Escolar Documentos
Profissional Documentos
Cultura Documentos
Pepsi Cola is managing its operations in different cities of Pakistan. Pepsi Riaz
Bottler and Haidri beverages are analyzed for their organizational design and
change. The value creation, hierarchal structures, mission and vision and decision
making were subjected to the study. Centralized decision making and tall hierarchy
has created some problems in operation. Innovation, technology and market
capture are the core competencies of the Pepsi. Stake holders according to its
internal and external environment are analyzed. The process of Pepsi cola and their
quality control mechanism was analyzed. The roles and differentiation has been
analyzed.
2
Table of Contents
Executive summary....................................................................................................2
Table of Contents....................................................................................................... 3
Introduction................................................................................................................ 6
Pepsi Pakistan......................................................................................................... 6
Pakistani soft drink industry.......................................................................................6
Haidiri Beverages Private Limited, Pakistan...............................................................7
Our Mission and Vision...............................................................................................7
The promise of PEPSICO..........................................................................................8
Performance with Purpose......................................................................................8
Our Commitment.................................................................................................... 8
Guiding Principles....................................................................................................9
Value Creation.......................................................................................................10
Culture of Pepsi.....................................................................................................11
The Top Management Hierarchy..............................................................................12
Chain of Command................................................................................................12
At Managerial Level...........................................................................................13
Basic Challenges regarding organizational design...................................................15
Roles and Duties................................................................................................15
Complexity......................................................................................................... 15
Centralization.....................................................................................................16
Mixed type of structure......................................................................................16
Formalization: written rules...............................................................................16
Multi division Structure......................................................................................16
Span of Control.................................................................................................. 17
Some problems regarding tall hierarchy............................................................17
Departments............................................................................................................ 17
Environment............................................................................................................. 17
The Specific Environment......................................................................................18
3
The General Environment.....................................................................................18
Resource dependence theory...................................................................................19
Symbiotic interdependencies...................................................................................19
Technology............................................................................................................... 19
Quality Control ..................................................................................................... 21
Pepsi Processing Model............................................................................................22
Ethical Stance.......................................................................................................... 23
Encourage Healthier Choices...................................................................................24
Internal stakeholders.........................................................................................24
External stakeholders........................................................................................24
Competitive Advantage............................................................................................25
Annexure 1............................................................................................................... 25
Specific Environment ( Annexure).........................................................................25
Customer.............................................................................................................. 25
Competitor:........................................................................................................... 25
Local competitor................................................................................................25
National Competitors.........................................................................................26
International Competitors..................................................................................26
Supplier:................................................................................................................ 27
Distributor:............................................................................................................ 27
Incentives................................................................................................................. 28
Product outflow........................................................................................................ 29
Channels of distribution...........................................................................................30
General environment (Annexure)..........................................................................30
Economic Forces................................................................................................30
Technological forces..........................................................................................31
Political Forces...................................................................................................31
Social and cultural factors..................................................................................32
ANNEXURE 2............................................................................................................ 33
Our Goals and Commitments...................................................................................33
Career:.................................................................................................................. 34
Community:...........................................................................................................34
Facts about the company.........................................................................................34
4
Executives............................................................................................................. 35
HEAD OFFICE.........................................................................................................35
Founders of the company......................................................................................35
Executives............................................................................................................. 35
Registered office...................................................................................................37
Various products in Pakistani market.......................................................................37
Product in spotlight: Pepsi........................................................................................37
Interview of manager at Pepsi Riaz Bottles........................................................37
Important Questions which were asked.............................................................38
References............................................................................................................... 39
5
Introduction
Pepsi is a carbonated soft drink produced and manufactured by PepsiCo. The drink
was first made in the 1890s by pharmacist Caleb Bradham in New Bern, North
Carolina. The brand was trademarked on June 16, 1903. There have been many
Pepsi variants produced over the years since 1898.
It was first introduced as "Brad's Drink" in New Bern, North Carolina in 1898 by
Caleb Bradham, who made it at his pharmacy where the drink was sold. It was later
named Pepsi Cola, possibly due to the digestive enzyme pepsin and kola nuts used
in the recipe. Bradham sought to create a fountain drink that was delicious and
would aid in digestion and boost energy.i
Pepsi Pakistan
The market in Pakistan is surely dominated by Pepsi. It has proven itself to be the
No.1 soft drink in Pakistan. Now days Pepsi is recognized as Pakistanis National
drink. In 1971, first plant of Pepsi was constructed in Multan, and from there after
Pepsi is going higher and higher. Pepsi is the choice soft drink of every one. It is
consumed by all age groups because of its distinctive taste. Compared with other
Cola in the market, it is a bit sweeter and it contributes greatly to its liking by all.
