Unit 2 - GCE in Media: Communication and Production

Research Skills Audit

The purpose of this unit is to show that you understand research methods, there
purpose and the strengths and limitations of different techniques. This must be
applied to researching existing media texts and the content for production.
Make sure you record your skills in these audits and state the evidence of where they
can be found.

Name: Asim Mehtab Levels: Basic / Competent / Advanced

Research AUDIT Evidence AUDIT DATE Evidence AUDIT DATE Evidence

Method DATE ONE TWO THREE
/Technique
primary research
interviews Competent- Litter VT
5/10/10 package

questionnaires Basic-ICT unit 4

5/10/10

focus groups 5/10/10 Basic-N/A

photography 5/10/10 Competent-Comic
book strip

filming Advanced-Live day

5/10/10 and VT package

recording and other 5/10/10 Basic-Radio advert

forms of observation

secondary research

ratings / circulation Basic-N/A

figures/ Hits/ Box 5/10/10
Office

− audience and 5/10/10 Competent-

market profiles Magazines and horror
movies
− information about Competent- £10
events, places and 5/10/10 challenge ICT
people

identifying likely Competent- £10

sources 5/10/10 challenge ICT
 identifying and 5/10/10 Basic-N/A
following-up leads

sifting, collating and Basic-ICT database

storing the 5/10/10 access
information obtained

quantitative
research

quantitative research Competent-Survey

Monkey-litter survey
5/10/10

qualitative research

qualitative research Competent-Survey

5/10/10 Monkey-litter survey

researching the
content for a
production
• identify accurately Basic-N/A
what you need to
find out 5/10/10
• identify how and Basic-existing
where you are likely campaigns from litter
to get the necessary
5/10/10 organisation
information

• recognise and 5/10/10 Basic-N/A

follow-up information
trails when they
present
themselves and keep
records of this
activity

• record the Basic-N/A

information obtained
accurately
5/10/10

• collate (that is, sift Basic-N/A

through, analyse, 5/10/10
evaluate and
organise) the
information obtained

• store the 5/10/10 Basic-N/A

information so that it
is easily accessed

researching a
media product
• what the audience Competent-Lifestyle
(or market) is for the Magazines
product
5/10/10

• how large that Basic-N/A

audience (or market)
is
5/10/10

• what an audience Basic-N/A

thinks of a product
5/10/10

• how the product 5/10/10 Basic-N/A

compares to other
similar products