SUMMER PROJECT REPORT

IN

SHRIRAM INSIGHT

ON

TOPIC-STREAMLINING THE SALE OPERATIONS

UNDER GUIDANCE

OF

MR. SANJAY SINGH

SUBMITTED BY

MEENU KUMARI (CODE-DSTM1)

G.L.BAJAJ INSTITUTE OF MANAGEMENT AND RESEARCH

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PLOT NO.2, KNOWLEDGE PARK-III GREATER NOIDA
WEBSITE: WWW.GLBIMR.ORG

Report on Streamlining The Sales Operations

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The project report bears an imprint of many persons. Completing a task is never a
one man effort; it is often the result of invaluable contribution of number of
individuals in direct or indirect manner that helps in sharing and making success of
any assignment

This acknowledgement is a humble effort to thank all those who are directly and
indirectly involved in the completion of the project. I am overwhelmed to avail this
opportunity to evince my profound sense of gratitude and regards to Mr. Sanjay
Singh who gave me opportunity to work in Shriram Insight Share Brokers Ltd.

He is inspiring and gratuitous guidance, compassionate imitation, congenial

discussion, affectionate support and constant encouragement during the course of
summer training. At the outset, with the deep sense of gratitude and zeal, I extent
my warmest thanks towards the members who helped me in the course of my
training for their kind cooperation and authentic guidance. It would be impossible
for me to prepare my report without their kind help and guidance, which they
provided me for to making my report more meaningful and explicit.

I would like to thank the institution for providing me such an opportunity to gain
practical knowledge during the course of project.

At last I would like to thank my parents and my family member who always
supported me to complete my project.

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Words are inadequate and space is just scanty to express thanks to all the people
who helped me completion of my training successfully.

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It is wonderful opportunity provided by G. L. Bajaj Institute of Management &
Research ,Greater Noida. To interact with the industrial surface during the
academic session of Post Graduate Diploma In Management (PGDM).

I feel very enthusiastic about the compulsory activity provided by academic plot in
the form of PROJECT REPORT. This training has provided an opportunity to
understand the theoretical concept and to see that how these concepts are
applicable in practical life. Working with SHRI RAM INSIGHT was a nice
opportunity given to me which made me understanding the working of a financial
sector.

I am fortunate that in this interactive session I got the privileged of working with a
financial sector i.e. SHRI RAM INSIGHT .ABC of management starts from
planning to implement and ends with the customer satisfaction, which is the goal
of SHRI RAM INSIGHT .

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Serial
no. TOPIC
1 ACKNOLEDGEMENT
2 TABLE OF CONTENT
3 OBJECTIVE OF THE STUDY
4 METHODOLOGY ADOPTED
5 EXECUTIVE SUMMARY
6 COMPANY PROFILE
*Corporate Vision
*Mission
*Guiding principle
*Why Shriram?
* Our Product
*Partner us
*Product portfolio
7 INTRODUCTION
*National stock Exchange
*Bombay Stock Exchange
*Share market overview
*Depository
*Depository participants
8 DP OPERATIONS
9 ACCOUNT OPENING PROCESS
10 A/C OPENING FLOW CHART
11 WHAT IS STREAMLINING THE SALES OPERATION
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 12 DATA ANALYSIS REGARDING MARKET CAPITALIZATION
13 CONCLUSION
14 RECOMMENDATION
15 BIBLIOGRAPHY
16 ANNEXURE
OBJECTIVES OF THE STUDY

It is said that an objective well defined is half done. Thus in order to make sure
that the proper survey ensures defining clear-cut objective and outline is a
prerequisite.
Objective serves as torchlight in a project. It lays down a well-defined path
between start and the end and that is the goal. As also an objective is well defined
and it is important for the research study that a scholar undergoes.

It is an action, a purpose, which is directed to a person to conduct a study. It

represents a fact having actual existence of outside the mind or a goal for which
the study is to be conducted.

The objective of our study is:-

1) To know the various functions which are conducted for day-to-day

operations in SHRIRAM INSIGHT.

2) To know how a DP operates its functions.

3) To know the various norms adopted by SHRIRAM INSIGHT .

4) To know the various products and services rendered to its customers.

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 5) To know whether the services provided by SHRIRAM INSIGHT is able

to attain its customer’s satisfaction or not.

6) To know how the branch functions in terms of sales and operations

METHODOLOGY ADOPTED

Whether it is an army attack to the enemy air base or the way to the theme park we
have to proceed in a very cautious and a planned way. One mistake could give us
heavy losses. We know what to do, how to do in a perfect way and what should be
the procedure so that we are not lost in a way is dwelled by methodology adopted.
In dealing with any real life problem it is often found that data at hand is adequate,
hence it becomes necessary to collect data rather appropriate.
There are several ways of collecting data while doing the project or any survey. In
this project we have collected from two sources that are:

1. Primary sources
2. Secondary sources

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PRIMARY SOURCE:

We have gathered information about our project from the interaction with the officials of our
company i.e. Shriram Insight

SECONDARY DATA:

The secondary data we have collected from the various websites of Shriram
Insight, various journals, magazines etc.
The methodology adopted in the procedure followed in order to give the projects
its shape is:
 Having a proper understanding of working of a financial company
 Inquiring and looking into the practicalities of work environment to have
a correct insight of process adopted.
 Gaining information from files, documents, folders and soft copy stored
in system.
 Seeking information from the staff and taking their views in
consideration
 Browsing the website of various financial institutions and BSE and NSE
for the necessary information required.
 Finally compiling the primary and secondary data gathered, then making
a study of option available.

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 EXECUTIVE SUMMARY
TITLE – STREAMLINING THE SALES OPERATION
This project report base on financial service sector where you do the survey of distributor to get
the result what is the need of the broker and sub-broker and what they will do to satisfy our need
because in the market much competition then what is the procedure, strategy you will follow to
succeed in the market. So I have done survey and get feedback about the topic and get analysis
of need and satisfaction and this report is structural as well as procedural study about the extent
of flexibility and transparency present inside the framework of financial industry.
Organization is constantly changing. These changes often result from events which alter the
establishment status quo in some way such as the introduction of new technology process
changes organization merges or restructuring.
Shriram Insight work doing since 1999 has undergone many innovations whether it is in its field
of technologies or whether it is customer satisfaction. In this period of our training we have
learnt all the operations done by Shriram Insight i.e. opening of
D-MAT account, filling forms, verification of the form, rectification of the form, checking the
status of the clients, handling the queries of the customers, gaining knowledge about the various
products of Shriram Insight like IPO, Commodities, Derivatives, Mutual funds, Life insurance,
General insurance etc.
During our project we also came to know about the customer service which the company
provides to its customers. As far as data collection is concerned we have both primary as well as
secondary data in this report. We collected primary data by interactive sessions with the working
officials of the company and secondary data are collected which are more qualitative in nature
from the manuals, internet, corporate articles and other preserved data by the company.

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Shriram Insight is equally aware of the needs of its customers and helps them in giving meaning
and content. This company has steadily progressed over the years from strength to strength. It
provides online share trading facility to the customers.

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Company Profile: Shriram Insight Share Brokers Ltd.
THE SHRIRAM GROUP
Established in the year 1974, the Shriram Group is India’s premier financial services chain,
having an annual turnover of Rs. 6,000 crores (USD 1.3 billion) and a network of 750 branches
and Service Centres, Shriram Transport Finance Company is the largest player in Truck
Financing.

With a significant presence in Insurance Consultancy. Consumer Durable Finance and Stock
Broking, the Group has also diversified into information Technology, Pharmaceuticals, Property
Development, Project Engineering, Packaging and Auto Components.
• SHRIRAM TRANSPORT FINANCE CO. LTD.
• SHRIRAM CITY UNION FINANCE LTD.
• SHRIRAM LIFE INSURANCE CO. LTD
• SHRIRAM INSIGHT SHARE BROKERS LTD.

SHRIRAM INSIGHT SHARE BROKERS LTD.

CORPORATE VISION
• Help Smallest of investors to create wealth
• Take bourses to the masses through awareness
• Provide efficient & transparent services
• Control client risk
• Build relationship

Shriram Insight share brokers Ltd. Is the stock broking arm of Rs. 14,000 crore ($3.2bn) Shriram
group, a name to reckon with in the financial services sector for the past 3 decades and market
leader in truck finance.

OUR JOURNEY
• Incorporated in 1995, Shri ram Insight Share Brokers Ltd, was promoted by professional
entrepreneurs and incubate by Shriram group
• Shriram insight commenced operations with corporate membership on NSE in cash
segment in 1996
• Membership in derivatives segment on NSE acquired in 2003
• Currently registered member of NSE & BSE for equities & derivatives and CDSL for
depository.

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Mission
Our Mission is to keep the customer satisfaction by Creating unmatched value for everyone
through dependable, effective, transparent and profitable broking services as focal point of all
our operations, adopt the best international practices in customer service, be the most innovative
in product development, establish presence all over India, ensure sustained value addition to all
stake holders and to uphold Corporate Value & Corporate Governance.

Guiding Principles

 Customer Care and Satisfaction

 Corporate Governance
 Creativity and Innovation
 Competitiveness

WHY SHRIRAM?
Become our partner for stock broking services. We promise you our best support to grow the
business together.

Millions trust us….

• Shriram is one of the few financial companies to have survived NBFC debacle
• Group has forged ahead even in adverse times by virtue of its vision, dynamism &
innovation 100% integrity & transparency
• Never defaulted in financial commitments to its clients in maturity & interest payout.

Why investment in Shriram is safe

• Our core business I truck finance – profitable with high demand. Over 65% of goods
in India are transported in trucks

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 • We are clear leaders in truck finance as it is highly specialized business with few
finance companies having succeeded in setting up organizational capability of
managing risk
• We have well diversified business portfolio with wide geographical spread.

OUR PRODUCT
Shriram Insight services more than 1,25,000 clients through its network of 460 branches spread
across the country. Our offerings include:
• Share trading
• Call & Trade
• Online (Internet) rading with highly secured payment gateways through leading banks in
India.
• Trading & demat account at nominal cost
• Trading in cash & derivatives
• Margin funding
• Commodities trading
• Research, daily technical analysis, Intraday and positional calls, daily market report,
company results analysis.

