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Prepared by:
Technical Report.......................................................................... 1
Questionnaire ............................................................................... 2
Technical Report
Full Sample
Sample Size: 601 randomly selected Massachusetts adults (RDD)
519 randomly selected likely November, 2010 voters
4th CD
Sample Size: 407 randomly selected MA 4th CD adults (RDD)
385 randomly selected likely November, 2010 voters
10th CD
Sample Size: 367 randomly selected MA 10th CD adults (RDD)
349 randomly selected likely November, 2010 voters
The data have been weighted by the number of adults in a household and the number of telephone numbers at
which a household can be reached in order to equalize the chances of an individual MA adult being selected.
The data have also been weighted by the sex and race of the respondent and the region of the state based on
the American Community Survey conducted by the US Census.
1
The Boston Globe Poll #28
Conducted by the UNH Survey Center
October, 2010
FINAL
INTRO:
“Good afternoon / evening. My name is _____________________ and I'm calling from the University of
New Hampshire Survey Center. We are conducting a short, confidential study about politics and policy in
Massachusetts, and we'd really appreciate your help and cooperation.”
1 CONTINUE
99 REFUSED
BIR1
“In order to determine who to interview, could you tell me, of the adults aged 18 or older who currently live
in your household -- including yourself -- who had the most recent birthday? I don't mean who is the
youngest, but rather, who had the most recent birthday?”
BIR2
“Of the ones that you do know, who had the most recent birthday?”
99 REFUSED
INT2
ASK TO SPEAK TO THAT PERSON
“Good afternoon / evening, this is _____________________ calling from the University of New Hampshire.
This month, we are conducting a confidential study about politics and policy in Massachusetts, and we'd
really appreciate your help and cooperation. You have been identified as the adult in your household who had
the most recent birthday. Is this correct?”
99 REFUSAL TERMINATE
2
SEX
“Thank you very much for helping us with this important study. Before we begin I want to assure you that all
of your answers are strictly confidential. Your telephone number was randomly selected from all families in
Massachusetts and your responses will be combined with answers from other people from across the state.”
“Participation is voluntary. If you decide to participate, you may decline to answer any question or end the
interview at any time. This call may be monitored for quality assurance.”
1 MALE
2 FEMALE
* 99 NA / REFUSED
TOWN
“Before we get started, in what town do you live?” ENTER NUMBER OF TOWN FROM SHEET.
TRACKMA
“Do you think things in Massachusetts are generally going in the right direction or are they seriously off on
the wrong track?”
1 RIGHT DIRECTION
2 WRONG TRACK
3
GOVAPP
“GENERALLY SPEAKING, do you approve or disapprove of the way Deval Patrick is handling his job as
governor?”
(IF APPROVE): “Would you say that you STRONGLY approve of the way he is handling his job as
governor, or that you approve only SOMEWHAT?”
(IF DISAPPROVE): “Would you say that you STRONGLY disapprove of the way he is handling his job as
governor, or that you disapprove only SOMEWHAT?”
(IF NEITHER, NOT SURE, DK): “Would you say that you lean a little more toward APPROVING or
DISAPPROVING of the way he is handling his job as governor?”
1 STRONGLY APPROVE
2 APPROVE SOMEWHAT
3 LEAN TOWARD APPROVING
* 99 NA / REFUSED
REGVOTE
“Are you registered to vote at your current address?”
IF YES: “Are you registered to vote as a Democrat, Independent, Republican or something else?”
1 REGISTERED DEMOCRAT
2 REGISTERED INDEPENDENT / UNAFFILIATED
3 REGISTERED REPUBLICAN
4 REGISTERED OTHER
VOTEINT
“And as you know, the general election for Governor of Massachusetts and other offices is being held in
November 2010. How interested would you say you are in the 2010 general election ... extremely interested
... very interested ... somewhat interested ... or not very interested?”
1 EXTREMELY INTERESTED
2 VERY INTERESTED
3 SOMEWHAT INTERESTED
4 NOT VERY INTERESTED
4
VOTELIKE
“Which of the following statements best describes you ... (READ NUMBERS 1 TO 5)
1 I will probably NOT vote in the November 2010 general election, SKIPTO VOTEMOT
2 I MAY vote in the November 2010 general election, , SKIPTO VOTEMOT
3 Unless some emergency comes up, I WILL vote in the 2010 general election,
4 I will DEFINITELY vote in the 2010 general election, or
5 I just don't know at this time.” SKIPTO VOTEMOT
FAV
“Next, I'd like to get your overall opinion of some people in the news. As I read each name, please say if you
have a favorable or unfavorable opinion of this person -- or if you don’t know enough about him or her to say.
