INDUSTRIAL MARKETING

ON

TEXTILE INDUSTRIES
Textile Industry in India:

Textile Industry in India is the second largest employment generator after

agriculture. It holds significant status in India as it provides one of the most
fundamental necessities of the people. Textile industry was one of the earliest
industries to come into existence in India and it accounts for more than 30% of
the total exports. In fact Indian textile industry is the second largest in the
world, second only to China.

Textile Industry is unique in the terms that it is an independent industry, from

the basic requirement of raw materials to the final products, with huge value-
addition at every stage of processing. Textile industry in India has vast potential
for creation of employment opportunities in the agricultural, industrial,
organised and decentralised sectors & rural and urban areas, particularly for
women and the disadvantaged. Indian textile industry is constituted of the
following segments: Readymade Garments, Cotton Textiles including
Handlooms, Man-made Textiles, Silk Textiles, Woollen Textiles, Handicrafts,
Coir, and Jute.

Till the year 1985, development of textile sector in India took place in terms of
general policies. In 1985, for the first time the importance of textile sector was
recognized and a separate policy statement was announced with regard to
development of textile sector. In the year 2000, National Textile Policy was
announced. Its main objective was: to provide cloth of acceptable quality at
reasonable prices for the vast majority of the population of the country, to
increasingly contribute to the provision of sustainable employment and the
economic growth of the nation; and to compete with confidence for an
increasing share of the global market. The policy also aimed at achieving the
target of textile and apparel exports of US $ 50 billion by 2010 of which the
share of garments will be US $ 25 billion.

Strengths of Indian textile Industry:

 India has rich resources of raw materials of textile industry. It is one of

the largest producers of cotton in the world and is also rich in resources of
fibres like polyester, silk, viscose etc.
 India is rich in highly trained manpower. The country has a huge
advantage due to lower wage rates. Because of low labor rates the
manufacturing cost in textile automatically comes down to very
reasonable rates.
 India is highly competitive in spinning sector and has presence in almost
all processes of the value chain.
 Indian garment industry is very diverse in size, manufacturing facility,
type of apparel produced, quantity and quality of output, cost,
requirement for fabric etc. It comprises suppliers of ready-made garments
for both, domestic or export markets.

Weaknesses of Indian textile Industry:

 Indian textile industry is highly fragmented in industry structure, and is

led by small scale companies. The reservation of production for very
small companies that was imposed with the intention to help out small
scale companies across the country, led substantial fragmentation that
distorted the competitiveness of industry. Smaller companies do not have
the fiscal resources to enhance technology or invest in the high-end
engineering of processes. Hence they lose in productivity.
 Indian labour laws are relatively unfavorable to the trades and there is an
urgent need for labour reforms in India.
  India seriously lacks in trade pact memberships, which leads to restricted
access to the other major markets.

Outlook for Indian textile Industry:

The outlook for textile industry in India is very optimistic. It is expected that
Indian textile industry would continue to grow at an impressive rate. Textile
industry is being modernized by an exclusive scheme, which has set aside $5bn
for investment in improvisation of machinery. India can also grab opportunities
in the export market. The textile industry is anticipated to generate 12mn new
jobs in various sectors.

India Textile Industry:

Until the economic liberalization of Indian economy, the India Textile

Industry was predominantly unorganized industry. The opening up of
Indian economy post 1990s led to a stupendous growth of this industry

India Textile Industry is one of the largest textile industries in the world.
Today, Indian economy is largely dependent on textile manufacturing and
exports. India earns around 27% of the foreign exchange from exports of
textiles. Further, India Textile Industry contributes about 14% of the total
industrial production of India. Furthermore, its contribution to the gross
domestic product of India is around 3% and the numbers are steadily
increasing. India Textile Industry involves around 35 million workers
directly and it accounts for 21% of the total employment generated in the
economy.