PRODUCT FEATURES
• Good returns to investors
• Advance information on forthcoming offers
• Best brokerage & adequate provision of forms

OUR DISTRIBUTION PRODUCTS

• Mutual funds: Equity, Debt, Liquid
• Company deposits: Hudco, HDFC, SAIL, others
• Capital gain bonds: NHAI, REC
• Tax-benefit schemes: 8% RBI, ICICI & IDBI bonds
• Initial public offers (IPOs) & NFOs
PARTNER US
Become our partner for stock broking services. We promise you our best support to grow the
business together.

Attractive business opportunity

• 320 online trading centres across country
• Centralized back office with state of art technology backbone
• Advanced trading software – ODIN
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 • Best-in-industry brokerage
• Transparent operations & efficient client service
• Efficient risk control management
• Dedicated & premier in-house research
• Successful track record of 8 years

Pioneer in developing partners and agents for more than 30 years. Shriram group has created
products suited to maximum savings opportunity for retail clients. Thus, our partnership has
grown to more than 80,000 agents, handling a wider range of products like fixed deposit,
debentures, life insurance and general insurance.
Shriram Insight offers share broking service especially targeted at retail investors. With
increasing investment in stock market and growing volume in-exchanges, becoming a Shriram
Insight partner helps you service your client and grow your business.

No need to invest in infrastructure. We take care of your complete servicing of clients from our
branches. We offer attractive financial benefits to our partners by enrolment and revenue sharing
models. Complete servicing of all issues of our partners addressed from our local branch.

Our support to agent network:

• Periodic product updates
• Efficient customer service
• Adequate provision of forms, rate charts, etc.
• Stay constantly in touch through interactive meets mailers
• Promotional support

Why Shriram financial products should be part of every distributor’s portfolio:

• Diversified income & remunerative business opportunity
• Attractive incentive schemes announced periodically

PRODUCT PORTFOLIO OF SHRIRAM INSIGHT:

Shriram Insight offers a comprehensive platform, offering an investment avenue for a wide
range of asset classes. Its endeavor is to change the way India transacts in financial markets and
avails financial services. Shriram Insight offers a single window facility,

enabling us to access, amongst others Equity, Equity and Commodity Derivatives, Offshore
Investments, IPOs, Mutual Funds, Life Insurance and General Insurance products. Shriram

15
Insight is the most cost-effective, convenient and secures way to transact in a wide range of
financial products and services.

Initial Public Offering – IPO:

Apply in Initial Public Offers (IPO’s) without
going through the hassles of filling ANY
application form or paperwork.

When an unlisted company makes either a fresh issue of securities ( Through primary markets )
or an offer for sale of its existing securities or both for the first time to the public then that is
known as an IPO. The first sale of stock by a private company to the public. IPO’s are
often issued by smaller, younger companies seeking capital to expand, but can also be done by
large privately-owned companies looking to become publicly traded. In an IPO, the issuer
obtains the assistance of an underwriting firm, which helps it determine what type of security to
issue (common or preferred), best offering price and time to bring it to market. Also referred to
as a “public offering”.

Derivative:

Don’t dread derivatives anymore. Choose the

contract and say go. For the first time track your
positions online, in real time.

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In finance, a security whose price is dependent upon or derived from one or more underlies
assets. The derivative itself is merely a contract between two or more parties. Its value is
determined by fluctuations in the underlying asset. The most common underlying assets
include stocks, bonds, commodities, currencies, interest rates and market indexes. Most
derivatives are characterized by high leverage. Futures contracts, forward contracts, options and
swaps are the most common types of derivatives. Because derivatives are just contracts, just
about anything can be used as an underlying asset. Derivatives are generally used to hedge risk,
but can also be used for speculative purposes. To hedge this risk, the investor could purchase
currency futures to lock in a specified exchange rate for the future stock sale.

Derivatives are divided into basically two parts:

• Futures
• Options

A. Futures: A financial contract obligating the buyer to purchase an asset (or the seller to sell an
asset), such as a physical commodity or a financial instrument, at a predetermined future date
and price. Futures contracts detail the quality and quantity of the underlying asset; they are
standardized to facilitate trading on a futures exchange.
B. Options: A financial derivative which represents a contract sold by one party (option
writer) to another party (option holder). The contract offers the buyer the right, but not the
obligation, to buy (call) or sell (put) a security or other financial asset at an agreed-upon price
(the strike price) during a certain period of time or on a specific date (exercise date).

Options are consist of two things:

i. Call Option
ii. Put Option

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a) Call: It is the period of time between the opening and closing of some future markets wherein
the prices are established through an auction process. Call is an option contract giving the owner
the right (but not the obligation) to buy a specified amount of an underlying security at a
specified price within a specified time.

b) Put: Put is an option contract giving the owner the right, but not the obligation, to sell a
specified amount of an underlying asset at a set price within a specified time. The buyer of a put
option estimates that the underlying asset will drop below the exercise price before the
expiration date.

Insurance:
Take advantage of investing in Insurance products
without going into the hassles of doing any paperwork.
Click here to get started

There are good times and bad times during every stage of our lives, and being financially
prepared to face all kinds of situations makes the journey of life a lot easier and certainly more.
The Financial Product that helps in this is Insurance. Insurance is a contract (policy) in which an
individual or entity receives financial protection or reimbursement against losses from an
insurance company. The company pools clients’ risks to make payments more affordable for the
insured.

Insurance is of two types:

• Life Insurance
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 • General Insurance

A. Life Insurance: This is the protection against the loss of income that would result if the
insured passed away. The named beneficiary receives the proceeds and is thereby
safeguarded from the financial impact of the death of the insured. The goal of life
insurance is to provide a measure of financial security for your family after you die. Life
insurance products offer comprehensive financial. Solutions which besides offering
financial security also provide opportunity for saving, investment & tax planning.

B) General Insurance:

General Insurance is a form of risk management, primarily used to hedge against the risk of a
contingent loss of many articles and nominal things. This is a single policy that may cover risks in
one or more of the categories set forth below. For example, auto insurance would typically cover
both property risk (covering the risk of theft or damage to the car) and liability risk (covering legal
claims from causing an accident).G.I. may be done for follows:

• Automobile Insurance
• Aviation Insurance
• Equipment Breakdown insurance
• Business insurance
• Crop Insurance
• Crime Insurance Credit Insurance etc.

Health Insurance

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Seeing your family in the pink of health ranks highest in priority for you. Yet, despite your
best efforts, illnesses do occur. With the spiraling cost of health care, these unforeseen
circumstances can take a toll on your savings. To ensure that you don’t need to spend your
hard earned money on treatment of any such illness; we have a Policy that offers you all the
financial support that you need.

Personal Accident

Personal Accident

The policy provides for payment of compensation in the event of accidents leading to death
or disablement of the insured person. The disablement may be of permanent total or
permanent partial or temporarily total in nature. This policy can be issued to persons in the
age group of 5 years to 70 years and can be extended to cover persons beyond the age of 70
years and upto 80 years on payment of suitable additional premium. The cover provided is
worldwide.

Policy also provides for reimbursement of expenses incurred for carriage of dead body and
education grant for children (upto a maximum of two children) of the primary insured
person, subject to terms and limits.

This policy can be extended to cover actual medical expenses arising out of the accident upto
an amount not exceeding 40% of the compensation paid in settlement of a valid claim under
this Policy or 20% of the relevant Capital Sum Insured whichever is less, on payment of 20%
of extra premium.

Group Personal Accident

The policy is applicable to

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 a. Employees of a Firm/Company ( i.e with employer-employee relationship).
b. Members of an institution/society/association/club ( i.e with no employer-employee
relationship). Policies can be issued on named or unnamed basis.

The policy covers -

Physical loss to an insured person due to an accidental injury anywhere in the world and pays
for death or disablement .

a. Death 100 % of Sum Insured

b. Permanent Total Disablement 100 % of Sum Insured
c. Loss of two limbs/Two eyes or one limb and one eye 100 % of Sum Insured
d. Loss of one limb or one eye 50 % of Sum Insured
e. Permanent Partial Disablement Varies from 1% to 75% of Sum Insured depending on
the disablement
Temporary Total Disablement 1 % of Sum Insured per week subject to a maximum of Rs
5000 per week for a maximum period of 100 week
Fire
• Standard Fire and Special Perils
• Consequential Loss (Fire)
• Industrial All Risks
Engineering
• Erection All Risks/Storage-cum-Erection
• Contractor’s All Risks
• Contractor’s Plant and Machinery
• Machinery Breakdown Insurance
• Machinery Loss of Profits Insurance
• Boiler and Pressure Plant Insurance
• Electronic Equipment Insurance

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 Marine
• Marine Cargo Insurance

Motor
• Private Car Comprehensive

Liability
• Directors and Officers Liability
• Public Liability (Act)
• Public Liability
• Product Liability
• Professional Indemnity
• Workmen’s compensation
Travel
• Individual and Family
• Asia
• Student
• Corporate
Miscellaneous
• Industry Care
• Commercial Care
• Office Package
• Fidelity Guarantee
• Burglary and Housebreaking
• Money Insurance
• Householder’s Package

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 Equity
Trading made simple. Use our world-class platform and
research to invest online. Leverage up to 5 times of the
available funds for intra day

Equity is Stock or any other security representing an ownership interest.

Equity is a term whose meaning depends very much on the context. In general, you can think of
equity as ownership in any asset after all debts associated with that asset are

paid off. An Investor can invest his money in Equity in two ways i.e. Online or Offline and for
both, he needs a D-Mat A/C.

Mutual Fund:

An investment vehicle which is comprised of a pool of funds collected from many investors for
the purpose of investing in securities such as stocks, bonds, money market securities and similar
assets. Mutual funds are operated by money mangers, who invest the fund’s capital and attempt
to produce capital gains and income for the fund’s investors. A mutual fund’s portfolio is
structured and maintained to match the investment objectives stated in its prospectus.

