EBOOK - The Social Cast Cookbook - A Well-Stocked Pantry Full of Ingredients and Recipes For Your Corporate Social Network - PDF - 27pg

The
Cookbook
Volume 1 www.socialcast.com
A Well-Stocked Pantry
Full of Ingredients and Recipes
for Your Corporate Social Network
Fully baked tips and ideas for:

t Companies
t Executives
t Supervisors
t Employees
Page 1 © Socialcast® 2009. All rights reserved. www.socialcast.com

© Socialcast 2009. All rights reserved.
Table of Contents
For Companies
Create a Corporate Peripheral Vision ....................... 4
Knowledge Keeper ......................................................... 5
Victory that’s Viral ......................................................... 6
Email is the Pits ............................................................... 7
Fear Not the Monday Morning Meeting ................. 8
For Executives
Be More than Just the Monument ............................ 10
ALL THE
They Really, Really Like Me ........................................... 11
Corporate Star Search ................................................... 12
INGREDIENTS
Follow the Leader ........................................................... 13
For Supervisors
Welcome Aboard ............................................................ 15
YOU NEED TO
When I was Climbing the Corporate Ladder ............. 16
I Know What You Did Last Workday .......................... 17
LAUNCH YOUR
History Buff ...................................................................... 18
Hear Ye, Hear Ye............................................................... 19
For Employees
COMPANY’S Get Credit for Your Ideas .............................................. 21
Corporate Where’s Waldo ............................................ 22
SOCIAL
Pinky and the Brain........................................................ 23
Get Paid What You’re Worth ....................................... 24
NETWORK
Filter and File it Your Way ............................................ 25
The Need for Speed ........................................................ 26
© Socialcast® 2009. All rights reserved. www.socialcast.com Page 2

FOR COMPANIES

For Companies
Create a Corporate Peripheral Vision

Peripheral vision is a fantastic tool. Think about the
sideview mirrors in your car and how they provide
a sense of what’s happening around you when you
can’t take your eyes off the road.
Deploying a social communication tool at your

business creates an awareness of what everyone is
A CLEAR
doing, saying, and thinking. Employees collaborate.
Executives announce. Your team works together PERSPECTIVE
THAT
without sitting in the same room. Important
communication occurs in one central hub – the
engine that powers your company. All of this
happens while you’re still focused on driving the
business forward, and you don’t have to slow down
to see what’s happening around you. When you
HELPS YOU
know what’s happening from every angle, your
advantage is a clear perspective that helps you
MOVE FASTER
move faster.
For Companies
Knowledge Keeper
A WAY TO Tribal knowledge. That’s what we call information

that your longest-lasting, most knowledgeable
DIGITALLY
employees keep in their heads, but don’t ever write
down. It’s conversational knowledge, transmitted
only when needed, but it’s the powerful glue that
SHARE keeps your business running smoothly.
TRIBAL
Deploying a social network gives the Chiefs and
the Indians a way to digitally share their tribal
knowledge and capture it for future use in the form
KNOWLEDGE of questions, ideas, and comments. So, when it’s time

for a Chief to retire, his two decades of knowledge
don’t fade with the campfire.
For Companies
Victory that’s Viral

Your company is like a petri dish of cells: news and YOUR
COMMUNITY
information multiply and change shape as more and
more creation occurs. One conversation turns into
two, then four and then sixteen.
Viral communication creates the highway for how BECOMES AN

