Presented to:

Ma’am Sara Zafar

Presenters:

AROOJ ZAFAR :105

DUR E SHAHWAR:107
ISHTIAQ AHMAD;110
UMAR IQBAL;133
HASSAAN KHAN:109
 On September 15, 2001, under the supervision of the
State Bank of Pakistan (SBP), the institution then known
as the Prudential Bank was acquired by the
management and associates of the Saudi Pak Industrial
and Agricultural Investment Company (Pvt) Ltd (SAPICO)
On March 31, 2008, a Consortium comprising of IFC,
Bank Muscat, Nomura International and Sinthos Capital
and led by senior bankers Shaukat Tarin and Sadeq
Sayeed acquired an 86.55% stake in Silkbank for around
$213 million or $0.47 per share (PKR 29.3 equivalent per
share). Under the new leadership, the bank will continue
to focus on SME & Consumer financing resulting in
efforts of increased profitability.
 It is our commitment to be a responsible corporate
citizen, to support charitable causes and to give
back to the communities where our staff members
live and work.
Silkbank prides itself in being a conscientious and
responsible corporate citizen with a commitment
to the development of Pakistan. At Silkbank our
employees are encouraged to give back to society
and we have made concerted efforts towards the
development of healthcare, education and
constructive, character building sports activities in
the underdeveloped segments of our country.
 Communication
 Forms of communication
 Forms of internal communication
 Forms of external communication
 Means of communication
 Benefits of communication
 Conclusion
What is communication?
In simple words we can say that
““just to convey the message”
If we go in more detail we can say
that “ communication is the
process of transmitting&
Receiving Messages
(B A). (A B)
If some one achieve the desired level
of objective through communication ,
we can say that it is “effective
communication”.
e.g. If your communication get the
proper response from the receiver it
means that you effectively conveyed
the message.
1. Internal
1a: Communication with and
between employees.
2a:Communication with
customers and clients .
 Internal means a bank wants to
Discuss an idea/Issue to its
employees .

 The message should be either in

writing or verbal form.
There are three types of communication
with in the banks .
 Horizontal communication/lateral
communication.
Upward communication
Down ward communication
Communications must be upward,
downward and lateral.
 Communications Systems – Consists of
meetings, electronic systems,
publications, conversations etc. on
which messages are transmitted.

 Communication Skills – People who

have the skills to communicate
effectively.
 Formal Communications – Follows
prescribed channels of
communications throughout the
banks, typically following a chain of
command. Often depicted through an
organizational chart, it provides for
the structured flow of upward,
downward and horizontal
communications.
 Downward communications -
Consists of messages that flow from
upper to lower levels of the banks
employees . Through this system
employee activities are directed,
attitudes and behaviors are
conveyed, instruction provided,
policies and procedures passed on,
performance evaluated, etc.
 Written Downward
Communications
 Job descriptions, work
procedures, protocols.
 Newsletters and internal
publications
(cyberpublications).
 Digital publications
 Bulletin boards
 Letters and memoranda
 E-mail
 Intranet
 Oral Downward
Communications
 Employment interviews
 Performance
evaluations
 Disciplinary interviews
 Department meetings
 Mass meetings
 Educational and
orientation programs
 Videoconferencing and
presentations
 Telephones
 Messages are not received.
 Information overload
 Organizational bypassing
 Distortion or filtering
 Not used to motivate or encourage
employees
 Upward communications are sent
from the lower to the higher levels of
the organizations.

 Messages flowing upward ie.,

employee concerns, ideas, reactions
and recommendations are vital to
the organization’s success.
 Written Upward
Communications
 Employee opinion surveys
 Write to know or
gripevine systems
 Suggestion boxes
 Memoranda, letters,
email, reports
 Intranets
 Complaints or grievances
 Performance evaluations
 Oral Upward
Communications
 Open door policies
(MBWA)
 Formal grievance
procedures
 Department or unit
meetings
 Individual interviews
 Advisory committees
 Tasks forces and
problem-solving groups
 Telephone hotlines
 Voice messaging
 Conscious communications is best
achieved when bank provide systems
designed specifically to promote
upward communications and use
downward communications to
encourage it.
 Subject to substantial distortion
 Some members of the banks
discourage upward communications
 May be too intimidating to
employees
 Traditional banks discouraged this form of
communication with the belief that all information
should by passed on vertically through the
hierarchy.

 Today with the evolution of teams, participative

decision-making, and empowerment of
employees, vertical communications has become
vital to bank success.

 As bank’s “flatten” their hierarchies horizontal

communications will take on greater importance.
 All of the same oral and written
methods used in upward
communications are used laterally as
well as:

 Teambuilding seminars
 Cross-departmental visitations
 Committee meetings
 Work teams
 Virtual work teams
 Some banks do very little to encourage
horizontal communications.

 Management and staff may not fully support

the process for a variety of personal reasons.

 In inter-disciplinary teams, specialization

may impede the communications process.

 Exchanges of relevant information may be

difficult for others to understand.
 Communications to external stakeholders
is critical to the bank’s success.
 May involve the use of the same written
and oral forms of communications as well.
 Newspaper and magazine press releases
 Brochures and publications
 Web sites
 Electronic mail

 Challenges to external information include:
 Information overload
 Filtering and distortion

 To avoid the pitfalls of communications a

formal plan and a carefully coordinated
strategy for communicating should be
implemented to guide and direct all
external communications.
Informal oral communications
spring from informal networks and
is considered the dominant form of
oral interaction in organizations.
Referred to as the “hidden
hierarchy” informal communications
is how many banks operate.
 Blog (Web logs) refers to web sites
where one can post journal style
daily comments on whatever topic
the writer chooses to discuss.
 Some banks hire public relations
specialists to track blogs daily to see
what is being said about them, the
competition and potential customers.
 Opportunities  Challenges

 Intranet  Information overload

 Extranet  Privacy violation
 Recruitment and hiring  Breeches, safety and
 Crisis management security
 Knowledge management  I personalization
 Online forums,  Excess use
connected knowledge  Straining other
bases, electronic bulletin
boards, spreadsheets, traditional forms of
etc. communication
 Learning organizations