Commodities
In a market that's growing at 400% per
annum.
We offer

• Lowest cost of trading

• Trade till 11:30 in the night

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A commodity is something that is relatively easily traded, that can be physically delivered, and
that can be stored for a reasonable period of time. It is a characteristic of commodities that prices
are determined on the basis of an active market, rather than by the supplier (or other seller) on a
“cost-plus” basis. Examples of commodities include not only minerals and agricultural products
such as iron ore, crude oil, ethanol, sugar, coffee, aluminum, rice, wheat, gold, diamonds, or
silver, but also so-called “commoditized” products such as personal computers. In the original
and simplified sense, commodities were things of value, of uniform quality, that were produced
in large quantities by many different producers; the items from each different producer are
considered equivalent. It is the contract and this underlying standard that define the commodity,
not any quality inherent in the product.

Commodities exchanges include:

• Chicago Board of Trade

• Euronext.liffe
• London Metal Exchange
• New York Mercantile Exchange.
• Multi Commodity Exchange

Offshore Investment

Offshore investment is the keeping of money in a jurisdiction other than one’s country of
residence. Offshore jurisdictions are a commonly accepted solution to reducing excessive tax

24
burdens levied in most countries to both large and small scale investors alike. Selected offshore
domiciles are superficially viewed by some as havens used by to conceal or protect illegally
acquired money from law enforcement in the investor’s country. Although this may be the case,
legitimate investors also take advantage of higher rates of return or lower rates of tax on that
return offered by operating via such domiciles. The advantage to this is that such operations are
both legal and less costly than the solutions offered in the investor’s country - or “onshore”.
Locations favored by investors for low rates of tax are known as offshore financial centers.

25
 INTRODUCTION

National Stock Exchange of India

ORIGINS
The National Stock Exchange of India was promoted by leading Financial institutions at the
behest of the Government of India, and was incorporated in November 1992 as a tax-paying
company. In April 1993, it was recognized as a stock exchange under the Securities Contracts
(Regulation) Act, 1956. NSE commenced operations in the Wholesale Debt Market (WDM)
segment in June 1994. The Capital Market (Equities) segment of the NSE commenced
operations in November 1994, while operations in the Derivatives segment commenced in June
2000.
National Stock Exchange of India (NSE) is India's largest Stock Exchange & World's third
largest Stock Exchange in terms of transactions. Located in Mumbai, NSE was promoted by
leading Financial Institutions at the behest of the Government of India, and was incorporated in
November 1992 as a tax-paying company. In April 1993, NSE was recognized as a Stock
exchange under the Securities Contracts (Regulation) Act-1956. NSE commenced operations in
the Wholesale Debt Market (WDM) segment in June 1994. Capital Market (Equities) segment of
the NSE commenced operations in November 1994, while operations in the Derivatives segment
commenced in June 2000. NSE has played a catalytic role in reforming Indian securities market
in terms of microstructure, market practices and trading volumes. NSE has set up its trading
system as a nation-wide, fully automated screen based trading system. It has written for itself the
mandate to create World-class Stock Exchange and use it as an instrument of change for the
industry as a whole through competitive pressure

NSE is set up on a demutualised model wherein the ownership, management and trading rights
are in the hands of three different sets of people. This has completely eliminated any conflict of
interest.

26
NSE was set up with the objectives of:

• Establishing nationwide trading facility for all types of securities

• Ensuring equal access to investors all over the country through an appropriate
telecommunication network
• Providing fair, efficient & transparent securities market using electronic trading system
• Enabling shorter settlement cycles and book entry settlements
• Meeting International benchmarks and standards

MARKETS OF NSE

Currently, NSE has the following major segments of the capital market:

• Equity
• Futures and Options
• Retail Debt Market
• Wholesale Debt Market

NSE Group

National Securities Clearing Corporation Ltd. (NSCCL)

It is a wholly owned subsidiary, which was incorporated in August 1995 and commenced
clearing operations in April 1996. It was formed to build confidence in clearing and settlement
of securities, to promote and maintain the short and consitent settlement cycles, to provide a
counter-party risk guarantee and to operate a tight risk containment system.

NSE.IT Ltd.
It is also a wholly owned subsidiary of NSE and is its IT arm. This arm of the NSE is uniquely
positioned to provide products, services and solutions for the securities industry. NSE.IT

27
primarily focusses on in the area of trading, broker front-end and back-office, clearing and
settlement, web-based, insurance, etc. Along with this, it also provides consultancy and
implementation services in Data Warehousing, Business Continuity Plans, Site Maintenance and
Backups, Stratus Mainframe Facility Management, Real Time Market Analysis & Financial
News.

India Index Services & Products Ltd. (IISL)

It is a jointventure between NSE and CRISIL Ltd. to provide a variety of indices and index
related services and products for the Indian Capital markets. It was set up in May 1998. IISL has
a consulting and licensing agreement with the Standard and Poor's (S&P), world's leading
provider of investible equity indices, for co-branding equity indices.

National Securities Depository Ltd. (NSDL)

NSE joined hands with IDBI and UTI to promote dematerialisation of securities. This step was
taken to solve problems related to trading in physical securities. It commenced operations in
November 1996.

DotEx International Limited

DotEx was formed to provide a well structured inter trading platform for the members to further
offer online trading facilities to their customers. With this facility, the members can serve a
larger clientele with the use of automated risk management features and hence increase the
volume. The investors also get comprehensive and updated information through it.

28
NSE Facts

• It uses satellite communication technology to energise participation from

• around 400 cities in India.
• NSE can handle up to 1 million trades per day.
• It is one of the largest interactive VSAT based stock exchanges in the
• world.
• The NSE- network is the largest private wide area network in India and the
• first extended C- Band VSAT network in the world.
• Presently more than 9000 users are trading on the real time-online NSE application.

In the year 1991 Pherwani Committee recommended to establish National Stock Exchange
(NSE) in India. In 1992 the Government of India authorized IDBI for establishing this exchange.

In National Stock Exchange there is trading of equity shares, bonds and government securities.
India's Stock Exchanges particularly National Stock Exchange has achieved world standards in
the recent years. The NSE India ranked its 3rd position since last four years in terms of total
number of trading per calendar year.
Presently there are 24 stock exchanges in India, out of which 20 have exchanges National Stock
Exchange (NSE), over the Counter Exchange of India Ltd, (OTCEI) and Inter-connected Stock
Exchange of India limited (ISE) have nationwide trading facilities.

29
 Type Stock Exchange
 Location Mumbai, India
 Coordinates 19°3′37″N, 72°51′35″E
National Stock Exchange of
 Owner
India Limited
Abhinay dutta Managing
 Key people
Director
 Currency INR
 No. of listings 1587
 MarketCap US$ 1.46 trillion
S&P CNX Nifty
 Indexes CNX Nifty Junior
S&P CNX 500

30
 Index of NSE

There are nine Index of NSE.

 S&P CNX Nifty

 CNX IT

 CNX Nifty Junior

 S&P CNX Defty

 Bank Nifty

 CNX Midcap

 S&P CNX 500

 CNX 100

 Nifty Midcap

 CNX 100( S&P CNX Nifty + CNX Nifty Junior)

 CNX 500( CNX 100 + 400 major Players across 72 industries)

 CNX Midcap( introduced on 18 July 2005 replacing CNX Midcap 200)

Sensex
It is an index that represents the direction of the companies that are traded on the Bombay Stock
Exchange, BSE. The word Sensex comes from sensitive index.

31
The Sensex captures the increase or decrease in prices of stocks of companies that it comprises.
A number represents this movement. Currently, all the 30 stocks that make up the Sensex have
reached a value of 14,355 points.

These companies represent the myriad sectors of the Indian economy. A few of these companies
and the sector they represent are:ACC (cement)

• Bajaj Auto
• Tata Motors,
• Maruti (automobile)
• Infosys, Wipro
• TCS (information technology)
• ONGC
• Reliance (oil & gas)
• ITC
• HLL (fast moving consumer goods) etc.

32
Bombay Stock Exchange (BSE)
A very common name for all traders in the stockmarket, BSE, stands for Bombay Stock Exchange. The
oldest market not only in the country, but also in Asia. In the early days, BSE was known as "The Native
Share & Stock Brokers Association." It was established in the year 1875 and became the first stock
exchange in the country to be recognised by the government. In 1956, BSE obtained a permanent
recognition from the Government of India under the Securities Contracts(Regulation)Act,1956.

In the past and even now, it plays a pivotal role in the development of the country's capital market. This is
recognised worldwide and its index, SENSEX, is also tracked worldwide. Earlier it was an Association of
Persons (AOP), but now it is a demutualised and corporatised entity incorporated under the provisions of
the Companies Act, 1956, pursuant to the BSE (Corporatisation and Demutualisation) Scheme, 2005
notified by the Securities and Exchange Board of India (SEBI).

33
BSE Vision
The vision of the Bombay Stock Exchange is to "Emerge as the premier Indian stock exchange by
establishing global benchmarks."

BSE Management
Bombay Stock Exchage is managed professionally by Board of Directors. It comprises of
eminent professionals, representatives of Trading Members and the Managing Director. The
Board is an inclusive one and is shaped to benefit from the market intermediaries participation.
The Board exercises complete control and formulates larger policy issues. The day-to-day
operations of BSE is managed by the Managing Director and its school of professionsl as a
management team.

BSE Network
The Exchange reaches physically to 417 cities and towns in the country. The framework of it has
been designed to safeguard market integrity and to operate with transparency. It provides an
efficient market for the trading in equity, debt instruments and derivatives. Its online trading
system, poularly known as BOLT, is a proprietory system and it is BS 7799-2-2002 certified. The
BOLT network was expanded, nationwide, in 1997. The surveillance and clearing & settlement
functions of the Exchange are ISO 9001:2000 certified.

BSE's International Convention Hall

The Bombay Stock Exchange provides convention hall for listed companies and other
Institutions to hold their Annual/ordinary General Meetings, Listing ceremonies,Analysand
any other important event.
It is centrally located at Mumbai, which can be easily reached from Churchgate or CST (VT)
railway stations. It has a capacity of around 700 to 900 persons with state-of-the-art

34
 infrastructure. The hall has Projection Equipment, Web-cast facility and a Business Room with
Facsimile, Internet, Photocpier and telecom equipment.

