Segmentation, Targeting &

Positioning of
 Segmentation

• Middle Class
People

• Replacement Sector

• Youth
 Segmentation
• Nuclear Families

• Working Women

• Newly Married Couples

• Changing Lifestyle
 Target Segments

• Middle Class People

 Beginners
 Youth
 Newly Married Couples
 Positioning Statement

To “the great Indian middle-class” who wants to

maximize benefits with minimum cost ,
To the young “beginners” who want to drive style ,
who want a smart , small car..