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Steps to Freedom
A Blueprint for Achieving Wealth, Health, and Happiness
by Noel Swanson
This book is copyright (c) 2004 by Noel Swanson. All rights reserved. However, you are encouraged to pass this on to your friends - in fact you can even make money by doing so (click here to find out how) - provided you do not change the text in any way (apart from your affiliate links, of course).
Published by Allegretto ltd. 8 Westborn Road, Fareham, PO16 7DH, UK www.7stepstofreedom..com
Table of Contents
Intro - Just 7 Steps to Your Dreams Step 1 - What do you Want? Step 2 - What is Important? Step 3 - Passion, and Maths Step 4 - Stop the Bleeding Step 5 - Your Plan for Security Step 5 cont - Live for Success! Step 6 - Your Plan for Comfort Step 7 - Your Plan for Prosperity Step 7cont - More Paths to Wealth Step 8 - The End and the Beginning How to Make Money from this Book 3 6 11 15 21 37 44 47 61 73 79 83
Intro - Just 7 Steps to Your Dreams
his is a book about Freedom. How to get it, and how to keep it.
If you stick with me and work through this book deliberately and diligently, you will be well on your way to achieving everything you ever wanted from life. So what do I mean by "Freedom"?
freedom is having the time, ability, and opportunity to do the things that I want to do in life It is about enjoying life to the full. About extracting every second's worth of life out of every minute lived. About being able, on one's death bed, to be pleased with a race well run, a life well led with no regrets. Is it about money? Yes, money is a part of it. It is hard to be free if you are broke. But money is not everything - there are plenty of rich men and women who are as miserable as sin. They are hardly free. In my book, freedom includes having enough money to do the things you love to do - yet without letting money become your master. Is it about love? Yes, because life is about passion, and about emotions. Without both of these we are as un-free as a robot. But love can also be a prison, and so Freedom is about learning how to enjoy your emotions, your passions and, yes, your loves in a way that brings liberty and life to all parties - whether they be your lovers, your children, your family or your friends. Is it about time? Of course! Every one of us has only 24 hours in a day, 7 days in a week, 52 weeks in a year, and maybe 80 or 90 years in a lifetime. How will you spend those precious moments? Because, once spent, they can never be regained. For 95% of the worlds population their time is effectively controlled by other people and other demands - every moment of the day is soaked up by the ever-present need to earn enough to pay the bills, to clean the house, to look after the children, to satisfy the partner or spouse, and to keep the in-laws at bay. That is not freedom!
7 Steps to Freedom by Noel Swanson
For me, freedom is about being in charge of my own time: choosing if and when I will work, when and where I will go kayaking, skiing, scuba diving, or oil-painting. Having time to sit and drink wine with my friends, take walks through the beautiful countryside of England and Canada, or sit on the beach and watch the Caribbean sunset. Is it about pure, simple, care-free hedonism, with no concern for the needs or wants of others? No! Simply seeking after the pleasure of the moment, like taking drugs, leads inevitably to an empty and shallow life. Yes, it is fun for the moment - but the regrets will surely follow as night follows day. Is it about manipulating and controlling others? I hope not! You know, what you will learn through this book, and through the recommended reading is so powerful that you could, if you chose, use it to do just that. But then that is the danger of powerful tools a sharp knife can both slice the ropes and knots that bind you - and slay your best friend, your lover, or your enemy. In my mind, true freedom comes when you honor and respect others, not when you control them. I hope that you will use what you learn in that spirit. But, in the end, that must be your own choice - for that is what freedom grants you: the ability to make your own choices about your own life. The Keys to the Dungeon My Friend, you are about to embark on a most amazing adventure. Your life will never ever be the same again. Why not? Because, today, you have been handed the keys to your dungeon. You may choose never to use them. In that case, your life will continue as it always has done - with one difference: You will always know that it was your own choice to stay in that dungeon. Perhaps you have good reasons, so you thin, for why you wish to remain there. Perhaps you just don't believe it could be any different. Either way, if you never put the keys in the lock, if you never turn them, you will always wonder what it might have been like... Your other choice is, of course, to open the doors and walk through them, a free man or woman. Now, at this point I do have to issue a warning! This book is your key. But it is not a magic wand! You will learn that there are immutable laws at work in the universe. You will learn to use these laws to your advantage, and you will be amazed at the changes in your life that they bring.
The lock on your dungeon is rusty and difficult to turn. The door is stiff and heavy. I will talk much about "retiring" and "building wealth". Okay. Here is what I want you to do: Go over to the chapter on "How to Make Money from this Book" and follow the instructions. the blueprint for a better life. for most people. or your disabilities that keep you enslaved. It will take you about 10 minutes to complete. Go on. Did you do that? No? How are you going to progress if you don't even take the first simple step? Print it out now. your poverty. your spouse. and emotionally free. the first is usually the most obvious (although probably not as important as the second. Why? Because. as you shall discover. In the following chapters. But you are the one that has to do it! And so. It is your own mind. I'll tell you what. and much more.i. Do them! This book is not light bedtime reading: it is a workbook. one more thing. So where do we start? Well. that you have sufficient financial resources that you can -5- . you will learn how to think! Because. For that reason I strongly suggest that you print out this entire book now. And I will use the term "retiring" as meaning the same as "financially free" . You will have to work at them if you are to successfully open them I will show you what to do. And of these. But above all. How to maximise your use of time How to remove the clutter from your life All this. (Just click here and you will be taken right there.) Then go to the Table of Contents and start on Step One.e. do it this is your first task! Then punch some holes in it and put it into a ring binder so that you don't lose any pages. Why not start with a simple little project that will sow the seeds of your financial freedom down the road. Here is what will you learn through the coming weeks and months: How to set yourself free financially How to eradicate guilt and dependency from your personal relationships.7 Steps to Freedom by Noel Swanson Step 1 But it won't happen overnight. the two biggest hurdles they face are about becoming financially free. Oh. and will cost you not one penny. lets get started. it is not your boss.) So I will use wealth as our prime goal. as you work through this book. you will find tasks set for you.
Just follow the instructions and you will get there.you may like your career and want to continue in it.7 Steps to Freedom by Noel Swanson Step 1 choose whether and how to work. See you on the other side! Noel Swanson -6- . "Retiring" does not have to mean you never work again . Great! As long as that is your choice and not a necessity. But perhaps you have different priorities and goals in life? No matter. The principles will apply in exactly the same way.
neighbours and relatives. get up in the morning. only to repeat the same exercise day after day. If that is not true. you get what? A so-called pension that pays you even less than you have been living on for all those hard working years. go in to work. So why do you do it? Let me tell you why: FEAR . In contrast. Of being destitute and dependent on a state pension when you are old and frail. for forty years? This is often known as the 40/40 plan . On the other -7- .What do you want? W hy is it that most New Year’s resolutions barely make it through to the end of January? The reason is quite simple .40 hours a week for 40 years. with free time to do what you want . then why do you do it? Because you love the job? Let me ask you again: if you had enough money to pay all your bills.Step 1 . Of having your house repossessed. And at the end of it. Of being ridiculed and pitied by your friends.except you have no money. let me ask you why it is that you.most of them are based on either a “wish” or an “ought”: “I wish I could lose some weight” “ I wish I could stop smoking” “I really ought to get more exercise” “I really ought to eat more healthily” And so on. and 95% of the adult population. perhaps ill. Of not being able to feed yourself and your family. Of what? ‚ ‚ ‚ ‚ ‚ ‚ Of not having enough money to pay the rent or mortgage. Of not having clothes to wear. You are afraid. doing a job that causes you stress and worry. expenses and luxuries. would you still work at the same job for the same number of hours? I am willing to bet that the day you could afford to. That’s right. So now you are old. trade eight or more of the best hours of your day for a pathetic amount of money. no? So there is a lesson to be learnt here: Fear is sufficient motivation to keep you doing something you would rather not do year after year after year. you would cut your hours. and then come home worn out.
in your soul. under. What makes them train and practice so hard. too thin. or over the excuses. Instead of “I can’t”. then your mind starts to look for ways around. Take a world class athlete like golfer Tiger Woods. You will have to make some sacrifices. Henry Ford but it best when he said “Whether you say you can. And that passion drives them on when others would give up. since money is such a big issue for most people. too old. These need to be so powerful. you are correct”. Once your focus is clear. the wrong sex. They must win. the wrong education. At times you won’t feel like doing it . all the excuses start to fall away. To start with your mind will come up with all sorts of reasons why you can’t do it you’re too young. “If only I didn’t have to go to work every day”. So what do you need? You need two things: 1) A clear goal. But. and also for winning. or staying on your diet. too stupid. come what may”. you start to find the reasons why you can. Those just won’t cut it when the going gets tough. Once you know what it is you really. But once you have decided. and so on.7 Steps to Freedom by Noel Swanson hand. and so entrenched in your very being. There will be set backs on the way. too clever. once there is an iron-fast conviction in your soul that says “that’s where I am headed. Now. a wish or an ought is not enough to keep you going for even a month.both for their chosen sport. There is another aspect to this. really want. making serious money takes commitment and perseverence. Step 1 So. or 5-times Olympic gold medalist Steven Redgrave.8 years. and 2) A reason why. can we agree that becoming financially free is a worthwhile goal? In a later Step we will talk in detail about how you are going to make your money. Things don’t always go as planned. it is extremely unlikely that it will be through your current job or employment. Most likely you are going to have to start some kind of new venture. too fat. that they start to shape the way you see the world. -8- . or you say you can’t.just like when you don’t feel like going to the gym. If you are starting a part-time business alongside your full time employment you will probably have to give up some of your free time in the evenings. you too need that passion. If you are serious about becoming free in the next 2 . safe to say. if you like. It is a deep seated passion . So if you are to stick to your wealth building plan you are going to need something more than just a vague wish like “I wish I had some more money”. and you set out to get it. day in and day out? It certainly isn’t the money.
“What’s the point?”. It is this step that many people will skip over. Who would you listen to? Remember I said that you would need to do some work? Well. the lack of a clear goal. (however you might define success). What matters is that it is yours. getting fit. for everyone who has made a real success of life. “Why not just get on with making the money?” So why is it that these people are broke. you will find a strong and powerful passion that has driven them onwards. here is this week’s homework: Write down your answers to the following questions (you have printed this out on paper. This is of vital importance. they would say. 2) Why did you pick that one priority? -9- . or starting any new venture or adventure. and still interested in learning the secrets of wealth and freedom. haven't you?): 1) What is your number one priority for starting a new venture? Common reasons include: Extra Income Financial Freedom Having your own business More spare time Personal development Helping others Meeting new people Retirement Leave a legacy It does not matter what your priority is . not just your finances. those goals and dreams first. and it matters to you. getting married. if you are still with me. On the other hand. while the millionaires stress the number 1 most crucial factor in success is getting your thinking straight. Whether it is losing weight. stopping smoking.7 Steps to Freedom by Noel Swanson Step 1 Note that all this applies to the whole of your life. Of all the reasons why people fail to make it in their new venture. meeting more friends. it probably won’t happen unless there is that passion. Before you go any further in looking at various business opportunities and ventures it is crucial that you really nail down your own personal reasons why.nor how big or small your goal is. and the lack of passion for that goal are the top of the list.
it was The Midas Method book that first launched me on the path to success! Like the Remmington shaver fellow. I strongly encourage you to start to do so also.”) Do not miss out this exercise . The more detailed. I liked it so much I bought the rights to it! Here is the link: click here and get your copy now. of course). Avoid negatives . “I won’t be living in this dump”).where will you be.and then right down your answers in as much detail as you can. the greater chances of success. “I will be in a 4-bed detached cottage in the countryside. This is why successful people are constantly reading and listening to motivational books and tapes. what will you be doing.g. what will you own? Be as specific and detailed as you can.g.don’t look at what you won’t be doing (e. the more vivid. Spend some time thinking and dreaming about this . look at what you will be doing instead (e. with the mortgage fully paid off. the more real your description. and has invaluable lessons (provided you do them. Sounds crazy. In fact. this is essential if you are serious about unlocking the doors to your dungeon. Done that? Okay. that’s enough for this week .it really is vital. What do you want for yourself then . go to onto the internet and get yourself The Midas Secrets package.you will want to be doing this everyday of your life until you reach those goals. but it is absolutely true! Build a Habit of Success This process of describing and refining your goals and dreams does not stop here . It is only a small investment in your future. In fact.7 Steps to Freedom by Noel Swanson 3) Why is that important to you? Step 1 4) What are the consequences of not having that 5) Why would that worry you? 6) Now look ahead 5 and 10 years.you have some work to be getting on with! -10- . As a first step.
Isn’t it time to do something different? -11- . Step 1 Remember.7 Steps to Freedom by Noel Swanson In Step 2 we will be looking some more at how to develop your millionaire’s mindset. if you always do what you’ve always done. and the grit and determination to reach those goals. you’ll always get what you’ve always got.
such as: < watching soap operas < reading junk mail < doing favours for someone else (it might be important to them. Well worth getting hold of. In this step I want to cover some tools that will help you to organise your life so that the important things do get done.congratulations . but that does not mean the task is important to you .you have made a crucial first step to achieving them. Classed in this are things such as: < eating < paying the mortgage (or you will be repossessed) < earning money < paying bills < keeping fit and healthy < seeing your long-standing friends < having the car serviced (regular maintenance saves you money in the long run) Whereas others are not important.Step 2 . You will note that some of your tasks are important (by this I mean important to you). Some of this is based on an excellent book by Stephen Covey called The 7 Habits of Highly Effective People.although the friendship might be) At the same time. you won’t be the only one! It is so easy. That means they need to be done now -12- . some of these tasks are urgent. or else click on the link and it will take you straight to it at Amazon.What is Important? D id you write down your goals from Step 1? If you did . You should be able to get it from your public library. to let other priorities and demands get in the way of what is important. isn’t it. If not .com Take a look at the grid below: Important Quadrant 1 Quadrant 3 Not Important Quadrant 2 Quadrant 4 Urgent Not Urgent All of your daily tasks can be mapped onto this grid.well.
maintaining your house and car. Reading this course is a Quadrant Two activity . In fact. or even next month would probably do. you don’t have to go to the gym today . but not urgent) that you know you should be doing. And the ironing can wait until there is time. or two months ago.the chances are that most of your activities fall into either quadrant 1 or 4: Quadrant 1 activities . because you never got around to replacing the oil 6 months ago. The same with the exercises from last week and from The Midas Method. Next week.looking after your property.but could easily be pushed to the bottom of the pile until you have time to do it. not yours). or the tax man). month.7 Steps to Freedom by Noel Swanson Step 2 and can’t wait. Likewise. Many of them are of the “putting out fires” variety. Now. a colleague. Most of these activities are of the maintenance and improvement type . They need to happen. For example. you say “yes” to this Quadrant Three activity (Urgent. but not important . And. because you did not get around to doing them a week. on top of all that. or painting the house. relative or friend comes along and asks you if you wouldn’t mind helping them with X as they really are in a bind. For example. Other things are much less urgent. In fact all those things on your mental “to-do list”. if you could do them regularly. daydreaming. if only you had the time. but sit quietly in the background waiting for you to get around to them. Tomorrow is not good enough. and your help would make such a difference to them. As you do these. the car does not have to be serviced this week. you are probably getting stressed by all the Quadrant Two activities (important. watching TV with a beer. In between all the stress of dealing with Quadrant One you spend a bit of time trying to relax by indulging in Quadrant Four activities .it is important to your future . take a look at your own life. If you are like most people . you would find that they actually help to prevent many of the Quadrant One -13- . and yourself. These activities probably take up most of your day. and they have to be done today. being kind hearted and generous.tomorrow is probably just as good. You have to do them.to you . Often this is because of some deadline imposed by someone else (like the boss.doodling. Included here are things such as getting exercise. But these activities are important.it’s their agenda. or keeping up to date with developments in your field of work. In other words.these things are both urgent and important. things that have to be done today. and improving and developing your knowledge and skills. Then. the car has broken down. And what happens to Quadrant Two? All those tasks that are vitally important. Which you would. but just can’t find the time for.stressed out by too much to do and too little time in which to do it . filling in the crossword. Like going to the gym.