BSE Facts

• First in India to introduce Equity Derivatives

• First in India to launch a Free Float Index
• First in India to launch US$ version of BSE Sensex
• First in India to launch Exchange Enabled Internet Trading Platform
• 'BSE On-Line Trading System (BOLT) has been awarded the globally recognised
• The Information Security Management System standard BS7799-2:2002.
• First to have an exclusive facility for financial training

Index of BSE

 BSE Sensex

BSE 100 Index

BSE 200 Index

BSE 500 Index

BSE MIDCAP Index

BSE SMLCAP Index

BSE TECk Index

BSE PSU Index

BSE AUTO Index

35

BSE BANKEX


 BSE CG Index

BSE CD Index

BSE FMCG Index

BSE HC Index

BSE IT Index


BSE Metal Index

BSE Oil & Gas Index

Scrip wise Movement

Sector wise Capitalisation

Scrip wise Weight ages

BSE GroupWise Movement

BSE Top Gainers

BSE Top Losers

BSE Indices Highlights

BSE Trading Highlights

36
 Stock Exchange

There are the names of the various stock exchanges in India :

1. The Mumbai Stock Exchange

2. The Ahmedabad Stock exchange Association Ltd.

3. Bangalore Stock Exchange Ltd.

4. C Stock Exchange Association Ltd.

5. The Calcutta Stock Exchange Association Ltd.

6. Cochin Stock Exchange Ltd.

7. The Delhi Stock Exchange Association Ltd.

8. The Guwahati Stock Exchange Ltd.

9. The Hyderabad Stock Exchange Ltd.

10. Jaipur Stock Exchange Ltd.

11. Kanara Stock Exchange Ltd.

12. The Ludhiana Stock Exchange Association Ltd.

13. Madras stock Exchange Ltd.

14. Madhya Pradesh Stock Exchange Ltd.

15. The Magadh Stock Exchange Ltd.

37
16. Mangalore Stock Exchange Ltd.

17. Pune Stock Exchange Ltd.

18. Saurashtra Kutch Stock Exchange Ltd.

19. The Uttar Pradesh Stock Exchange Association Ltd.

20. Vadodara Stock Exchange Ltd.

21. Coimbatore Stock Exchange

22. Meerut Stock Exchange Ltd.

23. Over The Counter (OTC) Exchange of India

24. The National Stock Exchange of India

38
 History of Sensex

The history of the Sensex is the timeline on the rise and rise through Indian stock market.

 1000, July 25, 1990

The Sensex touched the magical four-digit figure for the first time and closed at
1,001 in the wake of a good monsoon and excellent corporate results On July 25, 1990.

 2000, January 15, 1992

The Sensex crossed the 2,000-mark On January 15, 1992 and closed at 2,020
followed by the liberal economic policy initiatives undertaken by the then finance minister and
current Prime Minister Dr Manmohan Singh.

 3000, February 29, 1992

On February 29, 1992, the Sensex surged past the 3000 mark in the wake of the
market-friendly Budget announced by the then Finance Minister, Dr Manmohan Singh.

 4000, March 30, 1992

39
 The Sensex crossed the 4,000-mark and closed at 4,091 On March 30, 1992, on
the expectations of a liberal export-import policy. It was then that the Harshad Mehta scam hit
the markets and Sensex witnessed unabated selling.

 5000, October 8, 1999

On October 8, 1999, the Sensex crossed the 5,000-mark as the BJP-led coalition
won the majority in the 13th Lok Sabha election.

 6000, February 11, 2000

The Sensex crossed the 6,000-mark with the helped of infotech boom and hit
and all time high of 6,006 On February 11, 2000

 7000, June 20, 2005

The Sensex crossed 7,000 points for the first time,On June 20, 2005. When the
news of the settlement between the Ambani brothers boosted investor sentiments and the scrips
of RIL, Reliance Energy, Reliance Capital, and IPCL made huge gains.

 8000, September 8, 2005

On September 8, 2005, the Bombay Stock Exchange's benchmark 30-share index

-- the Sensex -- crossed the 8000 level following brisk buying by foreign and domestic funds in

40
early trading.the back of frantic buying spree by foreign institutional investors and well
supported by local operators as well as retail investors.

 10,000, February 6, 2006

The Sensex on February 6, 2006 touched 10,003 points during mid-session. The
Sensex finally closed above the 10K-mark on February 7, 2006.

11,000, March 21, 2006

The Sensex on March 21, 2006 crossed the magical figure of 11,000 and
touched a life-time peak of 11,001 points during mid-session at the Bombay Stock Exchange for
the first time. However, it was on March 27, 2006 that the Sensex first closed at over 11,000
points.

 12,000, April 20, 2006

The Sensex on April 20, 2006 crossed the 12,000-mark and closed at a peak of
12,040 points for the first time.

 13,000, October 30, 2006

The Sensex on October 30, 2006 crossed the magical figure of 13,000 and
closed at 13,024.26 points, up 117.45 points or 0.9%. It took 135 days for the Sensex to move
from 12,000 to 13,000 and 123 days to move from 12,500 to 13,000.

41
 14,000, December 5, 2006

The Sensex on December 5, 2006 crossed the 14,000-mark to touch 14,028

points. It took 36 days for the Sensex to move from 13,000 to the 14,000 mark.

 15,000, July 6, 2007

The Sensex on July 6, 2007 crossed the magical figure of 15,000 to touch 15,005
points in afternoon trade. It took seven months for the Sensex to move from 14,000 to 15,000
points.

 16,000, September 19, 2007

The Sensex scaled yet another milestone during early morning trade on
September 19, 2007. Within minutes after trading began, the Sensex crossed 16,000, rising by
450 points from the previous close. The 30-share Bombay Stock Exchange's sensitive index took
53 days to reach 16,000 from 15,000. Nifty also touched a new high at 4659, up 113 points.The
Sensex finally ended with a gain of 654 points at 16,323. The NSE Nifty gained 186 points to
close at 4,732.

 17,000, September 26, 2007

The Sensex scaled yet another height during early morning trade on September
26, 2007. Within minutes after trading began, the Sensex crossed the 17,000-mark . Some profit

42
taking towards the end, saw the index slip into red to 16,887 - down 187 points from the day's
high. The Sensex ended with a gain of 22 points at 16,921.

 18,000, October 09
The BSE Sensex crossed the 18,000-mark on October 09, 2007. It took just 8 days to cross
18,000 points from the 17,000 mark. The index zoomed to a new all-time intra-day high of
18,327. It finally gained 789 points to close at an all-time high of 18,280. The market set several
new records including the biggest single day gain of 789 points at close.

 19,000, October 15, 2007

The Sensex crossed the 19,000-mark backed by revival of funds-based buying

in blue chip stocks in metal, capital goods and refinery sectors. The index gained the last 1,000
points in just four trading days. The index touched a fresh all-time intra-day high of 19,096, and
finally ended with a smart gain of 640 points at 19,059.The Nifty gained 242 points to close at
5,670.

 20,000, October 29, 2007

The Sensex crossed the 20,000 mark on the back of aggressive buying by funds
ahead of the US Federal Reserve meeting. The index took only 10 trading days to gain 1,000 points after
the index crossed the 19,000-mark on October 15. The 30-share index spurted in the last five minutes of
trade to fly-past the crucial level and scaled a new intra-day peak at 20,024.87 points before ending at its
fresh closing high of 19,977.67, a gain of 734.50 points. The NSE Nifty rose to a record high 5,922.50
points before ending at 5,905.90, showing a hefty gain of 203.60 points

 21,000, January 8, 2008

43
 The sensex crossed the 21,000 mark in intra-day trading after 49 trading
sessions. This was backed by high market confidence of increased FII investment and strong
corporate results for the third quarter. However, it later fell back due to profit booking.

 15,200, June 13, 2008

The sensex closed below 15,200 mark, Indian market suffer with major
downfall from January 21,2008

 14,220, June 25, 2008

The sensex touched an intra day low of 13,731 during the early trades, then
pulled back and ended up at 14,220 amidst a negative sentiment generated on the Reserve Bank
of India hiking CRR by 50 bps. FII outflow continued in this week.

44
 Mid Cap

A company with a market capitalization between $2 and $10 billion, which is calculated by
multiplying the number of a company''''s shares outstanding by its stock price. Mid cap is an
abbreviation for the term "middle capitalization".
As the name implies, a mid cap company is in the middle of the pack between large cap and
small cap companies.
Everybody should Keep remember in mind that classifications such as large cap, mid cap
and small cap are only approximations that change over time. Also, the exact definition of these
terms can vary among the various participants in the investment business.

Small Cap
Small cap Refers to stocks with a relatively small market capitalization. The definition of small cap
can vary among brokerages, but generally it is a company with a market capitalization of between $300
million and $2 billion.
One of the biggest advantages of investing in small-cap stocks is the opportunity to
beat institutional investors. Because mutual funds have restrictions that limit them from buying large
portions of any one issuer's outstanding shares, some mutual funds would not be able to give the small
cap a meaningful position in the fund. To overcome these limitations, the fund would usually have to file

45
with the SEC which means tipping its hand and inflating the previously attractive price.
Keep in mind that classifications such as "large cap" or "small cap" are only approximations that change
over time. Also, the exact definition can vary between

Large Cap - Big Cap

A term used by the investment community to refer to companies with a market capitalization
value of more than $10 billion. Large cap is an abbreviation of the term "large market
capitalization". Market capitalization is calculated by multiplying the number of a company's
shares outstanding by its stock price per share.
Large cap companies are the big Kahunas of the financial world. Examples include Wal-Mart,
Microsoft and General Electric.

46
 Share Market…. Overview:
Share Market Overview would give an overall idea about the share market, its participants,
types; etc.Share market is the market for securities where organized issuance and trading of
shares takes place. It plays an important role in canalizing capital from the investors to the
business houses which consequently leads to the availability of funds for business expansion.
Shares are certificates which represent ownership rights of the holder in a company.

Basically, Share Market can be divided into two parts:-

1. Primary Market: It is the market where new issues of securities are offered to the investors.

2. Secondary Market: An investor of a secondary market buys a security from another

participant of the same and not from any issuing corporation (as in case of Primary Market).

Generally, stocks are of two types:-

a) Common Stock:
It gives an ownership right to the holders of the stock. The holders are entitled to receive
dividends whenever the company announces.

b) Preferred Stock:

47
These stocks also give ownership right to its holders. Its holders enjoy the privilege of receiving
dividends from the company in preference to any other common share holders.
Trading:
Share market is the market for securities where organized issuance and trading of shares takes
place. Shares are certificates which represent ownership rights of the holder in a company. It
plays an important role in channelising capital from the investors to the business houses which
consequently lead to the availability of funds for business expansion.