First, how about ... ROTATE FAV1 TO FAV8
FAV1
“Governor Deval Patrick.”
IF NECESSARY: “Do you have a favorable or unfavorable opinion about him, or don’t you know enough
about him to say?”
1 FAVORABLE
2 NEITHER FAVORABLE OR UNFAVORABLE - VOLUNTEERED
3 UNFAVORABLE
GOV1
“Have you definitely decided who you will vote for in the election for Massachusetts governor in 2010 … are
you leaning toward someone … or have you considered some candidates but are still trying to decide?”
99 NA / REFUSED
5
GOV2
“If the 2010 Massachusetts gubernatorial election was being held TODAY and the candidates are Charlie
Baker, the Republican … Deval Patrick, the Democrat … Tim Cahill, the Independent … and Jill Stein, the
Green-Rainbow candidate, who would you vote for ... Charlie Baker … Deval Patrick … Tim Cahill … or Jill
Stein?" ROTATE CANDIDATES
1 BAKER
2 PATRICK
3 CAHILL
4 STEIN
5 OTHER
GOV3
“Who would your second choice be?
1 BAKER
2 PATRICK
3 CAHILL
4 STEIN
5 OTHER
6 NO SECOND CHOICE
98 DK / UNSURE
* 99 NA/REFUSED
TREAS
“If the 2010 election for Massachusetts state Treasurer was being held TODAY and the candidates are Karyn
Polito, the Republican and Steve Grossman, the Democrat, who would you vote for ... Karyn Polito … or
Steve Grossman?" ROTATE CANDIDATES
1 POLITO
2 GROSSMAN
3 OTHER
98 DK / UNSURE
* 99 NA/REFUSED
6
AUDIT
“And if the 2010 election for Massachusetts state Auditor was being held TODAY and the candidates are
Mary Connaughton, the Republican and Suzanne Bump, the Democrat, who would you vote for ... Mary
Connaughton … or Suzanne Bump " ROTATE CANDIDATES
1 CONNAUGHTON
2 BUMP
3 OTHER
98 DK / UNSURE
* 99 NA/REFUSED
AG
“And if the 2010 election for Massachusetts Attorney General was being held TODAY and the candidates are
Martha Coakley, the Democrat, and James McKenna, the Republican, who would you vote for ... Martha
Coakley … or James McKenna?” ROTATE CANDIDATES
1 MCKENNA
2 COAKLEY
3 OTHER
98 DON’T KNOW
* 99 NA/REFUSED
CONGVOTE
"Please think about the November election for your representative to the U.S. House of Representatives. Do
you plan to vote for the Democratic or Republican candidate for the U.S. House of Representatives ... or do
you plan to skip the election for U.S. House of Representatives this time?" ROTATE PARTIES
ROTATE PARTIES
1 REPUBLICAN
2 DEMOCRAT
3 OTHER
4 WILL NOT VOTE IN US HOUSE ELECTION
98 DK / NOT SURE
* 99 NA / REFUSED
SKIPTO REPVOTE
7
CONG4
"Please think about the November election for your representative to the U.S. House of Representatives. Do
you plan to vote for Barney Frank, the Democrat … Sean Bielat (BEE – lat), the Republican … some other
candidate ... or do you plan to skip the election for U.S. House of Representatives this time?" ROTATE
CANDIDATES
1 BIELAT
2 FRANK
3 OTHER
4 WILL NOT VOTE IN US HOUSE ELECTION
98 DK / NOT SURE
* 99 NA / REFUSED
SKIPTO REPVOTE
CONG10
"Please think about the November election for your representative to the U.S. House of Representatives. Do
you plan to vote for William Keating, the Democrat … Jeffrey Perry, the Republican … Maryanne Lewis, the
independent candidate ... James Sheets, the other independent candidate … some other candidate ... or do you
plan to skip the election for U.S. House of Representatives this time?" ROTATE CANDIDATES
1 PERRY
2 KEATING
3 LEWIS
4 SHEETS
5 OTHER
6 WILL NOT VOTE IN US HOUSE ELECTION
98 DK / NOT SURE
* 99 NA / REFUSED
REPVOTE
"And turning to the November election for your representative for the Massachusetts House of
Representatives. Do you plan to vote for the Democratic or Republican candidate for the Massachusetts
House of Representatives ... or do you plan to skip the election for Massachusetts House of Representatives
this time?" ROTATE PARTIES
1 REPUBLICAN
2 DEMOCRAT
3 OTHER
98 DK / NOT SURE
* 99 NA / REFUSED
8
BALLOT1
“As you may know, Question 1 on the November ballot is a proposal to eliminate sales tax on alcohol sold in
Massachusetts. Do you favor or oppose ballot Question 1, the proposal to eliminate the sales tax on alcohol
sold in Massachusetts, or haven’t you thought about this enough to say?”
