ABHIVYAKTI – The Ad Mad Show

 Everyone cannot be “The SALESMAN of the YEAR”.

 Everyone cannot “SELL TAJ-MAHAL” as well.
 Everyone cannot “INCEPT” the urge to buy...

Not everyone, but can YOU?! If yes, show your mettle at Abhivyakti 2010...and you
may take away

Prize Money
First prize: 10000 worth

Second Prize: 5000 worth

ON
 23rd September, 2010 at 1pm onwards

AT
 Convention Center,
 Noaroji Campus, Near BARC
 Off Deonar Farm Road,
 VN Purav Marg, Deonar
 Mumbai 400 088 (Maharashtra)

Timelines
 Interested teams should register by emailing entries at culturaleves.manthan@gmail.com latest
by 22nd Sep, 2010 23:59 hrs
 Teams must send their entries with subject : Abhivyakti_Registration_Team Name
 Format for Team registration should be as follows: –

 Name of college
 Name of Team
 Number of participants
 Contact of 2 team members

Rules & Regulations

1. First 10 teams to register will be selected for the event
 2. Team Size: 3-5 members in a team. A college/institute can send 2 teams for the event at max
3. Teams will get 3 minutes for each round to perform on stage.
4. There will be two rounds of on-stage ad enactment.
5. Each round will have a preparatory time-slot of 20 minutes.

6. A round will comprise of teams presenting the below mentioned for respectively allotted
products

Jingle (30 seconds max) Jingles performed using claps, whistles and
your voices (of course). No musical
instruments will be provided and allowed.

Skit/Advertisement Commercial enacted by you

Teams can use posters, colours, pictures,
props etc. to present their description of
product on stage

7. Round 1: Teams will perform as per the allotted product/idea. This round will act as an
Elimination Round, finalizing the Best 5 teams of the event.
Round 2: Best five teams will perform here
8. Props will be provided to the participants. No other articles beside provided props are
allowed for enactment of ads.

Parameters
Judges criteria

Judge
 To be decided

Contact Details
Cultural mail id: culturaleves.manthan@gmail.com

DISCLAIMER: In case of any dispute/grievance, all rights for resolution and

jurisdiction rest with Centre of Human Resource Management and Labour
Relations, School of Management and Labour Studies, Tata Institute of Social
Sciences, Mumbai