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Company efforts to market itƞs

product and services and build
customer relationships over the
internet .

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G rusiness to rusiness (r r
Online
Marketing
G rusiness to Consumer (r C
Online
Marketing
G Consumer to Consumer (C C
online
Marketing
G Consumer to rusiness (C r
Online
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r r online marketing is simply defined as

transaction between companies. In Other
words we can say Use of Internet for
business transactions between
organizations...
G Increasing business efficiency
G For example an automobile manufacturer
makes several ( transactions such as
buying tires, glass for windscreens, and
rubber hoses for its vehicles.
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jelling directly to consumers over the Internet. Also called

e-tailing.
ƥ jervice providers such as banks are an important
segment of e-tailing.
ƥ Two types of r C Web sites
ƥ jhopping web-sites such as GAP.com where potential
customers can get product information and make
purchases online.
ƥ Information sites such as Toyota.com where
customers can get detailed information about the
interested product but cannot make purchases online.

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C C is simply online marketing between

private individuals or consumers.
G An excellent example of this is found at
Ebay, where consumers sell their goods
and services to other consumers.

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  in which consumers
(individuals
offer products and services to
companies and the companies pay them
online. This business model is a complete
reversal of traditional business model
where companies offer goods and services
to consumer r C.

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G due to Online Marketing rusinesses
make huge savings by more efficient
interaction with their suppliers or
buyers.
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G Ñ million users of Internet worldwide

G Uj online retail sales - Uj
 bn.
G Ñ Uj online retail sales ƛ Uj
 trillion.
G Uj Online buying reached Uj
5.9 trillion
in  9.
G electronic payment of bills and banking
will cost Uj Postal jervice
bn over 
years.

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Online marketing plays a vital role in

modern era .Online marketing is the
fastest growing form of direct marketing.
People can connect easily in no time and
due to this businesses, are making huge
profits.

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