Shares in the Share Market are traded through:-

(a) Stock Exchange: These are organized market places where stocks, bonds are other
equivalents are traded between the buyers and sellers where exchange acts as counter-party to
both the participants in case of any default.

(b) Over-the -Counter (OTC): These are not centralized exchanges and the trade takes place
through a network of dealers.

There are mainly two types of trading:-

1. Intra day trading: In this type of trading an investor buy and sell stocks during the same day.
Intra day Traders are of two types :-

i. Scalp Traders: Investors who perform many trades per day for scalping out small profits
out of the bid-ask spread, from each trade are known as scalp traders.
ii. Momentum Traders: Investors who pounce on those stocks which move significantly in
one direction and book desired profit are called momentum traders. They do this within a
day.

2. Delivery trading: In this type of trading an investor buys the share for holding purposes.

48
Delivery Traders are

Technical Traders: They believe that buying/selling signals are present within the graphs and
charts of the stock.

Fundamental Traders: They perform trade on the basis of study of fact-sheets of the company
like historical profit graph, balance sheet, anticipated earning reports, stock splits,
mergers and acquisitions, etc.

Swing Traders: They are basically fundamental traders who take delivery of trades for a span of
short period generally more than one day.

Share Broking Company offers two types of share trading facilities:-

(a) Offline Share Trading: In this form of trading the customer has to place order to the dealer
of the stock broking firm either in person or over phone. Offline trading is the main form of
investing the money in securities. Offline trading offers many benefits as well.

1. The one benefit that an investor appreciates the most is that they are not alone when
making investment decisions.

2.There are experienced and professional brokerage companies that handle their
investments for them.

49
 3. Investors are not faced with the challenge of making these vital investment decisions;
especially, if they do not have the experience necessary to make the appropriate
investments.

4. Also, there is someone there to answer any questions that may cause concerns.

(b) Online Share Trading: The client could place his order on his own from any place he
wants, provided he has a computer with an Internet connection. Online Trading has made it easy
for private investors to gain straight access to a range of different security markets that were, at
one point, only reserved by the use of investment professionals. Online trading has dramatically
changed over the last decade. It continues to be redefined. Services have expanded to include
integrated management of additional financial accounts. It has subsequently expanded in
conjunction with ground-breaking improvements to the traditional trading interface, such as
telephone interface systems. There are several wonderful reasons to invest online rather than
offline trading.

1. Instant online access: - You can gain instant access to your account, the value of your
portfolio updates immediately before your eyes.

2. Enter online trades at anytime during Market hours: - You can enter online trades
at anytime and from anywhere. This is very convenient if you live in a different time
zone than the country you are trading in. It especially fits for investors with busy
schedules.

3. With online trading you are in charge: - You are in control of your investments. No
sales pitches and no hassle. You decide where to invest your money.

Thus, online stock trading is the easy way to buy and sell shares from the comfort of your
home.Finding a company that provides us with a secure trading account can be difficult. There
are many companies that offers us excellent services for trading, but we need to find which will
meet our needs and requirements .Instead of going with a company based on their reputation we

50
should see what they can offer us because our needs as a trader will be radically different from
someone traders who have different levels of experience and who have different proclivities
toward risk and security. Its not that we always want to look towards the most economical rate
of trading but rather work with a reputed organization like “SHRIRAM INSIGHT”.

DEPOSITORY:

A depository is an organisation which holds securities of investors in electronic form at the

request of the investors through a registered Depository Participant. It also provides services
related to transactions in securities.

In the Depository System, the securities of a shareholder are held in the electronic form by
conversion of physical securities to electronic form through a process called 'dematerialization'
(demat) of share certificates and facilitates transactions electronically without involving any
share certificate or transfer deed.

Depository system is playing a significant role in stock markets around the world and hence has
become popular and prevalent in many advanced countries. In India the National Securities
Depository Ltd. (NSDL), promoted by Industrial Development Bank of India, Unit Trust of
India, and National Stock Exchange is the first depository. A second Depository by name
Central Depository Services (India) Ltd, promoted by The Stock Exchange, Mumbai and Bank
of India has been registered recently and will commence its operations shortly. Investors have
choice of two depositories now

 National Securities Depository Limited (NSDL) and

 Central Depository Services (I) Limited (CDSL) Constituents of Depository



51
system:-

• Depository
• Depository Participants (DPs)
• Share Registrar/Issuers
• Investor
• Clearing Corporation/Member

Role of Depository:-

The Depository performs its functions through a network of Depository Participants (DPs) who
interact with the Clearing Members and Investor. The Depository carries out following functions
through its participants:-

• Enabling the surrender and withdrawal of securities through the process of demat and
remat to and from the depository system,
• Maintaining investors' holdings in the electronic form through computers,
• Effecting settlement of securities traded on the stock exchanges.
• Carrying out settlement of "off market trades" (i.e. trades not done on the stock
exchanges)
• Advising periodically to the Share Registrar / Issuer about the beneficial owners of the
securities.

52
DEPOSITORY PARTICIPANTS

CDSL/NSDL's demat services are extended through its agents called Depository Participants
(DP). The DP is the link between the investor and CDSL/NSDL. An investor who opens a demat
account with a DP can utilize the services offered by CDSL/NSDL. While the DP processes the
instructions of the investor, the account and records thereof is maintained with CDSL/NSDL. A
DP is thus a "service centre" for the investor.

Role of Depository participants:

Similar to brokers, who act on behalf of a client in the stock market, a Depository Participant is
also a representative in the depository system. Financial Institutions / Banks / Custodian / Stock
Brokers etc. can become DPs provided they meet the necessary requirements and guidelines
prescribed by SEBI. DP serves as a link between the investor and the Company through NSDL
for dematerialization of shares and other electronic transactions. DP provides various services
with regard to your holdings such as….

• Maintaining the securities account balances

53
 • Enabling surrender (dematerialization) and withdrawal (rematerialisation) of securities to
and from the depository.
• Delivering and receiving shares.
• Keeping updated with regard to status of holdings periodically.

DP SERVICES:-

Depository Participant provides the following services:

Account Opening:
To utilize the services offered by a depository, any person having investment in any security or
intending to invest in securities needs to have a demat account with a CDSL-DP. This holder of
such demat account is called as "Beneficial Owner (BO)". A BO can maintain a demat account
with zero balance in such account. A BO can open more than one account with the same or
multiple DPs, in the same name/s and order, if he/shedesires so. The investor can approach any
DP/s of his/her choice to open a demat account.

Dematerialization:
Dematerialization is a process by which physical certificates (of shares / debentures / other
securities) are converted into electronic balances. A BO has to submit the request for
dematerialization by submitting the demat request form (DRF) duly completed along with the
concerned physical certificates, to his/her DP.

Processing Delivery & Receipt Instructions:

To settle trades done on a stock exchange (on-market trades) and trades, which are directly
settled between two BOs (off-market trades), BOs submit duly completed delivery instructions
in the prescribed form to DP. For receipt of securities into his/her account, a BO can give one
time "standing instruction" to DP. Once such a standing instruction is given to the DP, there is
no need to submit separate instructions for receipt every time the investor buys securities.

54
Account Statement:
Generally a DP sends to the BO, a statement of his account, monthly, if there is any transaction
in the account or every quarter if the account is not operated during that period.

Rematerialisation:
Rematerialisation is the process by which the electronic balances held in the demat account can
be converted back into physical certificates

Pledging:
If the BO decides to pledge any securities in his BO account, he can avail of the same by
submitting the pledge creation form duly completed, to his DP.

Nomination:
BO accounts also have a facility for nomination in favor of any person.

Transmission of securities:
CDSL offers a facility for transmission of balances held in BO account/s (to other BO
Account/s) if so required due to death, lunacy, bankruptcy, insolvency or required due to
operation of any law.

Change in Address:
A BO who wishes to register his change in address submits his/her request in writing to his/her
DP. The changes entered by the DP in the CDSL system will be automatically downloaded to all
the companies in which the BO is holding securities. This facility offered by CDSL saves
money, time and effort for the BO.

Bank Account Details:

SEBI has made it mandatory for companies to print details of bank account of the BO on
dividend/interest warrants etc. to prevent possibilities of misuse of the warrants. All BOs should
submit a request in writing to the DP if they wish to record / change their bank account details.

55
Every investor who wants to hold shares in Demat form must open account with a DP of his/her
choice. The DP provides all the services relating to transmission of shares and for this service
DP levy some charges which is to be paid by the account holder, and charges for annual
maintenance which is to be paid by account holder, in turn the DP provide clients with passbook
and delivery instruction slips to operate from his Demat a/c .

Dematerialization or demat is a process to convert the securities held in physical form into an
electronic form or to directly allot securities in electronic record form. These electronic records
of securities are shown as “electronic balances” in the demat account through a depository
participant (DP). DP provides a link between the account holder (beneficiary owner or BO) and
the company on one hand and National Securities Depository Limited (NSDL) or Central
Depository Services Limited (CDSL) on the other hand.

D-MAT Account Opening:

A demat account are opened on the same lines as that of a Bank Account. Prescribed Account
opening forms are available with the DP, needs to be filled in. Standard Agreements are to be
signed by the Client and the DP, which details the rights and
obligations of both parties. Along with the form the client, requires to attach Photographs of
Account holder, attested copies of proof of residence and proof of identity needs to be submitted
along with the account opening form.

In case of corporate clients, additional attachments required are - true copy of the resolution for
Demat a/c opening along with signatories to operate the account and true copy of the
Memorandum and Articles of Association is to be attached

D-Mat A/C Provided By Shriram Insight:

56
Shriram Insight provide its customers with the D-Mat A/C, through which they can invest their
money in any Financial Instrument like Equity, Derivatives, IPOs, Life Insurance , General
Insurance etc. Shriram Insight handles all the key financial transactions through this Single
Window. D-Mat A/C is an account in which securities are kept in Electronic form.

