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Confused?
Then read on!!!
Before we Begin
Photo credit: http://www.flickr.com/photos/asylum_collectibles/
Applying Social Media to Business
Applying Social Media to Business
Users + Conversation = Network
huge!!
How to Build the Conversation
Simple:
Create good experiences
Social Experiences
Design conversations
.... And relationships
Implementing Social Media: The
Common Mistake
The Important First Step: Read
So lets start! – Buy the book and read it. Then look
What Social Media Could do for
your Company
With your Colleagues:
Contributing & Involving – allowing people to
collaborate more effectively
Liberating – accessing knowledge resources
Recruiting & Branding – joining your cause or
brand
All these objectives offer significant business value
Measuring the impact of Social
Media
Influence:
Engagement:
Still Confused?
The Social Media Brainstorming Model
The Brainstorming Model
The Evaluatio
Idea or Opportunity n
Need Evaluation Questions
The Idea or
Need Opportunity Evaluation
Examples of Questions
THE STEPS
Why?
Why?
THE STEPS
This? Why?
How?
Why?
THE STEPS
Why?
Why?
THE STEPS
Why?
Why?
THE STEPS
Why?
Why?
THE STEPS
Why?
Why?
THE STEPS
Why?
Why?
THE STEPS
Why?
Why?
The Idea or
Need Opportunity Evaluation
THE SUPPORT
Support – What is the Outcome Why?
Why?
THE SUPPORT
The Support – Why are we Doing Why?
This? How?
Why?
THE STEPS
to create the energy and Why?
commitment? How?
Why?
THE STEPS
to create the energy and Why?
commitment? How?
Why?
THE STEPS
to create the energy and Why?
commitment? How?
Why?
Encourage Participation .
THE STEPS
to create the energy and Why?
commitment? How?
Why?
THE STEPS
to create the energy and Why?
commitment? How?
Why?
THE STEPS
to create the energy and Why?
commitment? How?
Why?
THE STEPS
Support – Why are we doing it Why?
Why?
Justifies the choices you made during scoping the How and
the Who
“Social Media is a tool . It joins Television, Radio,
Pony Express, Smoke Signals, Post it Notes, Flyers, Text,
Bluetooth, Outdoor, Cave Drawings, Tattoos, Letters, Cable,
Satellite Radio, Sign Language, CB, Mobile, etc. as forms of
media that humans create to communicate.”
“Each is unique. None replaces another, or causes any other form
What?
How? Why?
Why?
Recapping The Support
What?
How? Why?
Why?
Recommendations for Implementing
Social Media
Use the Brainstorming model for scoping
Start small and iterate (learn through small
failures)
Think through consequeces
Find a champion and get senior management
support
Always look to build in some form of
performance measurment system
Take care while selecting partners
Avoid the Deadly Sins of Social
Marketing
When communicating online with your customers:
Don’t be a spammer
Don’t be a stranger
Don’t be noise
Don’t be lazy
Don’t be fake
Don’t be selfish
Only Fools Rush In
Engagement & Trust
About the Author
Ben Johnson
UK Key Account and Business Development Manager at
Preview Networks .
Call +4531370672
Preview Networks
Preview Networks is a leading international video content aggregator that enables film
distributors to get their content on the web, mobile and other digital media outlets.
Play Networks serves as the single point of contact between the content owners and
media (websites, portals, blogs, social networks etc.) by providing a centralized
distribution and reporting platform. Play is used by more than 90 % of all the film
distributors in Germany, UK, The Netherlands, Sweden, Denmark and Finland, France Spain
and Switzerland with clients and partners including Fox, Universal, Sony, Disney,
Warner, MSN, MTV, Blockbuster and other major media partners. Preview was founded in
Copenhagen in 2004, and is venture backed by Sunstone Capital. The company has local
sales teams in ten markets and is rapidly moving into new territories.