Strengths of Indian Textile Industry are as follows -

 -fiber raw material manufacturing capacity

tent

Flexible textile manufacturing systems

Weaknesses of Indian Textile Industry are as follows -

 Increased global competition in the post 2005 trade regime under

WTO
 Imports of cheap textiles from other Asian neighbors
 Use of outdated manufacturing technology
 Poor supply chain management
 Huge unorganized and decentralized sector
 High production cost with respect to other Asian competitors

The Ministry of Textiles under the Government of India has taken some
significant steps to arrest these problems. It has framed "The National
Textile Policy 2000" to address the aforesaid issues. This policy aims at
negating these problems and increasing the foreign exchange earnings to the
tune of US$ 50 billion by the year 2010. It includes rational road-maps for
the development and promotion of all the sectors involved directly or
indirectly with the textile industry of India. Further, the policy also
envisages to bring the unorganized decentralized textile sector (which
accounts for 76% of textile production) at par with the organized mill sector.
Furthermore, the policy also aims at introducing modern and efficient
manufacturing machineries and techniques in the Indian textile sector.
Overview: Madhur Threads India private Ltd

Madhur Threads India Pvt. Limited is one of the most widely

recognized names in thread market for manufacturing of premium quality
threads.

We are the second largest manufacturer of Trilobal, Rayon and Metallic

Embroidery Thread, in India, which are especially designed for all Multi
head Embroidery machines. Our threads are environment friendly, colour
fast with almost zero breakage at high speed even up to 800 - 1000 spm,
knot free and digitally colour matched.

With years of experience, we have developed expertise in manufacturing

threads for all purpose and specialize in embroidery threads.

Madhur Threads India Pvt. Limited is creating high quality using the most
innovative techniques and modern technology in order to deliver best
product in very competitive price. We boasts of products of superior quality,
widest range of colors, wide range of products for almost every use and
highly customized products.

Our USP is offering the best product at competitive price through well
established distribution network throughout the country. Our exclusive
client list includes reouted garment export houses and buying houses in
India and abroad.

Our Premium quality products are backed by our timely delivery and prompt
services. These special qualities have grown our loyal clientele in India and
various other countries. Committed to achieve 100% customer satisfaction,
we take extreme care to ensure consistent and timely delivery of our
products at most reasonable prices.
Our Values:

 Result oriented products and performance based on:

 Ambition
 Trust
 Accountability

Goals for long term value creation and customer delight:

Madhur Threads will strive to deliver the best quality product performance.
Madhur Threads will never sacrifice long-term quality performance for
short-term payoffs and will never use long-term focus as an excuse for short-
term product quality performance.

Our Aim:

We aim to accurately meet the needs of our markets across the world
through the development and introduction of existing and new products.
These products are developed to meet, and exceed our customer's
expectations in the areas of quality and performance.

Quality Policy:

Madhur Threads ensures in-house production, stringent quality control, and

superior finishes, routine checks on cost and innovative products.

We work hard to achieve maximum customer’s satisfaction with our

manufacturing practices and we strive for excellence in the products and the
services offered by us. Our qualitative products are provided to our esteemed
customers at competitive prices to pose an example for the future.

We are constantly looking for new ways to improve our products and
services. The efficient synthesis of best quality customized products is the
core of our success.

We have over the last few years initiated several significant growth
initiatives and established a solid platform for growth in an attractive
industry segment.

Distribution Network:

Through strategic alliances and well established channel network, Madhur

Threads has built an excellent marketing network across the country. With a
network of Zonal offices backed by several stock points located close to our
major thread consuming centres, we provide easy access and deliver superior
service to our customers.

SUPPLIERS:

Industrial threads are used by the various manufacturing

industries like shoe (yash shoe company), bags & purse (m&O), sports
goods, upholstery, garment jeans manufacturers etc. Madhur threads are
supply their goods to above manufactures.

