eae whe . & & 4marcos garcia rojo ms aad ::: gsapp 09-10This is a collection of the ideas developed during three semesters. The bool: is organized around the studio projects, which is the core of the work, but at the same activated other peripheral discussions that helped to enrich the final products and took advantage of the work in both seminars and visual studies. In spite of this, there are ongoing projects whiose importance is difficult to translate in these pages (as it is the case of the AIIA). Despite their differences, all of them have ‘a common denominator which is the search for the added value of the architectural form; new models of architectural production out of the traditional well mannered formulas with chan- nels and sources of inspiration that do not follow any predefined pattern, This added value is particularly important in the contemporary context since architects risk losing their relevance due to their own incapacity to transmit the benefits that their idzas entail. Of course, this is not a finished nor a completely succesful project. The basio are imply cet and these are the outlets.