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  • Recliner Coffin

    Enviado por

    midhuabraham
    23 visualizações5 páginas
    The document describes a new product called "Recliner Coffins" that will be launched in four varieties: Savier Coffin for Bishops, Padayappa Coffin for customers in Tamil Nadu, GAP Coffin for Ghana and Puerto Rico, and Eco Coffin for cities with space constraints. Each variety has unique features tailored to their target customers and markets. The marketing strategies involve direct marketing, product placement in movies, using celebrity endorsements, and targeting private cremation centers and cemeteries.

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    The document describes a new product called "Recliner Coffins" that will be launched in four varieties: Savier Coffin for Bishops, Padayappa Coffin for customers in Tamil Nadu, GAP Coffin for Ghana and Puerto Rico, and Eco Coffin for cities with space constraints. Each variety has unique features tailored to their target customers and markets. The marketing strategies involve direct marketing, product placement in movies, using celebrity endorsements, and targeting private cremation centers and cemeteries.

    Direitos autorais:

    Attribution Non-Commercial (BY-NC)
    Baixe no formato PPTX, PDF, TXT ou leia online no Scribd
    Sinalizar o conteúdo como inadequado
    23 visualizações5 páginas

    Recliner Coffin

    Enviado por

    midhuabraham
    The document describes a new product called "Recliner Coffins" that will be launched in four varieties: Savier Coffin for Bishops, Padayappa Coffin for customers in Tamil Nadu, GAP Coffin for Ghana and Puerto Rico, and Eco Coffin for cities with space constraints. Each variety has unique features tailored to their target customers and markets. The marketing strategies involve direct marketing, product placement in movies, using celebrity endorsements, and targeting private cremation centers and cemeteries.

    Direitos autorais:

    Attribution Non-Commercial (BY-NC)
    Baixe no formato PPTX, PDF, TXT ou leia online no Scribd
    Sinalizar o conteúdo como inadequado
    de 5

    RECLINER COFFIN

    Comfins
    Get rid of life…
    Sit and relax…

    Alexia Andrews
    Aravindhan C
    Aswin Ram
    Midhu Abraham
    Ranjit Pishu
    Product
     Encyclopedia of Religion and Ethics Part 19,
    Part 19 - By James Hastings
     Recliner Coffins – to be launched in 4

    varieties
     Savier Coffin – For Bishops

     Padayappa Coffin – For Tamil Nadu

     GAP Coffin – Ghana & Puerto Ricco

     Eco Coffin – For cities with space constraints


    Product USP

     Savier Coffin
     Bishops are buried on thrones
     Tailor made - highly costly
     Padayappa Coffin
     Niche target customers in Tamil Nadu – dancing
    with the corpse
     GAP Coffin – Ghana & Puerto Rico
     Trend exist to make unique coffins
     Coffins made in the shape of beer bottle
     Eco Coffin
     In cities – space constraints
    Marketing strategy

     Savior - Direct marketing to Bishop’s and


    Churches
     Padayappa – Embedded Marketing in a Rajani

    Movie (Enthiren)
     GAP – Make some Celebrity use it

     Eco – Market to private cremation centers,

    and church cemetery


    Sit
    Rest in peace !!!

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