Difference between marketing and selling

marketing selling
1 Marketing starts with buyers. Selling starts with seller. seller is
Buyers is at the center of at the centre of business universe.
business universe.
2 It emphasis on identification of Selling emphasis on surpluses
market opportunity. It converts available within the corporation.
the customer’s needs into Sales convert the product into
product. profit. It is concerned with the
techniques and tools of getting
the customers.

3 Marketing views the business as Selling views business as a goods

a customer satisfaction product. producing process.

4 Buyer determines the shape of Selling convenience dominates

marketing mix. the formulation of marketing mix.

5 At first they will sense the The firm first makes the product
demand and after then they will and then how to sell it and make
react with a product. profit.

6 They emphasize on providing They emphasize on staying with

innovative features in the product existing technology.
acc. To the customer so they will
regularly up data the technology.
7 Customer determines the price Cost determines the price.
and price determine the cost. (TC=FC+VC)

8 They have seen these functions as Transportation, storage and other

important service to be provided distribution functions are
to the customers and keeping perceived as extensions to the
customers satisfaction in focus. product function.
 9 All the departments of org. are There is no co-ordination
co-ordinate with each other. between various departments of
org.
10 Marketing is the control function Production is the central function
of the business. of the business.

11 It is a modern concept. It is a traditional concept.

12 Scope is wide. Scope is narrow.

13 They will decide the target They will focus on entire market.
market and then sell the product.

Definition of cost:

Cost means the price of the product. It is economic

value of the product.

4P’S = PRODUCT,

PRICE,
PROMOTION,
PLACE

7P’S= PEOPLE,
PROCESS,
PHYSICAL EVIDENCE