May 14, 2010

TOEI ANIMATION Co.,Ltd.

For FY Ended March 31, 2010
April 2009 to March 2010
DIGIMON XROS WARS

Starts from July 2010

on TV Asahi Network

Akiyoshi Hongo, Toei Animation , TV Asahi, Dentsu

FY2010.3 Results ConsolidatedSales

Income

(Million Yen)

25,000
22,500
20,000
17,500
15,000
12,500
10,000
7,500
5,000
2,500
0

Net Sales
Operating Income
Ordinary Income
Net Income

FY '09/03
Result

FY '10/03
Plan

FY '10/03
Result

21,718
3,123
3,412
492

17,700
1,400
1,600
1,000

20,960
2,328
2,522
1,448

Movie One Piece Film Strong World

exceeded 4.7Billion Yen in Box office
TOEI ANIMATION

10,000
9,000
8,000
7,000
6,000
5,000
4,000
3,000
2,000
1,000
0

May 14, 2010

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New season of Pretty Cure

got a good start

Eiichiro Oda/Shueisha, Fuji TV, 2009 One Piece Production Committee, ABC, Toei Animation

1-2

May 14, 2010

Business Segments -ConsolidatedFilm

Licensing

Others

Million Yen

12,000

6,000

10,000

5,000

8,000

4,000

6,000

3,000

4,000

2,000

2,000

1,000

0
Sales

FY
FY
'09/03 '10/03

10,810 9,762
Net Sales
484
Operating Income 1,214

FY
FY
'09/03 '10/03

FY
FY
'09/03 '10/03

7,154
2,880

6,794
2,829

3,771
233

4,438
263

Income

Segment Breakdown

817

1,992

Japan

5,252

4,672

Sales of
goods

3,309

3,901

TVs

2,373

2,246

Overseas

1,901

2,122

Events

462

536

DVDs

4,434

2,119

Overseas Film

2,161

1,916

Japan

17,670

16,956

Ratio
80.8%

Others

1,024

1,487

Overseas

4,066

4,038

19.2%

Movies

TOEI ANIMATION

Japan / Overseas Net Sales Comparison

Numbers for each segment include intra-company sales

2-1

May 14, 2010

Changes in Profit Structure

25,000

(Million Yen)

22,500
20,000

Overseas

17,500

Events and others

Sales of Goods

15,000

LicensingJapan)

12,500

Others

10,000

DVDs
TVs

7,500

Movies

5,000

Operating Income

2,500
0
Sales
2000

2002

FY

99

00

01

02

Worldwide hits of Digimon &

2004
Dragon Ball made sales overseas
cash cow along with licensing sales
in Japan.
Launched DVD biz. Success of
2004
Dragon Ball DVD Box set made it
top 3 business segments.

TOEI ANIMATION

03

04

05

06

07

08

Along with the launch of Pretty Cure, 2007

licensing sales in Japan and sales of
goods expanded.
Also introduced SAP system.
2009
By setting up local offices in Los
Angels and Paris the year before,
international sales recovered.

09
Internet and mobile phone
distribution started on
expansionary trend.
Theatrical movies in excellent
shape such as record-setting
One Piece movie Box Office
(4.7 Billion yen)

2-2

May 14, 2010

Consolidated Projection for FY Ending March 2011

Million Yen
Net Sales
Operating Income
Ordinary Income
Net Income
Film
Movies
TVs
DVDs
Overseas
Others
Licensing
Japan
Overseas
Others
Sales of Goods
Events
Japan total
Overseas total
TOEI ANIMATION

FY10.3 Result

20,960
2,328
2,522
1,448
9,762
1,992
2,246
2,119
1,916
1,487
6,794
4,672
2,122
4,438
3,901
536
16,956
4,038

FY11.3 Plan

17,100
1,400
1,500
900
8,900
***
***
1,100
2,700
***
4,700
3,300
1,400
3,500
***
***
13,000
4,100

Our Plan for FY ending March 2011

Transitional Period by changes in profit structure.
Recoil Reduction from One Piece and Pretty Cures
big hit in the previous year
Absence of big DVD/BD titles
Continuous severe business environment
Million Yen
Sales

Net Sales

Operating Income

Income

25,000

5,000

20,000

4,000

15,000

3,000

10,000

2,000

5,000

1,000

Plan / Result Plan / Result Plan / Result Plan

08/3

09/3

10/3

11/3

3-1

May 14, 2010

FY 2011.3 To Build up the Business Performance

Worldwide
Smash hit series
coming back

New Series
DIGIMON XROS WARS

Digimon Series

on TV Asahi Network
Starting from July 2010

Digimon Adventure
1999

Digimon Adventure 02
2000

Digimon Tamers
2001

Digimon Frontier
2002

Digimon Data Squad

2006
TOEI ANIMATION

Akiyoshi Hongo, Toei Animation, TV Asahi, Dentsu, Akiyoshi Hongo, Toei Animation

3-2

For Future Growth

May 14, 2010

Sowing the seeds for the businesses of the future

Instead of avoiding the risk at era of reform,

we invest aggressively into new project and
aim for a next hit.
TOEI ANIMATION

4-1

May 14, 2010

Promotion of Movie Business

(Billion yen)
220
200
180
160
140
120
100
80
60
40
20
0
00 01 02 03 04 05 06 07 08 09