INCUBATOR FOR
your employees learn of new information, and a
social network is no different. Once created, invite
a select set of users and then let them extend
additional invitations to their colleagues. One user
soon multiplies into dozens, and your community COLLABORATION
quickly becomes an incubator for collaboration.
For Companies
Email is the Pits
Each morning, the red light flashes incessantly on
your mobile device, taunting you with
the pit of unread messages through which you must
wade by 9am. As you shovel through hundreds of
CREATE A emails, the patterns emerge: dozens of reply-all and

carbon-copy notes consume your storage space and
CENTRAL HUB
mental capacity.
Email isn’t an effective way to collaborate, solicit
WHERE a variety opinions, or share with multiple people

at once. Take advantage instead of the “social” in
COMMENTS
“social network” and use better tools for gathering
feedback and communicating with many people
at once. Create a central hub where comments are
ARE WELCOME welcome and conversations are threaded so that the

context is always available. You’ll eliminate the pit of
useless emails that weighs down your workday.
For Companies
Fear Not the Monday Morning Meeting
The coffee brews, feet slowly shuffle, and eyes

connect in sympathy with fellow employees
experiencing a “case of the Mondays.” The proverbial
Monday Morning Meeting has gotten underway,
and a fraternal band of employees across the nation
INFORMATION
unites marketers, accountants, developers, and
executives in meeting misery. But what if everyone’s WILL FLOW
MORE RAPIDLY
updates could be shared online for everyone to see
and discuss instead?
What if the hour from 9 to 10 was filled with pro-

ductive work?!What if the seemingly mandatory THAN A MEETING
COULD EVER
weekly meeting wasn’t the only way to share what
you were working on? This collective sigh of relief
is possible with a social network for your business.
Let employees share freely at their convenience, and
information will flow more rapidly than a meeting FACILITATE
could ever facilitate.
FOR EXECUTIVES

For Executives
Be More Than Just the Monument

It’s not just the crisp suit that gives your position
away. Your headshot greets every new employee in the
company handbook, and rumors of a site visit by You
send the masses scrambling to prepare. You are The
Chairman or maybe President Jones, the untouchable
SHOW THEM
One who controls 401(k) contributions and dictates
paid vacation days. But peel back that Armani, throw
THAT YOU’RE
on some flip flops, and step in front of a sizzling
BBQ (where you make a mean burger, by the way),
and you’re a normal human being, just like your
employees.
MORE THAN THE
EXECUTIVE IN
Use a social network to show them that you’re more
than the Executive in Residence, but a real person too.
Share photos, your interests, your background, and have
conversations with employees about the company.
Give your team the ability to see you as more than a RESIDENCE
monolithic statue, and they’ll be more willing to share
what’s really happening with you.
For Executives
USE YOUR
They Really, Really Like Me
The approval of a senior executive means more to
COMPANY’S an employee than can be imagined. But in a large

company, not every programmer or marketer gets face
SOCIAL
time with the decision-makers.
It doesn’t take much for an employee to feel valued

NETWORK TO and proud when praised by a corporate executive.
When an in-person “good job” isn’t possible, use your
SING THEIR
company’s social network to sing someone’s praises. It
takes seconds to write a positive comment, show your
PRAISES
approval, or welcome a new employee. Even better,
the whole company will see that you’ve responded
positively to someone’s contribution, letting everyone
know that they too could be acknowledged.
For Executives
Corporate Star Search

You’re a busy person, making this company run every
day. Getting to know every employee hasn’t really
been the priority when competing with the high level
operations of business. But what if there was a way
for you to find talent - your company’s stars – without
having to go through HR records and watch countless
presentations?
FIND TALENT
A social network enables you to find active employees
AND
who share their ideas and expertise across a variety
of subjects. That accountant over in Arizona seems to DEVELOP
YOUR TEAMS
be really on top of the latest software. The operations
intern has an MBA from Wharton. Your assistant speaks
three languages and just rewrote the marketing logo
guidelines between your assignments. These are the
elements you learn from a corporate social network, ACCORDINGLY
allowing you to personally find talent and develop your
teams accordingly.
For Executives
Follow the Leader
IF YOU ASK An executive’s job is never done. Once you’ve launched
QUESTIONS a corporate social network, it’s time to get involved and

participate regularly. Why?"Well, the most successful
AND MAKE
implementations in companies large and small all
have one common factor: executive presence.
COMMENTS, Your participation shows that the company is

committed to this network, and demonstrates that
YOUR TEAM WILL

you find it important. If you ask questions and make
comments, your team will follow. When you engage
with the community, your contributions set the tone
FOLLOW. and expectations for how the tool should be used. So

participate often and in a meaningful way, and your
employees will do the same.