Madhur Threads has following products :

Madhur Threads offer an ample array of industrial threads that mainly

include trilobal, viscose, metallic, poly core spun, bobbin threads and
knitting zari. Our industrial threads are used by the various manufacturing
industries like shoe, bags & purse, sports goods, upholstery, garment jeans
manufacturers etc. All our products are made up of best quality raw
materials and are highly valued in quality cautious market.

We at Madhur Threads follow strict quality controls due to which we have

managed to retain our leadership in this field. Our brand 'MAYUR' and
'LANCER' are very popular in the garment industry. Our products are
manufactured keeping in par with the international quality norms. Our
products have earned us a long list of prestigious clients situated in India as
well as other foreign countries.

Features of Madhur threads :

 Madhur threads Scores on quality, price, range and availability.

 All threads are Eco friendly and free from AZO dyes and carcinogens.
 OEKO TEX 100 Class I certified.
 Excellent results on Tajima, Barudan, ZSK, Schiffli and Multi-head
machines.
 Completely knotless threads with superior tenacity and lustre.
 Accurate length and minimum shrinkage
 No Breakage at high speed
 Accurate colour matching and Colour Fastness of ISO 105 standard.
 Wide colour range
 Moisture Retention less than 0.5%.
 Well established distribution network.
 We can produce threads as per customer's specifications.

1. MAYUR TRILOBAL THREAD:

Madhur Threads offer MAYUR trilobal embroidery dyed thread for Multi
Head Embroidery Machines, It is made of and twisted from Low Shrinkage
Type 100% polyster trilobal filament yarn.

MAYUR trilobal embroidery thread, is constructed with special continious

filament which eliminates looping, puckering and virtually all thread breaks.
Suitable for almost any application, Our MAYUR Trilobal thread is
extremely durable and smooth running. Our Vibrant colors which are silky
and luxurious as well as resistant to chlorine bleach, make Mayur Trilobal,
the ideal thread for embroidery.

Features :

 Superior strength for fewer threads breaks and reduced down time.
 Low elongation eliminates looping and puckering for hours of worry-
free embroidery.
 Colourfast to chlorine bleach and soda; ideal for embroidery on items
which are subject to harsh industrial laundering at 800C
 Available in over 1000 spectacular shades.
 Highly lusterous, gives effect of a silk thread.
 Economically priced to fit even the most conservative budget.
 120D is readily available.
 Suitable for all imported and Indian multihead embroidery machines.
 Accurate colour matching.
 Eco friendly, free from carcinogens and AZO dyes.
 OEKO TEX100 Class I certified.
 Mainly used in woven garment, leather and denim garments
decorative stitch for leather products and knitted products.
 We can give trilobal thread in 80D, 100D, 150D, 300D, 600D and
single/two or three ply also, as per customer specifications.
 Packaging: 800Mts (22Grams) TUBE, 2000 Mts and
5000Mts(YCONE).

2. MAYUR VISCOSE FILAMENT THREAD:

We offer a variety of viscose embroidery thread that is available in various
varitey in terms of deniers colour and lustor .Unlike lower quality viscose
threads, MAYUR VISCOSE THREADS retains its strength and luster, even
after washing.Our high quality threads are widely used across various
industries for multi head embroidery work.

Features :

 100 D is readily available in 600 shades.

 These are dyed under HP/HT hence ensures 100% colour matching
 Colour fastness ISO 105 standard and 4-5 for rubbing fastness (dry
and wet).
 Highly lusterous thread.
 Our threads are OEKO TEX 100 Class I certified, eco friendly, free
from AZO dyes and carcinogens.
 We can also provide 120, 150, 300, 450 Denier as per customer
specifications.
 Packaging: Finish product in 900mts tube and 5000mts V cone.

3. METALLIC THREADS:
Madhur Threads offers various thread counts and types in metallic. MAYUR
metallic’s are available in a wide variety of Gold, Silvers and precious
metals, dazzling Jewel and iridescent tones, multicolour’s and soft, subtle
elegant shades in three different ranges to cater to your embroidery, weaving
and knitting requirements
MAMILON: It covers all smooth and highly lusterous metallic’s.

