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PROJECT REPORT
ON
“PRESENT SCENARIO OF CEMENT
CONSUMPTION IN THE AREA OF PATNA
REGION”
FOR
ACC CEMENT PVT. LTD.
SUBMITTED TO
REGIONAL COLLEGE OF MANAGEMENT
AUTONOMOUS
SUBMITTED BY
VISHAL KUMAR
PGDM (2009-2011)
REGIONAL COLLEGE OF MANAGEMEN
AUTONOMOUS BHUBANESWAR
1
CERTIFICATE
Date:
Place:
2
ACKNOWLEDGEMENT
3
I extended my sincere gratitude to Mr. R.N. SINHA sales
head and MR.T. A. KHAN manager sales of the ACC
cement Pvt. Ltd in Patna sales unit. For his constant and
able of guidance has been instrumental in large measure
on the success of project.
QUESTIONNAIRE
4
A STUDY ON CEMENT CONSUMPTION IN BIHAR
1. NAME: -
3. AGE GROUP:-
BELOW 30 30 - 45 YEAR 45 – 60
ABOVE 60
4. ORGANISATION:-
5. DESIGNATIONS:-
6
13. WHICH QUALITY OF CEMENT IS USED IN THIS
PROJECT?
OPC PPC PSC
SIGNATURE
:-
7
INDEX
8
9. SWOT ANALYSIS 34-
37
10. SUGGESTION 38-
39
11. CONCLUSION 40
12. LIMITATION OF THE STUDY 41
13. REFERENCE 42
EXECUTIVE SUMMARY
The project was carried out for ACC Cement Pvt. Ltd. at
Patna region.
OBJECTIVE
RESEARCH METHODOLOGY
10
RESEARCH AND DESIGN:
11
INTRODUCTION TO THE TITILE
13
OBJECTIVE OF THE PROJECT
This project was undertaken for an objective which was
14
SCOPE OF THE STUDY
1. The study has been done for the Cement so more or
less it helps in understanding the consumer preference
towards the cement market.
15
PROFILE
16
Among the first companies in India to include
commitment to environmental protection as one of its
corporate objectives, the company installed sophisticated
pollution control equipment as far back as 1966, long
before pollution control laws came into existence. Today
each of its cement plants has state-of-the art pollution
control equipment and devices.
HISTORY
17
ACC CEMENT has an interesting story - one that
inspired a book. ACC was formed in 1936 when ten
existing cement companies came together under one
umbrella in a historic merger -the country's first notable
merger at a time when the term mergers and acquisitions
was not even coined. The history of ACC spans a wide
canvas beginning with the lonely struggle of its pioneer
F.E Dinshaw and other Indian entrepreneurs like him who
founded the Indian cement industry. Their efforts to face
competition for survival in a small but aggressive market
mingled with the stirring of a country's nationalist pride
that touched all walks of life - including trade, Commerce
and business.
18
F. E. Dinshaw – the founder of ACC
ACC stands out as the most unique and successful merger
in Indian business history, in which the distinct identities
of the constituent companies were melded into a new
cohesive organization - one that has survived and retained
its position of leadership in industry. In a sense, the
formation of ACC represents a quest for the synergy of
good business practices, values and shared objectives.
The use of the plural in ACC's original name, The
Associated Cement Companies Limited, itself indicated
the company's origins from a merger. Many years later,
some stockbrokers in the country's leading stock
exchanges continued to refer to this company simply as
'The Merger'.
19
Holcim – A New Partnership:
A new association was forged between ACC and The
Holcim group of Switzerland in 2005. In January 2005,
Holcim announced its plans to enter into long – term
alliances with Ambuja Group by acquiring a majority
stake in Ambuja Cements India Ltd. (ACIL),which at the
time held 13.8% of total equity shares in ACC. Holcim
simultaneously announced its bid to make an open offer
to ACC shareholders, through Holdcem Cement Pvt. Ltd.
and ACIL, to acquire a majority shareholding in ACC. An
open offer was made by Holdcem Cement Pvt. Ltd. along
with ACIL, following which the shareholding of ACIL
increased to 34.69% of Equity share capital of ACC.
