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Published by: shibidheek on Dec 16, 2010
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SUBMITTED BY: Amit Kumar Gupta


OBJECTIVE OF RESEARCH • The objective of this exercise is to understand the stronghold of NESTLE India in the market and unearth the strategies involved in their operations. • To find out the competitive advantage of NESTLE India • To asses the strategies of competitors in the market. • To be able to devise fruitful marketing strategies at the end of the research. .

Nestle India manufactures a variety of food products such as infant food. MAGGI. MILO. BARONE. Switzerland by Henri Nestle.COMPANY PROFILE Nestle India is a subsidiary of Nestle S. Some of the famous brands of Nestle are NESCAFE. . beverages. when it began trading as The Nestle Anglo-Swiss Condensed Milk Company (Export) Limited. importing and selling finished products in the Indian market Today. Nestle's relationship with India started 1912. an infant cereal. NESTLE Fresh 'n' Natural Dahi and NESTLE Jeera Raita. In 1905. Nestle's first product was "Farine Lactee Nestle". MILKMAID.000 employees worldwide. operated 500 factories in approximately 100 countries and offers over 8. KIT KAT. Nestle acquired the Anglo-Swiss Condensed Milk Company. and chocolates & confectionary.50. It has around 2. Nestle is the world's largest and most diversified food company. NESTEA. milk products. NESTLE Milk. . of Switzerland. Nestle was founded in 1867 in Geneva.000 products to millions of consumers universally. NESTLE SLIM Milk.A. MILKYBAR. prepared dishes & cooking aids.

and assurance that we are in compliance with the diversity expectations of our public sector contracts. Our Competitive advantages A pool of qualified suppliers that understand and support Nestlé’s commitment to excellence.  . and delight all stakeholders by making economic value additions in all corporate functions.Vision Being the best in everything we touch and handle.  A pool of qualified suppliers that are directly aligned with underrepresented and emerging communities and can promote positive relationships with our customers  Better quality goods and services at a lower price as a result of increased competition and an extended supply base  Access to new capabilities and innovations  A competitive advantage as we seek government contracts. Mission Continuously excel to achieve and maintain leadership position in the chosen businesses.

BIBLIOGRAPHY Marketing Management Principles of Marketing Gupta) Research Methodology Kothari) Magazines:  Advertising Management  Business India  Business Today  Business World Web: www. R. . (Written by C. B.com (Written by Philip Kotler) (Written by C.google.

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