METALLIC: It covers all requirement of embroidery with subtle metallic

shine.
Mamilon and Metallic yarn highly fulfil your embroidery needs
LUREX: It covers the need of metallic yarn in weaving and comes in an
array of colours.

Features :

 These are highly lusterous threads.

 Base filament nylon 120d Mayur metallic.
 Highly Lubricated hence give a smooth running on all multi head
embroidery or stitching machine thus providing less breakage and
high productivity.
 Unique Metallic coating to protect lustre during sewing
 Colour fastness 600C (Detergent wash).
 Ready stock of more than 70 colours is available. Any other colour
can be developed as per specification
 It can be developed in Rayon/Polyester from 80-600 deniers as per
specifications.
 Like all other Madhur Threads, MAYUR METALLIC THREADS can
be used for embroidery and decorative stitching on anything from
lingerie and sports fashion through to jeans, coats, shoes and home
wares.
 Eco friendly, free from AZO dyes and carcinogens.
 Packaging: 2000 mts Y cone

4. POLYESTER SEWING THREAD / BOBBIN THREAD:

AS a manufacturer of high quality embroidery threads, MADHUR
THREADS is also involved in the development of top grade bobbin threads.

MADHUR bobbin threads are a guarantee for perfect stiching. All

harmonize with our complete range of top threads and of course have the
same high quality, which means outstanding performance and hence
contributing our bit to your high prodcuctivity.

We offer a wider range of colours in polyster bobbin threads that is very

durable and available in a variety of colours.

Features :

 Our sewing threads are made of super high tenacity fibres.

 Available in all count and TKT.
 Our threads have auto coner. These are spliced / electronically cleared
at Auto Coner Auto spliced & TFO.
 Being TFO and auto spliced it gives smoothness, evenness and knot
less threads.
 Colour range: ready stock of 1000 + colours.
 Customised colours can also be produced within short notice.
 Elongation depending on count, from 10% to 15%
 Colour fastness at 80 0C is guaranteed.
 Special lubricant is applied through P.A. Winder which ensures better
and smooth sew ability.
 Eco friendly, OEKO TEX 100 Class I certified.
 Packaging: 180MTS 300MTS 800MTS, 1000MTS, TUBE 5000MTS
and 10000MTS in cone.

5. POLYESTER CORE SPUN:

AS a manufacturer of high quality embroidery threads, MADHUR
THREADS is also involved in the development of top grade bobbin threads.

MADHUR bobbin threads are a guarantee for perfect stiching. All

harmonize with our complete range of top threads and of course have the
same high quality, which means outstanding performance and hence
contributing our bit to your high prodcuctivity.

We offer a wider range of colours in polyster bobbin threads that is very

durable and available in a variety of colours.

Features :

 Lancer core spun is highly lubricated with special lubricants to

provide excellent sewing performance.
 TEX No 75,50,36,25 is readily available.
 High tenacity, low shrinkage, non-static, low heat build up.
 Very high resistance to heat due to heat cover.
 It is OEKO TEX 100 Class I certified
 Ideal for all types of sewing machines.
 Very good lustre due to the Special Polishing Treatment.
 LANCER core spun is mainly used in Jeans, Trousers, Lingerie,
Jackets & Coats, slacks, Leather garments, leather goods etc.
 We can also produce as per customer's specifications
 Packaging: 2000 Mts. Cone.

6. KNITTING ZARI:
Madhur Threads offers knitting zari, which is made of polyester single
metallised monofilaments, supported with two ends of 15d, 20d or 40d
polyamide nylon monofilament. A gaumet of more then 20 colours
available,

 High strength
 Graceful, lusterous sheen.
 Super soft
 Very smooth to be used for circular knitting
  Mayur knitting Zari is recommended for Nylon stockings, panty hose,
fine gauge and bathing suit fabrics
 Packaging: cones of 500 gms. Net weight.

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