FOR SUPERVISORS

For Supervisors
Welcome Aboard
New hires are eager to learn and meet people,
but you can’t always walk them through every
important company detail on their first day. A
corporate social network creates an easy set of tracks
MAKE
that any new employee can follow without the need
for a conductor’s escort.
ONBOARDING New hires can get on board with company

policies, important people, job duties and project
EASIER AND information that’s shared within the community.

Getting to know your team by photos and their
MORE
profiles before the mandatory ice-breaker lunch
makes onboarding easier and more comfortable.
Plus,"your time is freed up as your employee learns
COMFORTABLE at his or her own pace about what’s been going on

in the department."Now you can both push forward
full steam ahead.
"#$!%&'($)*+#$+
Back When I was Climbing the Corporate

Ladder…
Gen Y is here. And every day, these highly tech-

savvy, eager and intelligent embodiments of the
millennium capture a seat next to yours, a cube
down the hall, or even a corner office reserved for
the CTO (and, most likely, the youngin’ wearing the THE
WORKPLACE
white earbuds actually IS the CTO).
The workplace is a melting pot of generations,

and a social network can create a smooth blending
of young and older employees. Use your social
IS A
network to create symbiotic mentorships between
Baby Boomers, Gen X and Gen Y employees. More MELTING POT
OF
seasoned employees can"impart culture and career
path information, while newer hires can teach
others about digital communication methods and
tools."It’s a simple way to create
a lot of learning and relationships between GENERATIONS
unlikely employees.
"#$!%&'($)*+#$+
I Know What You Did Last Workday…
Just because you’re traveling halfway across the

country doesn’t mean you can stop supervising your
employees. After all, your boss seems to have the
PROGRESS uncanny ability to ask what your team is working on

at precisely the moment when an airport delay has
IS CLEARLY
forced you to be out of touch.
But now, instead of ignoring the VP’s calls and

DOCUMENTED mumbling something about the PTS reports, you
can give real facts about what’s been going on in
AND your absence. A corporate social network allows you

to"monitor work progress and receive employee
ACCESSIBLE
updates in whatever airport, time zone, hotel or
cab ride you’re enduring. Employees broadcast
information to the site, and you listen in when
ANYWHERE it’s convenient for you. Now, you can travel at

ease, knowing that your team’s progress is clearly
documented and accessible by you anywhere.
For Supervisors
History Buff
There’s a reason why you’re the department

manager. You’ve been there through every budget
crisis, major expansion, and new product launch
since the Newton was all the rage. Let’s just say
you’ve seen it all, and you know what works and
what doesn’t in your company.
When a newer employee shares an idea about a

new product in your company’s social network, your
decades of know-how suddenly becomes invaluable:
“We tried that in ’98, but the manufacturers
couldn’t meet demand,” or, “Great idea, in my 20
SHARE
years here no one has ever thought about it that
way.”"Your historical knowledge of the company THAT
INFORMATION
can save other employees time"in research and
development stages by alerting them to known
challenges or gaps in corporate data. Now you can
share that information en masse with everyone in
the company, deepening their understanding of EN MASSE
what it will take to be successful.
For Supervisors
Hear Ye, Hear Ye
There are 7 people in the United States of America
that enjoy office-wide birthday festivities. But
yet, the obligatory goofy cards, sheet cake from
the grocery store, and an off-key round of Happy
Birthday seem to permeate every company despite
RECIPIENTS their wild unpopularity.
WILL FEEL
Instead of sitting at the head of the conference table,
smiling awkwardly as the intern gives you a party
hat and leads everyone in song, use your company’s
ACKNOWLEDGED social network to make festive announcements
that aren’t uncomfortable or disruptive.""A simple
AND WORK birthday wish from a supervisor, posted so that