1 STRONGLY FAVOR
2 SOMEWHAT FAVOR
3 SOMEWHAT OPPOSE
4 STRONGLY OPPOSE
BALLOT2
“And as you may know, Question 2 on the November ballot is a proposal that would repeal the state’s
affordable housing law. Do you favor or oppose Question 2, the proposal to repeal the state’s affordable
housing law, or haven’t you thought about this enough to say?”
1 STRONGLY FAVOR
2 SOMEWHAT FAVOR
3 SOMEWHAT OPPOSE
4 STRONGLY OPPOSE
BALLOT3
“And as you may know, Question 3 on the November ballot is a proposal to reduce the state sales tax from 6
point two-five percent to 3 percent. Do you favor or oppose ballot Question 3, the proposal to reduce the state
sales tax from 6 point two-five percent to 3 percent, or haven’t you thought about this enough to say?”
1 STRONGLY FAVOR
2 SOMEWHAT FAVOR
3 SOMEWHAT OPPOSE
4 STRONGLY OPPOSE
9
CCCHAR
“Let’s turn back to the election for Governor. I'm going to read you a few phrases which describe the
candidates running for Governor, and for each one, tell me who you think that phrase best describes,
regardless of who you are voting for. Please feel free to name a candidate even if you may not be voting for
that person.”
CCHAR1
“Which candidate do you think is the strongest leader?” READ LIST IF NECESSARY
1 CHARLIE BAKER
2 DEVAL PATRICK
3 TIM CAHILL
4 JILL STEIN
5 SOMEONE ELSE
97 NONE
98 DK / NOT SURE
99 NA / REFUSED
CCHAR2
“Which candidate do you think best understands people like me?” READ LIST IF NECESSARY
CCHAR3
“Which candidate do you think is most likable?” READ LIST IF NECESSARY
VOTEMOT
“Think for a minute about political incumbents, the people in Washington and Massachusetts who are
currently in office. Overall, do you trust current political incumbents to provide leadership in Washington
and Massachusetts or do you think political incumbents in Washington and Massachusetts need to be replaced
by a new crop of leaders?” ROTATE RESPONSES
10
HOPE
“Thinking about all of the elections in November, both in Massachusetts and in other parts of the country,
how do you feel about what will happen in the November elections? Are you very excited … somewhat
excited … somewhat depressed … or very depressed?”
1 VERY EXCITED
2 SOMEWHAT EXCITED
3 NEUTRAL - VOLUNTEERED
4 SOMEWHAT DEPRESSED
5 VERY DEPRESSED
98 DK / NOT SURE
* 99 NA / REFUSED
D1
“Now, a few final questions . . .”
“What is the highest grade in school, or level of education that you've completed and got credit for ...”
[READ RESPONSES]
D2
“GENERALLY SPEAKING, do you usually think of yourself as a Republican, a Democrat, an Independent
or what?”
(IF REPUBLICAN): “Would you call yourself a STRONG Republican or a NOT VERY STRONG
Republican?”
(IF DEMOCRAT): “Would you call yourself a STRONG Democrat or a NOT VERY STRONG Democrat?”
(IF INDEPENDENT, NO PREFERENCE, OR OTHER): “Do you think of yourself as closer to the
Republican or to the Democratic party?”
1 STRONG DEMOCRAT
2 NOT VERY STRONG DEMOCRAT
3 INDEPENDENT, BUT CLOSER TO DEMOCRATS
4 INDEPENDENT--CLOSER TO NEITHER
5 INDEPENDENT, BUT CLOSER TO REPUBLICANS
6 NOT VERY STRONG REPUBLICAN
7 STRONG REPUBLICAN
8 OTHER PARTY
* 99 DK / NA / REFUSED
11
VOTEHIST
"Now, please think about elections you have voted in over the last five years . . . including local, state, and
national elections. Would you say you have voted for more Democrats . . . more Republicans . . . or that you
have voted for almost exactly the same number of each?"
