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Fast Food Restaurant Business Plan

Fast Food Restaurant Business Plan

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Fast Food Restaurant Business Plan Fresin Fries

Executive Summary
Fresin Fries is a locally owned fast food outlet that will be positioned as an international franchise through our creative approach to the company's image and detail presentation. Fresin Fries will provide a combination of excellent food at value pricing, with fun packaging and atmosphere. Fresin Fries is the answer to an increasing demand for snack-type fast food, to be consumed while window shopping and walking around inside a shopping mall. In today's highly competitive environment, it is becoming increasingly difficult to differentiate one fast food outlet from another. Singapore, a city state, is now becoming the model metropolis for Asia's new economic boom. With more than 11 million visitors yearly, mainly from neighboring countries (Malaysia, Indonesia, Thailand and the Philippines), Singapore's retail sector is the strongest in the region. Our main priority is to establish one outlet in a crowded mall, preferably in one of prominent shopping malls in Singapore. Later, our effort will be a further development of more retail outlets in the surrounding area. This plan is prepared to obtain a location for the initial launch of this concept. Additional financing will need to be secured for the two subsequent outlets, anticipated in month 13 and early in year three. The financing, in addition to the capital contributions from shareholders, will allow Fresin Fries to successfully open and expand through year two. The initial capital investment will allow Fresin Fries to provide its customers with a value-driven, entertaining experience through the creativity of its founders. Fresin Fries will entice youngsters to bring their friends and family with our innovative environment, fresh-cut Belgian fries, and selection of unique signature dipping sauces. Please note that all tables are in Singaporean Dollars (1 USD= S$1.60)

1.1 Objectives
y y
To establish a presence as a successful local fast food outlets and gain a market share in Singapore's fast food industry. To make Fresin Fries a destination spot for mall-goers.

y

To expand into a number of outlets by year three, and sell the franchise to neighboring metropolitan cities, such as Jakarta, Kuala Lumpur, Bangkok and Manila.

1.2 Mission
Our main goal is to be one of the most successful fast food outlets in Singapore, starting with one retail outlet located inside a major shopping mall as a "market tester." Fresin Fries will strive to be a premier local fast food brand in the local marketplace. We want our customers to have the total experience when visiting our outlet(s) and website as they will learn about this fascinating new "pop culture." We will sell merchandise from pre-packaged sauces and t-shirts, to potato cutters, all with our official brand attached to them. Our main focus will be serving high-quality food at a great value.

1.3 Keys to Success
To succeed in this business we must:

y y y y y y y

Create a unique, innovative, entertaining menu that will differentiate us from the rest of the competition. Control costs at all times, in all areas and implement a conservative approach to growth policy. Although, we provide more than enough fund to open more than one outlet, we want to be on the safe side of the business. Sell the products that are of the highest quality, as well as keeping the customers happy with all of our product categories from food to store merchandising. Provide 100% satisfaction to our customers and maintaining the level of excellent services among other competitors. Encourage the two most important values in fast food business: brand and image, as these two ingredients are a couple of main drivers in marketing communications. Get access to high-traffic shopping malls near the target market. Promote good values of company culture and business philosophy.

Company Summary
What is Fresin Fries? Fresin Fries sells gourmet fries in a cone with a choice of sauce. We use the concept of Belgian Fries, where the fries are all made from fresh potatoes and fried twice. Our outlet also provides excellent and friendly customer service to support the ambience of fun, energetic and youthful lifestyle. Youthful and fresh surroundings We will imitate successful establishments, such as Jamba Juice and Starbucks, which represent the majority of our core target market, between 18 to 35 years of age. Our store will feature display cooking of our featured Belgian Fries from cutting to frying. Our customers will also be able to read our in-house brochures in regards to all knowledge about Belgian Fries and our featured sauces. Our store will be decorated with fast food setting, such as a bright counter and display menu on the wall. Quality food Each store will offer nothing but freshly fried Belgian fries, sandwiches and variety of unique blend sauces, all served with old-fashioned home-style care. Open everyday Our store is open everyday from 10 am to 9 pm. Variety, variety, variety A different selection of sauces will be featured every three months and we will also change our Italian soda flavors to accompany our fries.

2.1 Company Ownership
Fresin Fries is a privately held company. It will be registered as a Limited company, with ownership 25% - Guy Fry, 25% - Sam Sauce, 25% - Carl Cone, 25% - Harry Hip.

S. His projects are widely varied from product design to brand development of several reputable companies. Sam Sauce holds an MBA degree from University V. Prior to his return to Singapore.Guy Fry and Sam Sauce have more than 10 years of experience in the food industry.000 . his latest entrepreneurial project is a diamond store in the heart of Singapore. Harry Hip holds a MS degree from Institute Y. 2. Startup requirements will be financed through owner investments. A true entrepreneur by heart. majoring in Management and Information Technology. Our preference is Space A.500 $3.2 Start-up Summary The retail outlet will be rented at one of the target location shopping malls. Both are currently employed as Corporate Staff of Company A. he has held several management positions in a U. Guy Fry holds a BA degree in Graphic Design from the Academy of Arts.-based IT company. Start-up Requirements Start-up Expenses Kitchen and Fixtures Furniture and Interior Legal $21. He completed several projects and served as project manager for multi-national companies in Singapore. for the main reason of reaching larger traffic.600 $16. Carl Cone holds a BS degree from University Z.

Products We want to focus only on selling fries.1 Product Description Fresin Fries primarily sells fries and our unique dipping sauces. and Pizza Walker (locally owned pizza chain). including Tori-Q (yakitori specialist). Instead.Rent Packaging and Stationary Contingencies Total Start-up Expenses Start-up Assets Cash Required Other Current Assets Long-term Assets Total Assets Total Requirements $15.000 $8. from hats to t-shirts to potato cutters to our signature sauces.000 $118. Alcoholic drinks will not be sold in our outlet. Our first location will be on the larger end of this range. They can be also purchased at selected retailers. Italian sodas and corporate merchandise. as Fresin Fries promotes a healthy and positive Singaporean lifestyle.3 Company Locations and Facilities Fresin Fries locations will range in size from 50 ± 70 meter square and will seat from 15 ± 25 guests. We will equip the outlet with modern furniture and aim for cleanliness and an open feeling.800 2. Easy access.200 $68. Bee Che Hiang (chinese sausages). All of these qualities are consistent with Fresin Fries' goal of providing a top quality fast food experience. We want "word-of-mouth" to be our best form of marketing. we will offer various merchandise with our logo and colors.500 $4.800 $50. The space selection will be chosen based upon the following criteria: y y y y Community size: minimum of 800. where our customers value our brand as something exciting and cannot wait to tell their friends and neighbors. Fresin Fries will directly compete with several fast food joints inside the chosen shopping mall. Bread Talk (one of the most successful bakery franchises).000 $0 $0 $50. The location will feature its own originality in merchandise display and other brand building attributes. 3. In promoting the Fresin Fries lifestyle. Large percentage of teenagers in the community. Main products sold are: Belgian fries.000 people within a radius of 8 kilometers. We are currently looking at several possible sites in shopping malls along Orchard Road. Tourist destination. . so that our customers can enjoy Fresin Fries at home. we will offer Italian Soda to complement the fries. Our signature sauce is exclusively manufactured by Company Q.