Here are some suggestions: With each task you do today. You are where you are because of the decisions you took in the past. You don’t have to be rude or unhelpful. The goal is not to get into self-pity and self-blame about all the mistakes you have made in the past. But in 17 years of working with families (I am a medical doctor and consultant psychiatrist.other people. Now. schedule in some time that is reserved for these activities . Most people find this very difficult.and stick to it. or. in each day. And whatever you do. If it is from quadrant 3 or 4 . the will of god. Of course other people and events have played a part. decide. Sorry if this sounds rather hard.say “no”! You must work on what is important to you before you work on what is important to other people. the government? If you are to achieve the success you deserve. your answer to this must be “Me!”. that you do them. ask yourself which quadrant this fits in. and hoping that someone else will do something to improve your lot. fate. But if you are going to reach your goals. At the beginning of each day. misery. But equally you certainly don’t have to be a doormat. And often one of the hardest for them to overcome. you must learn this skill. Get some books. But whatever they did. and whatever happened. You really can reach your goals . there is a balance in all this. will affect your life from then on. listen to some tapes. or do not..7 Steps to Freedom by Noel Swanson emergencies! Step 2 So how will they happen? Only if you make sure. What matters is where you go from here. This opens up tremendous possibilities for you. or start a business. remember?). or get divorced. complaining about the circumstances. and problems in their lives. So. what was crucial was what you did in response.if you make the right decisions. Or you can sit around. or change jobs.or your could choose to move abroad.. Life is all about the decisions you take. You can choose to carry on as you are . How it turns out for you is down to the decisions you take from here on. to summarise. This brings me on to the second main point for Step 2: Who is in charge of your life? Is it you? Or is it something outside of you . It is a blank slate for you to write upon. here are your tasks for the next month: -14- . The future is unwritten. We have all made mistakes. I have found this to be one of the biggest reasons for why people continue to have stress.
If you have not already done them. as long as it happens. Make sure you do it each day. If you miss a day . Okay . then move on to task two and stick with that until it is done. Try and do it at the same time each day .your task this week: Do both of these every day. If you come to a point that depends on some external event (like waiting for someone else).the goal setting is best done at the beginning of the day. See you next week in Step 3! -15- . If you did them all.use this for reviewing your goals. By the end of the day you will either have completed all 6 or just some of them. put your Midas Method goals at the top of your list as your Number 1 priority. Tomorrow make a new list (which might or might not include today’s items).7 Steps to Freedom by Noel Swanson At the beginning of each day: Step 2 1) Set aside an hour for quadrant two activities . getting some exercise. the only person you are cheating is yourself.don’t beat yourself up . doing repairs. studying. Make every effort to avoid being sidetracked or distracted from it. etc.but make sure you don’t slip up again! After all. But at least you worked on the most important of them. the rest can be at any time. 2) Make a list of the 6 most important (to you) tasks for the day.you would not have done them using any other system either. Then start with number one and persist with it until it is done. great! If you didn’t .
whether we like it or not. and the incident provided them with some great stories to relate to the friends and relatives. Since this is the case. So what does this have to do with making money? Absolutely everything. For with the same measure that you use.Passion. Here are some of the most famous. and Maths E arl Nightingale. and running over will be put into your bosom. Here are some examples: A window cleaner brings a small benefit to one household at a time. pressed down. we would be wise to learn this. they decided that this was the point at which they wanted to get off. and rockets are able to land on the moon. one of the original and greatest motivational teachers. Luke 6:38. the number of people to whom you bring it. It has been stated by many people. “For every action there is an opposite and equal reaction." Jesus. and it will be given to you: good measure. Consequently his pay is low. So instead of hammering on the side of the truck to signal to the driver. And once you fully understand it. A lawyer or doctor brings greater benefit. “"Give. It is a relatively unskilled job. So her -16- . and underlies just about everything that we do. shaken together. As the truck was bouncing along down some dusty track. but still to only one client at a time.” Newton. and the difficulty of replacing you. of which the poor African villagers seemed to have been surprisingly ignorant. in many different forms. tells the story of some Africans riding in the back of a truck. and so it is easy to replace him. and use it to our profit. it will also be the means to your own financial security. It is through an understanding of this law that cars drive. planes fly. But because of the long and arduous training she is rather more difficult to replace. Why did it happen? It is easy to point to their lack of experience with fast moving forms of transport. But Earl Nightingale prefers to see it as a wonderful demonstration of the Law of Cause and Effect. Lets see how it works in a financial sense: Your income is and will be directly proportional to the benefit that you bring.Step 3 . they simply climbed out of the back . depending on the type of circumstance that they were describing. This law pervades the entire universe. It has its effect every time we do anything.only to find themselves bouncing and rolling down the road themselves! Fortunately none were hurt. it will be measured back to you. This Law is one of the most fundamental laws in the universe.
then the rewards follow. Step 3 A best selling author brings a small benefit (a few hours entertainment). And yet so many people expect just that. -17- . Don’t just do “grunt work” that anyone could do . To expect otherwise would be like telling an empty fireplace. 2) can be supplied to as many people as possible.7 Steps to Freedom by Noel Swanson income is above average.” It does not work that way around.but the problem is that it is to only one person at a time! So. But work smart. Produce the highest output.such employees simply get taken advantage of. If you can get it right. If you are in employment and wish to rise through the ranks. The trouble is. It is not necessarily about working all hours of day and night . the greatest number or sales or clients. skilled writing is fairly uncommon. and sportsmen and women. And there are only so many hours that you have that you can exchange. or cannot be easily provided by someone else. Also.for the simple reason that. then. so his income can be quite large (in fact. If you can do this. I will put the logs on.find a niche in which you become the expert or the specialist. your reward will follow. proportionate to the number of readers). and 3) is scarce. here is how you do it: Become the best employee there is . Getting this combination right is the maths. in the end. all your efforts are primarily going to benefit someone else .namely the business owner.the greater the benefit the better. but to millions of readers. The same also applies to star-quality actors. This is especially true in employment . Instead it is about positioning yourself so that you alone are the one that provides the unique benefit that the company depends on. before they will put in the extra work. But be clear that it is in that order first you provide the benefit.the deal is that you exchange your hours of labor for money. the best ideas. “you provide the heat and then when you have done that. entertainers. Is a World Class football player really worth more than a skilled doctor? Surely the doctor provides a greater benefit to people? Yes .they expect the pay rise or the promotion first. it is very hard to become financially independent as an employee . The reason for that is very simple . The maths is simply wrong. then your reward will follow. not hard. how do you apply this if you want to make some serious money? Clearly you need to find something that: 1) provides benefit to people . as sure as the sun will shine tomorrow.become so indispensable to the company that they cannot manage without you.
You are much more likely to persevere. at least.7 Steps to Freedom by Noel Swanson Step 3 Consequently. Much better to find a niche where people are begging for your service . handicapped. so that they benefit more and more people. Clearly. that it is not so much work. then if it is tedious. Most could probably be described as workaholics. There is. What about finding a way to extend your teaching to hundreds. But also find something that you love. If you look around. to put it the other way around .but being a ski instructor doesn’t pay.g. than if it is a total bore. to achieve this.but teaching a school class has the wrong maths. I believe that life is just too short to be spending it doing things that you hate. By its very nature it is -18- . you will also have to provide a service or product that people want. So why not. the only way to make more. thousands. Then the maths is right. have fun while you are doing it? This is what I call the passion. you will probably find that most millionaires have worked very hard to build their fortunes. training tapes and videos. You could volunteer at the local homeless shelter and be rewarded with a warm fuzzy feeling about how much you are helping them. Network (or multi-level) marketing is wonderful tool for doing just that.perhaps filling a niche market for a particular type of skier (e. or even millions? This could be done by books. Or you could develop a business in which you help other people to be successful. Yet if you asked them.do what you love. Why do it when there are so many enjoyable things to do. So get the maths right. Find something about which you have a passion. or that bring great stress. Could you set up some kind of tourist operation . is to find a way to multiply your efforts. off-piste powder tours)? You love helping people. most would probably tell you that they love what they do. and see it through to the end if you are passionate about what you do. and then find a way to make it pay! Passion + maths = freedom Lets look at some examples: You love teaching . and/or large conferences and seminars. as play. as second side to all of this. to make enough money to become financially free is going to take some work. Or. school/business groups) or destination (undiscovered and exotic locations.whether that be a hungry crowd desperate for a burger. And why not? You are much more likely to put in the hard work if it is fun. Whatever means you choose. It is no use putting all your efforts into something and then finding out that nobody wants it. or collectors desperate for football or pokemon cards. You love skiing . however. Life is supposed to be fun.
You hate meeting strangers and having to talk to people you don’t know.such as writing. Life is not an end point. We will be looking more at this in a later Step. is worthwhile. Here is how you can do it (I am indebted to Joe Karbo's The Lazy Man's Way to Riches for this). and either use the internet as a tool to make it available to the masses. you might just find your life’s calling! To help you. So why not have a personal mission statement. So at this stage I don’t want you to be worrying about the maths. What is it that you really love doing? What is it that turns you on? What are you good at? Do not think only in terms of skills (like writing. then you are on the high road to both success and happiness. So if you can find a purpose to your life that brings value to people. or do you prefer to just be given a job to get on with? If you could do anything at all. All you have to do is to fill in three blanks in the following statement. Your task for this week is to think about your passion. here is a question that might prompt some thinking. One way to think about this is to develop your own mission statement. or are you more artistic and intuitive? Are you good at leading others.7 Steps to Freedom by Noel Swanson Step 3 structure so that you more you help others to build successful business themselves. lets just think for a minute. and suits your personality and unique pattern of strengths. What is your purpose in life? Now. The joy is in the journey. or fixing cars or cooking). or joint venture with someone who does like networking or selling. of doing something. But you love working on a project . Note also that the notion of purpose is that of action. There are two points to consider here. “My mission (or purpose) in life is to _____________________ (do something) -19- .or you could develop your own product that has value to many. Are you good at meeting strangers? Can you quickly put people at ease? Are you a strategic or analytical thinker. it is a process. In a later Step we will be looking at a number of vehicle or tools that you can use to make your money. or computer programming. the more you yourself will earn. Think also about your personal character traits. or programming. You could be employed by a company to develop their products . The first is that wealth comes from bringing value to other people.let your imagination take you where it will. what would give you the greatest pleasure and satisfaction? Do not limit yourself . The second is that happiness is a by-product of doing something that is worthwhile. You have probably noticed that many companies are developing mission statements to help them to focus on just what it is they do as a business.
“My mission is to __________ ____________. keep brainstorming until you find your own. craving for drugs (never mind that they caused the craving in the first place!) So keep searching until you find what it is that you love doing. When you do. entertainer. able to do as a result of your actions? Table 3 lists some ideas.” aliens armies artists athletes audiences babies boaters boys brides burned cancer sufferers children gifted girls graduates grandparents handicapped homeless informed inmates listeners men millionaires minority groups nations parents patients poor retired scientists self-employed seniors sick singles teens toddlers viewers weavers women wounded choirs couples Finally. What is it you love doing help referee challenge with people? Are you a natural born teacher. Table 2 lists some other possibilities. identify the desired outcome of your work with these people. Even drug dealers provide a “benefit” to people . then guess what? You won’t mystify enlighten entertain network expand find any financial reward in it. remember that the purpose of what you manage support enable massage validate encourage do is to convey some benefit to someone. leader.” Step two is then to identify the recipients of your actions. If there is minister enroll enhance no benefit of some kind. what I love doing.they relieve their Table 1. Who benefits from what you do. With the right verb you should be able to complete the first stage: “My mission is to ______________ people.” Start with finding the right verb. It might be an audience if you are an entertainer. there will be a “eureka” quality to it. You will say “Yes! That’s it! That’s what my life is about. unique. and what provides me with satisfaction and excitement. or even countries (if you fancy being Prime Minister!). but don’t be afraid to find guide organize assist heal prepare awaken your own verbs to use. mission. Below I will give you some ideas. What you do. Of course there are many. But don’t be limited by these. The list in Table 1 nurse acknowledge facilitate may give you some ideas. When you find the right outcome. or motorists. if you are a mechanic. or what? Even if you prefer instruct soothe educate to hide away in your den working on a computer lead stimulate elevate liberate strengthen empower programme. influence refine coach inform serve discover encourager. Note that this might be anything form individual people right up to large groups. I will leave that to your imagination. many more. you have your completed mission statement: -20- .7 Steps to Freedom by Noel Swanson __________________ (type of people you will serve) to _______________” (towards a goal) Step 3 Now all that you have to do is to fill in the blanks. or be Table 2. you will feel it resonate with your whole spirit and being. In what way will this be of benefit to them? What will they have.
7 Steps to Freedom by Noel Swanson Step 3 “My mission (or purpose) in life is to __________________ __________________ to ________________” Here are some examples: “My mission in life is to mentor self-motivated people to achieve successful and joyful lives. At this point do not be thinking about how you will do it. Life is a journey. you have guessed it! Complete the blanks above.oOo --Your task for this week? Yes. How will they benefit? “My mission in life is to nurse children with cancer to die with dignity and without fear. In the Step 4 we will be looking at how to take stock of where you are now.” As you can see from these examples. Hang in there! -21- .” “My mission in life is to discover new places to which adventurous golfers can travel. Concentrate only on what it is you want to do. --. Keep doing so until you have something that makes you feel good.” achieve wholeness act find adventure appreciate art be responsible be healthy be fit earn explore have fun happiness hear experience joy laugh learn love play golf relax rest retire succeed swim travel Table 3. So far we have been looking at where you want to get to. you can play around with the form of words to make the mission fit you. the destination. Next you need to know where you are now. Only then can you work out the quickest route to get from here to there.
So. by now: know that you can achieve whatever it is you set your mind to. the way in which you will make a difference to people’s lives. your current starting point. Poor Dad”. England. if you are currently in New York.Step 4 . have clear. and the sequel “Cashflow Quadrants”. You will find a much fuller explanation of this in Robert Kiyosaki’s best-selling book “Rich Dad. Let’s look very briefly at both of these. There are two parts to a financial statement. your goal was to “travel to York. goals written down as to what you want to achieve in the short. be excited about the type of contribution that you will bring to the world. this week’s task is to take full stock of your situation. or through your local bookstore. I want to talk a little bit about how to create your own personal financial statement. do not rush over this. USA. and the balance sheet (which details assets and liabilities). England”. ship? Doesn’t that depend on where you are now? It might be a bit difficult to travel there by foot. Before we do that. most of your income probably comes from a job or other kind of -22- Figure 1Figure 1 . but the content is first class. The income and expenses report (also known as a profit and loss statement). At this point of time. we still have one further preparatory step. I thoroughly recommend them. Once again. How will you get there? Will you travel by foot. Income and expenses . coach. (They are a bit wordy and repetitive at times.Stop the Bleeding W < < < elcome back for the next step! If you have been doing your homework you should. It is as important to know where you are now.) You can order them through Amazon. train. specific and detailed. And an aeroplane might not be so appropriate if you are just down the road in Leeds. as it is to know where you are going. for example. bus. Before we start to look at the ways in which you will do all of this. Suppose. air.com . medium and long term.
repairs. but the income stops. you can see the direction of your cash flow: it flows in from the job. and loan interest. you are trying to get from Fig. your car. your sofa. So. So.one is to cut down on your liabilities and expenses and the second is to build up your assets. Figure 1Figure 2 .” From this definition. This is what you are trying to achieve for financial freedom .arrow B. if you owned a rental property.” In contrast to an asset which is “anything that puts money into my pocket. then that property would be putting money into your pocket. the financial statement of the rich looks like Figure 2. 1 to Fig. if you ever lose your job . That is not what I call freedom. In contrast. but from the assets they have accumulated (arrow C). The rest goes on the various liabilities you have accumulated . For example. They do this by passing their passive income through various tax efficient (legal) structures such as limited companies or family trusts.having sufficient passive income from your accumulated assets that you can more than meet your everyday living expenses. In this you can see that the majority of their income comes not from their work. Cashflow of the rich Incidently.ouch! The expenses continue. it is an asset. This income goes into the income section of your report (see Fig. In other words. The trouble is. and the rent your received was greater than all your expenses in terms of maintenance. you can quickly see that your house.arrow A. Unfortunately most of this money immediately flows out again. and pretty much everything else you own is a liability in that they are costing you money every month. the rich also manage to sidestep most of the taxes as well. and out through expenses and liabilities. -23- . What is a liability? Kiyosaki defines it thus: “A liability is anything that takes money out of my pocket. 1). Clearly there are two ways to achieve this . Some of this goes directly out as expenses (of which tax is the biggest one) .7 Steps to Freedom by Noel Swanson Step 4 work that you do. 2 as quickly as possible.
but then. In addition. isn’t it? Ready? Okay.. To do that you need to prepare your own financial statement. or it won't get done! -24- .. that is what separates the winners from the losers. complete your personal financial statement. so let's allow for two weeks to complete it. for the first week. You will find the template on the next page. and you will probably need to put it as top priority on your priority list. you also need to do an inventory of the other parts of your life. Once again it will require some work on your part . It comes in two parts. This is your task for Step 4. since success is about more than just money.7 Steps to Freedom by Noel Swanson Step 4 But first you need to know where you are now.
Preparing your Personal Inventory
Part 1 - Your personal financial statement
For the purpose of this, convert all your income and expenses into monthly figures, i.e. divide yearly amounts by 12, and multiply weekly amounts by 4.3 This is best done for your whole family rather than doing separate ones for you and your partner. Monthly Income
Make a list of all your current income. Include: a) earned income, such as (Where you can, put the Gross Earnings here - and put the deductions, such as tax and NI in the expenses column), Job, 2nd job Tips Self-employment
Businesses in which you are heavily involved for their day to day running
Subtotal b) passive income, such as, Benefits: child benefit & Tax credit, disability allowances, social security, etc.
