QUESTIONAIRE

BACKGROUND: Facebook has, over the years become a place for social
networking and a contact list of sorts. Since its birth, everyone from all
spheres of life is able to create an account on it and get in touch with
each other. Various interest groups have been set up and numerous
businesses have started to advertise on it. This questionnaire will help
determine if facebook is beneficial for businesses and whether it is a
financially feasible option for businesses.
The data collected will be used in a group project at the Institute of Business
Management.

Q1: Gender:  Male  Female

Q2: Age Group

15 – 19 20 – 25 26 – 30 31
and Above

Q3: DEGREE / DISCIPLINE (enrolled in)

BBA/ BS MBA/MS MBA Executive

Q4: INSTITUTE

Q5: How often do you use facebook in a day?

One Two Three More than three

Q6: What is your main purpose of using Facebook?

Networking
Work
Internet
 Other

Q7: Rate the following factors of Facebook according to your preference?

(Rate according to each factor, on a scale of 1 to 5)

FACTORS

NETWORKING

Least Preferred 1 2 3 4 5 Highly

Preferred

ADVERTISMENT

Least Preferred 1 2 3 4 5 Highly Preferred

GAMES

Least Preferred 1 2 3 4 5 Highly Preferred

BLOGS

Least Preferred 1 2 3 4 5 Highly Preferred

COMMUNITIES

Least Preferred 1 2 3 4 5 Highly Preferred

Q8: How often do you click an advertisement on facebook?

(Rate according to scale of 1 to 7)

Mostly 1 2 3 4 5 6 7
Rarely

Q9: what attracts you to the particular advertisement?

Product
 Brand

Design

Tag Line

Curiosity

Q: 10 Do you play any facebook games?

Yes

No

Q11: What facebook games do you play or have played? Tick as many.

a) Farmville

b) Mafia Wars

c) Texas Hold’em

d) Others (Please List) _________________________

Q12: Have you paid for facebook services?

Yes

No

Q13: If yes, what was the amount?

Less than $5

Between $5-10
 Over $10

Q14: Would you be willing to pay for in game goods and other gifts on facebook?

Yes

No

Q15: If yes, how much are you willing to pay in a month?

Less than $5

$5-10

Over $10

Q16: Do you agree with the statement that conducting business activity on
facebook is beneficial?

Strongly agree agree disagree strongly disagree

Q17: Do you agree that facebook can help businesses attract their target
markets/people?

Agree

Disagree
Q18: How do you think that Facebook can help businesses to conduct its activities?