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Make Millions and Make Change

Make Millions and Make Change

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Publicado porKaren Yakymishen
Make Millions and Make Change! is a practical guide to business Best Practices and strategies to success. Author Mike Mann has written this living document for you to use as your own set of Best Practices with the hope that you will then benefit society by contributing extra time and money to favored causes given your new found success.
Make Millions and Make Change! is a practical guide to business Best Practices and strategies to success. Author Mike Mann has written this living document for you to use as your own set of Best Practices with the hope that you will then benefit society by contributing extra time and money to favored causes given your new found success.

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Published by: Karen Yakymishen on Jul 15, 2008
Direitos Autorais:Attribution Non-commercial

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09/28/2012

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Take the double helix of a DNA strand, for instance. The two strands
are dependent on each other in order for life to exist and DNA to
replicate. The DNA’s helix structure serves as a blueprint: one strand
denotes faster evolving traits, like hair and eye color, while the other
strand carries the stable genetic traits, like the formation of bones,
lungs and so on.

Fundamentally, business works in a similar way. You should have
your baselines, like CPAs, lawyers, data systems, and so forth to allow
stability in your business and processes, but you should be making
mutations in your sales, marketing, PR, merchandising, deal making,
recruiting, research and development, and other methods in order to
evolve and beat your competitors. On one hand, your basic structure
and DNA is protected, while on the other hand you are in radical,
proactive mutation mode in order to figure out how to create additional
wealth for your shareholders.

Likewise, life is a stable baseline that protects our art and us. Art helps
mutate our minds and activities to envision the next generation of our
lives until we ultimately make ourselves stronger and more appealing
to others, which means we can compete better. The stability of rational
people ensures that the radically evolving, mutating nature of art does
not lead us too far astray but only improves us, just as mutating
evolution provides the opportunity to improve an otherwise stable
business.

Make Millions and Make Change!

70

Take a chicken and its eggs. While the chicken is the baseline, the egg
has the opportunity to mutate in order to adapt stronger competitive
characteristics, so the chicken’s basic genetic stability ensures that the
egg does not stray too far while trying to diversify and improve the
chicken’s genus.

We know that cash or salary makes employees feel comfortable and
stable; however, since it is a sure thing, it does not make them terribly
competitive. This is why stock options are often used to incentivize
them to mutate into more effective, efficient and ultimately more
profitable workers. However, with no salary component, most
employees feel insecure and unstable. The two are mutually dependant
to enable an optimized competitive evolutionary environment for your
business, much like the double helix DNA structure, life and art, the
chicken and its eggs, and other mutually dependant evolutionary
models.

Based on the above, we have crafted our own broad business
philosophy that we have coined “Hype Theory.” Hype Theory holds
two forces, hype and reality, follows the same patterns of natural
selection discussed above, and they are mutually dependent on each
other for optimal success. Hype and reality working in concert enable
a powerful evolutionary force, as does a DNA strand.

The Reality: you work hard every day on creative processes
and products to make your clients happy.

The Hype: at the same time, you can project the proposed
greatness of your future company to the press, your prospective
clients, and others.

Best Practices as Weapons

71

You are simultaneously protected with your base reality (of excellent
plans, products, employees, intellectual property, financing, and so
forth) and can therefore safely project your hyped up confidence in the
market, which is likely to appeal to new customers and help uncover a
variety of potential opportunities that you are qualified to leverage.
Again, you are creating a self-fulfilling prophecy by projecting your
real world confidence.

Here is our attempt at an equation to explain Hype Theory:

Life + Art = Nature + Nurture = Chicken + Egg = Cash + Stock =
Reality + Hype

They all feed off their mate and are intrinsic to the other to create
success. They engage in codependent, mutual self-preservation. One
stabilizing force allows another force to radically explore options and
adopt the best of them, without destroying the sanctity or functionality
of the base business. To the extent that you hype and simultaneously
believe in your own services, others will follow, which will advance
your business just as the other parts of Hype Theory work together to
guarantee successful evolution.

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