Interest on savings.
Dividends from your investments.
Businesses from which you receive an income, but are only a sleeping partner, or minimally involved in terms of day to day management.
Other investment income (you can either list the net profit, or you can list the gross income here, and also the expenses - such as the maintenance on your rental property - in the expense column)
Overall TOTAL INCOME -25-
7 Steps to Freedom by Noel Swanson
This is the tough one! The challenge to honestly list all your expenses as they really are, not as you wish they were! Subdivide into the following categories: Tax, Social security, National Insurance, council rates, Daily living Groceries and other regular shopping Clothing Rent Communications Land and mobile phone charges Internet service provider Utilities - Water, sewage, electricity, gas, House maintenance Repairs, redecoration, replacing carpets, looking after the garden, replacing windows, new kitchen, etc. Insurance Buildings and contents Life, accident & sickness, disability, Private medical Professional indemnity, employer’s liability, etc. Pet Leisure activities Entertainment (pub, cinema, meals out, pizza deliveries, videos) Sports - gym and other club memberships, equipment, travel Holidays Gifts, e.g. Christmas spending (often substantial), birthdays Travel Car - petrol, servicing, MOT, insurance, road tax Bus & train passes and fares Car depreciation Smoking and other drugs Loans Mortgage Car payments Other hire purchase (sofa, boat, caravan, etc) Credit card interest (be honest!) Boats & other toys - depreciation and other running expenses Other commitments Alimony & child support fines Exceptional expenses - every month there is some expense that is unexpected, or a one-off. The strange thing is that there are so many of these unexpected expenses that you need to budget for (expect) the unexpected (e.g. the boiler/furnace breaks down, a window breaks, etc.).
Overall TOTAL EXPENSES
7 Steps to Freedom by Noel Swanson
Here you list everything that puts money into your pocket - either by providing an income, or by going up in value. In the totals column, put how much you could get for it if you sold it today. Put your own house here, but do not put your car or boat here unless they will genuinely go up in value over time, and you also put an entry for depreciation and running costs in your expenses column above. You will understand your finances better if you put your boat and car in the liabilities section.
Your house Pension Rental & investment properties
401-K, RRSP, ISA’s, Savings bonds, premium bonds etc.
Stocks & shares
Businesses you own or receive dividends from Precious metals and gemstones Other
Overall TOTAL ASSETS
7 Steps to Freedom by Noel Swanson
Totals Liabilities Here you list everything that takes money out of your pocket. Put the total amount that is owed as of today. Short term debt Outstanding amount on credit cards
Overdraft Other bank loans and financing (car, boat, sofa, etc) Long term debt Your mortgage Business loans Mortgages on investment properties Cars, Boats, Toys and trinkets (although these could be sold for money, and therefore
could be considered assets, they actually take money out of your pocket in maintenance and other expenses, so they are really liabilities. Enter them here. If they have a present day value (e.g. a boat or car worth $5,000) do two things: 1) enter a negative value in the column on the right i.e. they are a liability of -$5,000, and 2) at the same time enter a monthly value for depreciation in the expenses column above. For example if the boat or car will only be worth $3,800 next year then its depreciation is $1200 per year, or $100 per month. Put $100 in the expenses column.
Overall TOTAL LIABILITIES -28-
If your net worth is greater than $250. Your Retirement Quotient tells you what percentage of the week you can take off (i. result.e. $100.7 Steps to Freedom by Noel Swanson Step 4 Financial Security Do you have: A current. expenses $101. expenses $99.000 including your house!) Do you have multiple streams of income that will see you through in case of unemployment or economic depression? Now. If your monthly savings are positive. valid Will? Life insurance (Have you reviewed the insured amounts?) Disability and/or critical illness insurance? Have you planned for avoiding Inheritance Tax (In Britain IHT will hit you if you have assets over £250.Total Liabilities Your Retirement Quotient = Passive Income/Total Expenses = ____________ = ____________ = ____________ yes / no yes / no yes / no yes / no yes / no yes / no If your monthly savings are negative you are in serious trouble and need to do something NOW! As someone (Bernard Shaw I think. but I am probably wrong) said: “Income.Total Expenses Net worth = Total Assets . what do you do with these figures? First do these sums: Monthly savings = Total Income . -29- . well done! Now use those to start building up your assets. happiness.000 you probably need to be thinking about planning to avoid inheritance tax. misery” Most likely you need to find some way to cut your expenses. “Income $100. result.
theoretically. After that we will start to develop Your Action Plan. then you can fully retire. Until next week. Your Children All of these are important if you are looking for true FREEDOM. Your Relationships.e. If you have got this far .500 and you are receiving $500 a month from your investments.covering topics such as: Your Health. once your RQ exceeds 100%. go part time). did you learn something? Was it something of an eye-opener where all your hard-earned money is going? Next week we will do the second part of this step . Obviously. then 1/3 of your expenses are covered so. -30- . For example. if your monthly expenses are $1.. your passive income exceeds your expenses. i.7 Steps to Freedom by Noel Swanson Step 4 retire..000 per month. you could cut down your working week to earn just $1...WELL DONE! It is not easy doing all that! But tell me.
what do I have going for me. Why personal relationships? There are two very important reasons: 1) Success is about much more than just money. So. It never ceases to amaze me how most people just muddle along in life with absolutely no idea of where they are going.Preparing your Personal Inventory Part 2 . before you even start on your journey to riches. But real success is about living life to the full. Like spending time with your family and friends. making a difference to the people and community around you. Look at the coins and banknotes in your pocket. as you will have learnt from The Midas Method the reason is that they have been deceived into thinking that is simply their lot in life! Yet once you understand some very basic principles. Which is exactly what you are starting to do. Or seeing the world. How much are they really worth? What would you pay for a piece of paper about 6" x 2"? Or a disk of metal weighing about a 1/4 of an ounce? What would the recycling plant give you for them? Nothing probably. you need to decide how much is enough. This week it is time to look at personal relationships and health. Stuart Goldsmith is an excellent example. When do you get off the gravy train so that you can do the things you really want to do. Just a fancy way of asking “where am I now. Weaknesses. it is time to continue with what business people call an “environmental scan” and a “SWOT” (Strengths. you can very quickly take charge of your life. Over the space of 8 years he made himself £10 million. and much less known is this: Money is not real. and how they are going to get there. Or pursuing your sports or hobbies. then you will end up just like Scrooge: rich and miserable. 2) Equally important. Money is a tool towards success. and what is getting in the way?” In the last lesson we did this for your personal finances. the “law of cause and effect” being chief among them. If you focus just on money. Then you can map out your own destiny. Opportunities and Threats) analysis. Of course. it is just an idea. about enjoying rich and rewarding relationships.Your personal life till with me? Wow! You are definitely well ahead of almost all of your peers. So what is he doing now? Still slaving over his business? Absolutely not! As he says in “Seven Secrets of the Millionaires”. and neglect to build up other areas of your life. So why are they “worth” so much? Purely and simply because people say -31- S . where they are now.
The creative energy is blocked. therefore. The better you are at that. if you get blocked in one part of your life. When it was like that. then the agreement between us is soured. have you had times when the garage or the garden shed are just full of clutter and junk? So much so that you can barely get into them? I know I have. all about honouring agreements with people.when it gets passed around from one person to another as a token of agreements being made and fulfilled. Now. Wealth is therefore about FLOW. When you buy a book from me. this is where it gets a bit metaphysical. In the end. and that is what this week’s lesson is about. For example. The Flow has ceased. the more you will make. The money that passes between us is just a record. it will affect every other part. It is very much tied in with the notion of agreements. What can block your flow? Pretty much anything. So if you want true success. you do so on trust that I will deliver value to you. Have you had times when everything just seems to be going your way? You are on a winning streak. It really is like some kind of spiritual force. It does you no good at all.7 Steps to Freedom by Noel Swanson Step 4 and believe they are. Flow can be blocked. Wouldn’t you rather be in the Flow than out of it? Well you can. Everything works out. how much lighter and freer did you feel? That clutter was literally blocking your flow. In fact they are about every aspect of your life. Money is worth nothing unless it is moving. And -32- . Because of this. Nothing goes right. and it can be released again. and either I have to make it right again. And this in turn depends on the agreements that people make with each other. The first is when you are in the Flow. a mechanism. the second is when the Flow is blocked. Both are about more than money. If anything. If I fail to do so. Money is merely a tool. It is only worth something when it starts to move . for exchanging value between people. and you feel confident and in control? And then there are times when you just feel stuck. of that agreement. A suitcase of banknotes under you bed is worth nothing. But there is still more. you will want to make sure that every aspect of your life is an open channel for this mysterious Flow. it is a bit of a fire hazard. the only reason the merchant will go along with it is because he believes that he will be able to exchange that same piece of paper for some goods that he wants. making money is. did you feel the weight of it on your spirit? And when you finally got around to cleaning it out. or token. When you exchange your note for a bag of potatoes. or you will be pretty angry and will never deal with me again.
24 = 22. Then take your weight in Kg (e. This final figure is known as your Body Mass Index (BMI) and is an indication of how fat you are! So now you can compare your BMI with the following table (note this applies only to people over the age of 18): BMI Under 18.5 18-5 to 25 25 to 30 30 to 40 over 40 .8 = 3. The questionnaire below will help you to do that.Very Obese Yes/no Yes/no Yes/no Yes/no Yes/no Yes/no Yes/no Yes/no Based on this. Now divide your weight by your height squared (72/3. running. do you need to do something about your weight? Do you smoke? Do you get a minimum of 25 minutes sustained aerobic exercise (e.Obese .. Note that this is an ongoing process that you will need to be reviewing regularly.2) . walking. tea. etc) three times a week? Do you drink more than an average of 2 units of alcohol per day? (Be honest. that would be putting a block on all areas of your life .including agreements you make with yourself! In fact. cycling.8 x 1. Once again. 1. be honest with yourself as this is entirely for your own benefit. 72 kg = 158lb).Overweight . we will start with your own agreements before going on to agreements with others.g. or cola a day? Do you eat at least five portions of fruit or vegetables each day (I bet you don’t!) Do you take any “recreational” drugs? If you are over 40: Have you had your eyes screened for glaucoma in the last 5 years? -33- .7 Steps to Freedom by Noel Swanson Step 4 in some mysterious way.even your finances! Your task this week is to identify and then start to sort out the blocks in your life.g.g. Remember that wealth is about honouring your agreements . Multiply it by itself (1.. No. Your Health Do this sum: write down your height in metres (e.80m = 5' 11).Underweight .Healthy .24). I mean really honest!) Do you drink more than 4 cups of coffee.
If you scored 10 or more. well done! If you scored less. but also it is cluttering up your flow and so is harming your finances much more than you can imagine. If you are a smoker. diabetes. I am serious. Cheating yourself or others may work in the short term. Sorry about the language. Resolve NOW to do whatever it takes to resolve the conflict.they seriously impede your flow and will prevent you from achieving true success. One or other of these should sort you out . high blood pressure. it really is time to stop! Go over to my website and check out the Guaranteed Way to Stop Smoking and Quit Smoking Right Now. Not only is your smoking costing you money everyday. etc) are you following the prescribed treatment regularly and correctly? Do you eat fish at least twice a week? Yes/no Yes/no Yes/no Yes/no Give yourself one point for each correct answer (you know what they are!). Click on these right now: Guaranteed Way to Stop Smoking and Quit Smoking Right Now Your Relationships Integrity is the key to success. set your self some Midas Method goals to deal with it..so you now have no excuses left! ( Do it now . Not to mention your health and fitness.don’t put it off again! Look.. but it’s true. or is still going on as an active argument: Immediate family Relatives Colleagues Friends Bosses Authorities (taxman. police etc) Unresolved conflicts are the same as broken agreements . But in the long term it will come around to bite you in your ass.7 Steps to Freedom by Noel Swanson Step 4 If you are a woman: have you had a cervical screen (Pap smear) done in the last 3 years? Have you had a dental checkup in the last year? If you have know medical problems (heart disease. -34- . Here are some challenges to work through: Make a list of all the people with whom you have some type of unresolved conflict whether it is from the past.
Don’t let it be squeezed out by the “urgency” of all the other things you had to do. investing time.we get him everything he could want.a bit of marriage maintenance now might prevent a very emotionally and financial expensive divorce in five or ten years. Now think about those that you count as your loved ones and your friends. but for generations to come.7 Steps to Freedom by Noel Swanson < < Step 4 If you need to apologise. you (and your kids) will reap rewards if you make some effort -35- . Yes. then pay the price and do it. including making money.” And it is usually the poorest parents who say that.or even a holiday together. do it. (Just as an example . If you need to put things right. It may cost you in the short term. What have you done recently to celebrate that friendship? Here are some suggestions: < Buy some flowers unexpectedly < Write them a short note or card to express what they mean to you < Arrange for a special evening or day out . But it is absolutely the key to freedom . If you cannot do it on your own. < If you need to forgive (you probably do).and I am a consultant psychiatrist. I know .they don’t deserve to be forgiven. then do so . Truly “the sins of the fathers are visited on their children down to the third and fourth generations” as it says in the Bible.) Your Children The problem with children is they demand the most time and the most money just when you can afford both of these the least! Once again. You cannot afford to have relational clutter messing up your life. And especially don’t make the common mistake of working long hours to buy them everything they want. go and do it. This is another quadrant 2 activity. (My best friend and I planned a special holiday to celebrate 20 years of friendship. bite the bullet and tell the truth. < If you need to own up to something. will save money and heartache down the road . Even so. I know that if you have had some serious trauma or abuse in the past that this can be very hard. so trust me on this. They would much rather have you than the toys! In the clinic I always cringe when I hear parents say “He doesn’t want for anything . but it will more than pay for itself over the long haul.it is only yourself that you are harming by failing to forgive. Like everything in life. then get a friend or counsellor to help you. but for yours.and not just for you. Not for their benefit. But these are solid Quadrant 2 activities that will pay emotional and financial dividends for many years. thought and energy into raising them right.) < Let them have their way for a change! None of these will immediately put pennies into your pocket.
one at a time. you might want to be more easy going. Then for each of these. “The GOOD CHILD Guide”. put them on you Midas goals.7 Steps to Freedom by Noel Swanson Step 4 to learn how to be a better parent. and sort them out. and do all those other little jobs that you have been meaning to get around to. Now. You don’t have to be perfect. For example. Finally. but I would certainly agree with them that a well kept home will enhance your health. I am not sure I go so far as to go along with the Feng Sui practitioners. Stuart addresses this in terms of self-belief in The Midas Method. Make a list of character traits that you are not happy about. character traits. e. Your home is where you spend most of your hours. But you don’t want to end your days as some miserable old “git” that nobody likes. The health visitors I have taught believe it should be compulsory reading for every parent! Your Home Alright. your procrastinate. 3. You get angry too easily. positive. instead of being angry. The goal is to develop habits that will last a lifetime. Don’t know where to start? Then have a look at my book. you lie. Once again. That is not the goal. You will feel so much better when you do. repair the guttering. But this is an ongoing project. you increase your children’s chances for happy and successful lives a hundred-fold. you may need some help with this. and will pay you dividends over a -36- . do you? 2. there are principles that apply. picture (visualise) for yourself some situations in which you would want to demonstrate your new. for each of these. put next to them what you want to be instead. Yourself Probably the hardest of all. Put them one at a time on your Midas goals. So here is a task: 1. No. you give in and don’t say “no” enough. 4. And it might take you some time (after all. you don’t need a mansion. and so on. Make a list. No you don’t need to be obsessional. this is all about developing a lifestyle of success. As you have probably realised. your happiness and your prosperity. So. you will have to be happy with yourself. It ‘s physical state affects your spirit. your are unreliable.g. nor even a month or a year. You will not complete all these exercises in a week. For you to be successful. and if you can learn and apply them. are you still with me? That is quite a bit of homework I have given you. the reality is that life is a life long project). But you do need to throw out all that junk! Sort out your wardrobe. and that affects your flow. Time to take a look around you. But once again. and work at them until you achieve success.
Do them now. Don’t. The temptation will be to put them off until you have enough time. and somehow. In the next Step we start to put together your action plan. you will find you have plenty of time. You will never have enough time. See you then.7 Steps to Freedom by Noel Swanson lifetime. these are all Quadrant 2 activities. It is called getting into the Flow. -37- . make the time for them. magically. dividends including: < < < < < < greater health and longer life happier and more fulfilling relationships less stress. worry and guilt happy and successful children peace and contentment money Step 4 As I have said.
By now I hope that your dream is starting to dominate your thinking. That is why I spend so much time emphasising the dream and the goals.Step 5 . down on the ground. The easy thing to do in life is to drift. Would you walk across it then? No? What if I offered you $30 to do it? How about $150? What if your little nine-month old baby was crawling along the plank and was about to fall off? I am guessing that most of you.Your Plan for Security O kay. would you be able to walk along it without falling off? Sure you would. the reason why. So what was the difference? The only difference was the motivation. eh? Now. Why? Because it is your dream that provides the motivation to succeed. especially those with kids. the chances are you will not do what it takes to make the money you desire. this week we will really start to rock and roll! But first lets just review how far you have come. That is what most of your friends and acquaintances are almost certainly doing. Let me give you an example: If I were to lay a plank of wood. Until your reason why is strong enough. say 9 inches wide by 30ft long (25cm x 9m). -38- . It is also what you will continue to do unless you have a strong reason to do otherwise. would be rushing down that plank to rescue the little one. That reason is your dream. what if it were suspended 100 feet off the ground between to tall towers? With no safety net. How about if it were raised a foot (30cm) off the ground? No problem.
unique. You just never know what is around the corner. With this you can have the confidence that whatever life does through at you. then prosperity. First security.Written down your Goals Step 3 . So. and the second stage is Step 6. Fortunately she is unhurt. you will do okay. which is to develop your action plan for prosperity. and then be hit by a bus as you cross the road tomorrow. as it is only when you have this kind of confidence that you can safely embark on Step 6. You might do everything right. In fact.Identified your starting point (where you are now) Now it is time to find a vehicle that is going to carry you to your destination. The first stage is this week Step 5 of the plan. This is important. although. then you can attach the outboard engine to it. even as I am writing this I have just leant that my sister has flipped her car over. and then work backwards Your death What happens if you die? Will your loved ones be looked after? Will your possession go to the people you care about? To make sure. I am sure. So now it is simply a question of finding the right tools to plug those holes. In the face of all this uncertainty. this is quite likely as we are well overdue for it . you need: -39- .Developed your Dream Step 2 . So far you have: Step 1 . You will survive. or your loving partner might develop leukemia.Developed your own..I’ve been there and done it countless times myself . You do not need to take excessive risks to become free. This is your action plan. or.to develop your plan for security. You already know that life holds no guarantees. very shaken. Walk.and wasted years in the process! But back to business..see Rich Dad's Prophecy). Once you boat is watertight. then run. purpose in life Step 4 . what can you do to protect yourself? That is the goal of this week . pull out Step 4 and lets look at it again: We will start with the worst possible scenarios. If you don’t. or there is another great depression like in the 30's (actually. Believe me I know it . It will be done in two stages. From Step 4 you will have already identified the holes in your security. But the car is a write-off.7 Steps to Freedom by Noel Swanson Step 5 You have to be constantly reminding yourself of the reason why. when the going gets tough. you will quit.
In addition.99: It really is easy. If you die sooner than expected. 2) Life insurance. When (not if) you die. or you can use a computer program that guides you through the process and then prints out your will at the end. You also have no option for any kind of tax planning. These days you want to avoid it like the plague! Just get term insurance to cover the unexpected.normally to your nearest kin. so don’t put it off another day. you are still a single student) or you are already financially independent then you can miss this out. we will then pay out to your estate the minimum sum of X. We will invest this money (usually in the stock market or in bonds). So how do you do that? These days you can either do it yourself or get a lawyer to do it. Unless your affairs are very complicated. No will is bad news write one now. Without a will your possessions will be disposed of according to the prevailing law of the land . Often the process can take a long time. the insurance kicks in and they pay you the guaranteed minimum. then hopefully you will gain on the investment part. If you are in the UK. 25. You will need to get a write-yourself-a will kit. then we will pay you a cash settlement dependent on the value of the investments. Whole life is a combination of insurance plus savings/investment. If you have no dependents (e. -40- . There are basically two types. it is only £9. whichever comes sooner.g. You can either buy a printed one from a stationers. ” So term insurance is pure insurance that protects you in case of the unexpected. the do-it-yourself route works perfectly well and is a lot cheaper. If you make it to the predefined retirement age. For that peace of mind you will pay us a monthly/yearly premium of Y until either the term expires or you die. Term insurance basically says this: “If you die at any time in the next 10. try this one. if by then we have made enough profit on the investments. 40 years (the predefined term) then we will pay out to your dependents or your estate the fixed sum of X. and look after your own investments for your retirement. In the old days whole life insurance was very common and probably worked quite well.” Whole life assurance (which comes in many different guises and names) says this: “You pay us a monthly amount of Y until your retirement. If you live longer than that.7 Steps to Freedom by Noel Swanson Step 5 1) A valid will. Everyone else needs life insurance. then we will also pay you a performance bonus of Z.
com Then. in 20 or 30 years time. but also that due to your aging. so get a good one. and for how long? You need to work out how much your family are going to need to live on if they no longer have you to bring home the bacon. Then multiply that figure by a factor of 10-20 to get the level of insurance cover you need. -41- . Check them out first. This is not about getting the cheapest deal.quotelinedirect.co. Obviously the longer the term. horrendously high. How do you arrange it? See an independent financial adviser who is not tied to any one particular company. But with simple planning you could easily save yourself over £50. Until then. you need to review it every time your circumstance change . You need to be thinking about setting up a power of attorney and perhaps a living will. You need independent advice. 3) Inheritance planning.his £200 fee could save your tens of thousands. not a hard sell for one company! Or go for one of the online quote brokers. statistically. the more expensive the premiums as they have to cover not just the increased risk due to time. This is particularly true for occupations that require manual work or mobility. and what your expenses will be down the road (for example will the mortgage be paid off). But what if you are just injured or sick and unable to work? How long could you survive without your regular income? The chances of you becoming incapacitated for several months.000 in taxes. once your insurance is in place.asp US: http://www. whether your partner will go back to work. If you have any decent Net Worth you need to take some advice on how to minimise death duties. What if you are severely incapacitated and unable to make decisions for yourself. This is about getting the safest deal.7 Steps to Freedom by Noel Swanson Step 5 How much cover do you need. you need it. and add in a factor for inflation. In Britain you have to pay 40% on everything over £250.uk/main/index. How long do you need it for? You will need to consider the age of your children. ready to pay out. see a specialist tax adviser.especially if you have more children! Once you are rich you can cancel the policy. Standard Life is perhaps the most solid of them all. That does it for death planning. You want that company to still be there.insure.000 (which is not a lot if your mortgage is paid off!).go for rock solid. if not permanently are. for the UK: http://www. Don’t scrimp . When choosing an insurance company . Your independent financial adviser can help. If it is more complicated than that. eg.
then start on the next debt . Once you have done this. Pay cash instead. CLOSE the old accounts. save up for it . account. no interest.then you can either negotiate a special price for paying cash. or you will end up in even worse debt. And ALWAYS paying off at least as much as you wrote down in b). d) Now tear up your new credit card. in just 7 years.7 Steps to Freedom by Noel Swanson Check out this article (US perspective. This is vital. Pay the minimum on all your other debts. exactly as much as you wrote down in b).asp To protect yourself you need: Step 5 1) Cash in the bank. e) Because you have transferred your balance to a new. if you are deep in debt. then your first priority is to pay off the debt. You will probably find that by doing so your mortgage will be gone in just a few years. without any increase in your income. You don’t need it. If not.always working from highest interest down. or you might even decide that you do not need it after all! You will never be free if you are a slave to instant gratification. However. c) If there are a lot of credit card debts. f) Once the credit cards are paid off. but applies more or less everywhere): moneycentral. Here is how: a) Look at all the debts that you listed in your balance sheet (Step 4). If you have no cash. b) Write down how much you are paying each month in debt servicing. see if you can have the entire balance transferred to a new card at 0% interest (they often offer this as a 6-month enticement to get you to switch cards). Ideally you want to have enough money set aside to live on for 3 months. see if you can repeat step c).com/content/Retirementandwills/Planyourestate/P34945. g) Eventually you will be left with just the mortgage. Renegotiate this so that each month you are paying back the sum in b).msn. Seriously. If you choose to. including mortgage. Start putting some regular savings aside into a high interest savings account. h) Of course this will only work if you STOP SPENDING money that you do not have! If you want something. each month. if you -42- . By doing this your credit card balance will rapidly reduce. Hopefully you will have paid it all off before they start charging you interest again. your monthly repayments will be less. you can probably pay off your entire debt. then go without whatever it is you were trying to buy. It is crucial that you still pay off. and then put everything else towards the credit cards.
but is usually more expensive than plain ordinary term insurance. You may also be offered mortgage protection insurance. but is actually relatively expensive considering how limited the coverage is. Get the latter. If you are off work with the wrong illness. Step 5 2) Income protection or disability insurance (goes by different names). we will then pay out the following: “For the first. you will need someone who is independent to guide you through it. This says: “Pay us a regular monthly premium. The amount we pay out may or may not be linked to inflation. then we could insist that you go back to an easier. here is your shopping list this week: 1) Write a will (and think about organ donation) 2) Review your life insurance -43- . unfortunately. very expensive . There are very many different types available so. depending on how secure your job is! So. you get nothing. Check it out.simply because they have to pay out so often. If you work for the government there is a high chance that they provide this type of coverage as part of your employment package. but less useful are various types of critical illness or accident insurances. If you become ill or injured and are unable to work. Avoid pure accident coverage. or until a certain age (normally retirement age). waiting. After that we will pay out X per month.7 Steps to Freedom by Noel Swanson want everything NOW. We will pay this until you are back to work. in a high risk job. if you are old. again. or have various risk factors. provided this is not more than a certain fraction (usually about 2/3) of your normal gross monthly earnings. Might be worth considering. The other variety protects you in case of unemployment. This comes in two varieties: One pays off your mortgage if you die. This again seems cheap.” This type of insurance is. to summarise. The cost is more if you opt for a shorter waiting period (which is why you are better off with some cash in the bank). The problem with these is that they pay out only for certain pre-defined illnesses or accidents. Cheaper. Unless you pay extra premiums. rather than to your old profession. It seems cheap. period (anything from 2 weeks to 6 months) we will pay nothing. We will not cover you for any illnesses or disabilities that you already have. lower paid job.
.asp Both of these offer good. http://www.quotelinedirect. 6) Put some regular savings aside as an income cushion.html This will redirect you to will-writing software that costs only £9.7stepstofreedom.co.com/planning/home.. -44- . They have useful worksheets to help you calculate how much insurance you need.uk/main/index. We will continue Step 5 next week.msn.com/estate/ http://moneycentral.99 http://www. although from a US perspective. free.smartmoney. advice on estate planning and insurance.7 Steps to Freedom by Noel Swanson Step 5 3) Review your disability/income protection insurance 4) Do some inheritance tax planning 5) Pay of your debts and put some regular savings aside as an income cushion.asp Great source for UK insurance quotes Don't put this step off! It might be tomorrow that you are hit by that bus.com/ukwills. 7) Consider a living will and power of attorney Here are some useful links to help you with this: http://www.
I strongly recommend the book Health Defence by Dr. you will never achieve it. Why? Because in some cases the organic vitamins and minerals are much better absorbed and utilised than the inorganic ones. Clayton for a proper. so put it onto your Midas Method goals and get going: Here is some help: 1. we can be a bit more up-beat. Furthermore. to a large extent. what you need. You have probably tried a dozen times and failed.found in fresh fruit and vegetables.produced from pure organically grown herbs and vegetables. Mostly we dealt with the unpleasant realities of death and incapacity. but if you never start. Furthermore. and why. there are probably a whole host of other vitamins etc. -45- . Go back to “Step 4 continued”. R. Right? So now set yourself the goals of turning those “no’s” into “yes’s”. your taste buds. I know it is difficult to stop. This week. This really is very simple. in the herbs that so far we know nothing about.Step 5 cont. Modern food is desperately short of good nutrients. due to oxidative damage. Naturally this will take some time. But don’t go for any old supplements. this week we will prepare to avoid the worst. over the last 100 years the sperm count of healthy males in the USA has dropped by 95% simply because of the poor diets we eat. very readable but very well researched account of nutritional supplements . not created in a laboratory.it ruins your health. fortunately. . 2) Get a low-fat cookbook and experiment with some of the recipes . help is at hand. Last week we were preparing for the worst.what they do. So. Naturally.and it costs you money while it does this to you! Look. The goal is to remove all the things that are blocking your flow. your good looks. Click here and take a look a GUARANTEED way to quit smoking. your sex life . it is becoming clear that the effects of aging are. STOP SMOKING! You know it is crazy to carry on .you will find they taste just as good as the high fat junk you are used to! Also think about adding some quality supplements to your diet. This can probably be prevented to a large degree by making sure we consume sufficient anti-oxidants . Indeed. none of these are present in the artificially products. your fitness. On there you will see some questions that you answered either “yes” or “no”.Live for Success! L ast week you started to put into place your plan for security. Get it. Make sure you get the best . At the same time. the evidence continues to mount up about the dangers of over-processed foods and high fat diets.
but when you start dressing smartly. although 1 glass of red wine a day is good for you as it contains high levels of flavanoids that protect you against various cancers etc. lakes and the sea). How you dress does affect how people treat you. fencing. squash. football. swimming. This. both as a psychiatrist and as a businessman. tennis. badminton. There has been some very interesting research about the effects of first impressions. and what opportunities are open to you. and the rest. If you have not used it in 2 years . and alcohol. None of the businesses recognised them. The difference was unbelievable. golf.7 Steps to Freedom by Noel Swanson Step 5 3) Take up a new sport . If you need to forgive. hill walking and rambling. martial arts. 4) Cut down on caffeine. With this programme you really have no excuses. If you need to apologise to someone. and there are so many to choose from! Ask at your local library for details of local clubs and courses. plus the greater respect from those around you. They sent them out to the same places. go and do it . and many. will open up many doors you had never before considered possible! 8) Resolve you relationships with family and friends. go and do it. The restaurant that was “fully booked” now suddenly had a table free. netball.it is only hurting you. 90% of people are trapped by their thoughts. archery.it is much more fun to keep fit by doing a sport than by going to a gym. Then they dressed them in quality. doctor. In one. smart clothes. ice hockey. and find a whole new dimension to life. not them! Over the years. they took some volunteers. marathon running. canoeing (can be done on rivers. They first dressed them in rough. many more. You will meet new friends. So why not use this to your advantage? Not only that. and maybe added some jewellery. and optometrist/opthalmologist for your screening checks. It affects their self-worth and -46- . Nearly all off them treated them with much more respect and attention. then take a look at Get Fit While You Sit. 6) Clean out the garage and basement. it has become absolutely clear to me that the biggest difference between the rich. 7) Make a decision to start dressing for success. did their hair up. is in they way they think. windsurfing. you will start to feel better and more confident yourself. climbing. casual clothes and sent them out to a variety of high street stores and restaurants. 5) Go and see your dentist. sailing. If you really (and I mean really) cannot find the time to do this. and then go along to watch or ask questions. Here are just a few ideas: mountain biking.throw it or give it away! The same with all your junk in your bedroom and wardrobes.
review your goals. I was talking to a friend about this just yesterday. take some parenting classes. stick to your priorities. duty. place to start. Poor Dad. Read some books. If you don't have The Midas Secrets (unbelievable! () then click here and get them both together. Okay. You have already started to change your thinking by reading my newsletter. We are done with the “boring” stuff. If you haven't. And while you are there. Remember.7 Steps to Freedom by Noel Swanson Step 5 happiness. is that way that tools such as guilt. What are they and which are the best? Do your homework. Next week we start Step 6. so what have you got to lose? Or are you not serious about your future? "A brilliant course.. But that only touches the surface. On my website you will also find suggestions and help for other behavioural and learning difficulties. In this we will look at some of the money-making vehicles available to you. and their bank balance. Don’t let your false pride prevent you from having a happy and successful family. bosses and colleagues. fear. Tidworth 9) If you are having difficulties with your children’s behaviour or learning . The GOOD CHILD Guide is an excellent. their marriages and other romantic relationships. go and do so now. their interactions with friends. One of his comments was how much more confident I myself had become since joining the Inner Circle. If you have The Midas Secrets (surely you have by now????) you will have already received the first month's teaching materials and will probably have already joined the Inner Circle. take a look at a few of the hundreds of testimonials the course has received. The only place I have ever seen this so explicitly exposed is in Stuart Goldsmith’s Inner Circle. even essential.do what it takes to get it right. Do not miss the opportunity to do this course. What rarely gets talked about. -47- . there is the usual 100% money back guarantee. powerful and free. you are going to have to invest something in your personal development. and what really traps people. It certainly opened my eyes! In fact. and see you next week. To become wealthy. hire some extra tuition.. and by reading books such as The Midas Method and Rich Dad. and so on are used by the powerful to herd the sheep in the directions they choose. It's a MUST if you want a life!" Kaz Lemmon.
