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Section 3
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i Internal Factors:
i Marketing Objective:dompany should
consider its target market, positioning strategy,
i and marketing mix strategy .
i Marketing Mix Strategy:
i Price decision must be coordinated with product
design,distribution,and promotional decision.
i dost:dost set the floor for the price that company can
charge.Price should cover all cost for
producing,distributing and selling the product.
i External factors:
i Market and Demand
i dompetitors dost.
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i Promotional allowances:
i Payments or price reduction offered to
dealers to reward for participating in
promotional program.
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i Promotional Pricing:
i Temporary pricing products below the
list price or below cost to increase
sales.
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