Brazil

Geographic
aspects
 8,514,877 km2

206 times larger

than Switzerland

Source: https://www.cia.gov/library/publications/the-world-factbook/maps/br_largelocator_template.html
Source: https://www.cia.gov/library/publications/the-world-factbook/maps/maptemplate_br.html
 Waterfall in Iguaçu

Source: http://www.pixelio.de/details.php?image_id=344362&mode=search
Economic
aspects
 GDP per capita: $10,100
World ranking: 107

Source
https://www.cia.gov/library/publications/the-world-factbook/rankorder/2004rank.html?countryName=
Brazil&countryCode=br&regionCode=sa&rank=103#br
Export products

 Autos.
 Transport equipment.
 Iron ore.
 Soybeans.
 Footwear.
 Coffee.

Source: https://www.cia.gov/library/publications/the-world-factbook/geos/br.html
 Petroleum Uranium
Hydropower
Timber

Iron ore Natural Nickel

resources
Gold Bauxite
Platinum Manganese
Tin Phosphates
 Minerals produced
in Brazil

Source: http://www.indexmundi.com/minerals/?country=br
Coffee
Coffee production in million, 60 kg. bags

Source
http://www.promarinternational.com/pdfs/IndustryStrategicStudies/AgriFoodAgriInputs/Brazil%20coffee%20management%20summary.pdf
 While world trade expands from approximately 90 to
100 million bags from 2000-2010, Brazil’s share of this
trade is expected to grow from roughly 22% to 28%.

Source
http://www.promarinternational.com/pdfs/IndustryStrategicStudies/AgriFoodAgriInputs/Brazil%20coffee%20management%20summary.pdf
Sugar
Louis Dreyfus, a French commodities giant, bought
Santelisa Vale, a large processor of sugar cane, in
April, 2009. Santelisa had expanded fast and taken on
too much debt, a common mistake in an industry that
had the highest levels of investment of any industry in
Brazil before the crunch.

Dreyfus, which already trades sugar, soyabeans and

other Brazilian agricultural goods, wanted to bolster its
position. At the other end of the spectrum is Copersucar,
a giant co-operative that unites lots of small growers in
São Paulo state.

Source: http://www.economist.com/business-finance/displaystory.cfm?story_id=15036405
Energy
Company Ethanol production per year
Cosan 2 billions litres
(joint venture with Shell)

ETH Bioenergia Goal: 3 billion litres by 2012

(+ Brenco)

Sources
http://www.ft.com/cms/s/0/2a940642-1cf6-11df-aef7-00144feab49a.html, February 19, 2010.
http://www.ft.com/cms/s/0/6c37f936-0f9b-11df-b10f-00144feabdc0.html, February 2, 2010.
The biggest of the lot is Cosan, which alone produces
2.5% of the world’s sugar. Last year it bought Exxon
Mobil’s distribution and retailing business in Brazil to
help it sell its ethanol.

Source: http://www.economist.com/business-finance/displaystory.cfm?story_id=15036405
 The market for ethanol has been growing at 17% a
year, much faster than that for sugar, points out Luiz
Pereira de Araújo of ETH Bioenergia, another fast-
growing sugar firm. Such growth is likely to persist,
thanks to increased sales of flex-fuel cars, which
can run on petrol or ethanol.

Source: http://www.economist.com/business-finance/displaystory.cfm?story_id=15036405
 The hydroelectric potential of Brazil is one
of the largest in the world. It is estimated
at 150,000 megawatts.

Source
Baer, Werner: The Brazilian economy: growth and development, p. 7.
http://books.google.ch/books?hl=en&lr=&id=qdBaM4nEefwC&oi=fnd&pg=PA1&dq=
brazilian+economy&ots=xcXIuvW8QB&sig=z3Ypt8X-KkwIEGs6RyL4L-KJTxI#v=onepage&q
=&f=false
 In the mid 1970s, work began on the world’s largest
hydroelectric project at Itaipu, on the Paraguyan
border, and in 1983 the first turbines on that project
were turned on.

Source
Baer, Werner: The Brazilian economy: growth and development, p. 7.
http://books.google.ch/books?hl=en&lr=&id=qdBaM4nEefwC&oi=fnd&pg=PA1&dq=
brazilian+economy&ots=xcXIuvW8QB&sig=z3Ypt8X-KkwIEGs6RyL4L-KJTxI#v=onepage&q
=&f=false
Dam in Itaipu

Source: http://www.pixelio.de/details.php?image_id=350471&mode=search
In Mozambique, the Brazilian mining company Vale is
working with Odebrecht, a Brazilian construction
company, to develop the coal reserves, build a
power station and construct rail and port infrastructure
to bring the black rock to export markets.

Source: http://www.ft.com/cms/s/0/e9550408-1519-11df-ad58-00144feab49a.html
 Approximately 85% of Brazil’s 34,000 gas stations
are dealer owned and operated by many small
independent players.

Source:
Oil Retail. Boston Consulting Group. http://www.bcg.com/documents/file15281.pdf
 Brazil’s Petrobas has a powerful position in
distribution and retail through dealers affiliated
with its subsidiary, BR Distribuidora.

Source:
Oil Retail. Boston Consulting Group. http://www.bcg.com/documents/file15281.pdf
Infrastructure
Rank Country Km. of roads

Only 5.5% of roads in Brazil are paved

Source
https://www.cia.gov/library/publications/the-world-factbook/rankorder/2085rank.html?countryName
=Brazil&countryCode=br&regionCode=sa&rank=4#br
https://www.cia.gov/library/publications/the-world-factbook/geos/br.html
 IT and
telecom
38% of the population use the Internet

Source: http://www.internetworldstats.com/stats15.htm
 Strong increase in Internet users

Source: http://www.internetworldstats.com/sa/br.htm
 Mobile phone subscribers

Source
https://www.cia.gov/library/publications/the-world-factbook/rankorder/2151rank.html?countryName=
Brazil&countryCode=br&regionCode=sa&rank=5#br
Cultural
aspects
Population 200 million people
86% live in cities

HIV / AIDS 730,000 live with HIV / AIDS

15,000 people died from HIV / AIDS in 2007

Religion Roman catholic 74%

Protestant 15%

Source: https://www.cia.gov/library/publications/the-world-factbook/geos/br.html
High degree of collectivism / group culture

Power Uncertainty
Individualism Masculinity
distance avoidance
Source: http://www.geert-hofstede.com/hofstede_brazil.shtml
 High
power distance
Unequal income distribution

Source
https://www.cia.gov/library/publications/the-world-factbook/rankorder/2172rank.html?countryName=
Brazil&countryCode=br&regionCode=sa&rank=10#br
Collectivism
Source: http://www.pixelio.de/details.php?image_id=71761&mode=search
 The Brazil-Peru border area is one of the world's
last refuges for such groups, with more than 50
uncontacted tribes thought to live there out of
the estimated 100 worldwide.

Source: http://www.reuters.com/article/idUSN2938303320080530
Some groups live in the Amazon

Sources:
http://www.reuters.com/article/idUSN2938303320080530
http://blog.ted.com/2008/05/unbelievable_ph.php