PROMO “SEARCH FOR THE OFFICIAL FAN FRIENDLY RENTALS 2010”.

1. GENERAL OBJECTIVES:

1. Branding . done!
2. Link-Bait (enlaces) 150 links done!
3. Engagement: client identification with the brand . done!
4. Brand Ambassadors: proactive clients talking positively about the brand. done!
We have three ambassadors:

Gisela Fan Oficial

Tracy Smyth

Gail Dumbar

• The three of them will participate by creating contents for our blogs.
• They are inviting friends to join our group in Facebook.
• They have published things on Friendly Rentals in Facebook.

2. SPECIFIC OBJECTIVES:

1. Increase the number of subscriptions for the newsletter 300 new subscriptions in
April/May
2. Increase the number of fans in Facebook
1000 in April (+400)
1400 in May

3. Redirect clients from Facebook to Friendly Rentals and vice versa.

4. Achieve an important number of links.

a. 150 links

b. Press releases in several languages (11 already

Publisher)
 b. Social Media Diffusion of the Friendly Rentals brand done!

c. Send Newsletter to clients.

12 sales.

2. Achieve new contents for our blog and to encourage participation:

a. Promotion, interviews of the candidates, votes, comments

+ 3000 visits to the Blog

+350 votes
+50 comments
+20 Official Fan candidates
3 interviews of candidates (Uk/Spain)

3. Achieve a Brand Ambassador:

3 ambassadors willing to create content in our blog, upload pictures on Facebook,
make videos, etc.

4. Although not so much a direct sales action, another goal could be to increase brand
awareness and association.
done!

3. BRAND AMBASSADORS
1) Gisela Olivé.

PRICES:
1. Free stay (depending on availability)
2. Name a new apartment in her name
3. Discount for a year…
4. More surprises…

2)GAIL DUNBAR:

3) TRACY SMYTH
APPENDIXES:

1) Most read Blog: “Search For Friendly Rentals Official Fan”

2) PRESS RELEASES:

YOUR PRESS RELEASE:

PRLOG:
3) Positive feedback published on Internet (BLOG/FACEBOOK):
4) NEWSLETTER CREATIVE:

12 SALES!
5) FACEBOOK FANS/INTERACTIONS: