Adsense Click Through Rate

Click Through Rate (CTR) shows the percentage

of people who saw your Ad that clicked on it
The higher the better as you earn more!
Shown in your Adsense management console
CTR will vary significantly from site to site
Ensure your adverts are relevant by using
keyword focused meta tags
Test blended ads against ads that stand out to see
which performs best
 Adsense Click Through Rate
Test different sizes and placements of ads
Use the Adsense Heatmap
Large rectangle left aligned in text performs
well
Link blocks can be effective too
Make sure you are fully aware of the TOS
when testing break the TOS at your own
risk
Adsense Heatmap