-48- .I should know. It is essential that you start this plan NOW. What does our Plan for Comfort consists of? Quite simple: month after month after month we put aside a regular amount of savings. The plan for security was no. You see.000 savings per year. So while I am building my business.. But make sure you are sitting down. I’ve been there and done it! If only I had known 10 and 20 years ago what I know now. 10. If you are already over 45 then time is something you are running out of.Step 6 .Your Plan for Comfort W elcome back! This week we really set the wheels in motion.. your Plan for Comfort. The idea of this is that it is automatic. But unless you lay the right foundations. routine. Too many things are out of our control. So what would it be worth if you invested this amount. isn’t it? Last week you finished off working on your Plan for Security. Now.000 per year. 1. Face the problem now. The aim is to get as high a rate of interest as we can. the house will just collapse . Lets assume you are on a fairly average $30. if you have not already done so. That is the purpose of the Plan for Comfort. I am also making backup plans. And make sure you teach your children to start theirs now too. Take a look at the table below to see why: Suppose you put aside 10% of your income each year. although the plan requires no thought or work. By the time we have finished you will have in place three plans. and sort it out. That would be $3. year after year. then you have a big problem. and requires no thought. 2. this week we work on no. But don't bury your head in the sand. But that’s what experience is all about. at 5. what it does require is time. just in case. even if all our attempts to be prosperous or even rich fail..step 7 coming up soon!). as it may get pretty scary! I am sorry if the last few weeks have been rather hard work. (as I hope will be too . If that is your situation. 15 or 20% return? Turn over to find out.. It's goal is to provide us with a comfortable standard of living. life is uncertain.
358 57.069 128.723 27.940 78.781 5.392 9.564 37.621 86.930 10.000 3237 3399 45.782 45.906 36.227 23.180 47.479 15.849 115.000 5.436 554.555 131.644 100.051 15.448 110.329.613 321.090 95.000 2.316 32.247 3.995 1.554 9.104 19.657 42.238 74.869 185.000 5% 150 308 473 647 829 3.034 3.104 330.796 61.568 80.980 6.742 142.009.227 21.312.465 5.647 30.000 45.736 67.363 462.752 91.062 361.832 2.588 213.351 16.192 373.475 24.334 126.411 24.741 164.056 1.200 38.344 929.754 247.169 379.972 71.315 2.577 17.923 15.000 5.868 139.886 18.092 249.056 118.000 2388 39.623 28.613 114.287 774.923 665908 3.594 61.533 12.180 2.911 70.968 398.080 34.497 75.497 59.458 18.701 878.774.153 70.817 2.067 1.747 204.000 2940 45.952 299.955 15.397 74.695 436.812 52.569 45.048 84.748 29.655 287.575 20.357 8.136 385.320 2.139 55.000 45000 45000 5813 6103 6409 6729 -49- .325 26.654 30000 1.432 22.000 45.559 6.920 13.315 20.861 185.308 37.221 4.649 502.115.418 11.020 21000 1.066 49.510 168.300 6.000 1.554 153.172 134.525 56.518 43.147 329.261 30.371 74.957 13.000 5536 45.005 100.930 13.843 223.105 259.623 107.954 65.152 188.184 3.000 4.915 32.539 3995447 18.000 3934 4131 45.432 27.490 174.272 45.338.720 116.000 3747 45.256 1.687 82.620 44.098 35.430 448.426 25.751 50.195 29.431 4.116 537.221 51.321 224.011 267.681 1.734 39.021 45.846 3.738 151.256 122.146 577.554 45.000 3.925 92.926.687 13.750 9.980 17.000 45.290 23.563 2.865 62.600 7.165 437981 15% 450 968 1.000 4.000 1.748 46.739 645.213 1.790 35.338 45.000 1.322 86.876 93.462 31.775 217.161.532 10.899 12.177 7.514 139.887 33000 2131 36.000 4.392 1.468 664. rate: 3000 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 6000 9000 12000 15.057 154.229 271.939 4.7 Steps to Freedom by Noel Swanson Step 6 Year Capital profit value profit value profit value profit value Int.548 129.326 311.147 25.197 39816 3.499 174224 3.137 10.605.221 24.616 3.958 7.620 99.415 7.485 11.406 21.458 9.450 7.074 4.150 6.575 19.448 43.426 105.686 89.581 141310 10% 300 630 993 1.088 763.317 104.738 44.451 115.494 1335718 20% 600 1.
or property). And if that has almost caused you a heart attack.000.e. they are going to start to take money out out of their pensions (i.take a look at your financial situation (from Step 3). In other words. At the same time the younger generation will still be putting money into those things. live of your passive earnings of $30. health care). my pension or the government will look after me". but if all these retirees are taking money out of the investment markets in order to live. At that point. I am sorry . 3) At 15% you can retire (i.e. $110. profit is the profit earned that year.after 10 years you are almost 2. map onto that your current age.000 a year for 30 years. it would take you 50 years to build up to a yearly profit of over $30.000). consider this: The baby boomers (you are probably one of them) will start to reach retirement age (65) in 2011.5-fold increase over 25 years ($1. So how does that work? Not only that. we are putting in $3.but better to face it now.it takes a long time for the profits to build up. even putting aside $3. yet a whopping 14. than when you have run out of both money and time at 70. especially at low interest rates. But don't forget safety as well.they will -50- . and out of the government (state pensions. with the bulk of them retiring between 2015 and 2020. instead of putting money into savings and into taxes. "that's okay. So . As a result. The problem is that there are ever more elderly people.000 a year for the first 15 years).000 down considerably. and you can see what your position is going to be when you are too old to work.6m v. Now before you say. 2) The effect of time . the Stock Market). Especially since inflation will have watered even that $30. there are fewer and fewer young folk having to pay to support more and more of the old folk. Moral: you must go for the very highest rate you can get. and value is the value of your portfolio at the end of the year (consisting of the previous end-of-year balance plus the new profit). what do you think will happen to the invesment markets? Yes . at 5% return. as every percentage point makes a huge difference over time. In fact.7 Steps to Freedom by Noel Swanson Step 6 The column labelled Capital is how much cash you have paid into the plan (in this example. out of savings (probably also the Stock Market. a 4-fold rise in interest rates leads to a 2-fold rise in value after 10 years.000+) after 18 years. Notice three things: 1) The dramatic effect of a higher interest .4 times better off if you are earning 20% compared to 5%.e. i. at under 15% interest you will never be able to retire. and they are living ever longer.
That is why we all need a Plan for Comfort. Someone once told me that "Optimism is believing the best will happen. but simply by the weight of demographics . nor am I. But if the wind and the storms come (as they might). The other main option is to invest in residential property (e. even if all else fails. The result is a business depression which. But rising taxes means that those with wealth. Why? Because time is working for you. the government will have to put taxes up. low risk strategy. you would have $330. The Plan for Comfort is supposed to be a conservative. less children to support them. And it also needs as much pump-priming money as you can put into it.more old people. and your house comes tumbling down . Then. houses to let).g. For example. So. However. You could get the same result by starting with a lump sum of just $23. I -51- . there are still some factors that would support a futher boom period before the major crash that will result from the baby boom crisis in the years following 2010.000 spaced out over 15 years. Confidence is knowing what you will do if it doesn’t". Who will pay for this? To meet all these expenses. will leave to go to countries with lower taxes. At year 20. what do you think will happen to your pension???? Are you happy to rely on it? No.7 Steps to Freedom by Noel Swanson Step 6 go down in value. It is supposed to enable us to survive. Despite the bear market we have had over the past 2 years. at 15% interest. in turn. plus that fact that the elderly consume the most medical care. in the above chart. and those that run businesses. the best bet is still the Stock Market. on top of all this is the rising cost of medical care. Your Plan for Prosperity (Step 7) will be the building you erect on that foundation. Steps 5 and 6 are about building confidence. Caused not by fear or panic (although both will be there in abundance). we have put in a total contribution of $45.they will take their money out for safety. what will they do? You got it . And we need to start it now. given all this.000. So where do you get a good consistent high rate of return? At present. leads to less taxes actually paid.your secure foundation will ensure that you don't get washed away with it. Your Plan for Comfort (this week) is the foundation you build on that rock. And when the young folk see the market going down rather than up.000 and no further contributions. and are thus the most expensive to look after. Net effect: Stock market crash. To work it needs the maximum amount of time. Your Plan for Security (step 5) is the bedrock for your confidence.
of course. The new entrants to the European Union (e. what do we learn from this? 1) Get your comfortable plan in place. that is so hard!!!! I want to do it my way. I want to chase the latest "Hot Stock" that is all set to double over the next six months. Whichever you choose. or. emerging. And sit on them. just keep plodding away. But if property prices should go down (as they did by 80% in Japan during the 90's).g. But. and your profits. anything with a bit of spice (and risk) to it. If you set it up right. I promise. in real life it is never are smooth and regular as that. Some years are way better. and STICK TO IT. The trouble is. at least you have a back up plan. as whatever goes in there never comes out again. Put that regular amount of savings away month after month after month. Start today. the system says buy these. Wait until the crash and then buy as many houses as you can. Do NOT put it off.. others rather flat. Set up a standing order so it happens automatically. You could stop smoking for example (I told you I would keep nagging you!) You will -52- . There is no excitement in paying the insurance companies their monthly dues. How will you manage without the money? You will. sit on them. BUT. the system is just that. our regular savings into the "system" .7 Steps to Freedom by Noel Swanson Step 6 would caution you on this one. now sell them and buy these. you need to develop your plan.. Get the picture? BORING! Don’t you wish you had started this 20 years ago? Now. the plans for security and comfort are boring. No. you will find yourself very rapidly bankrupt. Maybe more. All I have to do is to follow the rules and do what it says. Or look to new.the "bottomless pit" my mother calls it. Sure. or buy options on oil. the reason you make so much money is because of leverage i. on average. using a mortgage to multiply your investment. become very wealthy by investing in them.e.. the effect is the same. over the long haul. You will find a way. every month. So take care. But no. You see. sit on them. fine! But if not. you can develop a system that could pay you. saying "I will start next year when I have a bit more money". If you put it off another year. you will be another year older before you get to enjoy the profits. and stick to it. sit on them. gosh. Until we hit the next depression. But. property markets to find some real bargains.. Hungary and Czech Republic) are prime examples.. if your business takes off and you make your millions quicker than this. 10-20% interest year after year. No matter how boring a 10-20% return seems. sit on them. indeed. Houses have gone up in value (like shares) for the past 40 years. a system. TODAY. So. If they continue to go up you can. or speculate on gold or currencies. And there is no great excitement in putting aside. like glue. I mean.
Keep learning. if you were still living on $30. take anything out of your comfortable plan . but start the habit and it soon will be. But if adversity comes you way . stays in. Even with the very best system you cannot just keep blindly putting money into it without any regard for what is happening in the real world. Keep your eyes open.the hole in your bucket The biggest hindrance to growing your wealth is tax. not confidence. That is the only way the compounding can work. and you could get an average 15% return. you could retire in year 18. Using the table above. Imagine if you HAD started when you were 15? Just 10% of your income. your boring. and don't take it out. monthly savings that will.7 Steps to Freedom by Noel Swanson Step 6 be amazed at how much money literally goes up in smoke! In fact. Are you getting it yet? Put the money in. It really is like a hole in your -53- . it will work even if you are doing the boring plan for comfort.000 a year. The goal this week is to put together the nuts and bolts of your plan for comfort namely. I must emphasise that you must do this. That is optimism speaking. the lower the risk of being destitute when you are old. build up to your retirement fund . however. The more you develop your financial intelligence. How to earn up to 20% on your investments Want to know how to do it? Okay. lets go. 4) Keep your eye on the (financial) weather. Read that last paragraph again. your Plan for Prosperity gets you there quicker. run for cover before the heavens open and it all comes crashing down. and I hope it does. Do not delude yourself into thinking you don't need it because your plan for prosperity is so sure-fire and risk free. see if you can guess how much a packet a day is worth over 10 years. Once again. Won’t be much at first. 3) Teach your kids. Do not put it off any longer. you will be very glad that you took my advice! Tax . under any circumstances whatever. When you see the storm clouds gathering. Then have a look here to see how close (or not) your guess was. That is why it was called the Bottomless Pit.at least until your yearly profits are double what you want to comfortably live on. Keep reading. 2) Do not. Whatever goes in.and it can come from all sorts of unexpected directions. If your plan for prosperity does work.unless. over time. of course. regular. Now read it again.
Do your -54- . so we use what we can at this level.no matter how are you work at filling up the bucket. . anything you do is at your own risk. it just keeps leaking away. One of the most risky situations to be in is to have no control over what you can do. The big problem with the before-tax plans is that it is not easy to take your money out once you have put it in.before-tax savings: You put your normal after-tax money into the scheme. Of course. if you have decided to retire to a sunny Caribbean tax haven. So your $70 of savings has cost you only $40 out of your pocket.perhaps. you then have to pay tax on it at the prevailing income tax rates. so if you have any doubts about what you are doing.7 Steps to Freedom by Noel Swanson Step 6 bucket . You earn $100. Type 2 . leaving you with $70 in your hand. so you pay $30 tax. check out whatever government supported tax-efficient savings schemes there are. after-tax money into the scheme.after-tax savings: You put your normal. you are allowed to). the money can grow tax free. Suppose the tax rate is 30%. So be careful. then you may not have to pay any! This is the system used in Canada (RRSP's) and USA (401(k)). I am going to give you some suggestions to think about. If you took all the money out at that time (if. It is fine if you retire on a lower income (and therefore a lower tax bracket) than when you put the money in. I am sorry. I am not an accountant or tax advisor . Tax-efficient saving schemes First. People who run or control large businesses. They are suggestions only. This is the system used in Britain (ISA's) and the USA (Roth IRA). the drawback is that when you come to take your money out. Then you reclaim the tax that you had paid on that money. but remember. you would likely be hit with a tax bill at the highest rate of tax. But. and a major stock market crash looks imminent. The savings can then grow tax free. and the rich. Furthermore.do not rely on my suggestions. indeed. This means that you can put more into your savings. you could inform me? Both types will have rules about how much money you can put in each year. Most countries have them and they are normally of two types: Type 1 . these suggestions apply to middle class people who are either employed or self-employed. and can be withdrawn tax-free without penalty. have many more tax advantages they can use. consult a suitably qualified professional. So you have to be smart and tax efficient in how you set up your savings plan. But right now we are developing your safety net. You put that $70 into the scheme and claim back the $30. Once in. But suppose the storm clouds gather. at this time I do not know which system other countries use.
or are resident in more than one country.so it obviously works. they are at risk should your business go under.7 Steps to Freedom by Noel Swanson Step 6 research. and then seek professional advice. This is very specialised so you must get advice.sign up for one. That is to be avoided at all costs. that it is a lifeboat in case everything else goes wrong. and be safe from any personal disasters you might face. so make it safe! Having said that . you may find that it is better to leave your savings in the company than to withdraw them. is to get you money into a place where it can grow tax free. from vindictive ex-spouses. -55- . The way around this is to have a holding company that in turn owns. if appropriate. Roth Ira. and from personal bankruptcy and disaster by using carefully constructed Trusts. set up your monthly standing order and standing instructions. you may find that you can protect your assets from the tax man. or running a business. But this is what the rich do . use them to their maximum. from inheritance tax. 401(k) etc) 2) Then think about the other ideas. it is safe. Then pass the profits up to the holding company for safe keeping. This is your security blanket. it will almost certainly be more tax efficient for you to form a legal company (limited company in UK. so make sure that wherever you put your money. For the average person. these schemes are a must . If the savings are still owned by the same company as your business. The whole point of a plan for comfort is. 'S' or 'C' corporation in the US) and to pay yourself dividends than to be a sole trader or on a salary. But get professional advice. Read Robert Kiyosaki's books for more information about how this can benefit you. over all. the holding company should still remain afloat.you need to get started NOW. after all. But be careful. and under your control. as a subsidiary. If the business goes down. Your goal. Using Trusts If you have a lot of money. the company that runs your business. So this is what you need to do: 1) Open up your tax-efficient saving scheme (ISA. If you do have a company. and forget about it (see below). RRSP. I will tell you in a minute what you are looking for from them. Using Corporations If you are self-employed. know their limitations and.
over time. Instead. here are the steps to take: 1) Find a good fund in which to invest. These are the indices that you hear quoted on the news. 401(k)). These are companies that buy stocks and shares in huge quantities.7 Steps to Freedom by Noel Swanson You cannot afford to dilly dally. this is not bad. Don't worry. RRSP. TSE 100.current investment of less than $20.000 . and then let you participate in what they have done. The bad news is that most. You set -56- . all fund managers have a follow-the-herd mentality. but on average you will do averagely . or bonds (gilts in UK). and if they do poorly. national savings certificate. Many of then will run their own scheme. It needs to meet the following criteria: Be suitable for your tax-efficient scheme (ISA. You will still get excellent returns over the long haul. which is very convenient. monthly sum by standing order. will almost certainly give you a better return than fixed interest savings like bank accounts. Allow you to automatically invest a regular. so will you. you will invest in an Investment Trust or Mutual Fund. Until the crash. yet. Yes. The good news is that this allows you to participate in the stock market. consistent results. to invest in individual stocks or shares. So.000 + Follow plan A below Follow plan B below Follow plan C below Plan A . How much do you have? Step 6 Okay. certificates of deposit. You will not get spectacular. so will you. the S&P 500. that is.000 You do not have enough. no. That means that if they do well. etc.$20.in other words you will follow what the market as a whole does (as indicated by the market indices such as the FTSE (pronounced footsie). you may have some phenomenal years. the next question is how much do you have to invest right now? There are three bands to think about: 0 . which.000 $20.000 $50.$50. T-bills. Dow Jones.
current investment of $20. Set it up so that it goes right after your pay arrives in the bank. 401(k) etc. never. there is a lot of sense in thinking about this: Many of them are not only tax -57- . Don't look for last year's stars .7 Steps to Freedom by Noel Swanson Step 6 up the order. The company should have a proven. If all else fails. track record. you will just have to put it into an ordinary investment account and pay up the taxes when they are due. RRSP. Then investigate the alternatives . Management charges should be low (less than 1%). and 10 years. Don't forget to increase the amount whenever you get a pay rise! If you have a decrease in income. never. Don't forget to see if you can use your children's allowances too.they rarely perform well this year. Some companies charge as much as 5% for you to invest in their fund! Check the charges very carefully. above average. So maximise the use of the ISA. you probably have too much to put straight into a tax-efficient scheme. 5) Readjust your expenses so that you can live within your means.using a company or trust. Commissions or other front or rear-end charges ("load") must be minimal. Above all. First of all.000 At this level you have a bit more flexibility . Actually. completely stop the monthly savings . and they automatically invest it into the scheme.and some more challenges.$50.000 . still put 10% aside. but the only alternative is to move to a lower tax country. buying the shares or units at the prevailing price at the time. 6) Keep going until the total amount invested is worth over $20. try to resist the temptation to lower the amount. You want solid consistency. When that happens.000. look for which company has been consistently at the top of the pile over 3.or that the charges go down to nil if you leave the money in for a few years.however little you are earning. and make sure that they are either nil . Instead. This is how much the company charges you each year for running and administering your account for you. not hot-shot flash in the pan. A real pain. 4) Set up your regular standing order for a minimum of 10% of your gross (pre-tax) pay to go straight from your bank to the scheme. never. 3) Invest your initial lump sum in the scheme. 2) Do the same for your partner. move onto Plan B Plan B . 5.
Yes.. Canadian RRSP's restrict the amount the you can invest in non-Canadian shares). So for not a lot of money you can live like kings. You are also looking for low trading costs (commission on buying and selling shares). have a look at www.it is very little work. These are known as discount brokers. back to the plot.. this is what you do: 1) Find a tax-efficient scheme that allows you to make your own choice about what shares to invest in. when you could move to one of these places and live like one right now? Anyway.. If you can't . In fact. Isle of Man. Philippines. but also they have lovely climates. fax. Don't try to second-guess the market.. Vanuatu. I know its boring. or whatever if you can). looking for minimal set up and maintenance charges. Belize. Divide up the total amount that you have to invest. Just follow the instructions. Follow 0'Shaughnessy's instructions exactly .but you don't want that anyway. The only thing that stops you is your fear. You are. Why struggle to become a millionaire. There are now many. In England.7 Steps to Freedom by Noel Swanson Step 6 free. provided you can find the information you need. or online. You now have enough to begin investing in individual shares. Then put into practice one of the smaller (10-share) strategies such as "Dogs of the Dow". Normally you can do this by phone. Take a look at the British Virgin Islands. You will earn a higher return than Plan A. 5) Get hold of How to Retire Rich by James 0'Shaughnessy. Goa (India). and a very low cost of living.. 4) Set up your monthly standing order to go into the second account for the rest of this financial year.co. companies that offer on-line or telephone trading at $29 or less per trade (some as low as $8). again. Mutual Funds and Investment Trusts. 2) Invest the maximum amount you can into the scheme. Next year you will be able to put this into the tax efficient scheme as you will have a new yearly allowance.uk run a self-directed Maxi ISA. Read it.com for information on various expatriate havens around the world. All they will do is take your instructions and act on them.then just invest in US shares (provided your scheme's rules allow it. Note: these strategies will work equally well on your own country's stock exchange.sharepeople. www. which is just what you want. So. Just do it. trust. but it still -58- .escapeartist. and so on. and spread it evenly across the 10 shares that qualify. many. E*Trade. TD are examples. Charles Schwab. At this level you move on from investing in Unit Trusts. 3) Find a non-tax efficient discount broker and set up an account for the remainder of the money (or use a company. Scottrade. They will not give you any advice about what to buy or sell . In Canada this is called a self-directed RRSP.
that Reasonable Runaways has significant volatility. In fact. Preferably 15 or 20. But you must view this as a long term strategy of at least 10 years. On the other hand.and don't let any fancy market analyst tell you that they have . if I knew for sure the market would crash next year. it may well be a rocky ride for the next few years. read Financial Reckoning Day and Conquer the Crash). put the money away each month and forget about it. sounds kind of like I am contradicting myself here doesn't it? I tell you to put your money in shares. soon (i. I. Maybe you will over the short term. just because the market has gone up for 40 years doesn't mean it will go up forever.000 Now you are really rocking. or the combination of the two).they don't! Second. Then move on to Plan C.7 Steps to Freedom by Noel Swanson won't be 20% Step 6 6) Continue with this strategy until your total portfolio is worth $50. But that would mean you have to get into the game of trying to predict the market. Particularly over the next 2 or 3 years as I personally believe that we are likely to have another serious market crash very.4 of Plan B. however. At this stage you can go for a full-blown diversified portfolio of 25 different shares. the crash might not happen for another 5 to 10 years as predicted by Robert Kiyosaki in Rich Dad's Prophecy. And even cash might not be safe. So. Hmm. Leave the thinking and predicting and speculating to your active plan-for-prosperity (next week). and you may start panicking that you are losing instead of making money. But be warned. very. Leaders with Lustre. and maybe it won't earn 20% or even 15% or 10% over the next 15-20 years . Please note. We are probably even going to go into a depression as serious as the 1930's.but do you have a better plan? So how come your not already rich and free? -59- .current investment of more than $50. just follow the rules. and then invest after the crash (always the best time). no-brain. But this is supposed to be a mechanical. Plan C . Any less and you could be in for a nasty shock if luck is against you. mechanical plan for comfort. passive. long-term plan. perhaps in 2004 or 2005). That means that some years you may make a loss! Overall. then read James 0'Shaughnessy's book and do one of the big strategies (Reasonably Runaways.e. In fact probably quite the opposite. First. which defeats the object of having a mechanical plan. however.000. I would tell you to keep your money in cash until then. Follow steps 1 .e. and then tell you the market will crash? Tricky. But for your boring. probably the safest bet would be gold (if you want to read more about the likelihood of a depression. you should make 18-19% return. I don't have a crystal ball .
Then. That is not the goal. let me ask you one thing: Are you actually going to do it? Set -60- . Remember this is your long term back-up plan. The advantage of these systems is that they are completely mechanical and require no thought. After the crash they will work again. You can even learn to make money when the market is going down.Your Plan for Prosperity! STOP! Before you go. if you do devote yourself to developing your financial IQ. and have a backup plan. this is all about getting your head straight. so stop worrying about it and go and get a life! All three of these plans require minimal work. get to work developing your financial intelligence. Follow O'Shaughnessy's instructions exactly. See you next week for Step 7 . You can probably quite easily get a higher return than these (20%+) with greater safety and less volatility.thinking about it will only make you stressed. Especially forget about it during the rest of the year .7 Steps to Freedom by Noel Swanson Step 6 As you can see. So. In fact. by the time the crash comes. you will have learnt enough to be able to protect yourself from it. You are on your own and you have to figure it out yourself. and then you just forget about them from one year to the next. but it will require more work. That might cost you big-time if. Don't wait to know more before you start . You can literally forget about them from year to year. The will work excellently up until we have a major stock market crash. This is your Plan for Comfort. There are NO guarantees in life. They will take a few days to set up. namely following the market each week according to some pre-defined rules. That is the goal. The disadvantage is that they are completely mechanical and require no thought.you have to start pedalling the bicycle before you can start to steer it. Hopefully it will prevent you from being poor. I am not your financial advisor. Follow the instructions religiously. so can accept no responsibility for how much you win or lose by doing this): Start the plan NOW. Okay there it is: now you need to go out and make it happen. you are asleep and oblivious when the crash comes. That is what this is all about. Hopefully. as a result. It won't make you rich. once the plan is up and running on autopilot. So play for the long term. In the meantime your lifeboat is in place and you are allowing time and compound interest to do some work for you. But none of this is applicable to your plan for comfort at this stage. before too long will probably start to take a more active interest in your plan. this is my suggestion (and it is a suggestion only. You can literally forget about them from year to year.
These are the best books I have ever read on how to invest (and I have read plenty). And when then do. 15 and 20 years will pass. In fact. since you are then less likely to fiddle with them!. Step 6 Do you know why I say that? Because it is so boring . Want to read more about this principle? Get hold of The Wealthy Barber. You need know nothing about the stock market to operate them successfully. Who wants to wait that long to make some decent money? But you know what? 10. 20 years. do it now.7 Steps to Freedom by Noel Swanson up your comfortable plan. will you still be broke like you are now (And like 95% of everyone else)? Wishing you had started this 20 years ago? Or will you have a tidy sum in your investment account? Don’t put it off. I bet you don’t. And it takes so long. you must first read Trading for a Living and Come Into My Trading Room.. 15.yet rarely followed! Also get hold of Robert Kiyosaki's Rich Dad's Prophecy. If you are having any thoughts at all about playing the stock market in any way.. In fact.there always seem to be much better/easier ways of making money than putting 10% into savings each month. -61- . by the way!). Two excellent books that have been widely read . both by Dr. it is probably better if you don't. Beside you "can’t" spare the money right now. Alexander Elder (another psychiatrist. I mean. Essential Stock Market Books The plans described above are completely mechanical. They are absolutely essential reading. I think you would be stupid to try to invest in the stock market (other than by a mechanical plan as above) without first reading them. or The Richest Man in Babylon.10.
you will do what it takes to either find a different bus. in themselves. But Dreams and Goals. at least. 2) They keep you motivated. I will start with what I believe to be the very easiest ways to make money. -62- . Perhaps none of these will suit you. By now you will have (I hope) some clear dreams and goals. won’t get you there. This week we are going to look at some different vehicles that you can use to get to your goal. But you need a jet or a ship to take you to a different continent. Over the last few weeks we have been planning for the worst. of course. Confidence? Your plans for Security and Comfort are about confidence. Your Plan for Prosperity is about Optimism. and on your mission in life (Step 4. here it is: your Plan for Prosperity. Remember we talked about Optimism v. If you don’t then living your life is rather like getting on a bus without first checking on where it is going. However. they do fall into a number of categories. There are. some of which are a lot easier than others. act as a spur to find your own vehicle for success. Without the passion inspired by the dream. You need a vehicle.Step 7 . Which will suit you will depend on your dreams.Your Plan for Prosperity A t last we are getting the meat of it! This is what you signed up for in the beginning wasn't it? I hope you realised now how important it was to cover all the other stuff first? So. A bicycle will get you to the nearest convenience store. you shouldn’t complain if it takes you where you don’t want to go! Dreams and goals do two things: 1) They keep you on track. the vehicle you choose depends a lot on the destination you have in mind. as many ways to reach your goals as there are people. and then work downwards. If you know where you want to go. This week we start to plan for the best. you would probably just sit down beside the road and hope that someone comes to rescue you. and stops you getting side-tracked. or find another means of transport. you won’t get on the bus that goes somewhere else. If you do that. remember?). but hopefully they will. If the bus you are on breaks down. But note again.
But there are many ways of doing the above. here are my suggestions. or Overture. Or they might buy their position through Google Ad-words. They can only get customers by getting the word out and telling them about their products. direct mail. To do this they need to advertise.you just make your boss rich instead! So what business can you run? Having looked a countless numbers of businesses. radio and TV.the majority of websites make no money. work hard.com -63- . in turn. and the greater the number of people. Both of these make it ideal for the keen and determined newbie. The beauty about it. To do this. You don’t get rich working for other people . be induced to buy. in order to make money. But what is the truth? Well. Almost always their goal is to attract people to visit their website where they will. if you are to be the one that makes the money from the service you provide. and so quick to produce results. How do they get traffic? Here are some of the many ways (in no particular order): 1) Get listed on the search engines . you will have to provide a service to people. But if you get it right. and persevere. you can become very wealthy indeed. Well I had to put this as number 1 didn't I? There is so much hype about the fortunes to be made on the internet. you are going to have to run a business of some sort. the more money you will make. however. People who are selling products or services need customers.and then find a way to be at the top of the list. the reality is that it is like anything else . like newspapers. Except in very rare situations. is that it is so cheap to get started. It is just another medium. in order of preference: 1) The internet. So how do you make money on the internet? Essentially you have to do one or both of the following: a) sell a product or service b) sell advertising There is no other way.7 Steps to Freedom by Noel Swanson Step 7 Ultimately. they might employ various search engine optimisation strategies. The greater the value of that service. through which business can be conducted. In the end there is nothing special about the internet.
they will want to sell to that same customer again and again. and then pay them a commission for each sale. or company. every time someone buys something as a result. They will normally do this by repeated e-mailings to their client base. and some other excellent affiliate programs). most will provide regular emails. for example. Now. you would be wise to invest some money on further training and education. 3) Send out regular email newsletters to people who have expressed an interest in their product. 5) Recruit other people to sell on their behalf. Then. Like mine. You can get started with absolutely no capital. But that is only worth doing.such as my own (click here for more details about my own. But again. you will earn a 40%. service. way to start making money on the web. there is a host of ways in which you can get involved in the above list .50% commission. Here are some ideas to get you started: 1) Join an affiliate program .either as a seller of a product yourself. With my program. -64- . and certainly the cheapest. if the web pages get a lot of traffic themselves. Joining an affiliate program is probably the easiest.7 Steps to Freedom by Noel Swanson Step 7 2) Buy banner ads on other people's web pages. Often this is done by giving away free samples or free information (ebooks) and is termed viral marketing. These sales people are called affiliates or associates. free ebooks and other tips and tools to get you up and earning money as quickly as possible. you can earn commissions simply by branding this ebook and giving it away free! How hard can that be? And yet. or as someone who provides services or products to assist in the above process. 7) Sell the product by auction using Ebay or similar. if they then become affiliates themselves. if you want to make money from the web. 4) Buy ads in email newsletters that go out to thousands of opt-in or paid subscribers. once they have successfully sold to a customer. Better still. 6) Encourage word-of-mouth advertising by giving people some inducement to spread the word. you will earn 15% commission on everything they sell! A good affiliate program will provide excellent training on how to become successful after all it is in the company's best interests to make you as successful as possible. if you don't want to waste a lot of time and really want to make the big time.
