QUESTIONNAIRE

“FACTORS AFFECTING THE SELECTION OF VEHICLE

DURING PURCHASE”
PERSONAL INFORMATION:

1. Name : _____________________________________
2. Gender : ____________________________________
3. Age : ______________________________________
4. Qualification : _______________________________
5. Contact Number : ____________________________
6. Address : ________________________________________________________________
________________________________________________________________
7. Nationality : _________________________________

GENERAL INFORMATION:

8. Which vehicle to do you currently own and for how many years using it :
Two Wheeler : _____________________________________(Specify the model/years)
Four Wheeler : _____________________________________(Specify the model/years)

9. Which Type of Bike / Car you like :

BIKES :
Scooter, Moped Dirt Bikes, Sports Bikes, Bikes Cruiser, Chopper
Other

CARS :
Coupes Convertibles SUV, Sedans Mini Van Sports Cars
Other

10. For what purpose you use it?

_____________________________________________________________________
11. Which brands you prefer the most, why ?
 BIKES CARS REASON FOR PREFERENCE
Bajaj Auto BMW
Hero Honda Chevrolet
Kinetic Honda Fiat
LML India Ford
Electrherem Honda
Indian Ltd
HMSIL Hyundai
TVS Motors Nissan
Yamaha M&M
Maruti Suzuki
Skoda
Tata
Toyota

Any other (Specify) : ___________________________________________________________

12. What are the value added services provided by the above mentioned brands?
a. _________________________
b. _________________________

1. You received any discounts? If yes then specify?

Yes No

If Yes, ______________________

2. What Promotion activities attracted you to buy the product?

Brand Launches Road Shows Advertisements
Exhibitions Banners, Leaf Lets Brochures, Posters
Any other (Specify): ______________________________________________
3. Do you think test drive is necessary?
 Yes No

4. Do you compare and have trials with other brands?

Yes No

5. At what price you bought the product, what is its current rate?
Rs _______________ ________________

6. How did you make the purchase decision?

7. Most important factor in purchasing the brand mentioned?

1._________________________________
2. _________________________________

8. What are the constraints that you have not selected other brands?
a. ______________________________________________________________
b. ______________________________________________________________

1. Are you satisfied with the brand you purchased?

Yes No

2. What type of problems you are facing with it now?

1. ________________________ 2. __________________________

1. Would you suggest the same brand to other opinion seekers?

Yes No

2. Rank the following according to your preference on the scale from 1 – 5 :

Preference Rank Preference Rank

Fuel economy Maintenance costs

Ride comfort Latest Technology
Power Cabin-Space
Reliability Style / Looks
Performance Weight
Purchase price Speed
Resale Value Compactness

Any other Comments : _______________________________________________________

Questionnaire

Prepared by,

M.Sneha

10PBA111