Scheme:

1. Cost of Having D-Mat A/C :

 Opening Charges: With Shriram Insight the A/C opening charges are Rs.390.
These charges are for life time.
 Annual Maintenance Charges: With Shriram Insight the A.M.C. is not charged
by the customer.
 brokerage and Service Charge: Shriram Insight brokerage rate is very cheap
from another share brokers company. Shriram Insight Brokerage and Service
charge on the Sale and Purchase of Security, Brokerage rate lies between 0.10 to
0.75 paisa on Delivery based Trading and 0.01 to 0.50 paisa on Intraday Trading.

2. Single Window access: Through Shriram Insight’s associates customer can transact in :

 Equity
 Equity and Commodity Derivatives
 Mutual Funds
 IPO’s
 Life Insurance
 General Insurance
 Money Transfer
 Money Changing

57
3. Fee Structure:

DEMAT SERVICES

CHARGES

Sr.No Particulars Individual Other Than Individual

1. Account Opening Charges Nil Nil
2. Account Maintenance Charges Rs.290/-(One Time Payment) Rs. 500/-
3. Purchase (Market or OffMarket) Nil Nil
0.04%,Min Rs. 60/- Per 0.04%,Min Rs. 60/- Per
4. Sale (Market or OffMarket)*
Transaction(Per ISIN) Transaction(Per ISIN)
5. Custody Charges Nil Nil
6. Dematerialisation Charges Rs. 3/- Per Certificate Rs. 3/- Per Certificate
7. Postage Per Demat Request Rs. 50/- Rs. 50/-
CDSL Charges + Rs. 100/- Per CDSL Charges + Rs. 100/- Per
8. Rematerialisation Charges
Request Request
Pledge (Creation/Closure/Invocation) will be 0.02% of the Value of Shares 0.03% of the Value of Shares
9.
charged seperately (Per ISIN)(Min Rs 25/-) (Per ISIN)(Min Rs 25/-)
10. Late Transaction [per Instruction]** Rs 50/- Rs 50/-
11. Settlement Charges for Clearing Member Nil Rs 500/- per month
12. Easi / Easiest Nil Nil

* No Levies will be imposed against market /off market sale if the transferee is Shriram Insight Share Brokers Ltd.

** Late Charges would be collected for all instruction received after 4 p.m. for same day execution or execution date as Pay
in Date

Any Extra Transaction Statement would be charged @Rs. 50 /- per Statement for first 10 pages; thereafter it would be
charged @Rs 2/- per page.

Additional Delivery Instruction Booklet Would be charged @Rs.100/-per Booklet w.e.f 01.06.2008 containing 10 Leaves.

Account Maintenance Charges will be applicable only for new client w.e.f. 01.08.2007

The Fee Structure is subject to revision in case of any revision of charges by CDSL or any statutory charges.

All Charges are inclusive of sevice tax.

Valid upto 31-03-2010

58
 4. Free Tips: Customer gets free tips, current market information and reports on their:

 Mobiles
 E-Mail IDs

5. Value Added Services: Customers can get some value added services on
www.shriraminsight.com

 Reliable Research, including views of external experts with an enviable track

record.
 Live News Updates from Reuters and Dow Jones.
 CEOs/Expert views on the Economy and Financial Market.
 Tools that help customers to plan their investments, tax, retirement etc. in the
personal finance section.
 Risk Analyzer for analysis of Risk Profile.
 Asset Allocations to build an appropriate investment portfolio

Documents:

For opening a D-Mat A/C with Shriram Insight, following documents are needed:

 Photocopy of PAN Card (both-front and back side)

 An address proof:

Voter ID Card

• Passport
• Driving License
• Bank Statement

59
 • Rent Agreement
• Telephone Bill (MTNL or BSNL)

 3 Passport size photographs of the First Holder of Account, 1 Photograph

of Second Holder (if any) and 1 photograph of Third Holder (if any).
 A Cheque worth Rs.390.

Operations

The various operations provided by Shriram Insight is as follows……

1) Internet trading
2) Client Account Opening
3) Clearing And Settlement
4) Capital gain on securities transaction
5) LevIies on securities transaction
6) Trading policy for employees

INTERNET TRADING:

 Client order is routed to exchange through broker’s trading system.

 Client has real time market information.
 Client can monitor his position and can see profit and loss on line.
 Client has to have internet access to trade through our internet trading platform.
 Client can maintain secrecy of his transactions and portfolio.
 Client can access the trading system and put trade anywhere and anytime.

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  Funds and securities are transferred online from client account to broker account and vice
versa hence avoid manual work of cheque and DP slip.

CLIENT ACCOUNT OPENING:

 Prospective client has to have three account-

o Trading account
o DP account and
o Bank account with payment gateway bank
 DP account has to be with Shriram Insight
 Separate KYC for Equity,Fx and commodities
 Receipt of KYC by branch from DSA/Sales Executives
 Checking of KYC
 Cheque deposit in our designed bank
 Dispatch of KYC to CBO on daily basis through DTDC courier only
 CBO process the client information, generate customer ID, trading account, DP account
and password.

Who can open a trading account?

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  Individual
 HUF
 NRI
 Corporate
 Proprietorship-Only Trading Account

Clearing and Settlement

 Clearing: A process to find out how much and who has brought or sold securities
through our broking platform
 How much money is to be paid or is to be received to/from clients and exchange
 How much securities is to be delivered or to be received to/from clients and exchange
 Settlement is pay of funds and securities from the clients and then to the exchange
 Pay out of funds and securities from the exchange and to clients.

Capital Gain

 Capital gain/loss is the difference between sale proceeds and cost of acquisition of asset.
 On sale of securities investor has to pay either short term or long term capital gain tax if
he earns profit.
 Long term capital loss can be set off against long term capital gain only

Short Term Capital Gain

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  Short term capital Gain. When securities are hold for less than one year and sold
 Tax is paid @10% on the short term capital gain from sale of securities
 Securities should be old through recognized stock exchange and subject to securities
transaction tax
 Short term capital loss can be sent off against short term capital gain

Long Term Capital Gain

 When securities are sold after holding for more than one year
 If shares are sold through recognized SE and STT is payable then no tax is payable on
long term capital gain otherwise IT @ 20% has to be paid.

Levies on securities transaction

 Service tax: 12% of brokerage

 Education cess:2% of service tax
 STT : 125% of delivery value
0.025% of trading one side (sale)
0.017% of trade for F& O (sale)
 Stamp duty : 0.01% on delivery transaction
0.002% on trading F & O

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Employees Trade Policy:

 Objective: Inside information , diversion

 Applicability: Employee and dependent.
 Exempted transaction: IPO, MF, Bonds, and PF.
 Approval: HOD, Compliance officer.
 Securities holding period: 3 days and 30 days.
 Restricted transaction: Group Company.
 Disclosure: Joining time and every year 31st march.

ACCOUNT OPENING PROCESS

The account opening process followed at Shriram Insight is as follows……

 Accept application forms

 Process-
 Document checking
 Verification
 Rectification of errors
 Processing completed
 Sent to the processing house located at Mumbai
 Account opening at CBO(Central Back Office)

After the forms being sent to Mumbai the following process is adopted…..

Application inward:

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There are two persons who collect these forms and then forward these forms for their entries.

Entry:
There are persons who maintain an excel sheet for the entries of the forms in the format
which includes the various details as- application number, branches ,region ,zone, client
name ,cheque number etc which is then forwarded to all branches .

Scrutiny:
After doing entries in the excel sheet the forms are being sent for scrutiny. There is a team of
10 -15 people who are responsible for scrutinization.
The scrutinization includes-

 Whether the forms are properly filled or not.

 Is there any signature missing.
 Whether there is a cross signature or not in the corrections etc.
 The documentation is completed
 Then the franking and stamping is done by fixing the different stamps of the DP.
Once the team finds the process completed then the form is sent for scanning otherwise
the forms are sent back to the branches for rectification.
Scanning:
In this process the first three pages of the summary sheet viz (Form no 1) are scanned for
presenting the pages in DMS.

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 DMS:
After the form is scanned then they are presented in DMS (document management system)
which is a software used to maintain the record of the client which includes the address,
phone number, name of client which is used for further processing..

Checker: (process for checking the details)

There are 3 to 4 persons who again check the entries done in DMS and if any rejection is
found then again it is send back to the DMS and if no rejections found then it is send for
further processing that is pan validation.

PAN Validation:
In this step there are two persons who check the PAN card of clients from the Income Tax site
for its validation. This is the step where the form can again be rejected and sent back to
branches.

Authorization:
In this process, there are 3 to 4 person who send request to CDSL for authorization in which a
report is generated in every 45 minutes from CDSL that the form is approved and account is
opened. And in this report CDSL gives the client code for every client.
Once the code is generated the details are sent for preparation of Client master report which is
issued to every client.
This client master contains all detail of client including his bank details, nominee detail, BO Id,
client ID etc.

66
 Then the client master report is sent to the department where the security key are mapped .This
is a special feature of shriram insight DP account which provide security to the client and the
password are prepared for cases.
This key is given with the kit known as welcome kit to client which includes client master,
DRF (Demat request form), DIS (delivery instruction slips).
Once the kit is fully equipped then it is dispatched to the client through courier.
The password of the client is dispatched on the other day of dispatch of kit.
With the dispatch of kit the account opening process is completed.

ACCOUNT OPENING FLOW CHART

Application inward
FRANCHISEE REMISSAR BDE RO

Entry

BRANCH
Scrutiny

Processing house calcutta

Scanning
If any rejection
found send back
to BRANCH
DMS

Checker

If not then send it

for further
PAN validation processing
67

Authorization
If any rejections
found send back
to DMS
If not then send it
for further
processing

What is streamling the sales operation?