IF DEMOCRATS--"Have you voted only for Democrats, mostly for Democrats, or for slightly more
Democrats than Republicans?"
IF REPUBLICANS--"Have you voted only for Republicans, mostly for Republicans, or for slightly more
Republicans than Democrats?"
1 ONLY DEMOCRATS
2 MOSTLY DEMOCRATS
3 SLIGHTLY MORE DEMOCRATS
4 ALMOST SAME DEMOCRATS AND REPUBLICANS
5 SLIGHTLY MORE REPUBLICANS
6 MOSTLY REPUBLICANS
7 ONLY REPUBLICANS
98 DK
99 NA
D3
“What is your current age?”
97 REFUSED
98 DK
* 99 NA
D5
“Are you of Hispanic or Spanish origin?"
1 YES
2 NO
98 DON'T KNOW
* 99 REFUSED
12
D6
“Which of the following best describes your race? Is it ...White ... African-American ... Asian ... Native-
American ... or some other race?”
1 WHITE (CAUCASIAN)
2 BLACK (AFRICAN-AMERICAN)
3 HISPANIC
4 ASIAN
5 NATIVE AMERICAN
6 OTHER - SPECIFY: ________________________________
98 DON'T KNOW
* 99 NO ANSWER/REFUSED
D7
“Including yourself, how many adults CURRENTLY live in your household?”
98 DK
* 99 NA / REFUSED
D8
“How much TOTAL income did you and your family receive in 2009, not just from wages or salaries but
from ALL sources -- that is, before taxes and other deductions were made? Was it ….” (READ
CATEGORIES)
13
D9
“Not counting business lines, extension phones, or cellular phones -- on how many different telephone
NUMBERS can your household be reached?”
1 ONE
2 TWO
3 THREE
4 FOUR
5 FIVE
6 SIX
7 SEVEN OR MORE
98 DK
* 99 NA / REFUSED
D10
“Finally, would you be willing to be interviewed by a reporter to discuss your reactions to some of the topics
we've been talking about?”
1 YES “Could I have just your first name in case a reporter wants to call you?” ____________
2 NO / DK (DO NOT PROBE)
99 NA / REFUSED
“Thank you for your time and participation. Your input has been very valuable. Goodbye.”
14
Tabular Results
15
“Do you think things in Massachusetts are generally going in the right direction or are they seriously off on the wrong track?”
16
“GENERALLY SPEAKING, do you approve or disapprove of the way Deval Patrick is handling his job as governor?”
17
“Next, I'd like to get your overall opinion of the candidates in the Gubernatorial election. As I read each name, please say if you have a
favorable or unfavorable opinion of this person -- or if you have never heard of him or her ... Governor Deval Patrick.”
18
“Next, I'd like to get your overall opinion of the candidates in the Gubernatorial election. As I read each name, please say if you have a
favorable or unfavorable opinion of this person -- or if you have never heard of him or her ... State Treasurer Tim Cahill.”
19
“Next, I'd like to get your overall opinion of the candidates in the Gubernatorial election. As I read each name, please say if you have a
favorable or unfavorable opinion of this person -- or if you have never heard of him or her ... Republican gubernatorial candidate Charlie
Baker.”
20
“Next, I'd like to get your overall opinion of the candidates in the Gubernatorial election. As I read each name, please say if you have a
favorable or unfavorable opinion of this person -- or if you have never heard of him or her ... Green Party gubernatorial candidate Jill Stein.”
21
“Think for a minute about political incumbents, the people in Washington and Massachusetts who are currently in office. Overall, do you
trust current political incumbents to provide leadership in Washington and Massachusetts or do you think political incumbents in Washington
and Massachusetts need to be replaced by a new crop of leaders?”
22
“Thinking about all of the elections in November, both in Massachusetts and in other parts of the country, how do you feel about what will
happen in the November elections? Are you very excited … somewhat excited … somewhat depressed … or very depressed?”
23
“And as you know, the general election for Governor of Massachusetts and other offices is being held in November 2010. How interested
would you say you are in the 2010 general election ... extremely interested ... very interested ... somewhat interested ... or not very
interested?”
24
"Which of the following statements best describes you ... I will probably not vote in the November general election, I may vote in the
November general election, unless some emergency comes up, I will vote in the November general election, I will definitely vote in the
November general election, or I just don't know at this time."
25
“Have you definitely decided who you will vote for in the election for Massachusetts governor in 2010 … are you leaning toward someone …
or have you considered some candidates but are still trying to decide?”
