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TNT EMPLOYEE

SOCIAL MEDIA GUIDELINES


How to make your voices heard and display
TNT The People Network online
Version: 1.2 September 2014
Introducing Social Media
Social media are media that use online technologies
to facilitate social interaction. By inviting users to
become content producers instead of content
consumers, they transform traditional media
broadcasts into social media conversations. In this
way, they support the democratization of knowledge
and information. (Wikipedia).

E.g. Facebook, Twitter, blogs, YouTube, Slideshare,
LinkedIn, Xing, Ning, Hyves, Flickr, Wikipedia and many
others.







Why use Social Media?
Social media can be used in different ways and for
different reasons:
as a networking tool your life is basically the
sum of your professional and personal networks;
to aid communication (just as mobile phones and
e-mail did in the past);
to participate in stimulating conversation; and
to enhance TNTs reputation online.

When the right people come together, great things
can happen. Around the world, our people and our
customers are the pulse of TNT. Thats why we call
ourselves The People Network.

Without people to bring the people network to life, the
people network is just a couple of words. Social
media provide our employees with channels/tools to
make their voices heard and to display the people
network. Its a form of empowerment that offers
significant potential for enhancing TNTs reputation.
Let us be your guide
Empowering people through social media is
fundamentally good news. But it can have
unforeseen and unintended consequences as well.
The objective of these guidelines is to help TNT
employees get the most out of social media while
avoiding the pitfalls that can result in a less than
enjoyable social media experience.

These guidelines are not intended as a kind of
instruction manual for those who manage official
TNT communication channels; they apply to your
personal social media activities only, whether during
work-hours or at home.

Generally speaking, what you do outside of work is
your own business. However, you never stop being
an employee of TNT. Most social media incidents
are the result of a failure to appreciate that your
actions and behaviour impact (and potentially reflect
negatively on) your employers reputation.












Other examples: Dominos pizza video, Canadian woman
loses benefits over Facebook photo, Kevin Colvin, fired
for her Facebook update.
Heres a real-life example that
could have been avoided with a
little common sense:
TNT Employee Social Media Guidelines
Here are some general principles that can help
your social media activity:

1. Know your Business Principles
Please make sure that you have read and are familiar
with the TNT Business Principles. They provide a
framework to guide TNT employees in their dealings
with colleagues, customers, suppliers, and other
stakeholders. For this reason, the Business Principles
very much apply in a social media environment.


2. Point out that you are not an official spokesperson
We welcome your participation in various TNT-
themed accounts / blogs / groups / websites.
However, if you plan on setting up one of these
yourself, be sure to make clear in some way that it is
not an official TNT communication channel. Also, you
should state clearly that you are expressing your own
views and opinions, especially when discussing
topics that relate to TNTs business (transportation,
logistics, etc.)
If necessary, add a disclaimer (The opinions and
positions expressed are my own and dont
necessarily reflect those of TNT.) to indicate that you
are not speaking on behalf of TNT.
3. Respect the TNT Brand guidelines
TNT brand consistency is important. If you include a
TNT logo on your profile, be sure to follow the TNT
Brand guidelines. Use the latest artwork. Do not
squeeze or otherwise distort the logo. Do not use
the logo in combination with a product name. Use
the correct shade of orange (#FF6600) and the
other corporate colours.













4. Recognize that you are entering a social system
Social media are like any social event a meeting,
a party, the coffee corner. Behave as you would in
such an environment. The same good manners
apply: introduce yourself, dont pretend to be some-
one else, dont intrude in or interrupt the
conversations of others, and so on. Take care to
ensure that your actions and behaviour are
consistent with the image you want to portray in the
office and with your clients. Keep in mind that you
are sharing any social space online or offline
with your manager, colleagues, and customers.

5. Remember that Google never forgets
Everything you post stays online for a long time.
Think before posting something you might regret
later.
The basics
In case of doubt

Ask your manager whether it is
safe to post specific information online.

If you have a social media question that is not
content-related, please contact:

socialhub@tnt.com
DOs and DONTs
Know the TNT Business Principles.
Be yourself, say who you are and who
you work for, especially when
publicising TNT.
If you are using the TNT logo, follow
the TNT Brand guidelines.
State clearly that the views / opinions
expressed are your own. Speak in the
first person.
Get your facts right, be truthful.
Support your opinions with facts.
Cite the sources of your contents.
Add value.
Think before posting.
Use common sense and courtesy.
Admit mistakes, apologise if
necessary.
Be respectful of other cultures,
religions, values, etc.
Respect the copyright. Avoid the use
of logos, trademarks, music, images,
etc. without prior authorization.
Monitor the reactions to your posts
and make sure they are as true,
respectful and legal as your own.
Do not post things you would be
embarrassed to have your mother /
manager see.
No spam!
No covert marketing.
Do not speak on behalf of TNT
(Use a disclaimer if you have your
own blog / channel).
Do not squeeze, modify the TNT logo.
Do not associate the TNT logo with
inappropriate content.
Do not lie.
Dont pick fights.
Dont post any defamatory, vulgar,
obscene or threatening material.
Do not share internal information.
Refrain from commenting on TNTs
business performance.
Do not cite colleagues / stakeholders,
do not post their materials without
their approval.
Do not censor others opinions.
DOs DONTs
In case of doubt, questions or suggestions,
please contact:

