[A REPORT ON PARLE BASED ON THE INDUSTRIAL VISIT 2010]

PREFACE

The Report briefly explains about the industrial visit carried on as a part of the academic
curriculum. The above report briefly tries to explain the experience gathered during the
visit. It obviously helped to know the actual production of the Biscuit and confectionary
products. Parle or the Parle Parivar team is one of the world renowned brands which have
the second largest brand stand in the market. They manufacture different kinds of
products which not only have quality but also they work upon on the customer
satisfaction on their need base. It is India’s number “1” brand which produces biscuits
having top variety mix. They have not only concentrated on a single set of customers but
an eatery for all ages are what it actually projects itself.

Parle Parivar which has a plush of customer relations and also is a base for strong people
management having its strength in its name itself. Parle-G or Parle Glucose biscuits,
manufactured by Parle Products Pvt Ltd, are one of the most popular biscuits in India.
Parle-G is one of the oldest brand names as well as the largest selling brand of biscuits in
India. For decades, the product was instantly recognized by its iconic white and yellow
wax paper wrapper with the depiction of a young girl on the front. Counterfeit companies
have attempted to recreate and sell lower quality products of similar names with virtually
identical package design.

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Contents:

1. Introduction
2. History
3. Company profile
 Marketing Strength
 Customer Confidence
 Board of Directors or key People
 Organization Structure
4. Product profile
 Different types of products produced
5. Supply Chain Process
6. Production Process
7. Conclusion

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Introduction:

Parle Products has been India's largest manufacturer of biscuits and confectionery, for
almost 80 years. Makers of the world's largest selling biscuit, Parle-G, and a host of other
very popular brands, the Parle name symbolizes quality, nutrition and great taste. With a
reach spanning even the remotest villages of India, the company has definitely come a
very long way since its inception.

Many of the Parle products - biscuits or confectioneries, are market leaders in their
category and have won acclaim at the Monde Selection, since 1971. With a 40% share of
the total biscuit market and a 15% share of the total confectionary market in India, Parle
has grown to become a multi-million dollar company. While to consumers it's a beacon
of faith and trust, competitors look upon Parle as an example of marketing brilliance.

History:

In 1929, while India was under British rule, a small company by the name of Parle
Products emerged. A small factory was set up in the suburbs of Mumbai to manufacture
sweets and toffees. A decade later it was upgraded to manufacture biscuits as well. Since
then it has grown into one of India's largest food products companies.

Apart from the factories in Mumbai and Bangalore Parle also have factories in
Bahadurgarh in Haryana and Neemrana in Rajasthan, which are the largest biscuit and
confectionery plants in the country. Additionally, Parle Products also has 7
manufacturing units and 51 manufacturing units on contract.

In the 1950s the undivided Chauhan family manufactured beverages, water,

confectionery, biscuits, etc. under its registered brand name Parle.

Over the years, the group split into three different companies – Parle Agro, Parle Bisleri
and Parle Products. Currently, all three are separate companies with separate ownership

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and management. They also have different products manufactured under them. All three
companies continue to use the family trademark name – ‘Parle’ under which the current
companies are named.

Parle Agro commenced operations in 1984. Starting with only beverages and diversifying
to include bottled water in 1993 and confectionery in 2007. Frooti was the first product
that was rolled out of Parle Agro in 1985. It went on to become India’s favorite mango
drink. It still has a leading market share.

Company Profile:

The strength of the Parle Brand. Over the years, Parle has grown to become a multi-
million US Dollar company. Many of the Parle products - biscuits or confectionaries, are
market leaders in their category and have won acclaim at the Monde Selection, since
1971. Today, Parle enjoys a 40% share of the total biscuit market and a 15% share of the
total confectionary market, in India. The Parle Biscuit brands, such as, Parle-G, Monaco
and Krackjack and confectionery brands, such as, Melody, Poppins, Mangobite and
Kismi, enjoy a strong imagery and appeal amongst consumers.
Be it a big city or a remote village of India, the Parle name symbolizes quality, health and
great taste! And yet, we know that this reputation has been built, by constantly innovating
and catering to new tastes. This can be seen by the success of new brands, such as, Hide
& Seek, or the single twist wrapping of Mango bite.
In this way, by concentrating on consumer tastes and preferences and emphasizing
Research & Development, the Parle brand grows from strength to strength.
The Quality Commitment
Parle Products has one factory at Mumbai that manufactures
biscuits & confectioneries while another factory at Bahadurgarh, in Haryana
manufactures biscuits. Apart from this, Parle has manufacturing facilities at Neemrana, in
Rajasthan and at Bangalore in Karnataka. The factories at Bahadurgarh and Neemrana are

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the largest such manufacturing facilities in India. Parle Products also has 14
manufacturing units for biscuits & 5 manufacturing units for confectioneries, on contract.
All these factories are located at strategic locations, so as to ensure a constant output &
easy distribution. Each factory has state-of-the-art machinery with automatic printing &
packaging facilities.
All Parle products are manufactured under the most hygienic
conditions. Great care is exercised in the selection & quality control of raw materials,
packaging materials & rigid quality standards are ensured at every stage of the
manufacturing process.

The Marketing Strength

The extensive distribution network, built over the years, is a major strength for Parle
Products. Parle biscuits & sweets are available to consumers, even in the most remote
places and in the smallest of villages with a population of just 500.
Parle has nearly 1,500 wholesalers, catering to 4,25,000 retail outlets directly or
indirectly. A two hundred strong dedicated field force services these wholesalers &
retailers. Additionally, there are 31 depots and C&F agents supplying goods to the wide
distribution network.
The Parle marketing philosophy emphasizes catering to the masses. We constantly
endeavor at designing products that provide nutrition & fun to the common man. Most
Parle offerings are in the low & mid-range price segments. This is based on our cultivated
understanding of the Indian consumer psyche. The value-for-money positioning helps
generate large sales volumes for the products.
However, Parle Products also manufactures a variety of premium products for the up-
market, urban consumers. And in this way, caters a range of products to a variety of
consumers.

