WELCOME

MIRZA INTERNATIONAL LIMITED

COMPREHENSIVE STUDY AND

ROLE IN LEATHER SHOE EXPORT
 

SUBMITTED BY
AADHAR TULSYAN
MBA(IB)
A1802009133
OBJECTIVES

TO STUDY
LEATHER AND FOOTWEAR INDUSTRY.

MIRZA INTERNATIONAL LTD.

UNDERSTANDING PLANNING & PRODUCTION

PROCESS FOR FOOTWEARS.

TO STUDY MARKETING STRATEGY OF THE COMPANY.
 INDIAN LEATHER INDUSTRY
PRODUCT SEGMENTATION MARKET SEGMENTATION

 ANNUAL TURNOVER : OVER US$ 7 BILLION

 GROWTH RATE : 9.58%.
INDIA SECOND LARGEST PRODUCER OF FOOTWEAR AND
LEATHER GARMENTS IN THE WORLD, MAJOR BEING
EXPORTED
 FOOTWEAR INDUSTRY
COUNTRY WISE SEGMENTATION GROWTH TREND
1800
1600
1400
1200
1000
800
Footwear
600
% Growth
400
200
0
.
-200 99 -.. 01 02 03 04 05 06 07 08 09
9 8- 999 00- 01- 02- 03- 04- 05- 06- 07- 08-
19 1 20 20 20 20 20 20 20 20 20

INDIA IS THE SECOND LARGEST FOOTWEAR PRODUCER AFTER ITALY IN THE

WORLD.
 INDIAN LEATHER INDUSTRY PRODUCTION CAPACITY
• TOTAL SHOE PAIRS : 1776 MILLION;
•SHOE UPPERS :112 MILLION
•NON-LEATHER FOOTWEAR : 960 MILLION (INCLUDES SHOES MADE OF RUBBER, MOULDED PVC)
 ABOUT MIRZA INTERNATIONAL LTD.

LOCATION : KANPUR , NEW DELHI , SOUTH AFRICA, US & UK.

YEAR OF ESTABLISHMENT : 1979

TYPE OF INDUSTRY : LEATHER GOODS

PRODUCTS : FINISHED LEATHER , LEATHER SHOES AND

LEATHER APPREALS.

STUDY SUBJECT : LEATHER SHOES

MAJOR BRANDS :RED TAPE, OAKTRAK, RED TAPE GIRL.

EXPORTs RATIO : 80% OF TOTAL SALES

PLANNING & PRODUCTION FOR FOOTWEAR

ORDER REQUEST
 
COSTING
 
COSTING APPROVAL
 
ALLOCATION PROCESS
 
SAMPLING
 
SEEKING APPROVAL FOR PACKING AND CONFIRMATION SAMPLE WITH THE BUYER
 
FOLLOW UP WITH THE CONCERNED UNITS
 
ENSURING TIMELY DISPATCH OF THE GOODS
 
DISPATCH
PLANNING & PRODUCTION FOR FOOTWEAR

CUTTING
(LEATHER CUTTING , EYELET PREPARATION)

CLOSING
(SKIVING,MARKING, PASTING)

 
LASTING
(FIXING OF SOLES & OTHER LOWER COMPONENTS)
 PROBLEM IDENTIFICATION &
ANALYSIS
 SCARCITY OF RAW MATERIALS(FINISHED LEATHER).

 FLUCTUATION IN RAW MATERIAL PRICES.

 DEFICIENCY OF SKILLED LABORS.
 INCREASED REJECTIONS IN FINISHED PRODUCTS.
 TRADITIONAL WORKING STYLE.
 OLD METHODOLOGY.
 HIGH COMPETITION WITH UNORGANISED SEGMENT.
 INCRESED COST OF ADVERTISEMENT & PROMOTION
RECOMMENDATIONS
 INCREASE IN TANNING CAPACITY TO MEET INHOUSE
CONSUMPTION.
 IMPROVEMENT IN PLANNING FOR PROCUREMENT OF RAW
MATERIAL TO AVOID LOSSES DUE TO PRICE FLUCTUATION.
 TO TRAIN THE UNSKILLED WORKERS COMPANY NEED TRAINING
PROGRAMMS.
 INSTRUMENTAL ANALYSIS BASED QUALITY CHECKS TO BE
INCORPORATED.
 PRODUCTION CAPACITY TO BE INCREASED TO GET SUFFICIENT
QUANTITY FOR OWN BRANDS.
 COMPANY SHOULD ALSO FOCUS ON ITS BRAND PROMOTION.
SWOT ANALYSIS

 Strengths
 Setup Retail Chains (fully owned, contractual, sharing).
 Schemes for Distributor /Dealers.
 Discount based schemes for end customers.
 Loyalty & Festive offers.

 Weakness
 Negligible Advertising.
 Non affordability of these shoes by middle and lower class.
 Promotional material give into distributors and dealers are less
frequent and insufficient.
SWOT ANALYSIS

 Opportunities
 Globally known brand hence increasing acceptance by Indian
buyer.
 Initial losses incurred for Indian promotions can be covered up
due to strong hold in global market.
 Bringing Good quality of shoes and latest designs can create
distinct position in the shoe market.
 Threats
 Increasing number of players creating strong competition. 
 Popularity and promotion of International brands in India.
THANKYOU