ASIAN PAINTS

Presented by

Bala raju G
v.Lakshmi lavanya
Hera lal Sharma
INDIAN MIDDLE CLASS

 Indian middle class is growing fast, real fast.

It is not the same what it was just a decade
back.
 They were then branded as a conservative
and thrifty people.
 Not anymore, India’s middle class is now
dynamic, educated, liberal and form the
pillars of this vibrant Indian economy
 Consumer behavior is the study of when, why,
how, and where people do or do not buy
product.
 It blends elements from psychology, sociology,
social anthropology and economics. It attempts
to understand the buyer decision making
process, both individually and in groups.
 It studies characteristics of individual consumers
such as demographics and behavioral variables in
an attempt to understand people's wants. It also
tries to assess influences on the consumer from
groups such as family, friends, reference groups,
and society in general.
 COMPANY

 Asian Paints was formed in 1942 in India.

Asian Paints is dealing in marine and
industrial coatings, automobile OEMs and
refinishes, wood finishes, finish coats and an
ancillary product in decorative paints. It
manufactures and markets paints.