Escolar Documentos
Profissional Documentos
Cultura Documentos
SUMBITTED TO:
SIR ASAD ALI
SUBMISSION DATE:
24-08-2006
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TABLE OF CONTENTS
1- ACKNOWLEDGEMENT
2- PREFACE
3- SYNOPSIS
4- INTRODUCTION
5- HISTORY
6- GLOBAL MANAGEMENT
THEORY,APPLICATION&PRACTICES
• Management of Pizza hut
• Environment of Pizza hut
• Social responsibilities
• Management quality
7- PLANNING
• Management by objective
• Planning about objective, strategy, policies
• Planning premises
• Decision making
8- CONTROLLING
• System of controlling
• Process of controlling
• Controlling techniques
• Coordination
9- LEADING
10-STAFFING
11-RECOMMENDATION
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ACKNOWLEDGEMENT
First of all we are very thankful to ALLAH ALMIGHTY, who helped us in the
completion of this project.
Then HOLLY PROPHET (PBUH), who is forever a source of guidance and knowledge
for all humanity.0
Then PCIT who provided us the opportunity to study in this great institution and planned
the educational trips for us.
We are thankful to SIR ASAD ALI, who provided us the proper guide line by arranging
some informational tours.
We are also very thankful to MR SHAHID MASOOD, who gave us all the information
and data regarding PIZZA HUT.
We’ll be missing our duties if we do not thank our loving and kind parents who always
wish to see us on top. With their prayers and moral support, this project will
INSHAHLLAH explore all the knowledge ,we wish to describe and stand first in good
one’s.
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PREFACE
We are now in 21st century. This age is very fast, we can objectively examine, what a new
era is likely to mean for business and business management of PIZZA HUT.
We’ll glad if you obtain some thing from our presentation and concepts about the
management of PIZZA HUT.
This report covers the history, planning, goals, objectives, strategies, importance of
PIZZA HUT. We have tried our best to provide you information about this organization
regarding its philosophy, mission statement, facilities, quality control, their departments
and finally the information concerning to our subject MANAGEMENT. We hope, our
this project will satisfy all of your requirements.
Suitable heading are also given for easy to understand.
The purpose of project is to enrich the readers with the understanding of concepts and
management process of PIZZA HUT.
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SYNOPSIS
INTRODUCTION
PIZZA is basically an Italian dish. The legacy of Pizza Hut began in 1958, when
two college students from Wichita, Kansas, Frank and Dan Carney, were
approached by a family friend with the idea of opening a pizza parlor. Although
the concept was relatively new to many Americans at that time, the brothers
quickly saw the potential of this new enterprise. After one year they open 10
more branches in different cities of America.
After borrowing $600 from their mother, they purchased some second-hand
equipment and rented a small building on a busy intersection in their home-
town. The result of their entrepreneurial efforts was the first Pizza Hut
restaurant, and the foundation for what would become the largest and most
successful pizza restaurant company in the world.
Over the past four decades pizza hut've built a reputation for excellence that
has earned us the respect of consumers and industry experts alike. Our products
have been voted Number One in countless consumer surveys nationwide. And
our accomplishments as an innovative business leader have been cited by such
respected publications as Restaurant Business, Fortune and The Wall Street
Journal.
Pizza Hut, Inc., a division of Tricon Global Restaurants, Inc., has more than
7,200 units in the U.S. and 3,000 units in more than 86 other countries.
While they were improving their hotel and writing the name on board. The
board had a little space, after writing Pizza to accommodate only 8 letters. The
roof was like a hut. They write hut there.After one year they open 10 more
branches in different cities.
Pizza Hut franchisees, for example, exemplify the entrepreneurial spirit which
launched the system back in 1958. Through their interest and initiative, the
Pizza Hut system was able to develop new territories both in the United States
and overseas.
Tricon is the parent company to two other segment leaders, Taco Bell and KFC.
When combined with Pizza Hut, these organizations make up the world's largest
restaurant group, with almost twice as many units as McDonald's.
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Today, our five major products, Pan Pizza, Thin 'N Crispy pizza, Hand-Tossed
Style pizza, Stuffed Crust Pizza and The Big New Yorker Pizza are loved by
millions around the world and have become the standard by which all others
are judged.
Yes, we've come a long way since that opening night back in 1958 when pizzas
were given away to generate interest in the fledgling business. And through the
strength of our heritage, our culture and our people, we look forward to even
more success in the years ahead.
