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i It starts in 2009 as a optical store but soon they realize that

optical industry is highly unorganised so they went into a well
structured and well planned organised retail outlets of optical.
i They have, at any given time, the largest collection of the
leading brands and labels from the world over in frames,
sunglasses and consumables.
 

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÷ptical Final
solution Consumer
÷utlets
 
 

  


 

i Ôow entry barriers ± especially for frame

supply from China/ HK
i Top International Ôens brands present in
India, but customers are dependent on
÷pticians for knowledge.
i High margins at the Retail level
i Fragmented retail scenario ± limited no of
chains, reputed brands

IN
I

i Company has a capital of 30lakhs.,by taking

loan from bank
i It has 17employees,1general
manager,1manager,3 clerks,4supervisiors
and, 12 labours
i Two store mainly in ujjain city one at freeganj
and second store at sati gate.

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i Ôargest collection of the leading brands.
i Exclusive brands at high end.
i Ôarge no of satisfied customers.
i Special offers to valued customer in terms of price and service
rendered.
i State-of-the art optometry clinic
|!!
i angar doesn¶t have separate optolabs like KB.
i Existence only in Mumbai.
!
i Ôarge network of stores while Titan and Reliance
take time to lead because they are new in this field.
i Fast developing chain of optical stores in Ujjain..
‡ High demand due to increased pollution and high
sun radiation.
i No clear dominant leader amongst the key players.
i Unawareness of consumers about quality of lenses.
#
i Entrance of Titan and Reliance
i Ôocal opticians and unorganized sector.
i Ôaser operations.
i Entrance of Chinese Market.