socialhub@tnt.com

More information on Social Media at TNT:
http://expressnet.tnt.com/socialmedia
Reacting to posts about TNT
NO
FEEL FREE TO CONTRIBUTE
From simply acknowledging your
customers (responding to positive
feedback, making suggestions) to
driving the discussion forward.
REPORT
Look for the Report button or write a
personal message to the owner of the
online space / account.
MONITOR ONLY
Avoid responding to specific posts,
monitor the situation. If it deteriorates,
report to socialhub@tnt.com.
FIX THE FACTS
Check the facts for yourself and
respond with factual comment that can
be seen by everyone.
RESTORATION
Apologize if necessary, see what you
can do to help and be seen to help. If
you are unable to resolve the problem,
notify the proper TNT department or
send an email to socialhub@tnt.com.
NO
NO
NO
NO
YES
YES
YES
YES
YES
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Was it written by an unhappy
customer/ stakeholder?
You have come across a post about
TNT? Is the content / tone positive?
Does it contain information
that is incorrect and you know the right
answer?
Is the author a troll?
(someone trying to annoy other people)
Is the posting a rant, joke,
intended to ridicule or satirize?
Is it spam?
(vague text with suspicious links)
You - The People Network - are TNTs
ambassadors on social media. Please feel free to
like our official pages or to share official TNT posts on
your personal pages.




















Instructions on how to share official TNT posts:



From the TNT Facebook page to your personal
Facebook page
If you are not a friend of our Global Facebook
page yet, you can like it at
http://www.facebook.com/TNTPeopleNetwork
If you want to share a video or post, click the
Share button
A pop-up screen with the sharing options will
appear
Choose how you want to share the post by using
the drop-down menu. You can choose to publish
it on your own timeline, a friends wall, in a group
or in a private message.
If you select any option other than on your own
Wall, you will be prompted to enter the name of
the friend or group you want to share the video
with
Optional: You can enter a message to publish
with the video / post
Click the Share link button to automatically
publish the post and complete the process



From the TNT YouTube channel to your personal
Facebook- or LinkedIn page or Twitter account
You can follow the global TNT YouTube channel
at http://Youtube.com/TNTPeopleNetwork
If you want to share a video, click on the Share
button
The area below the Share button will expand
with more options
Click the Facebook f icon in the sharing options
pane that appears
Log onto Facebook
Choose how you want to share the video, using
the drop-down menu (you can choose to post on
your own timeline, a friends wall, in a group or in
a private message)
If you select any option other than on your own
Wall, you will be prompted to enter the name of
the friend or group you want to share the video
with
Optional: You can enter a message to post with
the video.
If you have a Twitter or LinkedIn account, you can
also share the post by selecting the Twitter and
LinkedIn icons
Click the Share link button to automatically
publish the post and complete the process
Sharing TNT (campaign) content
However, consider your posts carefully.
Remember that any post or share is likely to trigger
reactions that will comment on TNT and the official
TNT material.

Good to know: TNT videos already have captions
with the official TNT information which will
automatically be shared with the video. Therefore, if
you are uncertain what to say, you can simply share
the video without adding your own comment

What do I do if my network reacts:
It is great if your friends and network write their
personal reaction to a TNT post. But what to answer
if they have a question on TNT? Or when the reaction
is very negative?

Generally, the Social Media DOs and DONTs
apply.

If you are unsure what to say, please check with
your manager or contact:

socialhub@tnt.com



From the TNT LinkedIn page to your personal
LinkedIn page
If you do not follow the global LinkedIn page of TNT
yet, you can click the follow button at
http://www.Linkedin.com/company/TNT/ or any
other official TNT page)
If you want to share a video or post, click the Share
an update button below the video / post
A pop-up screen with sharing options will appear
Choose with whom you want to share the video /
post, using the drop-down menu
You can also choose to place the video / post in
Groups or send it to individual connections. You
will be prompted to enter the name of the friend or
group you want to share the video with
Optional: Enter a message to publish with the video
/ post
Optional: If you have a Twitter account, you can
also share the post on Twitter (by selecting Public
+Twitter)
Click the Share link button to automatically publish
the post and complete the process



From the TNT Twitter account to your
personal Twitter account (retweet)
If you want to share a TNT tweet, click the
Retweet button below the post
Optional: Add a message when retweeting
Share a video as a personal status update on
Facebook, LinkedIn or Twitter
If you want to share a video as a personal status
update, you need to use a link (this can be a bitly
or YouTube link)
On your Facebook, LinkedIn or Twitter start page,
click on Status / share an update / compose new
Tweet
Paste the link in your status update / tweet
LinkedIn and Facebook: A still image of the video
(+the caption/description) will automatically
appear.
LinkedIn and Facebook: Choose with whom you
want to share the post (using the drop-down menu)
LinkedIn : If you have a Twitter account, you can
also share the video there (by selecting Public +
Twitter)
Optional: Enter a message to post with the video
Click the Post / Share link/Tweet button to
automatically publish the post and complete the
process

Sharing TNT (campaign) content
In case of doubt, questions or suggestions,
please contact:

socialhub@tnt.com

More information on Social Media at TNT:
http://expressnet.tnt.com/socialmedia

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