26
“If the 2010 Massachusetts gubernatorial election was being held TODAY and the candidates are Charlie Baker, the Republican … Deval
Patrick, the Democrat … Tim Cahill, the Independent … and Jill Stein, the Green-Rainbow candidate, who would you vote for ... Charlie
Baker … Deval Patrick … Tim Cahill … or Jill Stein?”
Don't
Baker Patrick Cahill Stein Other Know (N=)
MA LIKELY VOTERS 39% 43% 8% 2% 1% 8% 512
27
“Who would your second choice be?”
No Second Don't
Baker Patrick Cahill Stein Other Choice Know (N=)
MA LIKELY VOTERS 8% 6% 25% 13% 1% 44% 3% 472
28
“If the 2010 election for Massachusetts state Treasurer was being held TODAY and the candidates are Karyn Polito, the Republican and
Steve Grossman, the Democrat, who would you vote for ... Karyn Polito … or Steve Grossman?”
Don't
Polito Grossman Other Know (N=)
MA LIKELY VOTERS 37% 39% 1% 23% 515
29
“And if the 2010 election for Massachusetts state Auditor was being held TODAY and the candidates are Mary Connaughton, the Republican
and Suzanne Bump, the Democrat, who would you vote for ... Mary Connaughton … or Suzanne Bump”
Conn- Don't
aughton Bump Other Know (N=)
MA LIKELY VOTERS 32% 33% 2% 33% 509
30
“And if the 2010 election for Massachusetts Attorney General was being held TODAY and the candidates are James McKenna, the
Republican, and Martha Coakley, the Democrat, who would you vote for ... James McKenna ... or Martha Coakley?”
Don't
McKenna Coakley Other Know (N=)
MA LIKELY VOTERS 35% 56% 1% 8% 514
31
"Please think about the November election for your representative to the U.S. House of Representatives. Do you plan to vote for the
Democratic or Republican candidate for the U.S. House of Representatives ... or do you plan to skip the election for U.S. House of
Representatives this time?"
Don't
GOP DEM Other Know (N=)
MA LIKELY VOTERS 33% 47% 3% 17% 504
32
"And turning to the November election for your representative for the Massachusetts House of Representatives. Do you plan to vote for the
Democratic or Republican candidate for the Massachusetts House of Representatives ... or do you plan to skip the election for Massachusetts
House of Representatives this time?"
Don't
GOP DEM Other Know (N=)
MA LIKELY VOTERS 35% 47% 1% 18% 502
33
“As you may know, Question 1 on the November ballot is a proposal to eliminate sales tax on alcohol sold in Massachusetts. Do you favor or
oppose ballot Question 1, the proposal to eliminate the sales tax on alcohol sold in Massachusetts, or haven’t you thought about this enough to
say?”
34
“As you may know, Question 2 on the November ballot is a proposal that would repeal the state's affordable housing law. Do you favor or
oppose Question 2, the proposal to repeal the state's affordable housing law, or haven't you thought about this enough to say?”
35
“And as you may know, Question 3 on the November ballot is a proposal to reduce the state sales tax from 6 point two-five percent to 3
percent. Do you favor or oppose ballot Question 3, the proposal to reduce the state sales tax from 6 point two-five percent to 3 percent, or
haven’t you thought about this enough to say?”
36
“Which candidate do you think is the strongest leader?”
Don't
Baker Patrick Cahill Other Know (N=)
MA LIKELY VOTERS 40% 42% 5% 1% 12% 496
37
“Which candidate do you think best understands people like me?”
Don't
Baker Patrick Cahill Stein Other Know (N=)
MA LIKELY VOTERS 32% 36% 13% 6% 1% 12% 489
38
“Which candidate do you think is most likable?”
Don't
Baker Patrick Cahill Stein Other Know (N=)
MA LIKELY VOTERS 25% 44% 14% 4% 0% 13% 485
39
"Please think about the November election for your representative to the U.S. House of Representatives. Do you plan to vote for Sean Bielat
(BEE - lat), the Republican ... Barney Frank, the Democrat ... some other candidate ... or do you plan to skip the election for U.S. House of
Representatives this time?”
40
"Please think about the November election for your representative to the U.S. House of Representatives. Do you plan to vote for Jeffrey
Perry, the Republican ... William Keating, the Democrat ... Maryanne Lewis, the independent candidate ... James Sheets, the other
independent candidate ... some other candidate ... or do you plan to skip the election for U.S. House of Representatives this time?"
41