At this point you can then sell advertising space in your newsletter. or better still. if you are going to make some money . Again. etc. How do you build a content-rich site? My recommendation is to go to Site Build It. not a mini-site (more on those later). or the number of people in a mailing list. 2) Develop your own mailing list of opt-in subscribers. And you can get everything in-between . You get paid for the number of times the ad is shown . It can be about anything in the world. plus the fact that they walk you through every step of building a successful content-rich site. games. full of content.com for an example of a very simple site that attracts people for the free service. Note. when you work out the cost of all the services they provide. ice skating. the more money you can make by selling advertising on your website. However. the CD series "How to Harvest the Gold from your Mailing List" explains it in even more detail. Why not start a newsletter about your hobby or other passion? As you develop a loyal following. movies. This is the method used by Goodgle Ad-sense. by providing some kind of free service. they will start to listen to. Take a look at anonemailer. etc.7 Steps to Freedom by Noel Swanson Step 7 Frank Garon and Terry Dean's tape set "Instant Internet Income Streams for Ordinary People" explains step by step how to get started. pets.this could be the number of visitors to your site. A quick word about advertising: There are three payment models that are commonly used: CPM: this means Cost per Thousand Impressions. One with a lot more content is. The great thing about Google's ad sense is that the adverts automatically customise -65- . At first sight this appears expensive. it was these tapes that got me started on my journey to internet profits . But the bottom line is that you need lots of people to show these ads to.for example.you get paid for everytime someone clicks through on the ad. skiing. your advice and recommendations. But the more visitors you can get. and how to avoid the common mistakes people make. knitting. or suggest products from which you will earn a commission as an affiliate. All of these work. 3) Develop your own website. PPC: Pay per Click . it is money well spent.on football. In fact. and trust. that attracts many visitors. Commission: You get paid for each sale.so I can highly recommend them from personal experience! Click here for more info. "Instant Internet Income Streams for Ordinary People" gives the information you need to do this right.so make your site interesting . Yahoo. This is the affiliate model. of course. but clearly have pros and cons. this is for building a contentrich site.
each focussed on one niche product. and so there are huge industries trying to exploit these "niches". so cannot point you very far in the right direction. a newsletter.$10 a day. Have a read of this free ebook for more information about how to find and use niche markets. I know. yet are rarely talked about in internet marketing circles. I am quoting silly examples. -66- . pornography is the biggest. or how to collect bird feathers. if your morals and ethics permit you. how much would that earn you? To do this quickly. or how to be a better transvestite. But. What are they? Well. a boat. tools.you sell a retail product or service that the ordinary man in the street wants for personal reasons . There are two other businesses that earn people huge amounts of money. 5) Not for the faint hearted. search engine optimisation. services or information to other businesses to help them to succeed. Highly recommended! (See how they have been successful in promoting word-of-mouth advertising?) 4) Sell your own product or service. Do I hear a shocked intake of breath? Are you astounded that I even dare to mention them? Well. Why? Because most people would be too embarrassed or ashamed to admit that they are involved in them in any way (and most of them are NOT involved . tools that help automation.Business to Business . graphic design. The key to both of these is to find a niche. however. Essentially this falls into two types: B2C . But if you had a hundred. One way of using this strategy is to put up hundreds of different mini-sites.g. I will be quick to point out that I have no personal experience of either of these. e. whatever.7 Steps to Freedom by Noel Swanson Step 7 themselves to the theme of your web site.Business to Customer . etc. you would be far better off looking for small niche markets like teaching your parrot to sing. they might be worth your consideration. But. and Health are major needs that everyone has. Examples include: accounting services. to find a niche that has a desperate need that is currently poorly met.you sell component parts. The good news (of course!) is that I have put just such a bundle together for you. pneumatic drills. But the point is that there are countless tiny markets waiting to be filled. Sex. Even better. Each site might earn only $5 . a car. autoresponders. Click here to see how I can save you a bundle of time and money in getting your niche mini-sties up and running in no time. B2B . skips. Be aware. hairspray. you need some tools.lest any of the internet gurus start accusing me of libel!). Obviously Money. and online gambling is a close second.it might be a novel. as a newbie.
very. How long it takes you depends on your determination. Remember also that often the most expensive information is the stuff that comes free (apart from this ebook.7 Steps to Freedom by Noel Swanson Step 7 that the tactics and methods used to promote these businesses are very. How long will it take you until it is paying you a full time wage? Do not expect to be rich overnight. There is loads and loads and loads and loads and loads and loads of information on the web about how to start and run an internet business. But that's all I am going to say about it! Starting your own internet business Developing an internet business is very flexible. or you will have to pay for it. or you will have to spend long hours hunting for it (and remember. persistence and. you will end up spending more and wasting much more time than if you had purchased quality stuff in the first place. especially on the web: Information can be: Free Quick Good but rarely all three. And do stay on the right side of the law. So be very careful about what you go for.$3000. I do have something that could get you started. It took Frank Garon eight months of hard work and a lot of hours before he was able to quit his full time job. If you are really serious. you can fit it around your normal daily schedule. time is money). In other words. so it is ideal for starting alongside your regular day job. than to try to do it on the cheap by -67- . probably most importantly. That in itself is a problem as you just don’t know where to start. but either it will be of poor quality. Click here for information on starting an online casino. do your homework before you dive in. So. okay then. different from mainstream marketing. Oh. then you are probably well advised to buy a full package of advice and tools. you can quickly find a lot of information. once again. or sets you off in the wrong direction. of course!): If it is bad advice. which might cost you $100 . If you want good quality information then you will either have to pay for it. your willingness to pay money to learn from others rather than trying to re-invet the wheel yourself. There is a very true maxim about information.
If you rent out. So. But be careful. how do you get it right in real estate? Do the sums. At an auction you can easily end up paying MORE than the property is worth. The big advantage of Real Estate is the leverage you can achieve very easily through mortgages.99 or whatever. will cost you some pennies. repossessions. That means that any rise in its value is money that you are making out of thin air! It also means that if the property goes down in value. for example. (Actually. Obviously this eliminates most of the risk. again. and is able and willing to share it. This means you can buy them below market value. Then you need to either renovate and sell at a profit. location.g. you are going to be involved in real estate deals. So if you get it wrong it can be a slow and very painful death. Sooner or later. but once you have it. location. if you make any money. Check the location. the same applies for every other business . then you would be better off just investing the money in the bank. The resources I have recommended above are invaluable. Get them. It is not difficult to buy properties for no money down. So check things out. you don’t need anything else to get going and to become successful) So. that are in an area that is clearly on the way up. It is a real estate business that uses hamburgers as its tool. or else rent out. 2) Investing in real estate. then you might have to pay out money if you want to sell it. Also go and visit Frank Garon and Lee Benson. has been there. Auctions are a good place to look.e. where do you start? My recommendation is to go to someone who knows what he is talking about. -68- . These guys are the very best. Carry out your due diligence. for example. So why not use them to make your millions? Probably more people have made there fortunes from property dealing than any other medium. done it. McDonald’s. If it pays less than this. Ideally you want to find properties that are being sold in distress . so don’t be afraid to buy their expertise. the NET rent (after all maintenance and management costs) needs to pay more than the cost of a 100% mortgage (this is true even if you are not using a 100% mortgage).the Golden Mailbox. is not a hamburger business.7 Steps to Freedom by Noel Swanson Step 7 picking up little ebooks here and there for free or $9.
Look at lots of properties before committing to buy . People say that property will always go up. In the space of two or three years you can easily build up a portfolio of a million pounds worth of properties . Remember luck = opportunity + preparation. The average length of a property bull market is 7 years. to retire. Don’t be just optimistic.. you are probably going to want to have a portfolio of income producing properties. taxation.7 Steps to Freedom by Noel Swanson Step 7 Then you repeat the process.. and then calculate your projected profits or losses. So do your research and studying now so that you are ready to go when the opportunities strike. Learn about financing deals. if this takes your fancy. you have to do it accurately. renovations. But it is not enough if you are about to invest thousands of hard earned dollars. not just how to sell to other people!).providing you with a very comfortable passive income. By working in the field you will rapidly get first hand knowledge of it and get paid at the same time. That is not true. What is more.e. broker's commission. In Japan property prices have gone down by 80%. Also is is probably not a good time to get on board as an investor. You should do these calculations with your -69- . landlord-tenant laws. You also need to supplement that with learning about how to invest for yourself (i.e.you need to know how to recognise a good and bad deal The only way you can do this is to crunch the numbers. However. this in itself will not be enough. not now. At the moment (2004) we are in a property boom. one absolutely essential tool that you need for this is a Real Estate Profit Calculator. you have a plan for if it all goes wrong). At some point there will be a correction. therefore. here are my recommendations: Take the time to learn the business. Also look here for ideas on how to buy with no-moneydown. and even the selling costs. First do the preparation. allowance for vacancy rates. as more sales means more commission. local planning permission rules. A very common mistake that people make is to neglect to include all the incidental expenses involved in an investment . Ultimately. You have to do your research. That means two things .it is a great time to be an agent. legal fees. Stay out of a deal until you are confident (i. how to survey a property for yourself. Don’t be reckless.the buying costs. taxes. Just one point of warning. Do not try to jump into this as an amateur. A quick sum on the back of an envelope is fine for deciding whether an investment is worth looking at more carefully. And then they wonder why their "perfect investment" is eating them alive! Clearly. perhaps a major one. Start with Robert Allen's book. This one has been going on for 10 years or more. So. That will be the time to buy. etc. The best way of all would be to get a job as a real estate agent. A good one will prompt you for all the important figures.
Who does this suit? Obviously you have to be the sort of person who can go out there and make it happen. All I ask is that if I earn for you a $1 that you would not otherwise have earned. However. depending on the size of deals you area wanting to start off with. And you also know of an excellent flower shop. Clearly you will have to do some studying first. Don't try to do real estate investing without it. (But then that is true of every business.and you would receive this percentage year after year. you know of an excellent restaurant. You can get your profit calculator from here. most ordinary companies are absolutely dreadful at marketing. this proposition carries no risk to the company . your capital requirement for this is very low. Only when you have done all of that. Obviously this is a very small example. As you can see. Now. You will have to be confident of what you know. 3) Become a Joint Venture broker This has got to be one of the ultimate ways of making big money with no downside! Suppose. but it demonstrates the principle. one-off fee. so once you know your stuff. I will do all of this entirely at my own expense at no upfront cost. You will need to be an analytical and creative thinker. Then you might have to do some jobs completely free of charge. if you take your lady to a restaurant for a special occasion. that you will give back to me just 25c. you do a deal with a company that goes like this: "I will give you advice and suggestions on marketing tactics and strategy. if you can become an expert on marketing. wouldn't it be lovely if the restaurant presented her with a large bouquet of flowers? So how about you approach the restaurant and flower shop and broker an arrangement between them so that the restaurant can offer this service to their clients? Naturally you would take a cut out of the deal . and only earn later. how much you hope prices will go up each year) and also your most pessimistic figures (how bad could it get?). making this kind of money should be easy. can you make a sensible decision as to whether a particular investment has an attractive risk-reward profile.yet offers to you enormous leverage if you can get it right. I will even design specific campaigns.the only fee being that they give you referrals and endorsements to their own contacts so that you can build up a client base.g.) Apart from your initial learning costs. and you would have to protect your interests in setting it up. realistically you are going to need a bit of capital to get started in this. Although you can do no-money down deals. Far better than just charging an upfront. -70- . for example. Similarly. and confident at approaching people and selling your proposal to them.7 Steps to Freedom by Noel Swanson Step 7 optimistic figures (e. And you will have to be prepared to work first.
as it is all done from a distance. and I will point you in the right direction. until it provides enough for you to retire. That means you can run it in your spare time. again. you need not have any contact with anyone if you so choose. 4) Direct Mail and Mail Order My next recommendation is a home based business. and has low risk. It is not a people business. then you can grow it much faster (which is true for pretty well any business). Both have made millions from the business so can.you can get started for under $1000 and build it up from there.7 Steps to Freedom by Noel Swanson Step 7 How do you get started in this? Send me an email. It does also require you to come up with some products to sell. tell you exactly what to do and how to do it. Who does it suit? Once again. and do. information are ideal. Click here for more details. Why have I put this in the number 4 slot? Because it has unlimited upside (Ted Nicholas made over $200 million off just one product!) Requires minimal time. and bringing your offline local business to a much wider. Remember that most people are NOT on the internet. It is a very easy business to run. this one can work for pretty well anyone. alongside your day job. exactly how you are going to run it. often in a very short time. more distant market. (But then that applies to just about every other business I can think of!) Risk is low . you are pretty much on your own with this one . However. It can be started on a shoestring. The principles are very easily learnt and. Or you can buy them wholesale. In fact. has been used by countless people to haul them out of servitude and into the ranks of the wealthy. and requires no technical ability. Why? Because the statistics show that 90% of conventional businesses fail in the first 5 years .but 90% of home businesses succeed! This business does have a bit higher start up costs than a pure internet business but.e. naturally. but if you can put more money into it. i. unlike the first business.bringing your online business to the huge offline market. It is very time efficient and. so there is a huge market offline for the same information that is selling online.by that I mean you have to work out for yourself. So how do you get started? The very best way is to work through The Golden Mailbox by Ted Nicholas and Stuart Goldsmsith. again. You can create these: ink and paper. allows you to multiply your efforts for maximum profits. The principles and techniques of direct mail are also invaluable for both a conventional offline business. and for an internet business. if you follow them then you can achieve your dreams. -71- . it can very effectively enhance both of these . Indeed.
but well established type of home based business Network Marketing.they just pay on results. and you can have hundreds of people out there selling stuff . or selling by direct mail. You -72- . as with everything else. the reality. But still you need to be good at communicating. On the other hand. This is identical to an affiliate program. the concept is simple: The company produces a product (ideally one that has repeat customers. There is no question that done right. The emphasis. except that it goes several layers deep instead of just two. Works great for the sales agents (that's you) also .7 Steps to Freedom by Noel Swanson Step 7 5) Network Marketing My fifth choice is much maligned. to be honest. and done diligently. Now. MLM can bring you a very substantial passive income.provided you can build a large team. right. they decide to use sales people who are paid strictly on commission. and good at motivating people. but also on recruiting more people to sell products as part of your team.like soap or vitamins) that it wants to sell. Done. is that the majority of people who get into it never make a dime. And you can grow your team much faster than every before. of course. And then they reward you for the sales made by the people you recruit . changed all of that. MLM) has come a long way over the past 30 years.and further on. like a subscription. The internet has. and your team. you either love it or hate it! But if you are thinking of dragging all your friends around to your house to hear you present something on a whiteboard about how they can make money from selling soap. think again! Network marketing (also known as muli-level marketing. therefore. The business model is very sound. But they also give these sales people the authority to recruit more sales people. In pre-internet days.and you get a small commission on every item they sell! Works great for the company . In case you are not familiar with it.and the people they recruit . Rather than opening up an expensive store. may live in any country around the globe. down through many levels (hence MLM). or a consumable that is used daily . Now your prospects. this meant that you had to compile lists of all the people you knew who might be interested in starting their own home business. goes not just on selling products.
My guess is that one or other of these is just what you need. Click here for more info. For all of them you will need commitment. you may decide that MLM is not for you. Be wise and get the knowledge first. Make sure they have a strong and reliable history. Step 7 Of course there are hundreds of companies that now use MLM as their chief means of marketing. None of them are a free ticket on the gravy train. Either way. You just have to want your dreams badly enough. when you wonder if it is ever going to work. makes half his income from his MLM team. I believe.7 Steps to Freedom by Noel Swanson will still need to use the phone. Be very careful which programs you join. Hang in there and just keep working the system. you will experience times of excitement and exhilaration as you see your dreams getting closer. are the easiest and most reliable for the ordinary person to get into. you will have saved yourself a lot of time. Different things suit different people. You will also have times of deep despair. Quitters never win and winners never quit. Or. When you embark on them. that they provide a lot of training and support to help you become successful. You don’t have to be a genius. Some have been around for decades. do not waste time and money fumbling around trying to find a decent program. a great product (that you would use yourself) and. and a lot of grief. after listening. so you should know about them and consider them. Others sprang up last month. a lot of money. Next week we will look at some other ways to make money. personally. check these five out carefully. This will absolutely get you off to the very best start. Are there other ways of making big money? Of course there are. And you will have to love talking to people. But these five. Then all you need to add is your own enthusiasm and determination. Get hold of the CD set Network Marketing in the Internet Age by Frank Garon who. nor do any of them guarantee success (which is why you are still working on your plan for comfort. Want to know how to get started? Whatever you do. frustration and disappointment. In the meantime. right?). perhaps most importantly. -73- . determination and perseverance.
Mistakes are not bad. me. and all your friends to become fabulously wealthy. can fit into a week. Why does all that happen? He makes his first fortune because he is able to see the opportunities. or marketing director. nor luck . and only 25% in the vehicle or tool you use to achieve it.Step 7 cont.perhaps as a senior technical advisor. provided you are willing to learn from them. once you stop working. These are either much harder and more risky than my top five. So that value -74- . Now. then go for them! 1). The next time he both sees the opportunity AND has the financial intelligence to keep the fortune and even to make it grow. the goal is to leverage your time and expertise so that they work for you. . your income also stops. The only thing that stops you is your fears and your ignorance . But the key to making big money in this is in the way that you do it. Success is 75% in the brain. He loses the fortune because he lacks the financial intelligence to safely manage his success. After that he then starts a completely different business and becomes a multi-millionaire. if they suit you better. Are you an expert at what you do? Have you been working at a high level in a traditional big business . But still. you are still limited by the amount of work you. otherwise they would not think of hiring you. no matter how much you charge. The difference between the rich and the rest is not their special skills. If you do that. This week we examine some more ways of making money. Also. then you might be able to branch out as a freelance consultant. Once again. or else they require much higher levels of start-up capital or specialist expertise.and both can be cured! Keep reading. you may have thought of this before. or senior manager. He learns from his mistakes. what about offering yourself on a profit-sharing basis? Your work must be valuable to your client. The business then fails and he goes bankrupt. nor their better intelligence. The more you develop as a person. What you do not want to do is to offer your expertise as a flat fee or a fee per hour.? If so. the more opportunities you will see. Consulting. and the more you raise your financial IQ.More Paths to Wealth A re you starting to get excited about the possibilities? There is more than enough money in this world for you. Instead. etc. personally. Keep listening to tapes.it is the way they think. Here is a common scenario: A young entrepreneur develops a new business and becomes a millionaire.
we have already talked about using the Stock Market for your Plan for Comfort.then you receive a percentage .each month. It is very easy to get burnt. that ordinary people can use.remember. Over the past 3 years the stock market has been going up and down like a jack-in-the-box.7 Steps to Freedom by Noel Swanson Step 7 must translate in some way into either increased income for them. down. How? By using different tools such as options and spread betting that allow you to make money whether the market is going up. don’t listen to your stock broker . then they pay nothing. The most recent boom (most of 2003) seems to have come to an end and now the market does not know what it is doing. There are systems that work. or for as long as you can negotiate! To achieve this you will have to position yourself in the market correctly. So how do you make money on it? Two things: knowledge. However. -75- . and in negotiating. Start to develop your investing knowledge. Remember. don't stop doing that! If you choose to take up investing as your Plan for Prosperity.if your consulting brings them no benefit. Once again. you need to have a very disciplined system. It is expensive. the key to building wealth is first to not lose it! As Robert Kiyosaki says. you could negotiate with them for you to receive an ongoing percentage of either their increased profits or turnover. 2) Investing. that is fine . I consider the number 1 most essential books to be those by Dr. it is unlikely to be the means by which you achieve rapid wealth. as you become wealthy. In other words you work just like the lawyers do with their contingency fees . or sideways. as you develop your wealth through other means. it can certainly be the means to maintain and even multiply your wealth. Then start trading with a "virtual portfolio" before you put any real money into it. Whatever you do. you will be developing an investment portfolio. But the sophisticated investor is making money. Whatever you do.as long as you also continue the boring Plan for Comfort. risk has to do with ignorance. Now.and indeed the average "expert" is losing money. or of the amount your expertise is saving them. That is so important. To be consistently profitable. but I can’t recommend highly enough the seminars and tapes produced by Jay Abraham. But unless you are very clever. But you have to stick to them over the long term. To do this you will need some training in marketing yourself. and a system. Return of investment comes before return on investment! As I have said before. But if you can improve their bollom line . or else decreased expenses for them. The average man in the street . year. You will also find invaluable help from the tapes by Nightingale-Conant. Either way. The best place to start? Go down to the library and start reading everything you can find about investing and the stock market. he lost money too! Ultimately.