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HISTORY
1958:
The first Pizza Hut restaurant opens in Wichita, Kansas, started by two college-
aged brothers who borrowed $600 from their mother.
1959:
Pizza Hut is incorporated in Kansas and the first franchise unit opens in Topeka,
Kansas.
1965:
"Putt-Putt to Pizza Hut" musical jingle developed for Pizza Hut's first television
commercial.
1967:
A Pizza Hut restaurant was built in five days by franchisees at the Oklahoma
State Fair.
World's largest pizza (six feet in diameter) is baked and served at the grand
opening of a Fort Worth, Texas Pizza Hut restaurant.
1968:
International market entered with opening of Pizza Hut restaurant in Canada.
1969:
Red roof adopted for restaurants.
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1970:
Sandwiches added to basic menu of Thin 'N Crispy pizza, salad, beer and soft
drinks.
1971:
Pizza Hut becomes the number one pizza restaurant chain in the world in both
sales and number of restaurants.
1972:
Pizza Hut, Inc. listed on New York Stock Exchange under the symbol PIZ.
Pizza Hut restaurant number 1,000 opens in Wichita, KS. A unit opens in Costa
Rica.
1973:
Pizza Hut restaurants open in Japan and England.
1975:
Thick'n Chewy pizza introduced.
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Chatsworth, CA Pizza Hut restaurant is used in the filming of "The Bad News
Bears."
1976:
The 100th international Pizza Hut restaurant is opened in Australia, while entire
system reaches 2,000.
1977:
Pizza Hut, Inc. stockholders overwhelmingly approve merger with PepsiCo, Inc.
for an undisclosed sum.
Super Supreme is introduced nationwide.
Pizza Hut opens its 3,000th unit in Arlington, Texas.
1979:
The Sicilian Pan Pizza is introduced.
Pizza Hut raises $342,000 for Easter Seals from national promotion.
1980:
Pan Pizza is introduced throughout the system.
1982:
The Pizza Hut ET glass promotion is picked as the top marketing promotion of
1982 by the editorial staff of Chain Marketing and Management.
Pizza Hut serves one and a half million pounds of pasta annually.
1983:
Personal Pan Pizza, with a five-minute guarantee, is introduced throughout the
system.
1984:
BOOK IT! national reading incentive program is launched with 200,000
elementary students enrolled.
There are more pizza locations than hamburger restaurants in the United
States. Pizzerias account for 9.9% of all restaurants in the U.S.
1985:
Priazzo and Calizza are introduced.
1986:
The system celebrates the opening of its 5,000th restaurant, located in Dallas,
Texas.
1988:
Hand-Tossed Traditional Pizza is introduced throughout the system.
Pizza Hut celebrates its 30th anniversary with a total of more than 6,000
restaurants and delivery units worldwide.
President Ronald Reagan awards Private Initiative Citation to Pizza Hut
President Art Gunther for the creation of BOOK IT! Program.
1989:
The Pizza Hut Jobs Plus program expands nationwide to employ more than
10,000 individuals with physical and developmental disabilities. The Jobs Plus
program is recognized as the largest corporate initiative of its kind in the food
service industry.
Pizza Hut opens its 1,000th international unit in Welland, Ontario, Canada.
Pizza Hut now serves 54 countries.
Pizza Hut sells 9.1 million "Land Before Time" puppets. When released to the
public, the movie enjoyed the largest opening ever for an animated feature.
For the first time in history, Pizza Hut pizza is delivered to the White House.
First Lady Barbara Bush throws a party for 200 Washington, D.C. children during
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1990:
Pizza Hut system sales reach $4 billion.
Pizza Hut delivers more than 1,340,000 pizzas on Super Bowl Sunday, about
7,000 pies a minute.
Kamran Atri, assistant manager in Leesberg, VA serves his way into the Guinness
Book of World Records by waiting tables at the Leesberg, VA Pizza Hut
restaurant for 136 hours, donating $1,200 in tips to the Loudoun County Shelter
for Abused Women & Children.
More than 4,000 Jobs Plus employees work for Pizza Hut.
Personal Pan Pizza becomes available at 1,000 Stop 'N Go convenience stores.
1992:
Lunch buffet introduced in 1,800 units.
Pizza Hut sets up two mobile hot trailers in Florida City and Goulds, FL after
Hurricane Andrew wreaks havoc. Pizza Hut provides 120,000 free meals to relief
volunteers and those who lost their homes.
1993:
Pizza Hut introduces BIGFOOT Pizza -- two square feet of pizza cut into 21
slices.