Operational work
Recruitment-
Summer Trainee
(1)
(2) Part Time employee
(3) Full Time Employee
(4) Direct sales Associates
(5) Team Leader
(6) Sales Team
Documentation
(1) Enrolment form (ST, DSA, Franchisee)
(2) Sent Them to Bombay
(3) Revert form sent to Calcutta
Database Prepare
(1) Information of all student
(2) Competitor Networking
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 (3) Update in Broadband
(4) CRM Updation
Provide Trainning
(1) Capital Market –Summer Trainees
(2) Their Summer Training Stages
(3) About Dmat & franchisee & dsa
Calling & set up networking
Data analysis regarding market capitalization

Recruitment-
(1) Summer Trainee- In this my job is –
• To talk with the college’s Placement head &
• Fix up a meeting for interview
• Know the strength of the student so that according that we’ll manage schedule
• Ask them to mail the details of the students
• Confirm address
• Interview divided into 2 sections- Personal interview , awareness of market(G.K.)
(2) Part Time employee-
• Tell them in which particular field we are recruiting
• About Job Profile
• Company Rules & Regulations
• Maintains record for further communication
• Fix the medium for reporting (mail/ phone/meeting )
• Tell them about salary bases (Fixed/ Variable)

(3) Full Time Employee-

• They are treated like a part of the family of SHRIRAM INSIGHT
• They are categories in fixed salary bases or variable salary bases
• Special classes related capital market
• Tell them company’s all kind of schemes in market

(4) CHANNEL PARTNER-

• There are 2 ways to become channel partner –franchisee, remiser

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 • In franchisee a person have to give 50,000 cash or fund as security deposit
• After that the partnership between franchisee & company is 50-50%
• All promotional things will be provided by company
• Company provide recommendation through phone or sms
• In adding new client 150/- per client + 50% transaction revenue
• In remiser a person introduce only clients to company
• Per client he gets 150/- + 10% transaction revenue

(5)Team Leader
• A person who have leadership qualities in him
• A person who is always with pessimist approach
• Who can energies the inner drive of his tem
(6) Sales Team
• In this a group of people recruited for company productivity
• In this recruitment we may more attention because they carry the Brand image of
company
• They tells us about- whats going on in the market ?
• They are the foundation of the company and for a sound company foundation is always
very strong

Documentation
(1) Enrolment form (ST, DSA, Franchisee)
• For every associate of company has to fill the form related some personal details for
name, address, contact no., references, applying for which post, college id/ pan card ,
photo mandatory
• These requirement will be filled by the right person with his signature
• Who are working with the organization they must have pan card
(2) Sent Them to Bombay
• Completed form sent to Bombay for further record
• After processing we get some confirmation form for there(S.T.)
• Where one is kept by S.T. to their further requirements

70
(3) Form sent to Calcutta
• After taking signature of student we sent these forms to the Calcutta
• Calcutta is processing house & it is a south based company

Database Prepare
(1) Information of all students
• Students who are coming for summer training I prepare a database related to that in that
following things are mentioned-
• Name of Student
• College Nmae
• Specialization (Marketing/ finance…)
• Address
• Contact no.
• Email Id
• Student Code given by company
(2) Competitor Networking
• In which area how much competitors are there , we mention records through the help of
primary data & secondary data
• Here in this type of database we mention the form for franchisee.
• In this some basics details are given-
• Name of person
• Associate with which company
• Client base
• Location
• Visiting card
• Interested with any other partnership
• Remarks
(3) Update in Broadband
• All new associates entry will be done in broadband so we can check it any time
• The proper details will reach to any remote person within seconds
• Safe dictionary of complete detail of a person
• Its completely computerized.

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(4) CRM Updation
• There is Customer relationship management software where we feed our information in
sales department
• Every information is filled in proper format so that there is a systematic record
• CRM is very successful because due to this information disseminate to all the
departments
• With the help of CRM decision taking is very easy
• Its password protected & grace of my boss that he helped me to learn this

Provide Trainning
(1) Capital Market –Summer Trainees
• There are some special lecture related to capital market
• Basically it is divided into 5stages which is given below-
• Stock market , share & from where we get shares/
• Depository system, 3 in 1 a/c
• Mutual fund, AMC, NAV
• SEBI & Role of SEBI
• Type & Benefit of Mutual fund
• Product offered- Delivery trading, Margin trading, BTST, spot trading
• Type of orders
• Settlement & special cases
• IPO & FPO
• Prospectus

(2) Their Summer Training Stages

Salesperson: NAME DATE

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Meeting Partner Partner's
Date Partner Type Name Partner's Email ID Place of Status Feedback
Contact
No. Meeting

• This is the format for both corporates as well as franchisee students to fill
• In this, for awareness of market first step is make associates because it is very easy to
talk about company & to become an associate there is no charges
• Second step when they get some confidence we sent them for Dmat
• After Dmat there is option regarding franchisee
• After this 1 person goes to corporates
• (These steps are taken to build confidence & awareness of the product)
• If learning is good then sent to operational
(3) About Dmat & franchisee & dsa
• There are 2 ways to become channel partner –franchisee, remiser
• In franchisee a person have to give 50,000 cash or fund as security deposit
• After that the partnership between franchisee & company is 50-50%
• All promotional things will be provided by company
• Company provide recommendation through phone or sms
• In adding new client 150/- per client + 50% transaction revenue
• In remiser a person introduce only clients to company
• Per client he gets 150/- + 10% transaction revenue

Calling & set up networking

• Through data which we have in our own database we make calls tell them offers which
company is providing .
• Describe them
• Take a remark
Data analysis regarding market capitalization(Delhi)

Data Analysis
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Name of Company No.
WEGMANS FINANCIAL SERVICES PVT LTD 3
VOGUE COMMERCIAL COMPANY LIMITED 26
VLS SECURITIES LTD. 1
VIVEK FINANCIAL FOCUS LTD. 7
VINOD AGARWAL & CO. PVT. LTD. 2
VICTORY PORTFOLIO LTD 1
VENTURA SECURITIES LTD. 3
VARUN CAPITAL SERVICES LTD. 1
UNITY FINCAP PVT. LTD. 3
UNITED SHARE BROKERS LTD 1
UNICON SECURITIES PVT. LTD. 5
TULI INVESTMENT LTD. 4
TRANSWORLD SECURITIES LTD. 6
TEES & TOES FINANCE & INVESTMENTS LTD. 1
SYKES & RAY EQUITIES (I) LTD. 3
SVARN FINANCIAL SERVICES PVT. LTD. 1
SURESH RATHI SECURITIES PRIVATE LIMITED 1
SUNSHINE FINSEC & MERCANTILE LTD. 2
SUNIDHI SECURITIES & FINANCE LIMITED 1
SUBBROKER OFFICE DETAILS 1
STOCKHOME INDIA LTD. 1
STEWART & MACKERTICH WEALTH
MANAGEMENT LTD. 1
STAR SHARE & STOCK BROKERS LTD. 3
STANDARD CHARTERED-STCI CAPITAL
MARKETS LTD. 3
SSJ FINANCE & SECURITIES PVT. LTD. 2
SS CORPORATE SECURITIES LIMITED 3
SRIPAD SECURITES PRIVATE LIMITED 1
SPAN SECURITIES LIMITED 1
SMC GLOBAL SECURITIES LTD. 78
SKI CAPITAL SERVICES LTD. 3
SINO CREDITS & LEASING LTD. 1
SINGHAL CAPITAL SERVICES LTD. 1
SHRI PARASRAM HOLDINGS PVT. LTD. 46
SHREYAS STOCKS PRIVATE LIMITED 1
SHELTER AGENCIES AND SECURITIES
PRIVATE LIMITED 1

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SHAREKHAN LTD. 19
ROHINI CAPITAL SERVICES LTD. 2
RKG SHARE BROKERS PVT. LTD. 6
RELIGARE SECURITIES LTD. 33
RELIANCE SECURITIES LIMITED 39
RBC FINANCIAL SERVICES PVT. LTD. 3
R K GLOBAL SHARES & SECURITIES LIMITED 1
PROGRESSIVE SHARE BROKERS PRIVATE
LIMITED 1
PRABHUDAS LILLADHER PVT. LTD. 2
PKC STOCK BROKING PRIVATE LIMITED 1
PELF INVESTMENT PRIVATE LIMITED 2
PEE AAR SECURITIES LIMITED 5
PAMAS HOLDINGS PRIVATE LIMITED 2
PACIFIC SECURITIES & FINANCIAL SERVICES
LTD 1
PACE FINANCIAL SERVICES 5
OTCEI SECURITIES LTD. 6
O J FINANCIAL SERVICES LTD. 1
NIRMAL BANG SECURITIES PVT. LTD. 1
NIKUNJ STOCK BROKERS LTD. 3
NDA SECURITIES LTD. 7
NAVIA MARKETS LTD 1
NARAYAN SECURITIES LIMITED 2
NAM SECURITIES LTD. 1
MOTILAL OSWAL SECURITIES LTD. 32
MOONGIPA SECURITIES LTD. 1
MODEX INTERNATIONAL SECURITIES LTD. 15
MLB SECURITIES LTD. 1
MLB CAPITAL PRIVATE LIMITED 4
MF GLOBAL SIFY SECURITIES INDIA PVT.
LTD. 7
MERITS CAPITAL MARKET SERVICES PVT.
LTD. 1
MEFCOM SECURITIES LTD. 2
MATCHLESS SECURITIES (P) LTD 1
MASTER CAPITAL SERVICES LIMITED 29
MARWADI SHARES AND FINANCE LIMITED 1
MARCK SECURITIES PVT. LTD. 6
MANSUKH SECURITIES & FINANCE LIMITED 6

75
MANGAL KESHAV SECURITIES LTD. 3
MAHESHWARI TECHNICAL & FINANCIAL
SERVICES LTD. 6
M G CAPITAL SERVICES LTD. 2
LSE SECURITIES LIMITED 4
LKP SECURITIES LTD. 6
LIQUID INVESTMENTS & FINANCIAL
SERVICES (I) PVT. LTD. 1
LEO FINANCIAL SERVICES LTD. 1
KOTAK SECURITIES LTD. 64
KARVY STOCK BROKING LTD. 9
KANTILAL CHHAGANLAL SECURITIES
PRIVATE LIMITED 1
K K SECURITIES LTD. 5
K & A SECURITIES (P) LTD. 8
JYOTI PORTFOLIO LIMITED 13
JV CAPITAL SERVICES PVT. LTD. 1
JM FINANCIAL SERVICES PRIVATE LIMITED 2
JAYPEE CAPITAL SERVICES LTD. 1
JAIN CAPITAL SERVICES 4
ITL STOCK & SHARE BROKERS LIMITED 28
INVESTRADE SECURITIES INDIA PVT LTD. 2
INTEGRATED MASTER SECURITIES PVT. LTD. 3
INDUS PORTFOLIO (P) LTD 12
INDSEC SECURITIES AND FINANCE LIMITED 1
INDIABULLS SECURITIES LTD. 4
INDIA PACIFIC SECURITIES & FINANCIAL
SERVICES LTD 2
INDIA INFOLINE LTD. 29
IL&FS INVESTSMART SECURITIES LIMITED 6
IKM INVESTOR SERVICES LTD. 40
IIT INVESTRUST LIMITED 1
IDFC - SSKI SECURITIES LIMITED 9
ICICI WEB TRADE LTD 8
ICICI SECURITIES LIMITED 11
HB SECURITIES LIMITED 1
GUPTA SHARE BROKERS LTD. 1
GLOBE CAPITAL MARKET LIMITED 18
GHANSHYAM DAGA 1
GEOJIT FINANCIAL SERVICES LIMITED 5

