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‡ Clothes
‡ Garments
‡ Attire
‡ Dress


  

Makers & Sellers of

Clothing.
 ‡às.1 Trillion industry

‡6% contribution to GDP

‡2nd largest employment provider.

‡India 3rd most attrctive mrkt for apparel retailers

‡65000 organized garment manufacturing units

‡14% of the total Industrial production

‡55% of total domestic textile market.

‡às.90 billion Brand equity.

‡30% of the total exports

 SCOP÷
‡ ÷xports growing

³The fashion
‡ Growing sector
Domestic Demand

finds
‡ Gvt. itself in an
Support
ongoing
‡ PPP
process of
change.´
‡ TUFS
KPMG, ³Trends in Retailing 2005,´ An Outlook for the Food,
Fashion and Footwear Sectors

‡ Supplier Power

‡Technical advancements
 Bargain: àise of discount retailers

Product brands turn lifestyle

Designers get organised

International fashion eyes India

Tà÷ DS
Consumers become ecofriendly

Kids & youth emulate their icons

Off beat avenues to retail

Investments from àetailers and P÷Fs

Total level of demand for a product, across all
brands, expected to result from a particular
marketing effort by the competitors in the
market. Environmental trends not under the
control of the marketers, such as social trends
or economic changes, can greatly impact the
accuracy of the market forecast.
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 at a CAGà of 25%, branded
apparel industry for women is
expected to hit às.18,351 Cr by
2010

Women's apparel market is

anticipated to at a CAGà of
17.8% till 2010

IT revenue from the retail

segment is forecasted to at a
CAGà of 43.4% by 2010
u




‡ Kids between 1 and 14 years of age
and infants below 1

‡ Rs.13000 cr, of which around

Rs.3000 cr is constituted by branded
kids' wear.

‡ This segment is growing at the rate of

10% per annum

‡ Shift in preference towards branded

apparels.
POPULAà BàA DS
îand its effect on Indian Apparel Industry
‡ Apparel export slips 9.62%
in October
‡ Number of suppliers
actively serving the U.S
market, from 22,099 in July
to 6,262 in October
‡ Total revenue has gone
down by 20 %
‡ 7 lakh people have
already lost jobs and 5 lakh
more would lose jobs by
March, 2009
SWOT
 STà÷ GTHS
‡Independent and self reliant
‡Abundant Raw Material availability
‡Low Cost and Skilled Manpower
‡Large varieties of cotton fiber
‡Advantage in Spinning Sector
OPPOàTU ITI÷S
‡Growth rate is 12
12--15% per annum
‡Large, Potential Domestic &
International Market
‡Elimination of Quota Restriction
‡Market shifting to Branded apparel
‡Increased Disposable Income &
Purchasing Power
‡Emerging Retail Industry and Malls
W÷AK ÷SS
‡Highly Fragmented Industry
‡Highly dependent on Cotton.
‡Lack of Tech Development
‡Infrastructural Bottlenecks
‡Higher Indirect Taxes
THà÷ATS
‡Global recession
‡China
‡Continuous Quality Improvement
‡Elimination of Quota system
‡International Env. Laws.
‡To balance the demand and supply.
‡To make balance btwn price &
quality.
‡Threat to traditional apparel market
 Market Leader: Raymonds
‡ Raymond¶s far-sighted leaders embarked on a retail strategy 30
years ago
‡ In order to enhance customer access to the brand the company set
up franchise outlets under the name of µThe Raymond Shop¶
‡ The stores have been upgraded too reflect prevailing retailing norms
for a superior customer purchase experience
‡ The Raymond Shops have grown in number across India and in
West Asia, Bangladesh, Sri Lanka and many countries in Europe
‡ Raymond products are now available in over 300 Raymond Shops
in 125 towns in India and abroad, as well as in over 20,000 multi
brand outlets nationwide
‡ The management intends to widen the domestic distribution reach
through retail malls and exclusive showrooms
‡ It intends to increase the store rollouts by 15% p.a. during the next 3
years
 Raymond¶s
‡ PARK AVENUE
‡ COLORPLUS
‡ MANZONI
‡ PARX
‡ NOTTING HILL
‡ ZAPP!!
‡ RAYMOND FABRIC
SALES TRENDSî
 SALES
STRATERGY:RAYMOND¶S
‡ Upgrading from fabric manufacturer to end
consumer retailer.
‡ Developing a portfolio of brands to gain premium
image in the retailing chains.
‡ Selling all their brands through RAYMOND
SHOPS or specific brand¶s stand alone shops in
order to provide customers a unique and
leisurely shopping experience.
‡ They are catering to all the segments i.e
menswear, womenswear and kidswear.
 Market Challengers
‡ ARVIND MILLS
‡ MADURA GARMENTS
‡ MURJANI GROUP
‡ SHOPPER¶S STOP
‡ WILLS LIFESTYLE
‡ FUTURE GROUP¶S PANTALOONS
‡ TATA¶S WESTSIDE
 MARKET
CHALLENGERS:STRATEGIES
‡ Coming up with new trends like ³FRIDAY DRESSING ±
ALLEN SOLLY´
‡ Launching of several private label brands by organized
retailers like SHOPPER¶S STOP, PANTALOONS,etc
‡ MADURA GARMENTS has around 2000 point of sale
outlets or leased departments across the country.
‡ Budget retail chains like Mega Mart ± Arvind Mills, Brand
Factory ± Future Group.
‡ Arvind Mills for many of its brand like Wrangler, Arrow,
Lee, etc do opt for DIRECT DISTRIBUTING and
SELLING in order to eliminate intermediaries.
 CONCLUSION/
RECOMMENDATIONS
‡ Duties on apparel fabric imports
to be reduced from 25 to 10 %

‡ Taxes (excise, central, state)

should be replaced by 1 single
tax. Reduced from 30 to15 %

‡ Infrastructure improvement-port
capacity, manufacturing clusters
(SEZ)

‡ Improved labour laws

‡ Technological advancements

‡ Seasonality fund
Hemant Trivedi
Manish Malhotra
Manish Arora
Ritu Beri
Aki Narula
Ahima & Leena
Abu Jani & Sandeep Khosla
Ashish Soni
Jatin Kochhar
JJ Valaya
Meera & Muzaffar Ali
Monisha Bajaj
Neeta Lulla
Niki Mahajan
Poonam Bhagat
Puja Nayyar
Ranna Gill
Rina Dhaka
Ritu Kumar
Rocky S
Rohit Gandhi
& Rahul Khanna
Rohit Bal
Shantanu & Nikhil
Wendell Roderick