Pizza Hut makes its fastest and farthest delivery: 600 large pepperoni pizzas on
a 24-hour flight from Dover Air Force Base to U.S. service personnel in
Mogadishu, Somalia.
Pizza Hut leads the entire restaurant industry in growth and sets new company
records for sales and profits.
Pizza Hut introduces Chunky Style Pizza in September.
Pizza Hut signs contract with 30 hotel companies throughout the country to
provide delivery service to their registered guests.
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1994:
Pizza Hut becomes the single largest retailer of basketballs in the United
States, selling 3.7 million balls during its NCAA Final Four promotion.
Pizza Hut opens 9,700 square foot Super Pizza Hut restaurant and
entertainment center in Mexico City.
Pizza Hut in Beirut reopens after being closed during the Gulf War.
Soccer legend Pele kicks a ball through the door of Pizza Hut restaurant number
10,000 in Sao Paulo, Brazil on April 13.
1995:
Pizza Hut launches the "You'll Love The Stuff We're Made Of" campaign.
Buffalo Wings soar onto Pizza Hut menu. These spicy chicken wings are served
with dipping sauce.
Two Customer Satisfaction programs initiated: a 1-800 Customer Satisfaction
Hotline and a Customer CallBack Program, which takes the pulse of 50,000
customers per week.
Pizza Hut launches Pizzeria Stuffed Crust Pizza, which immediately sets
company sales records.
The Deliver Me Home program is created by Pizza Hut and the National Center
for Missing and Exploited Children and is tested at the Dallas/Fort Worth
International Airport to inform the community of an important identification
tool in helping to locate, identify and return missing children to their families.
Pizza Hut wins the 1995 "Choice of Chains" award for Best Pizza Chain sponsored
annually by Restaurants & Institutions magazine, making Pizza Hut the "Best
Pizza Chain" ten of the last eleven years.
1996:
Pizza hut comes to India with a dine in restaurant Banglore that has special
vegetarian pizzas. In additional to traditional Italian toppings , it incorporates
Indian favorites such as Chicken tikkas, Lamb korma etc. In its list of innovative
toppings. Along with pizzas, the menu features appetizers like garlic bread and
soups, fresh salads, oven bakes pastas and choice of ice-cream sundaes.
Pizza Hut airs its first ever ad during the Super Bowl.
Pizza Hut delivers 30% of the 12 million pizzas delivered on Super Bowl Sunday.
This is the biggest pizza delivery day of the year.
On May 30, Pizza Hut introduces two varieties of chicken-topped pizza... Italian
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1998:
Pizza Hut celebrates 40 years of making and serving great pizza.Pizza Hut
launches "The Sicilian Pizza" a flavorful crust with garlic, basil and oregano
baked right into the crustPizza Hut launches "The Best Pizzas Under One Roof"
campaign.Pizza Hut features Sony's Crash Bandicoot in the Stuffed Crust
Pizza/Sony Promotion.
1999:
Pizza Hut launches The Big New Yorker Pizza. A 16-inch pizza with a sweeter,
savory sauce, 100% real cheese cut into 8 big foldable slices. Pizza Hut brings
New York-style pizza across America.
Pizza Hut features Fran Drescher, Spike Lee and Donald Trump in The Big New
Yorker Pizza advertising campaign. The celebrity campaign launched in the pre-
game advertising for Super Bowl XXXIII.
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History in PAKISTAN
In PAKISTAN, the first branch of Pizza hut was opened in 1993 in Clifton
Karachi.
It is the franchiser of MCR (MANZAR CORNAY RIAZ) (PVT) LTD, that is now
owned by Habib Oil.
MANZAR RIAZ was the first person who franchise the Pizza hut.
Second branch was opened in LAHORE on M.M Alam road in 1996.
In FAISALABD, it was opened on 10th OCT, 2003.
Overall it has 25 branches in all over the country.
COMPETITIVE EDGE
Pizza hut has a competitive edge on other competitors that is provide services
to its customers.
It has also takeaway/ restaurants at railway station Lahore and Fortress
Stadium. Other competitors do not provide services to the customers at their
restaurants. Self service is provided in all other restaurants.
MISSION STATEMENT
The mission statement of PIZZA HUT is
“To become the most favorite restaurant all over the world”.
