100 Marketing Weapons

These guerrilla marketing weapons should all be

considered for promoting your product, service or
website offline. Notice how more than half of them are
free.

1. Marketing plan 51. Neatness

2. Marketing calendar 52. Referral program
3. Niche/positioning 53. Sharing with peers
4. Name of company 54. Guarantee
5. Identity 55. Telemarketing
6. Logo 56. Gift certificates
7. Theme 57. Brochures
8. Stationery 58. Electronic brochures
9. Business card 59. Location
10. Signs inside 60. Advertising
11. Signs outside 61. Sales training
12. Hours of operation 62. Networking
13. Days of operation 63. Quality
14. Window display 64. Reprints and blow-
15. Flexibility ups
16. Word-of-mouth 65. Flipcharts
17. Community 66. Opportunities to
involvement upgrade
18. Barter 67.
19. Club/Association Contests/sweepstakes
memberships 68. Online marketing
20. Partial payment plans 69. Classified advertising
21. Cause-related 70. Newspaper ads
marketing 71. Magazine ads
22. Telephone demeanor 72. Radio spots
23. Toll free phone 73. TV spots
number 74. Infomercials
24. Free consultations 75. Movie ads
25. Free seminars and 76. Direct mail letters
clinics 77. Direct mail postcards
26. Free demonstrations 78. Postcard decks
27. Free samples 79. Posters
28. Giver vs taker stance 80. Fax-on-demand
29. Fusion marketing 81. Special events
30. Marketing on 82.Show display
telephone hold 83. Audio-visual aids
31. Success stories 84. Spare time
32. Employee attire 85. Prospect mailing lists
33. Service 86. Research studies
34. Follow-up 87. Competitive
35. Yourself and your advantages
employees 88. Marketing insight
36. Gifts and ad 89. Speed
specialities 90. Testimonials
37. Catalog 91. Reputation
38. Yellow Pages ads 92. Enthusiasm &
39. Column in a passion
publication 93. Credibility
40. Article in a 94. Spying on yourself
publication and others
41. Speaker at any club 95. Being easy to do
42. Newsletter business with
43. All your audiences 96. Brand name
44. Benefits list awareness
45. Computer 97. Designated guerrilla
46. Selection 98. Customer mailing list
47. Contact time with 99. Competitiveness
customer 100. Satisfied customers
48. How you say
hello/goodbye
49. Public relations
50. Media contacts