Respected Respondent,

We are the student of University of Management & Technology, conducting a research on to understand the impact of Surf Excel
and campaign through customer purchase preferences. Your valued response in this regard will be highly appreciated.

Q.1 Which brand(s) name of detergent are you familiar Q.4 How frequent you purchase detergent powder?
with?
O Daily O Weekly
O Sur Excel O Bright Total
O Monthly O After 2 months
O Bonus O Bonus Tri-star
O Annual Purchase
O Arial O Others-----------------------
O Rin Washing Powder
Q.2 List down your 3 preferred brands of detergents: Q.5 Which brand(s) name of detergent are you purchase
(Rate them with no’s 1—3, 1 for most preferable and 3 for least) most?
1. ---------------------------------- O Sur Excel O Bright Total
2.---------------------------------- O Bonus O Bonus Tri-star
3.---------------------------------- O Arial O Others---------------------
O Rin Washing Powder
Q.3 My usage increases in ____________season Q.6 If my above mentioned brand is not available in then
I would:
O Summer O Autumn
O Switch the store O Delay the purchase
O Winter O Spring
O Purchase other available brand -------------------------------
O All seasons

IMPORTANCE OF VARIOUS FACTORS IN SURF EXCEL AND ITS MARKET CAMPAIGN

Read the factors given below. Please indicate their importance on a scale of 5 to 1 for Surf Excel and its Market Campaign. For
example, For Surf Excel if you give “5” for “Packaging” it means that in your opinion “Packaging” of Surf Excel is very important for
customers. Similarly, For marketing campaign of Surf Excel if you give “5” for “TV media” it means that in your opinion “TV media”
of Surf Excel is very important to attract more customers.

Scale 5 4 3 2 1
Very Important Some what Important Normal Unimportant Not at all Important

FACTORS (SURF EXCEL) RATE FACTORS (CAMPAIGN) RATE

1 Packaging 1 TV media
2 Anti-agent formula 2 Internet
3 Dirt Cleaner 3 Print & Billboards
4 Don’t harm to hands 4 Door to door selling
5 Washes the clothes in minimum time 5 Prize contest
6 Gives shining to clothes 6 Attractive Packaging
7 Maintain the color and elegance of clothes 7 Slogan
8 Fragrance after washing clothes 8 Word of mouth
9 Available sizes
10 Lather (Jhaag)

Demographic Information:

Gender Age
Male Less than 20 years 20 years- 30 years
Female 30 years - 40 years 40 years or more

Occupation Household Income (in Rs.)

Student Businessman Household Below 20,000 21,000-40,000
Job holders 41,000-60,000 60,000 and above