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Presenter:
Scaling Method
Quantity of work
Quality of work
Interpersonal skills
Judgment
Attitude
Cooperation
knowledge
Managerial skills
Initiative
Problem solving
Creativity
Intelligence
etc…..
Graphic Rating Scales
(Category Ratings)
1 2 3 4 5
Poor Below Average Average Above Average Outstanding
(Unsatisfactory) (Fair) (Satisfactory) (Good)
GRAPHIC RATING SCALE
© 2008 Thomson/South-Western. All rights reserved. 11–6
Who Conducts rating
Supervisors rating
their employees
Employees rating
Multisource
their superiors
Sources of
Performance
Measurment
Outside sources Team members
rating employees rating each other
Employees rating
themselves
Who Evaluates, When, and How
Often
Most organizations
evaluate on an annual
basis
Performance evaluations are
often scheduled for random
dates, such as the date of hire
Alternatively, all employees
may be evaluated on or near a
single calendar date
The evaluation can be at the
end of the task cycle
Advantages of the rating scales
• Halo effects
• Leniency
• Strictness
• Central tendency
• Personal bias
• Recency Bias
• Contrast Effect
11–11
CRITERIA
APPROACH FIT WITH VALIDITY RELIABILITY ACCEPTABILIT SPECIFICITY
STRATEGY Y
Comparative Poor, unless Cab be high if Depends on Moderate; easy Very low
manager ratings are done rates, but to develop and
takes time to carefully usually no use but
make link measure of resistant to
agreement normative
used standard
Attribute Usually low; Usually low; can Usually low; High; easy to Very low
requires be fine if can be develop and use
manager to developed improved
make link carefully
Behavioral Can be quite Usually high; Usually high Moderate; Very high
high minimizes difficult to
contamination develop, but
and deficiency accepted well
for use
Results Very high Usually high; can High; main High; usually High regarding
be both problem can developed with results, but low
contaminated and be test-retest input from those regarding
deficient depends on to be evaluated behaviors
timing of necessary to
measure achieve them
Very high High, but can be High High; usually High regarding results,
Quality but low regarding
contaminated and developed with
behaviors necessary to
input from those to achieve them
deficient
be evaluated
Performance Evaluation Problems
No technique is perfect;
they all have limitations
Thank You !