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The Customer Confidence

The Parle name conjures up fond memories across the length and breadth of the country.
After all, since 1959, the people of India have been growing up on Parle biscuits &
sweets.
Today, the Parle brands have found their way into the hearts and homes of people all over
India & abroad. Parle Biscuits and confectioneries, continue to spread happiness & joy
among people of all ages.
The consumer is the focus of all activities at Parle. Maximizing value to consumers
And forging enduring customer relationships are the core endeavors at Parle.

IMPORTANT PEOPLE OF THE COMPANY

CHAIRPERSON: MR. VIJAY CHAUVAN

DIRECTOR: MR. ANUP CHAUVAN

EXECUTIVE DIRECTOR: MR. AJAY CHAUVAN

COMMERCIAL MANAGER: MR. AMOL

FACTORY MANAGER: MR. NIVATIA

PRODUCTION MANAGER: MR. RAJESH RAUL

STORE MANAGER: MR. DIXIT

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CHAIRPERSON

EXECUTIVE DIRECTOR

PRODUCTION MANAGER PRODUCTIONMANAGER

BISCUIT CONFECTIONERY

CHIEF ENGINEER ENGINEER OFFICER

HRD

BISCUIT CONFECTIONERY PRINTING

MANAGER

PERSONEL

ADMINISTRATOR

CHARGE HAND

EMPLOYEES
EMPLOYEES
EMPLOYEES
S
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PRODUCT PROFILE:

Parle - G Hide and Seek

Krackjack Hide & Seek Milano

Magix Digestive Marie

Monaco Parle Marie

Kreams Milk Shakti

Parle 20-20 Cookies Golden Arcs

Nimkin Kreams Gold

Chox Monaco Jeera

Hide & Seek Bourbon

CONFECTONARIES:

Melody Kismi Gold

Mango Bite Orange Candy

Kaccha Mango Bite Xhale

Poppins 2 in 1 Eclair

Kismi Toffee Golgappa

Kisme Toffee Bar Melody Softee

Mazelo Parle Lites

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CORPARATE SOCIAL RESPANSIBALITY

Parle Products with its wide platter of offering of biscuits and sweets like Parle-G,
Krackjack, Monaco, Melody, Mango bite and many others since 1929 is also actively
engaged to change & uplift the social face of India. As a part of Corporate Social
Responsibility Policy Parle is keenly involved in the overall development of younger
generation with focused endeavor to built New Face of India and spread happiness & joy
all over.

Parle Centre of Excellence as an institution is dedicated to enrich the lives of people

through conducting various cultural programs across all region to facilitate the all round
development of the children. Every year, Parle organises Saraswati Vandana in the state
of West Bengal during the festival of Saraswati Puja, inviting schools from all across the
state to participate. The event is one of much fanfare and celebration, keeping alive the
culture and traditions of ages. Our involvement in cultural activities has seen the
inception of Golu Galata in Tamil Nadu, held during Navratri. Its gives a platform to all
the members of a household to showcase their creativity and being judged by immanent
personalities. Thousands of families participate and celebrate the occasion on a grand
scale.

Supply Chain Process:

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LOCATIONS:
First Factory:- Mumbai
Second Factory:- Bhadurgarh
Third Factory:- Bangalore
Next- Rudrapur (Uttranchal)
Total Production At Uttaranchal – 250 Metric tonnes

PRODUCTION PROCESS:

 Raw Material testing

Mixing
Moulding

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Baking
Cooling

 Packaging

RAW MATERIAL

Wheat flour

Sugar

Partially hydrogenated edible vegetable oils

Invert syrup

Leavening agents (503 Baking powder)

Milk solids

Salt

Emulsifiers (E 322 or E 471 or E 481) and

Dough conditioners (E 223) and contains added flavours.

The raw material is mixed in certain proportion, to get the best quality of biscuits. All the
ingredients are tested in laboratory so that no low quality of raw material is used in
manufacturing process. The raw material is tested for their acidic value, moisture it
contains, and quality of milk powder.

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INVENTORY

The inventory of the company that is the raw material is of a week. They store such
inventory in store room and then is sent for testing in laboratory and after testing it is sent
for production.

SHIFTS

There is nearly 10,000 employees working in the company and are working in three
shifts.35,000 tones of biscuits are manufactured in a day of one particular product, and
there are such nine product manufactured in the factory.

WASTAGES

There are two type of wastage in factory. First is the waste materials fallen on ground.
Such waste material is of 1% which is marginal and acceptable which goes into total
waste. Second types of waste are the biscuit collected in tray of the multi-pack wrapping
machine, since these biscuit are broken they are not packed and sold to the customer but
collected in other tray and sold as broken pieces and sold for less price for cattle feeding.

LOOSE BISCUIT

On the stalking table one to two rows of baked biscuits are kept aside for selling it as
loose biscuits. They are normally assumed to be damaged biscuits but they are not
damaged or broken but company keep such loose packets of biscuits to sell it to the local
people for marginal rate of 33 Rs / kg.

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PRODUCTION FLOW CHART:

RAW MATERIAL TESTING

MIXING

MOULDING

BAKING

COOLING

PACKING

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CONLUSION:
PARLE is one of the best manufacturing companies of Biscuits and other products
among their Competitors.
PARLE COMPANY using new technology which is the success of Parle.

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