compared to most fast food outlets that use frozen fries.Belgian-style fries are available in large (choose 2 dips).25). small (choose 1 dip). Our innovative packaging will be more entertaining than our competitors. Company Clean Value Merchandising Hang Out Simple Fresh Cool Pop Culture Yes Yes No No No No Fresin McDonald's KFC Tori-Q Roti Boy Bread Talk Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes No No No Yes Yes Yes Yes No No No Yes Yes No Yes Yes Yes Yes No No Yes Yes Yes Yes Yes Yes No No Yes . We expect a high degree of enthusiasm and offer a fun store with friendly staff. Supporting merchandise items that support the company's brand building. with addition of garlic Fresin (add S$0. Our dipping sauce is also made fresh without preservatives. a single cone with a cup reserved for dipping sauce. they are available in more than 20 flavors: y Pesto Mayo y Satay Sauce y Teriyaki Sauce y Thai Chili Ketchup y Creamy Wasabi Mayo y Roasted Pepper Mayo y Lava Cheese y Black Pepper Sauce y Curry Ketchup y Barbecue y Jalapeno Ketchup y Caribbean Islands y Traditional Sambal y Korean BBQ y Hot Chili Sauce y Garlic Dip 3. that reflects the company's youthful and energetic culture. Our fried potato is made 100% fresh.2 Competitive Comparison Fresin Fries has several advantages over its leading competitors: y y y y y y Unique "fusion" concept of dipping sauce. The dips for Belgian style fries can also be served with sandwiches.

Below are the programs that we will develop to open each location. as we grow further. Private Parties Brochures and handouts will explain that we can handle banquets and private parties. 3. area eateries. Grand Opening Each new outlet will have outdoor signage as soon as possible. we will add new categories to our menu. The success of Bread Talk franchising in Indonesia is the best example on growing globally. but also will be generated by the conception of an innovative package menu called the "value meal. cinemas. 3.3 Sales Literature Fresin Fries will use advertising and sales programs to get the word out to customers. the same marketing mix as the others. Direct Mail Piece A stand-alone piece. information during the grand opening in January 2005. and possibly mention franchise opportunities. folded. However. Point of Purchase We will use "tray toppers" to explain the concept and philosophy of Fresin Fries. y 2.S. announce future job openings. We will also sell gift certificates. We also have an agreement with Company Q to exclusively manufacture our signature sauces.5 Sales Programs Each opening of Fresin Fries will have. y Half page magazine reviews in Singapore's lifestyle magazines that advertise the presence of the outlet. and all of our merchandise will be printed and produced by our partner's office in China. house of operation and a locator map. Further customization could be done by selling a bigger size of fries called "Uber Fresin" to attract price sensitive customers. we will focus on selling fries and signature sauces. 3. In the future.000 color brochures to be distributed throughout destination shopping mall and facilities: in-store. in addition to our brochure that will list our daily entrees. will be produced in full color on heavy weight paper. sandwiches and Italian soda at greater value than selling at individual items." It primarily consists of a combination of our featured Belgian Fries. Inside will be all the important details of Fresin Fries. Value Meal Sales of Fresin Fries will not only generated from the selling of its famous Belgian Fries.6 Future Products For now. . our growth strategy will be offering the franchise of our brand to food entrepreneurs in the region. such as Belgian Sandwiches and Buffalo Wings.4 Sourcing Fresh potatoes will be delivered weekly by our distributor directly from the U.Bee Che Hiang Pizza Walker Yes Yes Yes Yes Yes Yes No Yes Yes No Yes Yes No Yes No Yes 3. We want the signage to be supported by banners before the opening. more or less. explanation of our menu. prices.

Orchard Road is also the destination for tourists staying in the area. Lastly.We will also appeal to families (young families) with children. followed by the recovery of Singapore's economy.We will appeal to the medium income individuals and to all in the lower medium income bracket. Income . Most of Singaporeans love to window shop. hunting for the latest trend in fashion and have no time to stop for a full meal during shopping. there are more than 8. They do not perceive fast food is a luxury. especially if they have smaller kids. and Popular Hotel are a few of the biggest accommodations in Singapore. Parents give more money to kids and students to buy lunch. y y y y Age . Eating out still remains as Singaporeans' common habit of life. fancy restaurants and gourmet bakeries around Singapore has shown a significant growth in this sector. because of the brand building effort that heavily targets their age group.000 workers currently working as sales persons and boutique staff. and they enjoy it by bringing their family. Fresin Fries is the alternative for a quick bite while shopping the fancy boutiques in the area. They tend to flock to fast food joints inside shopping malls across Orchard Road. pizza or other fast food joints in the vicinity.45 years old. and not at home. 4. the Hilton.Youngsters. 90% of them like fast food on a regular basis. There are more than 10 major shopping malls across Orchard Road. and consumer spending on leisure and recreation made up of 13% of total consumer spending. and 10% of them claimed that they like fast food "very much. with a slight skew for males due to their lower attention to dietary concerns. the biggest shopping mall in the nation. A much broader appeal exists for weekend slots because those are the days when most of our core target market enjoys the mall going activities. including Ngee Ann City. Crown Prince Hotel. and when they do strolling around the shopping district. Gender . Our secondary market segment is the "Working Singaporeans. in the environment of the western-style fast food outlets. Family unit . it is common for high schoolers to have lunch inside shopping malls. According to a recent public survey of people 15 . employing more than 50. 80% of those interviewed like fast food." With so many shopping malls in the vicinity. White-collar workers in offices have stopped bring lunch. Food spending is around 56% of total consumer expenditures in Singapore.We will target both sexes. Fast food is naturally their first choice. The Meritus Mandarin. Orchard Road is the place to meet and hang out after school.000 workers. Our concept will have very broad appeal. The increasing number of new establishments such as fast food franchises. Tourists will stroll Orchard Road.Market Analysis Summary Consumer expenditures for fast food in Singapore rose during the end of the year 2000. Due to heavy extra-curricular activities among Singapore's youth. The survey also provided the following particular reasons for the increasing popularity of fast food: y y y y People have 52 weekends and three long holidays a year. single. currently enrolled in college and high school." or "love" fast food.1 Market Segmentation We are targeting young Singaporeans as our primary market. they need a quick bite to accommodate their activities. It is our goal to be the hip destination for fast food cravings. In the new Paragon Shopping Centre. . hamburger. and enjoy chicken. Orchard Road is the haven for shoppers and job seekers alike.