everyone can see, will lead to dozens of friendly
WILL PROCEED
well-wishes posted when it’s convenient for
every employee to do so. Use your community to
congratulate an employee on a new child or a job
AS USUAL well done. Recipients will feel acknowledged and

work will proceed as usual, making everyone happy
and productive.
FOR EMPLOYEES

For Employees
Get Credit for Your Ideas
Your brain is an idea machine, constantly
cranking out epiphanies that will save the company
millions. The problem is, your corporate culture is
TAKE CHARGE OF
like a game of telephone, and your interactions are
limited to the person on the other end of the line
(your boss). Isn’t it maddening how she’s always
THE getting credit for your ideas?
LIGHT BULBS It’s time to take charge of the light bulbs over
your head and document your ideas for the whole
OVER
company to see. Use your company’s social network
to post your ideas, supporting documents, and solicit
feedback from everyone else. There will be no doubt
YOUR HEAD about who came up with the great new product or
the cost-cutting measure now, and that corner office
is one step closer to being yours.
For Employees
Corporate Where’s Waldo
Client meetings don’t run themselves – you’ve got

to be there to make them happen. At the same
time, it’s hard to tell your entire department or team
EASILY
located across three separate offices that you’ll be
on a sales call for most of the afternoon. Upon your
return, there are 4 voicemails and 48 new emails,
most of which ask for your immediate attention.
COMMUNICATE
YOUR
Broadcasting a status update inside your social
network tells everyone in your company what
your plans are and what you’re working on. “I’m
in a meeting until 3pm at Company X” is enough
information to indicate that you’re unavailable.
WHEREABOUTS
Instead of others trying to track you down, you’ve TO MANY
PEOPLE
proactively told people where you’re going and
what you’re doing. Use status updates as a way to
easily communicate your whereabouts to many
people at once, reducing the time others spend
searching for you and saving you a flurry of urgent AT ONCE
emails to answer.
For Employees
Pinky and the Brain
Let’s just put it out there – you’re one smart cookie.
PROVIDE You know it, and we know it, but how can you
get the VP of Finance to understand the oceanic
EXPERTISE depth of your accounting knowledge? In some

organizations, employees simply aren’t used to
WHEN A
their full potential. That’s where a corporate social
network comes in.
COLLEAGUE Einsteins such as yourself have the chance to

quickly answer others’ questions,"share important
NEEDS
news links, and provide additional expertise when
a colleague needs information. It won’t take long
before people realize how much you have to offer
INFORMATION when the corporate hierarchy doesn’t restrict your

lines of communication.

For Employees
Get Paid What You’re Worth
It’s about time for your annual performance review, CREATE

A
and your boss asks for a list of accomplishments.
Remembering twelve months of information can be
tough, especially if your work is constantly changing.
Use your company’s social network to document REPOSITORY

OF
milestones and achievements"so that remembering
them is easier and verifiable. By using status
updates, worklogs, and even just answering
questions, you can create a repository of your activity
that not only keeps everyone informed, but also YOUR ACTIVITY
helps get you a raise.
For Employees
Filter and File It Your Way
Some people use colored folders while others have
IT’S AN “organized” stacks of paper on their desk. Everyone

has a different way of organizing their information,
INFINITELY
and a corporate social network can be an efficient
way for you to manage your information and
projects.
BETTER WAY OF Create custom tags (created by typing the # symbol
KEEPING TABS and then any word you choose, like #clients), to
categorize your posts, links and updates. When you
ON
need to find information on a client or a project,
search for your custom tags and everything you’ve
aggregated into your personal filing system will
YOUR DATA appear."It’s an infinitely better way of keeping

tabs on your data, especially since you can access
it anywhere.
For Employees
The Need for Speed
Sometimes you need an answer – fast. But the
GET
people you usually go to aren’t around, and you
aren’t sure who to ask. Your hands are seemingly
tied, and the next few minutes are crucial.
A corporate social network will empower you to

