Questionnaire for the Study of

“STATIONERY PRODUCTS OF ITC LIMITED”.

Date: -
Name of the HOD: -

Hello! I am doing a survey on the satisfaction level of the dealers of ITC

LTD. With regard to this I would request you to kindly answer the following
questions. If any question is not clear please ask the interviewer to clarify.

1. How long have you been in the wholesale/retail business?

_________________

2. Which of the following stationery products of ITC are you familiar

with and also deal in? (Please check all that apply)

i. Classmate notebooks
ii. Classmate math instruments
iii. Classmate Scholastic Products
iv. Classmate Writing Instruments
v. Paperkraft Premium Business Paper
vi. Paperkraft Paper Stationery
vii. Paperkraft Markers & Highlighters

3. How much quantity (Notebooks,)are you selling each of

ITC,LOKENATH,PIONEER?

i. ITC ii. LOKENATH iii.

PIONEER iv. MERIT v. OTHERS

4. Please rank the brand according to their :

Criteria ITC LOKENATH PIONEER
Quality

Performance (in
market)
Promotional
activity/Schemes

1. Very Good
2. Good
3. Average
4. Poor
5. Very poor

5. The price of the ITC stationery products with respect to its competitor is

i. Very High
ii. Marginally High
iii. Average
iv. Marginally Low
v. Very Low

6. What is the average amount of monthly sale(in %) that u fetch each

from ITC,LOKENATH,PIONEER?

1. ITC

2. LOKENATH

3. PIONEER

4. OTHERS

7. How many consumers is asking for ITC,LOKENATH,PIONEER (OUT

OF 10)?

ITC LOKENATH
PIONEER
8. Rank the following brands of pens in terms of their sales:

a. Reynolds

b. Cello

c. Linc

d. Add

e. Luxor

f. Classmate

g. Others

9. Which of the classmate pens is the most preffered by the customers?

a. Safari

b. Llet

c. Edge

d. Glider

e. Octane

10. Rank the following brands of pencils in terms of their sales:

a. Nataraj

b Apsara

c. Classmate

d. Faber-Castell

e. Linc
 f. Others

11.Rank the following brands of GEOMETRY BOX in terms of their sales:

A. KORES

B. CAMLIN

C. FABER CASTELL

D. LINC

E. CAMEL

F. CLASMATE

G. OTHERS

12. Which of the following brands of markers/highlighters is most popular

among consumers?

PAPERCRAFT,CAMEL, KORES, CAMLIN, LINC, OTHERS

13. Rank the following business papers in terms of their sales?

A. XEROX

B. PAPERCRAFT

C. SPECTRA

D. TEN BY TEN BUILD

E. COPY POWER

14. What is your comment on the supply of ITC stationery products?

a. Very Good b. Good c. Average d. Poor e. Very Poor

15.Are you happy with the schemes and incentives given by ITC LTD ?

i. Yes ii. No
16. What are the factors which motivate to be a dealer of ITC LTD?

i. Price
ii. Quality
iii. Margin
iv. Sales Volume
v. Others Please Specify
….........................................................................

16. Suggestions if any would you like to give to ITC LTD?

___________________________________________________________
_____

Name :
_______________________________________________________

Address :
_____________________________________________________________
___

Contact no. :
_______________________________________________________

THANK YOU !!! THANK YOU !!! THANK

YOU !!!