Consequently, ACIL has filed declarations indicating
their shareholding and declaring itself as a promoter of
ACC.
20
PRODUCTS
The company manufactures Portland cement for general
construction while its blended products, acknowledged
for outstanding durability, include fly ash and slag-based
cements. Both these varieties of cement offer high quality
and special properties that defy the harshest
environments. In addition to conserving valuable mineral
resources and reducing waste, these blended cements also
help cut down the emission of carbon dioxide and assist
in checking global warming. ACC is sensitive to
consumer needs. When the company realized that large
construction activities would require large amounts of
cement it set up the country’s first facility for distribution
of cement in bulk, as far back as 1956.To meet the needs
of other consumers it introduced cement in small 25
kilogram bags as also jumbo bags of one metric tons.
Today, of course, mechanized mega construction projects
receive cement from ACC delivered in bulk tankers – a
welcome change from the conventional cement bag. ACC
was also the first company in India to introduce Ready
Mix Concrete on a commercial basis. A transit concrete
mixer is now a familiar sight in India’s major cities.
Ready Mix Concrete and Bulk Cement have enabled the
construction industry to introduce sophisticated practices
for the speedy completion of large infrastructure projects.
53 Grade Cement
This is an Ordinary Portland Cement which surpasses the
requirements of IS: 12269-53 Grade. It is produced from
high quality clinker ground with high purity gypsum.
ACC 53 Grade OPC provides high strength and durability
to structures because of its optimum particle size
distribution, superior crystalline structure and balanced
phase composition.
It is available in specially designed 50-kg bags·
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value-added product has hydraulic binding properties not
found in ordinary cements.
It is available in specially designed 50-kg bags.
Bulk Cement
Yet another first in our seven-decade history of cement in
India has been the introduction of Bulk Cement, an
alternative to bagged cement, which is of particular
advantage to large consumers of cement. Internationally,
the trend is to move cement more and more in loose form
rather than bagged. In fact, over 90 percent cement in the
USA, and other European countries is transported and
sold in bulk, unlike in India, where only one percent is
transported in bulk.
Regional Offices
· Eastern region-Kolkata
· Northern region-new Delhi
· South and west region-Pune
24
S. NO. UNITS STATE CAPACITY(MTPA) PROCESS USED
25
RESEARCH METHODOLOGY
Research Plan
Definition of research plan:-
The research plan can be defined as follows:-
1. What are the cement being used by various customer in
the region of Patna and what are their expectation from
the cement?
2. What is the market condition of ACC cement in Patna
region?
Data Collection
26
market survey technique which were conducted through
structured questionnaire. The questions were asked in
prearranged manner. The market research was conducted
over a period of 30-35 days. Data was tabulated, analyzed
and suggestions were given.
Research Instruments
Sample Plan
Sample Size
Analysis
28
ANALYSIS
&
INTERPRETA
TION
29
Which Cement Builders Use In Their Project?
30
Why they use that cement?
31
Which quality of cement they use in their project?
32
From Where Did They Get This Cement?
33
FINDING
ACC has very good grasp over Indian cement market, but
if we see in Bihar ACC seems to struggler with other
brand. In the process of completing this project we come
to know various regions beside this.
35
SWOT ANALYSIS OF ACC CEMENT
36
Strengths
➢ Service is good.
Weakness
37
Opportunity
38
Threats
39
SUGGESTIONS
40
maintain its supply chain, so that they can fulfill the
demand.
41
CONCLUSION
There are five major players in the market but the major
competition is between the three brands of cement.
42
good will created by them before merge to Holcim
cement in the market.
LIMITATION OF THE STUDY
1. Lack of cooperation from the builders/site managers
regarding giving interview.
2. It was found in some cases that builders/site managers
showed inclination towards certain brands which gave
them more margins when compared to others.
3. It was experienced during the survey that it was
difficult to convince or make the builders/site managers
understand the importance of the project.
4. As the builders/site managers thought that it was
unwise for them to give their details of business as they
feared competitors would take advantage.
43
REFERENCE
Books:
1. Research Methodology: C.K. Kothari
Websites:
www.acclimited.com
www.ibef.org/industry/cement.aspx
www.askwiki.com
www.acchelp.com
www.askacc.com
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