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Market Research Market Research
Prof. Dr. S. M. Prüser
Kwadwo Oware
November 11, 2009
November 11, 2009 1
Strategic Marketing
Market Research Market Research
Prof. Dr. S. M. Prüser
…a systematic, objective collection and analysis of data about a particular target
market, competition, and/or environment
- www.marketresearchworld.net
It is a very important component of business strategy
November 11, 2009 2
Strategic Marketing
Market Research Market Research
Prof. Dr. S. M. Prüser
November 11, 2009 3
Strategic Marketing
Market Research Market Research
Prof. Dr. S. M. Prüser
November 11, 2009 4
Strategic Marketing
Market Research Market Research
Prof. Dr. S. M. Prüser
November 11, 2009 5
Strategic Marketing
Market Research Market Research
Prof. Dr. S. M. Prüser
November 11, 2009 6
Strategic Marketing
Market Research Market Research
Prof. Dr. S. M. Prüser
November 11, 2009 7
Strategic Marketing
Market Research Market Research
Prof. Dr. S. M. Prüser
November 11, 2009 8
Strategic Marketing
Market Research Market Research
Prof. Dr. S. M. Prüser
November 11, 2009 9
Strategic Marketing
GFK Market Research
Prof. Dr. S. M. Prüser
November 11, 2009 10
Strategic Marketing
GFK Market Research
Prof. Dr. S. M. Prüser
November 11, 2009 11
Strategic Marketing
GFK Market Research
Prof. Dr. S. M. Prüser
November 11, 2009 12
Strategic Marketing
GFK Market Research
Prof. Dr. S. M. Prüser
November 11, 2009 13
Strategic Marketing
GFK Market Research
Prof. Dr. S. M. Prüser
November 11, 2009 14
Strategic Marketing
GFK Market Research
Prof. Dr. S. M. Prüser
November 11, 2009 15
Strategic Marketing
GFK Market Research
Prof. Dr. S. M. Prüser
Source:
www.gfk.com
www.google.com/lbc
www.marketresearchworld.net
www.wikipedia.com
www.bized.co.uk/educators/16‐19/business/marketing/presentation/research.ppt
November 11, 2009 16