VISION
The vision of the PIZZA HUT is that “reach on the top of the peak to provide
best service and taste” &
“To see Yum on customer’s face”
HEIRARCHY 18
CEO
Director
Cooperatin
g officer
NORTH
REGION
SOUTH
REGIO
N
AREA
COACH
ES
RJM
AJM
Shift
manger
Training
manager
Shift
supervisor
Cue
members
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DRINKS
Go down "Ice-Cold and refreshing"
Aquafina®
Diet Pepsi®
Mountain Dew®
MUG® Rootbeer
Pepsi®
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APITIZERS
"So good you'll want to eat them first"
Breadsticks
Buffalo Wings
Cheese Sticks
Garden Salad
Bag Salad
Caesar Salad
DESERTS
"Save the best for last"
Baked Cinnamon Sticks
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At Pizza Hut, our culture reflects our values. This includes a shared vision of
who we are and where we're headed. And it encompasses everything from the
way we treat our customers to how we deal with our competitors.
One of the most important values within the Pizza Hut culture is integrity. Our
people are committed to providing uncompromising quality and to providing
service that is personal. In fact, our people strive each day to provide what we
call "customer mania." We want to give the kind of service that will make our
customers tell stories to their family and friends about Pizza Hut.
TYPES OF PLANNING
Structurally, Planning is split into three teams:
Business Planning, who manage the total business and individual unit
budgeting process, as well as providing commercial analytical support to our
Operators
Strategic Planning, who drive the long range planning process, and who
support strategic projects around the business
MISSION STATEMENT
“Broad declaration of the basic, unique purpose and scope of operations
distinguishing the organization from others of its type”.
The mission statement of PIZZA HUT is
“To become the most favorite restaurant all over the world”.
STRATEGIES
“Large scale action plans for interacting with the environment with the
environment to achieve long term goals”.
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In PIZZA HUT, the major strategies and policies that give an overall direction to
operations are in the areas of growth finance, public relations, products and
services and in marketing.
PRODUCT STRATEGIES
We adopt the strategy aims at reduction in cost. For this, we emphasize on
area such as research and development.
In Faisalabad, PIZZA HUT adopt the penetration growth strategy. In all other
cities, PIZZA HUT adopt the strategies according to the situation.
POLICIES
“Policies define an area within which decision is to be made”.
PIZZA HUT adopt the policies for help to decide issues before they come
problems.
PIZZA HUT adopt the policies of hiring only trained workers, promoting for
within conforming strictly to high standard of business ethics, setting
competitive prices and insisting on fixed rather than cost plus pricing.
PIZZA HUT adopt policies for
• Operational leadership
• Product leadership
• Customer closeness
Operational excellence means providing a good product or service at a low
cost.
For product leadership we innovate a stream of new Pizza’s taste than our
competitors do.
For customer closeness PIZZA HUT adopt the policies to keep in touch with
customers to provide them quality food and services.
STEPS OF PLANNING
Planning in PIZZA HUT considerate and be aware about the opportunities in
light of market competition, what customer want about strengths and
weaknesses.
Then PIZZA HUT sets goals where it want to be and what we want to
accomplish.
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KEY OF MANAGEMENT
“The process of designing, maintaining an environment, in which individuals
working together in groups efficiently accomplished selected aims”.
The key of management in PIZZA HUT is “strong communication” with the
customers and with their employees and “follow up”.
GOAL OF MANAGER
“Goal is a future target that result an organization wishes to achieve”.
Some people say that the goal of all managers is simple to make profit. But we
believe in the “long term” increase and sustaining the profits of PIZZA HUT. For
this purpose we are working to establish an environment, in which we can
accomplish group goals with least amount of time, money and personal
dissatisfaction.
THEORY
“Theory is the systematic grouping of inter department concepts and principles,
that gives a framework to, or ties together a significant area of knowledge. It
gives or tell us the limits & boundry, in which we can do our work”.
We adopt the theory of “management” while making decisions.
Interpersonal role
Informational role
Decisional role
EXTERNAL ENVIRONMENT
“All the factors and forces that support or oppose the efforts is called
environment”.
PIZZA HUT is the operating in a pluralistic society, where so many organizations
are working.
The external environment influence PIZZA HUT policies and functions in
following function.
ECONOMIC ENVIRONMENT
Economic environment cause not so many problems in PIZZA HUT, because the
people pay for their satisfaction.
SOCIAL ENVIRONMENT
Social environment is highly effect PIZZA HUT.
Any social violence create so many problems for PIZZ HUT.
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INTERNAL ENVIRONMENT
The management system of PIZZA HUT is very strong. No person can deviate
from his duties, that cause any problem. It is in the mission statement of PIZZA
HUT that every boss has a boss. So, a check prevail on all the employees and
they don’t deviate from their duties, that cause any disturbance.