745.560.392. but we offer much more excitement than the rest of the competition.011 20. we are featuring fresh fries to fill Singapore's craving for fast food as most ideas of lunch is a quick bite not a heavy meal.630.00% 20% 15.610.000 13. It is our goal to be "the extraordinary fast food place" and we believe that the age group from 15 to 25 is the primary age where brand building efforts could take place.00% 15. .775 7.031 15.52% 3.000.879.750.400 18. Our lunch strategy is dual purposed.2 Target Market Segment Strategy Fresin Fries intends to cater to the bulk of teenagers and youngsters in Singapore. which are a heavy lounge/restaurant user group. We have chosen this group for several important reasons. They are more flexible in budgets and seek more than a value/price relationship.000 11. Our secondary target is between the ages of 25 and 37.Market Analysis Year 1 Potential Customers Young Singaporeans Working Singaporeans Tourists Total Year 2 Year 3 Year 4 Year 5 Growth CAGR 15% 5.000.800.500 7.000 5.163.472. we want to keep the price point at lunch as fair as possible to keep us in competition with other fast food outlets. Second.000 15.000 5.000 6. At S$4.375 8.680 21.000 4. They are on limited or fixed incomes and seek a value/price relationship that will not stretch their budgets.000 3.00 for a medium size fries.993.00% 10% 3.566.017.300 10.52% 4. we are only slightly above the segment.300. First.000 3.800.612.000 4.500 6.000 3.714.604.

Our core group: y y y y y y y y y Wants variety and flavor in its food. A recent Consumer Trend and Analysis by Euromonitor identified the following needs among our target markets. and new fast food joints. and entertainment choices. 4. including new shopping malls. This was the time when KFC. For instance. that started in the early 1990s.4. Much of this growth was contributed by the cafes/bars. and food retail sectors. The key to success for these foreign chains was mainly due to the popularity of Singapore as tourist destination for these countries." Usually after they went back from vacationing in Singapore.2 Market Trends In the past. Some changes taking place include a larger professional class with more working women. for whom time is of a premium. and there is a fashion boutique named after an old Italian movie. preferably something fried Looks for speed of service Wants an entertaining and fun experience Insists upon a clean. Many local entrepreneurs camouflaged their retail stores as an international brand in accordance to what they sell. McDonald's. 4. both of international and local chains. This stimulated the rise in the number of fast food units. Tourists are the strongest "buzzer. which means greater disposable incomes.3 Industry Analysis Despite the prolonged effects of the Asian Economic Crisis followed by political turmoil up to mid 2001. The fascination of Asian tourists coming to Singapore has positioned the city itself as an aspiration to modern life in the region. Bread Talk controls 55% of Indonesia's bakery market. there is a local entrepreneur who created a Japanese name to sell yakitori (Japanese BBQ meat skewers). This growth is underpinned by market demand and lifestyle changes. Entry of major multi-national food service operators into major shopping destination in the late 1980s until the 1990s led to growth in competition in the marketplace. particularly during 2000 and 2001.2.5% in terms of units and transaction (Euromonitor). fast food. food. they told friends and families about new things in Singapore. whose wide appeal amongst a young population. Long John Silver's and Pizza Hut were dominating most of the chains. Singaporeans preferred Western chain restaurants. Singapore's food service industry witnessed growth over 2000/2001 at 4 . Many of these local brands grew to become giant franchises that dominate the Southeast Asia region. new boutiques. Recent bombing tragedies have also proven that negative effects on this sector are moderately short-term. . the food service industry recovered faster than others. led to high levels of growth. with the success of the locally grown brands. But the trend seems to have shifted in the last decade. Although there was a slowdown during the economic crisis in 1998. valuing almost USD $13 million per annum. and attractive environment Adopts a global lifestyle Is computer literate Enjoys eating out Has an active lifestyle Comes from various ethnic backgrounds According to a GAIN Report published in 2000. mainly from fast food chains.1 Market Needs Fresin Fries sees our targeted market group as having many "makan" (eating) Singaporean Dollar needs. For instance.2. new restaurants. such as Bread Talk and Bee Che Hiang. This is caused by the increasingly younger demographic and rising incomes throughout Singapore that have led to lifestyle changes that are influencing consumer purchases. such as seeing eating out as part of trendy lifestyle. friendly. potatoes are the second largest commodity of US exports to Singapore after fresh fruit.

rather than prepared ready-to-cook or ready-to-eat processed convenience foods. and Rotiboy. y Modern coffee shops such as Starbucks. Commonly. locals have adopted the convenient products of other food service outlets. For instance. there has been a general upgrading in the food service sector which has seen the establishment of more air conditioned food centers (food courts) that are considerably cleaner than the traditional hawker markets. and Thailand.3. Increased convenience-seeking amongst younger Singaporeans who live in a hectic city today compared to the much slower pace of life that existed 20 years ago. and can only serve a maximum of 6 guests. Malaysia. there are Tori-Q. especially those under the age of 40 years.3. Tori-Q Tori-Q is locally owned franchise who sells Japanese BBQ skewers.3 Main Competitors Our main competitors in this segment are any food outlets within the 300 meter radius along the Orchard Road. At the same time. The growth in spending in the food service sector arises from a number of factors: y y y Increased affluence amongst Singaporeans. If you just missed Häagen Dazs waffle at CK Tang Shopping Mall. Younger middle and upper income group families and individuals are also frequent users of the full service restaurants. Pizza Walker is a good place to hang out.2 Competition and Buying Patterns The competition in this arena is the fiercest in all other metropolitan areas in SE Asia. Tori-Q outlets are rather small. It is quite common for retailers to implement this kind of strategy. 4. Singaporeans have long turned to the local hawker stalls. modern-style coffee shops and cafés that now exist all across Singapore. y Modern retail bakery/café outlets such as Bread Talk. Usually there are a minimum of two of the same outlets within a radius of less than 300 meters. including chains such as Outback Steakhouse.1 Trends in Food Service Retail According to government surveys. especially the fast food outlets. Pizza Walker. Singapore's spending on "eating out" is continuing to increase.-owned enterprises. In our location. Pizza Hut and McDonald's. and . Singapore is a compact city. This phenomenon has made Singapore the best place to shop. Indonesia. When they want convenient cooked food.Franchising became popular in the food service industry through the introduction and entry of multi-national food service brands. Tori-Q is popular among local teenagers as it offers fast service to its customers. primarily U. Spending on cooked food as a percentage of total average food-spend reached 55% in 1998. such as flowers and see-through kitchens. Established in 1998. which has more than doubled since 1988. Another reason is because many retailers do not want to lose sales opportunity. there is another Häagen Dazs across the street at the new Paragon Shopping Centre. Currently. 4. Bread Talk. such as KFC. Tori-Q had expanded its operation into neighboring countries. there are many local chains that have also experienced growth by applying this system to their operations. Starbucks. increased investment from foreign and local businesses in the sector has also produced an increase in the numbers of: y Foreign chains.S. Pizza Walker Pizza Walker is a joint venture positioned as gourmet pizza joint in Singapore. Bread Talk opens one outlet inside the Ngee Ann City Shopping Centre and another just across the street inside the Far East Plaza Shopping Centre. Over the past 5 years. Most of its retail outlets are decorated with welcoming ambience. as alternative sources of convenient cooked food. as the competitors are offering substitutions and similar product categories. It is a choice for those who are in a hurry and would like to grab a quick lunch on the way. As the numbers and variety of food service outlets has increased in Singapore. Increases in the number of expatriate residents.3. 4. but has a lot to offer. due to the high volume of people strolling around the main area of Orchard Road.