Headaches with staff and government regulations. Then you usually have to pay ongoing fees to contribute towards the consolidated advertising budget. however. and lawn maintenance) that you don’t just end up buying yourself a job! The goal is to become free . and all you have to do is copy it. and still potential for losing everything (it happens .even to McDonald's) 5) Traditional Businesses.5 years! With business no.not to tie yourself down to having to go out there everyday to spray lawns or clean garbage cans! So. If you can't afford the time to study. as they have done so in the past. there is a cap on how much you can earn.1 (from last week) you could already be retired by that time! Even then. you rent the system to other businessmen. First you develop a business that works. as all the details have already been worked out for you. There are. because it is a low risk way of getting into business . then you are laughing all the way to the bank.but then the whole idea is that you are trusting them to do it right. But is it a good plan for the franchise buyer? Yes and No. Yes. You cannot multiply your business . And you won’t make any money for the first 3. two problems: First. It probably costs about a million to start up a new McDonald’s franchise! And even to run a wheelie bin (type of garbage can) cleaning service in England costs £7000 to get into! And how much money can you make doing that??? Also you have no control over how the marketing is being done . Be careful with the small ones (like wheelie bin cleaning. then you need to stay well clear of the stock market! 4) Franchises. This means that there is quite a high barrier to starting up. Then you roll out that business in multiple locations. you are pretty much guaranteed to make a profit from the business.someone has already taken the risk and done the work. Finally.they are merely -76- . The system now works.7 Steps to Freedom by Noel Swanson Step 7 Alexander Elder. using the exact same formula. But rather than risking your own money on it. Obviously if you can be the originator of a successful franchise chain. or the money for the books.because they are the ones doing the multiplying. Arrrgh! Don’t even go there! 80% chance of failure and losing all your capital. my assessment is: high cost to get into. most businesses are not making their owners rich . High capital to get started. Get those first. Almost certainly long hours. and limited upside potential (although you can still get pretty rich from some of them). On the positive side. you have to pay the franchiser a start up fee in order to learn the system and get on-board. A brilliant concept. which is all handled centrally. But there are much smaller franchises also. McDonald’s is the example everyone knows about.
In fact. or the internet. The good news is that both of those can be fixed! Provided you are prepared to do your homework. and buy both of these resources instead: a) The Golden Mailbox and. b) How to Promote Your Offline Business Online I know. But you can have all of those and still go broke? Why? Almost always because of either poor marketing. or poor cash-flow management.). That's right. of course. Use what you have learned from them for a full year. Then start to learn about advertising.and yes. How do you build it up? Ah! Now there is the rub! Well. what you will learn about marketing from these materials and their bonuses will be invaluable for your offline. I am so convinced of this that I want you to order both these materials right now (click here to get them together as a bundle for a special price . The first place to start is with the financial management. I will refund you your entire purchase price without any quibbles or hassle. Well. you are not running a mail-order business and you don't know anything about marketing on the internet. You are going to have to do something a bit different if you are going to stand out from the crowd. Do you think he is getting rich running that??? Think of all the overheads he is paying. I know. by the end of that time (or at anytime before then). Okay. you are not fully convinced that will have paid for themselves 10-times over.7 Steps to Freedom by Noel Swanson Step 7 getting by. or I will refund the entire cost. If. not yet anyway. -77- . and turn your traditional business into your retirement cash cow. The fact is that whether or not you end up using "pure" mail-order. Go get them now. and then sell it. traditional business. What then? Well. guess what? Almost certainly the key is going to be the marketing. how is this for a plan: Build it up as quickly as you can to a highly profitable level. Yes you need good products. Yes you need good customer service. these materials (together as a bundle) have to earn you at least 10 times their purchase price. Go see your accountant and plug all the holes through which your money is leaking out. they will work whatever country you are in. For that reason I would suggest you take some money out of your next advertising budget. maybe you are already in a traditional business. And I don't mean go and spend a bundle on some radio ads or newspaper displays that earn you nothing. Take a look at the owner of your local high street store (non-franchise).
And again. In this case it is about selling things that produce a long term residual income. And learn about doing Joint Venture and percentage deals . if you have already written what should be a best-seller. His second could just as easily have flopped again. once again. And stick to it. You can't do them all. But remember the odds are stacked against you there are countless thousands of highly talented people who never get discovered. not your time. and you can continue to receive these cheques for many years to come. you might be interested in learning just what strategies and tactics people like Mark Joyner use to get their books to the number 1 bestseller slot . acting. If that is you. they re-issued the first novel. Above all. that’s about it. or that will reward you in proportion to your success. do your art as a hobbie until it starts to pay off! Finally. Work hard in the early years to develop a large client base. please make sure that you also are developing your plan for comfort and maybe even another business (such as business # 1). You sell one policy. Find a brilliant agent and marketing manager. year after year you get a smaller cheque each time the client renews.writing. Some people are born salesmen. You get a good sized commission cheque up front. developing your mind and your skills will be crucial. Would he then have written a third? Would that one have been discovered? If you follow this path. and with luck ( dare I say that word?) and timing. sports. Read all you can. is about leveraging your time. Much has to do with who you know. This time it sold hundreds of thousands. But once again you have to do it right. be focussed.e. Keep working the system until it works for you. His second became a bestseller. why did it not make it the first time? Or if it was that mediocre. i. The key. Learn all you can about marketing. then you can use your talent to set you free. music.don't work for a one-off commission work for a piece of the action that will continue to pay you year after year. then by all means exploit it.even if only for a day! Click here for the low down! 7) Sales. Study and learn. Choose one (or maybe more). but most will fall into the above categories. The classic example of this is life insurance. And then. His first novel sold 5000 copies.7 Steps to Freedom by Noel Swanson Step 7 6) Creative Arts . -78- . But only try it if you are a genius at selling. Later on. Right. Take John Grisham as an example. why did it make it the second time? It takes persistence to write a second one when your first one made no money. Invest in your financial education. So what was the difference? Why did it only sell 5000 the first time and yet so many the second? If it was that good. and get out there and strut your stuff. There are as many ways to make money as there are people. If you have a genius talent at something.
But even here you can be smart.40 hours a week for 40 years to make someone else rich.probably for only a few years . For example.then why not get a job as a real estate agent? That way you earn money today.you can either keep working the 40-40 plan . Remember .and then be FREE. is yours. and at the same time you are increasing your knowledge about the market as well as meeting the right contacts.7 Steps to Freedom by Noel Swanson Step 7 To start with you will probably have to continue with your day job until your plan for prosperity starts to pay more. -79- . The choice. as they say. if you want to build up a real estate portfolio . Or you can work your own plan .
So now. So where do you go from here? Well. in your daily-grind job. At the beginning I was talking about dreams and goals. also teaching you how to be a good employee. I’ve heard all this before. yeah. your Plan for Comfort -80- . After all that brainwashing it is going to take a bit of time to get your head straight. Inner Circle. Remember. We have gone full circle. In every case. about possibility thinking. So the end really is the beginning. the key to wealth is not what you do. But what has this to do with me becoming free?" I also recommended some reading. the inventors." In fact. not the finish. teaching you how to be a good employee. Yet you. it is how you think. like The Midas Method. indeed. about daring to believe. show that you have got what it takes to make it big. We have covered an awful lot of stuff over the past few months. the very fact that you were suspicious of the teaching on changing your mindset was a symptom of your old. listen to the tapes. the artists. knew better than them! Which is.The end is the beginning S o. At the time you probably thought "Oh. mindset! Everyone who is wealthy says "Read the books. Poor. Dad. of course.. you need to write down what your three plans are: your Plan for Security. many of them spend literally tens of thousands of dollars doing so. the explorers. This is attested to by everyone who is a self-made success .I hope that it is all making more sense to you. That you have made it to here does. we have reached "the end".Step 8 . They certainly transformed my thinking! Now that we have been through a bit together . employee. and Rich. At school you had 12 years of indoctrination. After that you maybe had further education or vocational training. guess what? You need to WRITE DOWN YOUR PLAN. You see. change the way you think."how is this going to make me rich?". why you are poor and they are rich! But you have stuck with me this far . Ask the businessmen.and if you have genuinely done the exercises you will have done some hard work . the athletes.. to keep you on track.evidence that you are not content to stay as an ordinary Joe. Dad. and you probably did not buy any of them .in whatever field of endeavour they are in. I recommended them because I think they are the best. the edge that separates the best from the rest is their mindset. Of course you and I know that it is just the start.
weekly and monthly activities that you plan to keep doing so that in 2 to 15 years you are able to retire. or opening an investment account.open up account.Education read 2 books a month.like making an appointment with your independent financial advisor. listen to 4 tapes. You might categorise this into categories or strands: e.Business Develop mail order business using strategy described in The Golden Mailbox Strand 4 . Strand 2 .7 Steps to Freedom by Noel Swanson and your Plan for Prosperity. Step 8 I mean actually write down. Put it in the back of your ring binder. -81- . Then the second part will be the more general strategy. go and look at 3 properties per week. on a piece of paper that you can keep going back to. along with this book. attend one business training seminar. subscribe to auction house mailing lists.invest $100 pm into investment account using O'Shaughnessy’s strategy to-do . research shares using his system.to buy one property every 4 months activities .regularly read Property Auction News.g. There will be two parts to each of the three plans .Investment goal . Things that you need to do in order to set the plan up . Strand 3 .Real Estate goal . Strand 1 . the daily. or writing your will.long term build up of capital activity .first will be your to-do list.
if you know of any good resources or links. educational material about the specific business you are in. Why will you fill it in? Well. I would also really like some feedback. -82- . then doing the questionnaire will be a way of saying thanks. They are hardly uplifting! Instead. You need a combination . If you have not enjoyed the course.. then please let me know so that I can pass that recommendation on to others. and send it back to me. Whatever business you have chosen . In this way we can help each other. you will still learn something from each and every one. tips. then I hope you will be good enough to give me your constructive suggestions on how I can improve it for others. But even if they are not. and also more technical. If so. please tell me. or that provides me with the learning opportunity I need (e. if you are running an internet business. No. encouragement and also some recommendations for further learning and training. At then end of this email you will find a short questionnaire. I will certainly try to pick the best ones that I know of. One of the most crucial things you need to do is to build in a regular habit of feeding your brain with healthy food not junk! Garbage in ! Garbage out! You need a regular diet of positive possibility thinking.g. Please would you click on your "reply" button.. you will have an excellent opportunity for promoting that business further (see below). Through my newsletter I will continue to provide you with motivation. real estate agent) Step 8 And so on. If you have some favourite books that you recommend. not every one will be the best book you have ever read. Buy them. then I can pass them on to others. So turn off the TV and radio and stop reading the comics (that's what I call the newspapers). I am hoping that you have found this FREE course to be of value to you.7 Steps to Freedom by Noel Swanson Strand 5 . Similarly. Why do I want the info? So that I can fine tune this 7 part course and make it even better for future subscribers. get yourself into a programme of regularly listening to those tapes and reading the books.some general motivational stuff to help you to keep going even when it gets tough. Notice Strand 4. Also.Job look for a job that frees up more time. fill in the gaps.become the best.
personal.in all areas of your life! If you have any topics or questions you want covered." Okay. remember what Sir Winston Churchill said: "Never give up. Remember. Never. including internet marketing. then please get in touch.Joint venturing is always the way forward! So. Don't forget to turn over to the next page for the instructions on how to brand this ebook and use it as your own. for example. Never. if you have any products that you would like to offer to others through the newsletter. Just send me an email at noel@7stepstofreedom. As I said. I have given you a lot of valuable free information. Now. please also include a URL to your website (a great way to promote it) and maybe even a thumbnail photo that I can attach to your testimonial. as well as financial. I am asking you to do one simple thing for me. to give me some feedback. the Inner Circle testimonials). Never. in return.. S. Thank you for your feedback! Keep working your plan. Would you please take a moment. cash generator. then please tell me . Never give up. if I publish it on my website (see.. These may range more widely over other issues such as home life.com and tell me what you think. I will be in touch from time to time with recommendations on reading materials. Your friend. my goal is to help you to achieve success . But I hope it is not the end of our association. Also. and special offers on my own and other people’s products.perhaps we can start a bit of a dialogue through the newsletter. Noel Swanson P. What has been most useful to you? How has it made a difference to your life? Is there anything else you would like to have covered? If you are sending me compliments. right now. links to useful sites. Depending what it is we may be able to work out some kind of deal! . parenting etc.7 Steps to Freedom by Noel Swanson Step 8 This is the end of the 7 Steps to Freedom. -83- .
Open the 7steps. and when you do you will receive a free mini-course teaching you exactly how to make money as an affiliate. The brander will then come up with a dialog box. since it will be called "7stepsbrandable. Or you can simply tell your friends about the book and point them to my website. Either way. Click here.) You will know if you have. The Brander will then come up with some codes and ask you for input as follows: 5134 Enter your 7 Steps to Freedom 4-digit affiliate code Illya Mahatma Enter your name as you want it to appear on the front cover www. What's even better is that when they then sign up as affiliates. if at any time in the next year they buy anything from any of my many websites. 3.How to Make Money from this Ebook 1.comEnter your email address as you want it to appear on the front cover 5. you will emailed your unique 4-digit affiliate code. asking you to automatically save the PDF under -84- . of course. To brand your own copy of this ebook 2. and sign up to my affiliate program. and you will find the branding tool. When you sign up.zip file. PDFbrand. Once you're finished entering your details. Write it down! At this point you have two options.pdf".com/x.com Enter your full website address WITHOUT the http:// eidetika@yahoo. replaced by your 4-digit affiliate code. 4. Run this program. click the "Brand!" button. You can either brand this book. you will earn money when they pass the book around to their friends! How bad can that be??? To tell your friends about this book Simply use this link: http://7stepstofreedom. and drag-and-drop the PDF book into it. and pass it out to your friends by email or on disk. Click here to download your brandable version of this ebook (if you have not already done so. It's that easy.exe.php?adminid=483&id=XXXX where XXXX is.7stepstofreedom. you will earn a commission. It is absolutely free. I will even introduce you to some other well respected and high-paying affiliate programs.
But remember . Click 'OK' to automatically save the PDF.any spamming and you will be fed to the wolves! -85- . If you have any questions. the more money you could make. Start giving away the book to your hearts content .pdf' in the same location as the original file. 'Cancel' if you want to save it under a different name or in a different location.com Step 8 6.7 Steps to Freedom by Noel Swanson the name '7steps_branded.the more you give it away. don't hesitate to email me at noel@noelswanson.
So. ABCEDEFGHIJKLMNOPQRSTUVWXYZabcedefghijklmnopqrstuvwxyz1234567890! "£$%^&*()-_. great wisdom (!?). it all helps in promoting your own website! I look forward to hearing from you. town). Did you sign up for my FREE newsletter? If you were given this ebook by a friend you are probably missing half of the benefit! Take yourself over to www.com +44 (0) 1329 513296 (UK time zone) P. Noel Swanson noel@noelswanson. In the meantime. successes. I would also cite your name and general location (e. Please would you take a moment just to send me a short note with your feedback? Your comments may also be of great interest to others who are wondering if this book could help them solve their problems..S. Naturally you can unsubscribe at any time.html and sign up . Normally. Yours warmly. please do attach that as well . and the odd bit of rambling or ranting. I wish you every success.Have you enjoyed this book? Did you find it useful? Would you recommend it to a friend? I would love to hear your experiences. If you would also like me to quote your website URL.remember../?:'@~~\=+ -86- .g.7stepstofreedom. For whom is it intended? Anyone who wants to see life improved for themselves and isn't afraid of putting a bit of effort into making it happen. I shall assume that you are happy for your comments to be printed or quoted on my website. you will also receive frequent free gifts and some very special offers.In addition to valuable tips.com/index. unless you specify otherwise. and/or if you have a thumbnail photo of yourself that I can use. stories and suggestions.