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  • Corporate Communication: The American Picture: Presented by Aniket Bushal

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    Bushal
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    Corporate communication is a professional practice that began with the Greeks and Romans. It aims to increase a company's value and image through strategic and effective communication using various media technologies and channels. The document discusses the importance of corporate communication, how it has changed over time, its use of mission statements, identity, advertising, and interaction with the media to achieve business objectives.

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    Aniket Bushal

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    © Attribution Non-Commercial (BY-NC)

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    Corporate communication is a professional practice that began with the Greeks and Romans. It aims to increase a company's value and image through strategic and effective communication using various media technologies and channels. The document discusses the importance of corporate communication, how it has changed over time, its use of mission statements, identity, advertising, and interaction with the media to achieve business objectives.

    Direitos autorais:

    Attribution Non-Commercial (BY-NC)
    Baixe no formato PPTX, PDF, TXT ou leia online no Scribd
    Sinalizar o conteúdo como inadequado
    7 visualizações5 páginas

    Corporate Communication: The American Picture: Presented by Aniket Bushal

    Enviado por

    Bushal
    Corporate communication is a professional practice that began with the Greeks and Romans. It aims to increase a company's value and image through strategic and effective communication using various media technologies and channels. The document discusses the importance of corporate communication, how it has changed over time, its use of mission statements, identity, advertising, and interaction with the media to achieve business objectives.

    Direitos autorais:

    Attribution Non-Commercial (BY-NC)
    Baixe no formato PPTX, PDF, TXT ou leia online no Scribd
    Sinalizar o conteúdo como inadequado
    de 5

    CORPORATE COMMUNICATION:

    The American Picture

    Presented by Aniket Bushal


    INTRODUCTION

    1. Practiced by professionals
    2. It began with Greeks and Romans
    3. Its body knowledge is interdisciplinary
    4. Common objective
    Contents of Central Idea

    1. Strategic importance.
    2. Communication change.
    3. Media interaction.
    4. Mission statements.
    5. Corporate identity.
    6. Advertisement.
    7. Communication technologies.
    CONCLUSION AND LEARNING

    1. Increases value and image.


    2. Communicating effectively and
    efficiently.
    3. Strategic importance
    4. Media technology.
    THANK YOU

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