etc.2 Marketing Strategy Our strategy is based on serving our markets well. Bread Talk is surely becoming a threat for most food retailers. 4. so that people will see how we are committed to freshness in our products. we will open one outlet inside the New Paragon Shopping Centre. Rotiboy is quite popular in the region as it is now expanding into several cities in Indonesia. Local store marketing is most effective. Vietnam. account for 65% of foreign brands. Bread Talk outlets usually consist of a huge see-through kitchen. with three or four cashiers at front. and bread trays ready for pickup by customers. This will become our "market testing area. so that people will come and try our products. Singapore conglomerates tend to dominate the industry. Starbucks.000 breads each day in just one of their retail outlets. however. y Our fries are made of 100% fresh potatoes. Rumor has it that Bread Talk sold more than 35. Bread Talk As the most successful franchiser in Singapore. but now they are doing delivery to offices and apartments nearby. The kitchen will also let out an aroma of our freshly fried fries into the surroundings area.1 Competitive Edge y Our unique dipping sauces blend local taste and international into one fusion recipe for the signature sauce. Bread Talk not only rented most of the retail space along Orchard Road. a lunch menu in Singapore consists of "fried and BBQ stuff" such as roast pork with rice or the Big Mac. Starbucks is one of the first food retailers that popularized "light and healthy" alternatives such as salad or lean sandwich as an options for Singapore's lunch accommodations. y Enthusiastic and friendly staff y Supporting merchandise items that support company's brand building. In attracting customers to try our fries. Rotiboy A Malaysian franchise. Its specialty is all-you-can-eat pizza! Starbucks Starbucks' strategy entering the lunch market had made some impact in Singapore." and as we go further. 5. Due to high capital investment. Rotiboy offers simplicity for quick lunch franchiser. Thailand. As soon as a concentration of stores is established in a market. Pizza Hut. Home grown franchises are still in their maturing stages as they start to expand globally. that the best form of advertising is still "buzz. Local Franchising Around 40% of the franchises operating in Singapore are foreign. and often considered alternatives for its long queueing rivals. Fresin Fries is planning to open another in nearby shopping malls. Strategy and Implementation Summary At first. as they offer greater flexibility and lower franchise fees to operate.S.3. then broader media will be explored. with big players such as KFC. It has more than enough tables to serve a maximum of 55 guests. A combination of local media and local store marketing programs will be utilized at each location.4 Foreign Vs. and the Philippines. unlike the frozen fries used by competitors. we will provide a see-through kitchen. Franchises from the U. y Innovative packaging will position us at the same level with foreign fast food franchises.the place is always full during lunch hour. Usually." By providing a . Concentration will be on maintaining quality and establishing a strong identity in the local market. home grown franchises are more efficient in the overall supply chain management as the basic raw ingredients are commonly found anywhere in the region. followed by print ad. We will start our first outlet as a "market tester" that could become a model of the expanding number of outlets in the future. to speed up the queue. We believe. 5. Unlike Western license holders. Home grown franchises are more often sought more by young entrepreneurs than are their Western counterparts.

Therefore. o Wall posters. o Standing signage inside malls¶ lobby/aisle. o Local magazines that target our core customers. with items such as "Frenzy Fresin" and "Uber Fresin" which are fun and easy to remember. this will be the most costly. o Design concept. Leveraging the volume of fries. o Outdoor signage (if possible). this tactic will be used sparingly as a supplement where necessary. and signature style sauces to be sold. o Merchandising items. The second tactic will be local store marketing.1 Pricing Strategy Our pricing strategy is positioned as "generic". promotional items and other marketing gimmicks similar to those of other fast food franchises. 5.2. energetic and playful with color elements that are eye catching. the execution of our concept is the most critical element of our plan. such as merchandise. through the selling of supporting materials. o Web page ± containing company philosophy. This will be by far the cheapest and most effective of our marketing programs because of the high traffic in targeted shopping locations. 5. y In-Store Marketing o In-store brochures containing our concept and philosophy. y Local Store Marketing o Brochures.fun and energetic environment. y Local Media o Direct mail piece ± containing brochures sent to surrounding addresses. we will be the talk of the town. o Party catering. meaning that S$4. o Grand opening promotion.2.00 is the average consumer spending for a snack or light lunch in Singapore. we are serving the majority of Singaporeans. .2.2 Brand Challenges Fresin Fries must establish a distinct brand to stand out from the other Western-style fast food competitors. such as Free! Magazine. 5. with unbeatable quality at an acceptable price in a clean and friendly outlet. These will be low-budget plans that will provide community support and awareness of our facility. o Newspaper campaign ± placing several large ads throughout the month to explain our concept to the local area. y y Our logo is distinct as fresh. Our most important tactic will be "word-of-mouth" and in-store marketing. o In-store viewing of making fries process from cutting to frying. Although. Product names are geared toward the target market (teens).3 Marketing Programs We will deploy three different marketing tactics to increase customer awareness of Fresin Fries. The last marketing effort will be utilizing local media. history and news. We will actively build our brand. Italian Soda. o Free occasional t-shirts at local stores events.

250 in annual sales. we anticipate more tourists coming into Singapore.4 Positioning Statement Our main focus in marketing will be to increase customer awareness in the surrounding community. this explains the jumped of sales in these last two months of the year. keep our standards high. and for non-muslim Malaysians and Indonesians. We will direct all of our tactics and programs toward the goal of explaining who we are and what we are all about. Approximately 1. However. As each individual location will continue to build its local customer base over the first three years of operation. with the original flagship store expected to earn almost S$200. it means vacation time.5. there is Ramadan.2. this plan will be implemented when the one "market tester" outlet showed potential growth. 5.3. the goal of each store is S$104.1 Sales Forecast We anticipate the highest peak on the months of November and December in our sales forecast. We will price our products fairly.5 million Indonesians visit Singapore each year. Then in December.000 per year. and execute the concept so that ³word-of-mouth´ will be our main marketing force.3 Sales Strategy The sales strategy is to build and open new locations in order to increase revenue. In November. mostly for shopping and dining. 5. due to the holiday seasons. .

401 Year 1 $4.057 $395.50 $8.00 $1.605 Year 3 $4.538 $33.00 $1.356 84.50 $2.778 6.50 $8.424 $166.00 197.076 $66.50 $2.802 Year 2 $4.712 168.856 110.856 $41.00 $1.889 3.692 3.114 $791.00 98.50 $2.464 27.556 13.Sales Forecast Year 1 Unit Sales Belgian Fries Italian Soda Merchandising Signature Packaged Sauces Total Unit Sales Unit Prices Belgian Fries Italian Soda Merchandising Signature Packaged Sauces Sales Belgian Fries Italian Soda Merchandising $197.384 7.50 $8.768 15.152 $132.00 Year 2 Year 3 .712 $83.928 55.228 49.425 337.

15 $3.425 $558.503 $13.712 $279.00 $39.15 $3. is a prominent figure in the society and we hope to strengthen further our business relationship with him and the company.80 $0.327 Year 2 $0. the managing director. Mr. In Chinese.615 $59.163 Year 1 $0.876 $3.00 $26. and Carl Cone) will conduct the planning and implementation in building the brand and the construction of our first outlet.308 $29.571 $4.285 $16.356 $61. Sam Sauce. The planning and construction will take approximately 8 months.957 $79. 5. the 4 founders (Guy Fry. We already have a long and good standing relationship with Company V in our previous ventures." meaning business bonding. .827 5.654 Year 3 $0.83 $1.83 $1.4 Strategic Alliances Our business requires a long relationship with raw suppliers as well as partner vendors. For Company Y.425 $247. Harry Hip.712 $123.751 $6.5 Milestones During the initial set up of the company. Joe Shmo.80 $0.849 $1.914 $158.15 $3. this relationship is called "guanxi.116. in addition to the revision and refinement process that will take the rest of the 12 month period before our opening in early 2005.83 $1.Signature Packaged Sauces Total Sales Direct Unit Costs Belgian Fries Italian Soda Merchandising Signature Packaged Sauces Direct Cost of Sales Belgian Fries Italian Soda Merchandising Signature Packaged Sauces Subtotal Direct Cost of Sales $6.80 $0.154 $14.142 $8.00 $13.

Milestones Milestone Presentation materials for all stakeholders Start Date End Date Budget Manager Department Business Development Business Development Business Development Marketing 1/12/2004 3/12/2004 TBD Carl Cone Follow up with suppliers 1/21/2004 3/22/2004 $100 Sam Sauce Follow up with developers Printing materials Marketing communication program 1/21/2004 9/8/2004 $50 Sam Sauce 2/13/2004 4/10/2004 $8.000 Carl Cone Open 3rd and 4th 1/1/2006 6/1/2006 $15.000 Guy Fry 2/21/2004 6/23/2004 TBD Sam Sauce Marketing Constructions 5/22/2004 12/3/2004 TBD Harry Hip Business Development Marketing In store signage.000 Carl Cone Business . POP Grand opening materials 5/23/2004 10/11/2004 TBD Guy Fry 6/2/2004 10/13/2004 TBD Guy Fry Marketing Hiring staff 7/14/2004 8/12/2004 $900 Harry Hip Human Resources Business Development Open second location 7/1/2005 7/1/2005 $10.

and when the time comes. This will mean that the initial staff support team will have to work extra.1 Website Marketing Strategy We will leverage the visibility of our shopping mall's website by getting them to include a link to ours. To make the website interactive. 6th.000 Harry Hip Totals $55. of course. including the history of french fries over time. Fresin Fries will offer gift cards and promotions via the Internet.050 Web Plan Summary The website will.1 Management Team Fresin Fries is currently the creative idea of its four founders.2 Development Requirements To adequately serve our audience. As the company is small in nature. We will not add additional overhead until absolutely necessary. As Mr. 6. The front end design of our website will be entirely trusted to Mr. the front end strategy of our website should be parallel with our corporate color. Management Summary The initial management team depends on the founders themselves. Implementation of this organization form calls for all four individuals to make all major management decisions in addition to monitoring all other business activities. or order potato cutters for delivery. so our visitors can print the promotional coupon in PDF format and bring it when they visit Fresin Fries. Harry Hip and Mr. This will also allow us and future business partners to recoup investments as quickly as possible and enjoy a higher return.locations Open 5th. which will be directed to one of our staff. Carl Cone are experts in Information Technology. By doing this. and 7th locations Development Business Development Human Resources 1/1/2007 12/31/2007 $20. the 4 founders¶ share will be consolidated as one entity. we will keep our overhead as low as possible. So. the website itself will act as the medium between our company and our audience. our website will show information on franchising/licensing our brand name. Guy Fry. Part of our basic philosophy will be able to run our executive management as a "knowledge sharing" fellowship. Fresin Fries is being owned by its 4 founders. 7. customers can now write their comments and suggestions on our website. the back end of our website will be developed by these gentlemen. with little back-up. it only requires a simple organizational structure.000 Carl Cone Training staff 9/12/2004 12/10/2004 $1. 6. Others that have helped on the development of this business venture will be offered an opportunity to grow together with the company at the appropriate time. The diversity of founders' background in our company has enabled a cost efficient development in our venture. At present time. show visitors everything about Belgian food culture. Visitors can also download Fresin Fries' theme song as ring tones. . allowing us to adequately staff our outlets. Besides the traditional formats of customer service hotline and in-store form. As we grow. We will also post banners on an official Singapore tourism website. In the future. we will take on additional help in certain key areas.

This will more than cover start-up requirements. each location will have a primary site manager. including site managers. with one of each on the premises during open hours. purchasing manager.000 Year 3 $96. as we expand our product category and retail outlets. acting Head of Human Resources Division.000 $56. Possible positions might be added at a later date include marketing manager. 7.200 Year 2 $60.400 $115. the company is owned by the original 4 founders. Current plan is to have our accounting and payroll functions done by an in-house bookkeeping.800 $23. Each employee will work for 38-40 hours per week. human resources.000 $80.000 $66.400 12 $88. we will employ more people in the middle management to ensure the focus of our work. R&D and administrative support team. controller. 25%.600 Financial Plan The company is now privately held by Harry Hip.3 Personnel Plan Our initial employees will include two cashiers. two cooks and two bus boys per location. Guy Fry. and Sam Sauce.000 26 $262. 7. This is considered an ideal personnel number for a food outlet the size of our own. 8.000 $144. Personnel Plan Year 1 Site Managers Cashiers Cook Busboy Total People Total Payroll $0 $36.200 $94. In the long run. Start-up Funding . This will provide a supervisory level between the executive level and the store management level.000 $28. who each will contribute $200. We hope that this individual will come out of the ranks of our stores¶ management. Future shares will be offered after two consecutive years of operating in Singapore.1 Start-up Funding Currently. Mr.000 40 $449. Carl Cone. David Lu will be responsible for accounting and business development of Fresin Fries.000 for the same amount of share. Harry Hip. and provide the business with a cash cushion to use for expansion over the first three years.2 Organizational Structure Future organizational structure will include a director of store operations when the store locations exceed four units.As we expand into multiple locations. helped by Mr.

200 .000 $0 $800.200 $731.000 $50.200 $731.000 $681.200 $0 $0 $0 $0 $0 $200.000 $200.200 $761.800) $731.800 $30.800 $50.000 $118.Start-up Expenses to Fund Start-up Assets to Fund Total Funding Required Assets Non-cash Assets from Start-up Cash Requirements from Start-up Additional Cash Raised Cash Balance on Starting Date Total Assets Liabilities and Capital Liabilities Current Borrowing Long-term Liabilities Accounts Payable (Outstanding Bills) Other Current Liabilities (interest-free) Total Liabilities Capital Planned Investment Eric Yam Martin Ng David Lu Sagita Suwandi Additional Investment Requirement Total Planned Investment Loss at Start-up (Start-up Expenses) Total Capital Total Capital and Liabilities $68.000 $200.000 ($68.000 $200.

the first store. while maintaining our flagship operation.31 $0. Break-even Analysis Monthly Units Break-even Monthly Revenue Break-even Assumptions: Average Per-Unit Revenue Average Per-Unit Variable Cost Estimated Monthly Fixed Cost $3.73 $24.3 Projected Profit and Loss As the Profit and Loss shows.104 8.706 $32. As sales increase. We do not expect to begin turning a profit until year three.000 8.2 Break-even Analysis Our break-even analysis shows that we need unit sales over 9.Total Funding $800.979 9.700 per month to break even. in a prime spot. This increase in visibility will allow us to take up less expensive locations off of Orchard Road. using up some of the cash reserves initially invested by the founders. Fresin Fries will run at a loss for the first two years. we will expand into new locations to aggressively spread brand recognition. .

.

Pro Forma Profit and Loss Year 1 Sales Direct Cost of Sales Other Costs of Sales Total Cost of Sales Gross Margin $279.163 $61.826 .654 $247.207 Year 2 $558.413 Year 3 $1.957 $217.116.327 $123.827 $868.914 $434.914 $0 $123.827 $0 $247.957 $0 $61.

Gross Margin % Expenses Payroll Marketing/Promotion Depreciation Rent Utilities New location setup Total Operating Expenses Profit Before Interest and Taxes EBITDA Interest Expense Taxes Incurred Net Profit Net Profit/Sales 77.000 $0 $174.77% 8.4 Projected Cash Flow The following chart and table show the Projected Cash Flow for Fresin Fries.000 ($140.81% 77.587) $0 $0 ($140.000 $2.000 $5.18% $449. .750 ($82.550 $25.000 $0 $248.000 $50.226 $0 $0 $53.000 $8.587) ($140.81% $88.000 $299.000 $50.226 $53.000 $575.81% 77.000 $815.600 $10.57% $262.226 4.000 $0 $298.543) -29.600 $53.000 $10.587) -25.543) ($82.200 $10.543) $0 $0 ($82.

Pro Forma Cash Flow Year 1 Cash Received Cash from Operations Cash Sales Subtotal Cash from Operations Additional Cash Received Sales Tax.327 $558.886 $0 $0 $0 $0 $0 $0 $0 $279.116.200 $244.327 Year 2 $0 $0 $0 $0 $0 $0 $0 $1.265 $332.163 Year 1 $0 $0 $0 $0 $0 $0 $0 $558.654 $1. HST/GST Received New Current Borrowing New Other Liabilities (interest-free) New Long-term Liabilities Sales of Other Current Assets Sales of Long-term Assets New Investment Received Subtotal Cash Received Expenditures Expenditures from Operations Cash Spending Bill Payments Subtotal Spent on Operations Additional Cash Spent Sales Tax.600 $599.116.327 $1. VAT.654 Year 3 $279.654 Year 2 Year 3 .245 $449.163 $558.465 $262.286 $1.048. VAT.116.163 $279.245 $692. HST/GST Paid Out Principal Repayment of Current Borrowing Other Liabilities Principal Repayment Long-term Liabilities Principal Repayment Purchase Other Current Assets Purchase Long-term Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $88.000 $430.

911 $0 $0 $35.748 Year 2 Year 3 .452 $0 $0 $0 $0 $677. our net worth rises again. decreasing our net worth slightly.899 Year 1 $0 $0 $0 $543.301) $677.465 ($53. Pro Forma Balance Sheet Year 1 Assets Current Assets Cash Other Current Assets Total Current Assets Long-term Assets Long-term Assets Accumulated Depreciation Total Long-term Assets Total Assets Liabilities and Capital Current Liabilities Accounts Payable Current Borrowing Other Current Liabilities Subtotal Current Liabilities Long-term Liabilities $29.748 $0 $611.245 ($133.981 Year 2 $0 $0 $0 $611.767 $611.048.5 Projected Balance Sheet Fresin's projected company balance sheet follows. We expect to run at a loss for the first two years.981 $611. As the operation becomes more profitable in the third year.748 Year 3 $677.899 $0 $677.452 $0 $0 $50.899 $543.242 $0 $0 $29.918) $543.899 $0 $692.886 $67.981 $0 $1.748 8.Dividends Subtotal Cash Spent Net Cash Flow Cash Balance $0 $332.242 $0 $35.911 $0 $50.981 $0 $543.

81% 100.543) $648.00% 100.26% 40.000 ($151.25% 91.226 $561.930) $53. Industry Profile.94% 22.00% 100.296 $611.911 $800.00% 100.00% 8.343) ($140.00% 0.00% 77.657 $677.6 Business Ratios The following table outlines some of the more important ratios from the Fast Food Restaurants and Stands industry. Ratio Analysis Year 1 Year 2 Year 3 Industry Profile 8.25% 0.00% 100.60% 0.587) $508.31% 45.657 $35.69% 0.00% 6.Total Liabilities Paid-in Capital Retained Earnings Earnings Total Capital Total Liabilities and Capital Net Worth $29.00% 0.00% 77.242 $800.80% 100.75% 37.452 $800.296 8.070 $543.00% 17.00% 100.03% 100.748 $561.31% 95.31% 0.800) ($82.00% 59.00% 4.000 ($291.000 ($68.60% 93.00% 100.67% Sales Growth Percent of Total Assets Other Current Assets Total Current Assets Long-term Assets Total Assets Current Liabilities Long-term Liabilities Total Liabilities Net Worth Percent of Sales Sales Gross Margin 0.070 $50.00% 100.899 $648.97% 54.981 $508.00% 100.00% 0.00% 77.00% 4.40% 0. details specific ratios based on the industry as it is classified by the Standard Industry Classification (SIC) code 5812.00% 8. The final column.81% 100.05% .00% 6.20% 59.00% 0.81% 100.

18% Year 1 -29.a 9.070 0. to Liab.24% 0.00 0.a n.17 27 1.a 0.41 12.a 2.09 1.66 50.00 n.60% -27.a n.13 n.73% -12.00 $561.00 n.18% 0.73% 15.48% 8.00 0.05 1.a $648.a n.04% 39.13 12.17 26 1.87% n.07 1.a .15 6.00% -25.31% -12.92% 23.83 n.90% 13.15 15.99% 73.77% 1.96% 1.00% -29.13 8.00% 4.657 0.77% 9.43 4% 23.18 4.03 12.48% 1.a n.a n.15 0.67% -25.04 0.18 0.55 8% 12.57% 0.84% Year 2 -25.a n. Liquidity Ratios Net Working Capital Interest Coverage Additional Ratios Assets to Sales Current Debt/Total Assets Acid Test 107.70% Year 3 4.22% 6. General & Administrative Expenses Advertising Expenses Profit Before Interest and Taxes Main Ratios Current Quick Total Debt to Total Assets Pre-tax Return on Net Worth Pre-tax Return on Assets Additional Ratios Net Profit Margin Return on Equity Activity Ratios Accounts Payable Turnover Payment Days Total Asset Turnover Debt Ratios Debt to Net Worth Current Liab.Selling.97 7% 15.35 27 0.a n.18 23.37% 102.67% 12.296 0.57% -12.00 $508.25% 9.18% -27.

77% Month 6 $14.83 $1.218 1.152 $38.800 $9.900 $833 $0 $12.733 3.600 $1.000 $1.00 $1.645 77.15 $3.13% Month 4 $10.380 $960 $117 $459 $118 $1.00 $0.50 $8.200 $2.605 $636 $2.700 $0 $2.225 $11.00 $1.982 $6.474 $0 $8.000 $1.617 220 150 4.147 Month 12 $4.00 $4.313 $1.870 $2.813 $5.654 $1.870) ($2.025 $1.95% Month 10 $38.226 $5.224 $278 $6.447 $0 $0 .919 $1.313 $0 $2.858 ($31.00 $4.50 $2.976 4.000 $300 $300 $0 $0 $27.200 780 120 118 2.858 ($13.00 1.50 $8.778 2.022 $1.586 $481 $1.088 $0 $7.600 12 $4.382 $168 $612 $150 $2.944 77.925 $732 $2.252) ($10.133 $12.000 $300 $0 $27.914) $0 $4.43 0.50 $2.925 $19.00 $1.549 $3.666 $1.600 12 Month 12 $0 $4.00 $1.00 $4.226 $1.45% Month 5 $12.600 12 Month 8 $0 $4.50 $2.600 $1.00% Month 10 6.80 $0.15 $3.600 12 Month 9 $0 $4.697 $54.858 ($12.11% Month 3 $8.50 $2.534) ($31.00 Month 12 $0.117 $35.000 650 100 100 1.930 $0 $5.380 $4.800 $833 $0 $17.000 $125 $0 $17.900 $833 $0 $12.00 $1.000 $1.50 $2.00% 50.747 Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 $4.447 77.474 $10.790 358 319 8.974 $444 $6.912 $1.50 $8.000 $3.932 $27.15 $3.600 $1.365 $7.83 $1.a n.00 $4.381 77.15 $3.50 $8.00 $0.256 4.00 $800 $98 $383 $100 $1.930 $4.538 $3.213) $0 $4.Sales/Net Worth Dividend Payout 0.00 1.83 $1.000 $1.048 78.326 $45.426 299 270 6.641 Month 11 $4.50 $2.300 6 Month 2 $0 $2.858 ($9.320 $1.00 $0.316 $300 $540 $637 $752 $887 $1.326 $8.185 $364 $1.83 $1.659 $202 $689 $150 $2.50 $2.519 $33.200 $2.152 $140 $551 $139 $1.000 $1.225 $3.00 Month 12 9.117 $0 $0 $10.991 $243 $842 $150 $3.15 $3.639 $4.80 $0.80 $0.00 $1.800 $833 $833 $0 $0 $17.a Appendix Sales Forecast Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Unit Sales Belgian Fries Italian Soda Merchandising Signature Packaged Sauces Total Unit Sales Unit Prices Belgian Fries Italian Soda Merchandising Signature Packaged Sauces Sales Belgian Fries Italian Soda Merchandising Signature Packaged Sauces Total Sales Direct Unit Costs Belgian Fries Italian Soda Merchandising Signature Packaged Sauces Direct Cost of Sales Belgian Fries Italian Soda Merchandising Signature Packaged Sauces Subtotal Direct Cost of Sales 20.80 $0.800 $9.088 $5.020 $236 $7.498 $10.83 $1.900 $4.961 $17.00 $1.074 1.174) ($11.088 $25.50 $8.645 $376 $7.046 $3.655 $4.933 $1.10% Month 2 $7.800 $9.133 $12.110 $22.900 $833 $0 $12.900 $4.000 $300 $0 $27.00% 10.83 $1.631 $14.50 $8.133 $12.600 $1.982 $0 $1.933 ($2.961 $3.15 $3.123 160 150 3.244 5.850 1.047 $1.50 $8.225 $0 $3.961 $0 $4.025 $4.146 $2.000 $975 $850 $200 $6.476 3.800 Pro Forma Profit and Loss Month 1 Sales Direct Cost of Sales Other Costs of Sales Total Cost of Sales Gross Margin Gross Margin % Expenses Payroll Marketing/Promotion Depreciation Rent Utilities New location setup Total Operating Expenses Profit Before Interest and Taxes EBITDA Interest Expense $6.880 3.700 $9.09% Month 8 $26.000 $3.50 $2.83% 77.80 $0.50 $2.00 n.900 $4.00 $0.170 $1.982 $1.300 6 Month 6 $0 $2.858 ($8.930 $21.000 $125 $0 $17.50 $8.200 $2.325 77.426 $3.684 77.000 $17.842 $618 $8.99 0.00 $0.15 $3.900 $4.000 $300 $0 $27.83 $1.83 $1.300 6 Month 3 $0 $2.534) $0 $9.000 $125 $25.80 $0.885) $0 $9.000 $125 $0 $17.697 $54.50 $2.600 $1.161 2.77% 15% $4.760 $1.300 6 Month 7 $0 $4.000 $3.142 $270 $4.174) $0 $4.213) ($13.200 $2.800 $1.00 2% 2% 2% 1% 1.642 $26.00 $4.690 516 444 11.654 $0 $1.00 $1.252) $0 $9.386 $5.000 $3.447 $7.00 $0.00 $0.146 $14.572 77.286) $0 $4.822 $419 $1.933 $7.440 936 144 139 2.89% Month 11 Month 12 $45.294 $2.600 $1.00% 45.02% Month 9 $32.404 $1.000 $125 $0 $17.263 $6.50 $8.000 $1.800 $9.063 77.659 1.243 619 523 13.023 $39.80 $0.313 $7.00 $1.858 ($11.000 $3.300 6 Month 5 $0 $2.00 $0.00 $4.666 $10.50 $2.700 $1.235 $8.00 $4.933 ($10.900 $4.800 $9.642 $4.981 2.83 $1.880 743 618 16.360 $300 $8.498 Month 10 $0.885) ($6.380 $0 $1.83 $1.728 1.117 Personnel Plan Site Managers Cashiers Cook Busboy Total People Total Payroll 0% 0% 0% 0% Month 1 $0 $2.50 $8.80 $0.565 $42.800 $833 $0 $17.000 $3.870) $0 $9.00 $1.412) $0 $4.00 $4.549 $22.00 Month 11 8.15 $3.80 $0.412) ($8.50 $8.000 $125 $0 $17.681 78.368 $523 $7.800 $833 $0 $17.907 4.15 $3.200 $2.953 $15.900 $9.627 $2.84% Month 7 $22.185 $4.50 $2.600 12 Month 11 $0 $4.00 Month 11 $0.15 $3.654 $5.80 $0.800 $9.933 ($6.474 $29.00 Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 $0.15 $3.80 $0.152 $7.15 $3.00 $4.80 $0.488 1.751 2.286) ($12.600 12 Month 10 $0 $4.257 $2.00 $1.00 $1.50 $8.852 77.933 $27.000 $300 $0 $27.914) ($9.257 $12.978 $5.631 $14.800 $833 $0 $17.83 $1.300 6 Month 4 $0 $2.200 $2.978 $32.000 $42.371 $319 $5.348 180 150 3.900 $833 $0 $12.504 $553 $1.919 $0 $9.900 $833 $0 $12.529 Month 10 $4.530 $300 $9.535 $6.900 $833 $0 $12.209 430 376 9.83 $1.10 0.685 $1.

000) $676.443 $0 $14.523 ($10.800) $649.380 $0 $0 $0 $0 $0 $0 $0 $26.381 $800.826 $0 $719.025 $6.146 $14.336 $676.800 $40.533) $644.739 $0 $0 $0 $656.721 $0 $0 $25.800 $28.949) $650.336 $0 $691.259 $652.969 $0 $0 $0 $0 $0 $0 $0 $19.750) $649.200 Starting Balances $731.336 $0 $0 $0 $0 $0 $0 $0 $21.857) $708.152 $38.038) $691.30% $0 ($12.800) ($86.847 $0 $0 $0 $0 $0 $0 $0 $19.299 $0 $0 $0 $652.987 $719.415 $627.860 $0 $13.152 $32.268 $35.791 $0 $0 $0 $0 $0 $0 $0 $33.549 Month 6 $4.739 $634. VAT.978 $26.826 $0 $0 $0 $0 $0 $0 $0 $19.721 $0 $25.697 $54.25% $0 ($31.152 Month 9 $9.899 $0 $0 $0 $677.025 Month 1 $4.324 $800.000 ($68.530 $649.247 $0 $0 $0 $0 $0 $0 $0 $8.325 $0 $22.800) ($82.534 Month 11 $27.242 $800.847 $0 $0 $0 $731.978 $32.800) ($46.299 $0 $0 $0 $0 $0 $0 $0 $36.666 Month 3 $4.242 $0 $29.642 $26.132 $0 $0 $0 $0 $0 $0 $0 $5.612 $699.477 $0 $0 $0 $684.523 $0 $0 $0 $0 $0 $0 $0 $10.409 $0 $0 $0 $0 $0 $0 $0 $22.70% 26.580 $50.800) ($25.374 $0 $699.660 $652.499) $705.579 $656.899 $648.810 $0 $0 $39.969 Month 3 $14.800) ($13.902 ($1.549 $22.588) $684.00% $0 $0 $0 $0 $0 $0 $0 $6.257 $10.146 $12.785) ($103.762 $0 $14.021) $719.530 $624.847 Month 1 $13.325 $800.66% $0 ($8.068 $0 $0 $0 $0 $0 $0 $0 $45.791 Month 8 $23.621) $634.336 Month 5 $15.000 ($68.534 $634.987 $731.826 Month 2 $14.146 Month 5 $4.899 $0 $677.739 $0 $656.660 $626.226 Month 2 $4.041 $0 $0 $0 $649.000 ($68.549 $14.332 $38.810 $0 $39.477 Month 6 $39.990) $634.365 $677.247 ($12.663 $36.200 $731.409 ($6.200 $0 $0 $0 $731.000 ($68.667 $684.000 ($68.826 $0 $0 $0 $719. VAT.927 $0 $0 $0 $0 $0 $0 $0 $32.534 $0 $661.800 $26.257 $12.800) ($36.666 $10.041 Month 9 $24.132 $16.025 $7.642 Month 7 $9.374 $0 $0 $0 $0 $0 $0 $0 $20.670) ($106.374 $684.800) ($96.412) -69.000 ($68.612 $691.885) -25.900 $478 $5.000 ($68.252) -45.870) -8.380 ($27.859) $684.739 $0 $0 $0 $0 $0 $0 $0 $32.860 $800.526 $699.852 $0 $0 $0 $0 $0 $0 $0 $12.210 $677.257 Month 4 $4.762 $800.900 $16.477 $644.800 $25.127 $32.800 $23.657 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12 ($96.01% $0 $0 $7.226 $8.415 $650.800) $650.927 ($5.540) ($104. HST/GST Received New Current Borrowing New Other Liabilities (interest-free) New Long-term Liabilities Sales of Other Current Assets Sales of Long-term Assets New Investment Received Subtotal Cash Received Expenditures Expenditures from Operations Cash Spending Bill Payments Subtotal Spent on Operations Additional Cash Spent Sales Tax.498 Month 12 $9.657 $677.477 $0 $0 $0 $0 $0 $0 $0 $50.51% Pro Forma Cash Flow Month 1 Cash Received Cash from Operations Cash Sales Subtotal Cash from Operations Additional Cash Received Sales Tax.125 $0 $0 $14.642 $22.324 $0 $27.443 $800.900 $14.378 $0 $0 $0 $0 $0 $0 $0 $7.068 $3.174) -128.800) $0 $731.041 $0 $0 $0 $0 $0 $0 $0 $35.738) $656.534 $0 $0 $0 $0 $0 $0 $0 $38.900 $15.210 $661.261 $800.234 $661.952 $19.03% $0 ($11.463 $0 $0 $0 $0 $0 $0 $0 $54.860 $0 $0 $13.325 $0 $0 $22.721 $800.543) $648.800) ($55.969 $0 $708.899 Month 12 $29.447 16.791 $0 $0 $0 $650.969 $0 $0 $0 $708.739 Month 7 $22.900 $14.381 $0 $24.200 $684.93% $0 $1.326 $45.847 $717.200 $731.336 $0 $0 $0 $691.299 $626.919 5.697 $45.969 $694.261 $0 $23.623 $19.125 $800.374 $0 $0 $0 $699.534 $0 $0 $0 $661.791 $0 $650.347 $19.914) -96.900 $14.381 $0 $0 $24.125 $0 $14.000 ($68.000 ($68.184 ($8.666 $8.200 $0 $731.674) $694.000 ($68.463 $9.595) $699.800) $652.136 $0 $15.242 $0 $0 $29.978 Month 8 $9.579 .852 ($9.477 $0 $684. HST/GST Paid Out Principal Repayment of Current Borrowing Other Liabilities Principal Repayment Long-term Liabilities Principal Repayment Purchase Other Current Assets Purchase Long-term Assets Dividends Subtotal Cash Spent Net Cash Flow Cash Balance $6.213) -219.184 $0 $0 $0 $0 $0 $0 $0 $14.74% $0 ($10.534) -216.800 $24.374 Month 4 $14.826 $705.800) $661.041 $624.631 $14.52% $0 ($2.213) $717.94% $0 ($9.498 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12 0.200 $691.526 $708.667 $656.041 $0 $649.000 ($68.443 $0 $0 $14.847 $0 $731.28% $0 ($6.226 $7.136 $0 $0 $15.326 $38.261 $0 $0 $23.284 $20.299 $0 $652.Taxes Incurred Net Profit Net Profit/Sales $0 ($13.498 $54.324 $0 $0 $27.701 $708.762 $0 $0 $14.286) -170.378 $647 $731.791 $627.509 $21.200 $731.899 Pro Forma Balance Sheet Month 1 Assets Current Assets Cash Other Current Assets Total Current Assets Long-term Assets Long-term Assets Accumulated Depreciation Total Long-term Assets Total Assets Liabilities and Capital Current Liabilities Accounts Payable Current Borrowing Other Current Liabilities Subtotal Current Liabilities Long-term Liabilities Total Liabilities Paid-in Capital Retained Earnings Earnings Total Capital Total Liabilities and Capital Net Worth $0 $0 $0 $0 $0 $0 $800.136 $800.000 ($68.102 $33.326 Month 10 $9.299 Month 10 $25.697 Month 11 $9.701 $719.000 ($68.810 $800.902 $0 $0 $0 $0 $0 $0 $0 $38.

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