Escolar Documentos
Profissional Documentos
Cultura Documentos
Email Professionalism
Cost $160
Step 2: Wireframe
• Define 3 “Screens”
– Show Key Functionality
– Keep Features Simple
– Pretend to Use
– Sleep & Iterate
Mockups
www.balsamiq.com
Cost FREE www.creately.com
Step 3: Logo & Materials
• Minimum Slides
– Vision
– Market
– Product
– Revenue
– Team
Pitching Professionalism
• Page Contents
– Professional Logo
– Company Description
– Screenshots (optional)
– “Coming Soon”
– Email Signup Form
• Tactics
– A/B Test Variants
Online Professionalism
• URL
– blog.YourCompany.com
• Frequency
– Post 1-2 times per week
• Content
– Links to Competitors
– Repost Industry News
– Add Industry Analysis
– Document Product Progress
Market Visibility
www.posterous.com
Cost FREE www.wordpress.com
Now,
you just look
professional.
Total Cost $970
Step 7: Test Marketing
• Targeting
– Specify Target Markets
– Identify Specific People
– Develop Creative Keywords
• Messaging
– Create 6 to 10 Messages
• Purchasing
– Facebook and Google AdWords
• Refinement
– Track Results and Reiterate
Successful Messaging
www.facebook.com
Cost $250 adwords.google.com
Step 8: Customers
• Surveys
– Use Marketing Leads
– Identify Demographics
– Clarify Pain Points
– Find “Top Two Boxes”
• Interviews
– 30 Min Calls
– Listen to Needs
– Ask for Leads
– Get Beta Customers!
Customer Testimonials
Professional Plan
Cost $100
Step 10: Ghetto Launch
Data Validation
Cost $250
Now,
you are real,
but you suck.
Total Cost $800
Now,
the real development begins…