Escolar Documentos
Profissional Documentos
Cultura Documentos
Ô Ô
Ôhaadi.com
BharatMatrimony.com
Jeevansaathi.com
TimesMatri.com
Ôimplymarry.com
6
4%
8%
43%
Ôhaadi.com
Bharatmatrimony
45% Jeevansaathi
others
50% growth rate in marriage site sector.
Acc. to UÔ-based EmPower Research, the
online matrimony industry in India may reach 21
million registrations with revenues of $63 million
by 2010-2011
Current Internet growth rate: 25% to 30% YOY
¢emographic Geographic
Age: 25-35 age group forms the largest 50% members of marriage portals live in
base of matrimonial users at 40 per the five metros
cent, followed by the 19-24 age group at 34 Indians present in every corner of the
per cent. world
79% of online matrimony surfers are well- The Ôouth accounts for 44 per cent of
qualified users of matrimonial Web sites
Ôegmentation
Behavioral
Occasions: Marriage, Remarriage
Psychographic
Benefits:Economy, Convenience, Ôecure Traditional culture of Arranged
and private Platforms Marriages
User Ôtatus: Potential users, First Time Religion, Mother Tongue ,Caste are
users, on users, Regular users
important criteria for matrimony
Usage Rate: Medium
Consumers are time constrained
Criteria & Ôhaadi BM Jeevansathi ÔimplyMarry
Change
People 34,824 31,339 21,782
Average stay (Average no. of min, on the site per visit)
Avg Ôtay 5:23 2:19 4:14
Ô
According to
Ôhaadi.com ± 477
JeevanÔathi.com ± 1317
BharatMatrimony ± 2215
ÔimplyMarry - 11701
(The lesser the rank - the better of course)
Well Ôhaadi seems to be the clear winner
u
Ôhaadi BM Jeevansathi ÔimplyMarry
India 53.1 72.5 80.5 63.2
UÔA 11.5 4.6 3.1 4.5
UK 6.2 - - 2.9
UAE 3.5 4.0 2.4 10.6
Traffic rank in various countries
India 31 28 94 241
UÔA 1646 11108 28734 51292
UAE 276 693 1287 1260
Google PageRank - Higher the better -
6
Alexa Rank - Lesser the better -
Compete Rank - The lesser the better -
Quantcast Rank (Quantcast provides UÔ base site visitor demographic
statistics) - The lesser the better -BM
Technorati Links - The more the number of links, the better for a site
-
¢
6
6
3 months 1595 1350 ± 1900 1590 ± 2290 500
6 months 2655 1900- 2750 2690 ± 3890 1000
9 months - - 3440 - 4990 -
12 months 4250 4100 - 2500 - 3500