SOCIAL RESPONSIBILITIES
“A business obligation beyond that required by law and economics to pursue
long term goals, that are good for society”.
Being the manager of PIZZA HUT, we do not take any action that effect the
society in wrong way. There is a communication board, which take measure to
make the policies that is beneficial for the society.
ETHICAL RESPONSIBILTIES
Our ethical responsibilities are to consider the value of our customers and take
measures to increase the satisfaction. In Ramadan, we arrange “iftaar”.
We fix a particular area for smoking people.
We introduced birthday packages for kids. We conduct the service of online
order. We provide also “home delivery” service.
CONTROLLING
“Controlling is measuring and correcting individuals and organizational
performance to ensure that events confirm to plan where deviation from
standards exist helping to correcting them”.
Controlling is necessary for planning. Planning must proceed controlling, plans
are not self achieving. Some means of controlling like budget for expense,
inspection records and the record of labor hour lost are generally familiar.
Manager of PIZZA HUT, first make plan to accomplish specific goals then
activities are checked to determine whether they confirm to the plans.
PROCESS OF CONTROL
Effective control requires objective, accurate and suitable standards.
Effective control requires special attention to those factors critical to
evaluating performance against plans.
Within Control, we have teams that are responsible for the following:
Paying the suppliers who keep us supplied with food, drink and the
services that we need to run our restaurants
We also have specialized tax expertise to ensure that our liability to the
government is calculated properly.
CHAMPS PROGRAMM
PIZZA HUT introduce a new program, that is CHAMPS For check on workers
Both Planning and Control team members spend much of their time helping
other team members in Pizza Hut, and in turn are sought out to add commercial
and financial advice to the business as we work together in achieving our
business goals.
C- cleanliness
H- hospitality
A- accuracy
M- maintenance
P- product quality
S- speed
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Leading
We will achieve our business aims by living our values...
Customer Focus
Belief in People
Recognition
Accountability
Executional Excellence
Positive Energy
Teamwork
Customer Focus
We listen and respond to the voice of the customer
Belief in People
We believe in people, trusts in positive intentions, encourage ideas from
everyone and actively develop a workforce that is diverse in style and
background.
Recognition
We find reasons to celebrate the achievements of others and have fun doing it.
Accountability
We do what we say, we are accountable, we act like owners
Excellence
We take pride in our work and have a passion for excellence
Positive Energy
We execute with positive energy and intensity...we hate bureaucracy and all
the nonsense that comes with it.
Teamwork
We practice team together, team apart
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EMPLOYMENT-PRACTICES
Working Hours & Conditions:
In compliance with applicable laws, regulations, codes and industry standards,
PIZZA HUT are expected to ensure that their employees have safe and healthy
working conditions and reasonable daily and weekly work schedules. Employees
should not be required to work more than the number of hours allowed for
regular and overtime work periods under applicable local, state and federal
law.
Non-Discrimination:
PIZZA HUT implement a policy to effectuate all applicable local and federal
laws prohibiting discrimination in hiring and employment on the grounds of
race, color, religion, sex, age, physical disability, national origin or any other
basis prohibited by law.
Child Labor:
PIZZA HUT not use workers under the legal age for employment for the type of
work being performed in any facility in which the Supplier is doing work for
Yum. In no event should PIZZA HUT use employees younger than 18 years of
age.
Notification to Employees:
To the extent required by law, PIZZA HUT establish company-wide policies
implementing the standards outlined in this Code and post notices of those
policies for their employees. The notices should be in all languages necessary to
fully communicate the policy to its employees
FORMAL ORGANIZATION
PIZZA HUT is a formal organization, which adopt
international structure of rules.
DEPARTMENTATION
PIZZA HUT in PAKIATAN is franchised by MCR company. It
divide PAKISTAN n two regions. SOUTH region and NORTH region. Following are
major departments.
Marketing department
Finance department
Research & development department
CENTRALIZAION:
PIZZA HUT adopted centralized approach.
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STAFFING
RECRUITMENT
The process by which a job vacancy is identified and potential employees are
notified.
The nature of the recruitment process is regulated and subject to employment
law.
Main forms of recruitment through advertising in newspapers, magazines, trade
papers and internal vacancy lists.