Movies

Movie
Moviemarket
market
year to year raise overall
One Piece Box office
exceeds 4.7 Bln yen
Avatar marks world #1 Box office record
Disneys Alice in Wonderland in good form
3D brings increase in admission

Expansion
of multi development

Hit

DVD

Build up
Brand

Create
Createspillover
spillover
effects
effectson
on
other
otherprojects
projects

TV
Merchandises
Others

Internet

TOEI ANIMATION

Mobile

TV
To go over the limit of
TV exposure

Movies
4-1

Overseas

Others

Eiichiro Oda/Shueisha, Fuji TV, Toei Animation 2009 One Piece Production Committee

4-2

Movie Lineups for this Fiscal year

May 14, 2010

Heartcatch Pretty Cure! The Movie

To be released on October 30, 2010

Other titles:
Thriller Restaurant the Movie
To be released on August 21, 2010
Main cast Ayano Kudo
Won the both Grand Prix and the prize in the model category
at the 12th All Japan Beautiful Young Girl Contest.

TOEI ANIMATION

Yet-to-beannounced titled are

under development

2010Thriller Restaurant the Movie Production Committee ABC, Toei Animation

5-1

Set Eyes on Global Market

May 14, 2010

Announced on March 25, 2010: 2 Full works

CAPTAIN HARLOCK
GAIKING

Develop works setting

eyes on Global market

Sales Increase in
Overseas Business

Build new business

Partnership & model
TOEI ANIMATION

Existing Business
(Export)
Toei Animation Leiji MatsumotoToei Animation

5-2

May 14, 2010

North American Market

Our Overseas Sales

Million Yen
6,000
5,000

Dragon Ball Z Kai

4,000

Launch in the U.S.

3,000

May 24, 2010

2,000

Fall 2010

1,000
0

'06/3 '07/3 '08/3 '09/3 '10/3

1,076 1,247 1,224 1,070 780
Asia
1,395 1,413 2,124 1,951 1,507
Europe
261
Latin America 381 232 277 117
North America 2,035 863 678 926 1,490

May 18, 2010

June 2010

NicktoonsCable network
Mon. Thu. 8:00p.m.
The CWTV network
Saturday morning block
DVD & Blu-ray release
Nintendo DS
videogame release

Taichi Chasers
To be launched in the last
half in 2011 on The CW

TOEI ANIMATION

Bird Studio/Shueisha, Fuji TV, Toei Animation KBS/TOEI ANIM./DONGSEO UNIV./ICONIX/JM ANIM.

6-1

May 14, 2010

Further Expansion of TV Animation

Catch on in the battleground of
Sunday Morning Time Slot
TV Asahi

6:30
7:00
7:30
8:00
8:30

Strategic title
for
boys audience

Power Rangers VS
Battle Spirits
Power Rangers
Kamen Rider W

Heartcatch
Pretty Cure!

Dragon Ball Kai

Fuji TV

Digital Remaster the

popular title in 80s
to 90s

One Piece
10th anniversary
keeps high rating

10:00
10:30
TOEI ANIMATION

Digimon
XROS WARS
TV Tokyo Anime Block

Refresh characters
and story every year
to gain new fans

9:00

9:30

Brand
Brand new
new

On TV Asahi
Network (nationwide)
From July 2010

Evening on Tuesday

My 3 Daughters Marie & Gali

-Okawariparetaiver.2.0

Thriller
Restaurant

Tue @17:30

Tue@19:20

Tue@19:30

on TV Tokyo
network

on NHK
educational CH.

on TV Asahi
network

ABC, Toei Animation Bird Studio/Shueisha, Fuji TV, Eiichiro Oda, Akiyoshi Hongo, TV Asahi, Dentsu, Purittu Matsumoto, Shufunotomosha,
3 Daughters Project, NHK Educational, Miyoko Matsutani, Thriller Restaurant TEAM, Toei Animation

6-2

May 14, 2010

Challenge for New Media

Active development on robust new media

Portable Devices
VOD
3D

7/21/10
Blu-ray disc
to be released

New titles under

development

5/8/10
Started
VOD service on Nintendo Wii

Pretty Cure DX2 the Movie

Pump proper title for each media to gain multi-use merit

Movie
Movie

DVD
DVD // BD
BD
D
D

Portable
Portable
Devices
Devices
TOEI ANIMATION

VOD
VOD
2010 Pretty Cure All Stars DX2 the Movie Production
Committee, Takehiko Inoue, IT Planning, Toei Animation

7-1