find information and answers from your entire
SEVERAL
organization in a matter of minutes. Post a
question to the whole company, or even just a few
ANSWERS RIGHT
AWAY FROM
groups of people. Chances are that you’ll get several
answers right away from both known experts
and unknown experts. Not only will a variety of
answers help you make an informed decision, but
your network will expand to get to know colleagues EXPERTS
you’ve never met.
!
It’s true that there’s no such thing as a free lunch… Need more flavor or a second helping? Select from our menu
But there is such a thing as free Socialcast. of premium features and Social Business IntelligenceTM tools
to spice things up (available for purchase Summer 2009).
Socialcast is a free online tool that employees can use for
private, secure collaboration and communication with Visit us at www.socialcast.com to join your company’s private
coworkers. Share ideas, questions, status updates, links, social network.
documents and more – all at no charge.
Bon Appétit!
And the cherry on top? Administration rights for your
company’s Socialcast site are always free.
Page 27 © Socialcast® 2009. All rights reserved. www.socialcast.com © Socialcast® 2009. All rights reserved.

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The

Fully baked tips and ideas for:

Page 1 © Socialcast® 2009. All rights reserved. www.socialcast.com

Create a Corporate Peripheral Vision ....................... 4

Knowledge Keeper ......................................................... 5

Victory that’s Viral ......................................................... 6

Email is the Pits ............................................................... 7

Fear Not the Monday Morning Meeting ................. 8

Be More than Just the Monument ............................ 10

Corporate Star Search ................................................... 12

Welcome Aboard ............................................................ 15

I Know What You Did Last Workday .......................... 17

Hear Ye, Hear Ye............................................................... 19

COMPANY’S Get Credit for Your Ideas .............................................. 21

Corporate Where’s Waldo ............................................ 22

Get Paid What You’re Worth ....................................... 24

The Need for Speed ........................................................ 26

© Socialcast® 2009. All rights reserved. www.socialcast.com Page 2

Page 3 © Socialcast® 2009. All rights reserved. www.socialcast.com

Create a Corporate Peripheral Vision

Deploying a social communication tool at your

A WAY TO Tribal knowledge. That’s what we call information

SHARE keeps your business running smoothly.

KNOWLEDGE of questions, ideas, and comments. So, when it’s time

Victory that’s Viral

Viral communication creates the highway for how BECOMES AN

CREATE A emails, the patterns emerge: dozens of reply-all and

Email isn’t an effective way to collaborate, solicit

WHERE a variety opinions, or share with multiple people

ARE WELCOME welcome and conversations are threaded so that the

Fear Not the Monday Morning Meeting

The coffee brews, feet slowly shuffle, and eyes

What if the hour from 9 to 10 was filled with pro-

Page 9 © Socialcast® 2009. All rights reserved. www.socialcast.com

Be More Than Just the Monument

COMPANY’S an employee than can be imagined. But in a large

It doesn’t take much for an employee to feel valued

Corporate Star Search

QUESTIONS a corporate social network, it’s time to get involved and

COMMENTS, Your participation shows that the company is

YOUR TEAM WILL

FOLLOW. and expectations for how the tool should be used. So

Page 13 © Socialcast® 2009. All rights reserved. www.socialcast.com

© Socialcast® 2009. All rights reserved. www.socialcast.com Page 14

ONBOARDING New hires can get on board with company

EASIER AND information that’s shared within the community.

COMFORTABLE at his or her own pace about what’s been going on

Back When I was Climbing the Corporate

Gen Y is here. And every day, these highly tech-

The workplace is a melting pot of generations,

Just because you’re traveling halfway across the

PROGRESS uncanny ability to ask what your team is working on

But now, instead of ignoring the VP’s calls and

AND your absence. A corporate social network allows you

ANYWHERE it’s convenient for you. Now, you can travel at

There’s a reason why you’re the department

When a newer employee shares an idea about a

RECIPIENTS their wild unpopularity.

AND WORK birthday wish from a supervisor, posted so that

AS USUAL well done. Recipients will feel acknowledged and

© Socialcast® 2009. All rights reserved. www.socialcast.com Page 20

Corporate Where’s Waldo