SELECTION
The process of assessing candidates and appointing a post holder
Applicants short listed – most suitable candidates selected
Selection process – varies according to organisation:
SELECTION PROCESS STEPS
Complete application form
Comprehensive interview
Background investigation
Selection
Training
Provides new skills for the employee
Keeps the employee up to date with changes in the field
Aims to improve efficiency
Can be external or ‘in-house’ ”ON JOB”
REWARDS SYSTEMS
The system of pay and benefits used by the firm to reward workers
Fringe benefits
Flexibility at work
Holidays, etc
Departmentation
By Territory or Geography
By Customer
By Product
To achieve economic advantage &Uses Specialized technology & for
Simplifies Training PIZZA HUT also made Matrix departmentation
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TURNOVER OF EMPLOYEE
Turnover means “The quital of employee”.
Quital means” Leave the organization”
.the ratio of turnover of the employee is 45%.
RATIO OF CUSTOMER
The ratio of come the customer is, 400 customer daily. That is average. And
the average transaction is 750.
ADVERTISING/PROMOTION
The media is used for advertising or promotion by PIZZA HUT is fly distribution
and print media like newspapers, magazines etc.
GROWTH RATE
“It means to high the intention or trend is favorable to one thing, that is called
Growth rate”.
The growth rate or sakes growth of PIZZA HUT is 125% from last to this year.
CHALLENGER TREND
We wish to interact with the customer and connect with the customer for life
time.
DIVERSITY
It is more than a philosophy at Yum!, it is part of our founding How We Work
Together principles. Our global culture is actively developing a workforce that
is diverse in style and background, where everyone can make a difference.
Building Yum's diverse foundation at all of our brands gives us a competitive
edge and helps drive Customer Mania.
right to revoke the Supplier's approved status. Yum reserves the right, as a
condition of continuation of approval, to conduct (or have its designee conduct)
periodic, unannounced inspections of Suppliers and their facilities and business
practices to verify compliance with these standards. The business relationship
with Yum and UFPC is strengthened upon full and complete compliance with
the Code and the Supplier's agreements with Yum and UFPC.
It's about kids. It's about books. It's about the joy of reading.
In 1985, Pizza Hut® created a reading motivation program called
the BOOK IT!® National Reading Incentive Program for children in
grades K-6. More than 22 million students participate in the
program every year, and Pizza Hut rewards these young readers
for their accomplishments with free pizza, praise and
recognition.
We've earned our reputation.
During the past four decades we've built a reputation for excellence that has
earned us the respect of consumers and industry experts alike. Building a
leading pizza company has required relentless innovation, commitment to
quality and dedication to customer service and value. The qualities of
entrepreneurship, growth and leadership have characterized our business
through more than four decades of success. Through the strength of our
heritage, our culture and our people and franchisees, we look forward to even
more success in the decades ahead.
THE FUTURE
• Our plans are like our pizzas - BIG!
OUR PASSION
To be the best hospitality business...
anywhere in the world
SWOT ANALYSIS
THREATS
Competitors
External environment
WEAKNESSES
Price is higher for normal person…….which is not affordable for every one.
Less Branches
THE OPPORTUNITY
We’ve been waiting for…
Part of the largest restaurant chain in the world
Over 20,000 franchises around the world
Innovative range of pizzas under one roof
Pizza Hut wins the 1995 "Choice of Chains" award for Best Pizza Chain
sponsored annually by Restaurants & Institutions magazine, making Pizza
Hut the "Best Pizza Chain" ten of the last eleven years.
Pizza Hut is the largest pizza restaurant company in the world. It has 12,000
outlets in 90 countries, employing more than 300,000 people
The marketing strategy for Pizza hut includes target market the 4 P’s that
include:
Product, Promotion, Price and Place. All these integrate together in
accordance with the target market and then make a good marketing
program to serve, attract and satisfy the customers at the same time
Location No of branches
Karachi 6
Hyderabad 1
Lahore 5
Islamabad 1
Faisalabad 1
Multan 1
Peshawar 1
Sialkot Coming soon
Nothing is more important to us than food quality and safety.
Like others, Pizza Hut are closely monitoring the Avian Flu situation around
the globe, and have mobilized a team to proactively create contingency
plans in case we have to address this issue. We are working with our
suppliers, government officials and restaurant teams to safeguard our food.
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RECOMMENDATION
PIZZA HUT is working in a very manner way, no doubt. But the problem is just
this in my view, that it is just for high class. Normal person can not afford pizza
hut. Means the cost of PIZZA HUT is very high. So, in my view, PIZZA HUT should
less price for low class or normal person or introduce some special packages for
the normal man. Except this, everything is going good in PIZZA HUT>