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Around 1893, Caleb Bradham, a young pharmacist from New Bern, North
Carolina, began experimenting with different soft drink mixtures. Like
many pharmacists of those days, he served his customers refreshing drinks
created by him. His most popular beverage was something he called "Brad's
drink" made of carbonated water, sugar, vanilla, rare oils, pepsin and cola
nuts. In 1898, Caleb bought the trade name "Pepsi Cola" for $100 from a
competitor that had gone broke. At the same time Bradham's neighbor, an
artist designed the first Pepsi logo. The instant popularity of this new drink
led Bradham to devote all of his energy to developing Pepsi-Cola into a
full-grown business. During decades Pepsi had its ups and downs but is now
one of the world's most famous brands, much like its rival Coca-Cola. In
time, the Pepsi logo went through redesigning and modifications, now being
the three-dimensional globe against an ice blue background the word Pepsi
in the foreground. Pepsi has always been one of the most heavily advertised
carbonated drinks, so much so that the Pepsi logo is marked in the minds of
people across the globe and it no longer needs to be accompanied by its
name. The symbol says it all.