering through parents, school and
church was found to be very important
(Janoski & Wilson, 1995; Jones, 2000;
Raskoff & Sundeen, 1994, 1998; Sundeen&
Raskoff, 2000).

CONCLUSION

Boehm (2000) found that, in general, youth

motivation to volunteer was similar to that of
older volunteers while Haski-Leventhal, Ronnel,
York and Ben-David (2008) found that
adolescents had different motivations and that
social motives were uniquely strong (also
see:Jones, 2000; Omoto et al., 2000).
Volunteering was found to have a positive impact
on adolescents success in school, and it helped
reduce several behavioral problems, such as
substance abuse, violence and early pregnancy
(Schondel etal., 1995; Uggen & Janikula, 1999).

CONCLUSION

The result from our result also shows that

the age group of 36 to 55 years old have
higher altruism level than the other two
groups from age 18 to 35 and age 6 to 12
years old.
This could also probably be truth due to our
upbringing issues and confronting us from
time to time has been varies and the other
social issue that the younger generation is
facing that affects their altruism behaviour.

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