NAME OF THE COLLEGE: SNT GAMSAT, CBE Date:

Program (s) MBA(2010-2012)

Trimester V

MASTER SCHEDULE

Faculty Name : Ms.Anuradha.A

Course Code : MBA

Curse Title : Retail Management

Months Nov Dec Jan Feb

Activity 1 Weeks 4 Weeks 4 Weeks 1Week

Sessions 4 16 16 4

Evaluation Internal Internal

(Test) Test I Test II
Assignmen Assignmen
Evaluation
t t
(Assignment)
I II
Motivation Motivation Motivation
I II

Lecturer Academic Coordinator Principal

Date: Date: Date:

 SYLLABUS COVERAGE

SNT Global Academy of Management Studies

Center
and Technology, Coimbatore

Program(s) MBA

Semester II

Class of 2009-11 Batch

Faculty Name Ms.Anuradha.A

Course Code MBA09M05

Course Name Retail Management

 Session Chapter
Date Chapter Name Topics
No. No.
 01 Definition and Scope

02 An overview of Retailing

03 Challenges and opportunities

04 Retail Trends in India

I Introduction
05 Retail Trends in India

Socio economic and

06
technological influences
Government of India Policy
07
implications on retail

Government of India Policy

08
implications on retail

09 Organized Formats

10 Unorganized Formats

11 Different organized retail format

12 Characteristics of each format

II Retail Formats
13 Characteristics of each format

14 Emerging trends in retail formats

15 Emerging trends in retail formats

MNC,s role in organized retail
16
formats
Session Chapter
Date Chapter Name Topics
No. No.
 17 Choice of retail locations

Internal and external

18
atmospherics
19 Positioning of retail shops

20 Building retail store image

III Retailing
Decisions Retail service quality
21
management
22 Retail Supply Chain Management

23 Retail pricing decisions

24 Retail pricing decisions

25 Merchandise Management

26 Space Management

27 Retail accounting and Audits

28 Retail Shop Retail Inventory Management

IV
Management
29 Retail Store Brands

30 Retail advertising and promotions

Retail management information

31
systems
Online retailing and Emerging
32
trends
Session Chapter
Date Chapter Name Topics
No. No.
 Understanding of retail shopper
33
behaviour
34 Shopper profile analysis

35 Shopper profile analysis

36 Shopping decision process

Retail Shopper
V
Behaviour Factors influencing retail shopper
37
behaviour
38 Complaints management

39 Retail sales force management

40 Retail sales force management

Lecturer Academic Coordinator Principal

Date: 18/11/10 Date: Date: