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11/01/2012

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STRATEGIC MARKETING

SYNOPSIS ON MARKETING STRATEGY OF NESTLE, INDIA

SUBMITTED BY: Amit Kumar Gupta

F-12

. • To find out the competitive advantage of NESTLE India • To asses the strategies of competitors in the market.OBJECTIVE OF RESEARCH • The objective of this exercise is to understand the stronghold of NESTLE India in the market and unearth the strategies involved in their operations. • To be able to devise fruitful marketing strategies at the end of the research.

MILKYBAR. In 1905. beverages. Nestle's relationship with India started 1912. Nestle India manufactures a variety of food products such as infant food. an infant cereal.50. NESTLE Milk. Some of the famous brands of Nestle are NESCAFE. BARONE. MILKMAID. MILO. prepared dishes & cooking aids.000 employees worldwide. NESTLE Fresh 'n' Natural Dahi and NESTLE Jeera Raita.A. NESTLE SLIM Milk. and chocolates & confectionary. Nestle was founded in 1867 in Geneva. milk products. operated 500 factories in approximately 100 countries and offers over 8. NESTEA. . It has around 2. importing and selling finished products in the Indian market Today. of Switzerland. Nestle acquired the Anglo-Swiss Condensed Milk Company. when it began trading as The Nestle Anglo-Swiss Condensed Milk Company (Export) Limited. KIT KAT. MAGGI. Nestle's first product was "Farine Lactee Nestle".COMPANY PROFILE Nestle India is a subsidiary of Nestle S. Switzerland by Henri Nestle. Nestle is the world's largest and most diversified food company. .000 products to millions of consumers universally.

Our Competitive advantages A pool of qualified suppliers that understand and support Nestlé’s commitment to excellence.Vision Being the best in everything we touch and handle.  A pool of qualified suppliers that are directly aligned with underrepresented and emerging communities and can promote positive relationships with our customers  Better quality goods and services at a lower price as a result of increased competition and an extended supply base  Access to new capabilities and innovations  A competitive advantage as we seek government contracts. and delight all stakeholders by making economic value additions in all corporate functions. and assurance that we are in compliance with the diversity expectations of our public sector contracts. Mission Continuously excel to achieve and maintain leadership position in the chosen businesses.  .

(Written by C.BIBLIOGRAPHY Marketing Management Principles of Marketing Gupta) Research Methodology Kothari) Magazines:  Advertising Management  Business India  Business Today  Business World Web: www.com (Written by Philip Kotler) (Written by C. R. B.google. .

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