76
GANGOUR INVESTMENTS LTD. 1
GANGA YAMUNA FINVEST PRIVATE LIMITED 3
GANESH STOCKINVEST (P) LIMITED 2
FOCUS STOCK BROKERS LTD. 1
FIRST GLOBAL STOCKBROKING PVT.LTD. 1
FINCAP PORTFOLIO LIMITED 1
FE SECURITIES PVT. LTD. 3
FARSIGHT SECURITIES LTD. 16
EXPONENTIAL FINANCIAL SERVICES
PRIVATE LIMITED 6
EMKAY GLOBAL FINANCIAL SERVICES
LIMITED 8
ELITE STOCK MANAGEMENT LTD. 18
DSE FINANCIAL SERVICES LTD. 16
DOOGAR & ASSOCIATES SECURITIES LTD. 4
DBS CHOLAMANDALAM SECURITIES LIMITED 1
DB (INTERNATIONAL) STOCK BROKERS LTD. 3
DATABASE INVESTMENT SERVICES . (I) LTD 1
DALAL & BROACHA STOCK BROKING PVT.
LTD 2
CRIMSON FINANCIAL SERVICES LTD. 2
CPR CAPITAL SERVICES LTD. 2
CONSORTIUM SECURITIES PRIVATE LTD. 7
COMPOSITE SECURITIES LTD. 1
COMPETENT FINMAN PVT. LTD 1
CHUGH SECURITIES PRIVATE LIMITED 7
CFS FINANCIAL SERVICES PVT. LTD 5
CENTURY FINVEST PVT. LTD. 4
BRICS SECURITIES LTD 1
BONANZA PORTFOLIO LTD. 27
BLK FINANCIAL SERVICES LTD. 1
BHARAT BHUSHAN EQUITY TRADERS LTD. 7
BEST BULL STOCK TRADING 1
BARON FIN-LEASE PVT. LTD. 1
B B THAPAR & ASSOCIATES 2
ASIT C MEHTA INVESTMENT
INTERRMEDIATES LTD. 5
ARIHANT CAPITAL MARKETS LIMITED 2
ARCH FINANCE LTD. 1
ARCADIA SHARE & STOCK BROKERS 9

77
PRIVATE LIMITED
APOLLO SINDHOORI CAPITAL INVESTMENTS
LIMITED 5
APEEJAY SECURITIES PVT. LTD. 1
ANGEL CAPITAL AND DEBT MARKET
LIMITED 49
ANAND RATHI SHARE AND STOCK BROKERS
LIMITED 3
ANAGRAM CAPITAL LIMITED
23
ALMONDZ GLOBAL SECURITIES LTD. 1
ALLIED FINANCIAL SERVICES PVT LTD 1
ALANKIT ASSIGNMENTS LTD. 15
AGROY FINANCE AND INVESTMENT LIMITED 1
ADROIT FINANCIAL SERVICES PRIVATE
LIMITED 47
ADITYA AJAY SHARE BROKERS PRIVATE
LTD. 1
ABHIPRA CAPITAL LTD. 1
ACUMEN CAPITAL MARKET (INDIA) LTD 5
AADHAR SECURITIES PRIVATE LIMITED 8
A AND A FINVEST PVT. LTD. 1

78
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80
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85
86
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 SWOT ANALYSIS

Meaning:

A SWOT analysis is a method for describing the business in terms of those factors that have the
most impact. Essentially the co. nominate the Strengths and Weaknesses of the business (its
internal resources and capabilities), then it identify the Opportunities and Threats it faces
(factors external to the organization). Strengths and weaknesses are often internal to your
organization. Opportunities and threats often relate to external factors. For this reason the
SWOT Analysis is sometimes called Internal-External Analysis and the SWOT Matrix is
sometimes called an IE Matrix Analysis Tool.

SWOT ANALYSIS OF SHRIRAM INSIGHT

Strengths:

• Price competitiveness ( E.g.: No brokerage is charged, Annual maintenance charges are

least)
• Shriram Insight is able to respond very quickly as we have no red tape, no need for
higher management approval, etc.
• Shriram Insight is able to give really good customer care, as the current small amount of
work means we have plenty of time to devote to customers
• Their lead consultant has strong reputation within the market
• They change direction quickly if our approach isn’t working
• Management philosophy and commitment to maximize shareholders returns of Shriram
Insight .

90
 • Ongoing activities of the company to support up gradation of operational performance
and rise in productivity.

• Team of talented and committed professionals available to improve company’s

performance.

Weaknesses:

• New entrant in the market which is dominated by big brand names like ICICI, India Bulls
etc.
• Company has a small staff with a shallow skills base in many areas

Opportunities:

• The share trading sector is expanding, with many future opportunities for success
• The competitors may be slow to adopt new technologies.

Threats:

• Developments in technology will change the share market beyond the ability to adapt.
• A small change in focus of a large competitor is a threat for the market position.
• Constant pressure to be cost competitive to meet customer expectations.
Relentless pressure to maintain profitability due to rising input/raw material prices

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 CONCLUSION
Shriram Insight is the most cost-effective, convenient and secures way to transact in a wide
range of financial products and services. It offers a common platform for investors to invest in
all equity products, commodities, forex, IPOs, insurance and other financial products.

All the information I have gather that the topic is need and satisfaction analysis survey of
distributor in financial service sector where u get the knowledge about what is the need of the
franchisee who started our work in share market. In there when they get exactly facility which
enhance there business in the market then they satisfy with the company because company
given importance to the franchisee.

In there like if you want TATA share from share market you will go to the Brokers to know
the exact position of the share and what is the procedure to buy the share. In there your need to
buy the share when you get the share you satisfy.

Shriram Insight, the brokerage and distribution arm of Shriram Group, aims to tap investors in
the smaller towns and cities through a flat fee structure. Shriram Insight’s brokerage rates are
quite competitive. Shriram Insight offers most competitive brokerage rates - 0.05% for delivery
trades and 0.005% for non-delivery trades.

Currently, the company is in the process of finalising the franchises. There will be several
franchises in each location. For instance, it plans to have about 60-70 franchises across Mumbai.
The company plans to reach even the most remote areas and tie up with sub-brokers. Service of
Shriram Insight is offered across 700 cities through 3000 outlets.

Shriram Insight all set to start a price war between the brokerage firms. It was Kotak, who
started this paisa brokerage trading just 3 months back, is now catching up with every Firm. “In

92
fact, the big plan is to grow the share market five times that of BSE volumes in the next few
years”, a top official of Shriram Insight said.

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 RECOMMENDATIONS

Freedom is something Spiritual, whosoever has once had it, can never loose it. We feel we are
lucky enough to do our summer internship in a company like, Shriram Insight. Everything has
some pros and cons in the same way even Shriram Insight have certain. So the pros and cons of
Shriram Insight that we want to highlight are as follows:

1. Shriram Insight charges 25/- for daily transaction when you buy any share from share
market if the company shriram insight get revenue from the client is less than 25/- in a
day transaction then company debited to the customer a/c 25/- for the brokerage charges.
So company should not do that effect customer is not comes passionate to invest our
money. Customer is free to invest his money on his own consent.

2. Although the services provided by Shriram Insight are Customer satisfactory, yet they
should pay more attention in providing customer services.

3. More Branches are required to cover up the entire Target Market and the wide Customer
Base.

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 BIBLIOGRAPHY

Websites:
www.shriram.com

www.shriraminsight.com
www.google.com
www.wikipedia.com
www.cdsl.com
www.bse.com
www.nseindia.com

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 ANNEXURE

Questionnaire for Distributors

Name of Establishment:
Location:
Name of persons visited:
Address:
Phone Numbers:
Website:
Business Card taken: Y……….. N……….

In case potential agent is a distributor of another companies financial services:

1. Do you have a risk management system? Who provides the system your broker or your
own system. Take details.

2. Client Base in %:
Delivery
Future & Option
Commodities

3. Number of Clients. Client base

4. Number of HNI(High Network Individual)

5. What are the daily volumes in Delivery and Non-Delivery?

6. What is the average brokerage rate?

Buying
Selling
Non-Delivery

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7. Are you satisfied with the existing broker? (What additional services you think would
add value)

8. What are the problem areas, how is the service quality?

9. How many dealers do you have ? How do you rate the research reports from your
broker?

10. What brokerage sharing ration do you have with existing broker?

11. What terminal do you have CTCL or NSE. Do you have one terminal for all interfaces or
multiple terminals?

12. What products do you deal in (Commodities, Insurance, MF, IPO, PMS) Do you conduct
Financial Planning for your clients?

13. How do you rate the research reports from your broker (Good, Bad, Average, Excellent,
Not useful, Others)

14. How is the back-end software from you broker, is it user friendly (Bad, Fair, Good, Very
good)

15. What is the % interest for margin funding ?

16. What is the exposure ratio?

17. What are the resources given by the broker – broadband, dealer, phone, stationary etc.

18. What is the status of the office – owned or rented ?

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 19. Does he have branches in other locations, where ?

20. Do you have the same partners in other locations ?

21. What is the number of clients in other locations ?

22. Are you considering new partners ?

23. Number of Staff ?

24. What is your average AUM ?

25. What is the % sharing (Payout) on 3rd party products like Insurance, Mutual Funds,

26. Do you have any reservations about becoming our Distributor ?

Comments (If Any) :

……………………………………………………………………………………………………
……………………………………………………………………………………………………
……………………………………………………………………………………………………
………………………………………………………………………………

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