Consumer’s survey results explain the same outcome and Pepsi has been declared
as the most wanted soft drink of Pakistan.
Pepsi's greatest rival is Coca Cola. Coca Cola has an international recognized brand.
Coke’s basic strength is its brand name. But Pepsi with its aggressive marketing
planning and quick diversification in creating and promoting new ideas and product
packaging, is successfully maintaining is No.1 position in Pakistan. In coming future
Pepsi is also planning to enter into the field of fruit drinks. For this purpose it has
test marketed its mango juice in Karachi for the first time.
When Pepsi was introduced in Pakistan, it faced fierce competition with 7up, lemon
and lime drinks, which was established during 1968, in Multan. Pepsi introduced its
lemon and lime, "Teem" to compete with 7up. It successfully, after some years,
took over 7up, and this enhanced Pepsi's profits and market share. In Pakistan,
Pepsi with 7up enjoys 70% of the market share where as the coke just has 20%
markets share.
Pepsi is operating in Pakistan, through its 12 bottlers all over Pakistan. These
bottlers are Pepsi's strength. Pepsi has given franchise to these bottlers. Bottlers,
produce, distribute and help in promoting the brand. Pepsi also launched its fast
food chain KFC i.e. "Kentucky Fried Chicken.”ii
6
products. Altogether they have around 5 per cent of the market. Due to the Afghan
and Iraq wars, they did get a little footing especially in the frontier and Islamabad
area but still they are not hugely popular.
Our Mission
Our Vision
7
Our vision is put into action through programs and a focus on environmental
stewardship, activities to benefit society, and a commitment to build shareholder
value by making PepsiCo a truly sustainable company.
Our Commitment
We are committed to delivering sustained growth through empowered people
acting responsibly and building trust.
What It Means
Empowered People means we have the freedom to act and think in ways that we
feel will get the job done, while adhering to processes that ensure proper
governance and being mindful of company needs beyond our own.
Responsibility and Trust form the foundation for healthy growth. We hold
ourselves both personally and corporately accountable for everything we do. We
must earn the confidence others place in us as individuals and as a company. By
acting as good stewards of the resources entrusted to us, we strengthen that trust
by walking the talk and following through on our commitment to succeeding
together.
8
Guiding Principles
We uphold our commitment with six guiding principles.
1. Care for our customers, our consumers and the world we live in.
We are driven by the intense, competitive spirit of the marketplace, but we direct
this spirit toward solutions that benefit both our company and our constituents. Our
success depends on a thorough understanding of our customers, consumers and
communities. To foster this spirit of generosity, we go the extra mile to show we
care.
The true test of our standards is our own ability to consume and personally endorse
the products we sell. Without reservation. Our confidence helps ensure the quality
of our products, from the moment we purchase ingredients to the moment it
reaches the consumer's hand.
We tell the whole story, not just what's convenient to our individual goals. In
addition to being clear, honest and accurate, we are responsible for ensuring our
communications are understood.
In every decision, we weigh both short-term and long-term risks and benefits.
Maintaining this balance helps sustain our growth and ensures our ideas and
solutions are relevant both now and in the future.
We embrace people with diverse backgrounds, traits and ways of thinking. Our
diversity brings new perspectives into the workplace and encourages innovation, as
well as the ability to identify new market opportunities.
Our mutual success depends on mutual respect, inside and outside the company. It
requires people who are capable of working together as part of a team or informal
collaboration. While our company is built on individual excellence, we also
recognize the importance and value of teamwork in turning our goals into
accomplishments.
9
Value Creation
Our Values & Philosophy are a reflection of the socially and environmentally
responsible company we aspire to be. They are the foundation for every business
decision we make.
• Ensure a safe workplace by continuing to reduce lost time injury rates, whiles
thriving to improve other occupational health and safety metrics through
best practices.
• Support ethical and legal compliance through annual training in our code of
conduct, which outlines PepsiCo’s unwavering commitment to its human
rights policy, including treating every associate with dignity and respect.
11
The Top Management Hierarchy
Chain of Command
The main authority of the company is the share holders of the Pepsi. They are the
actual owner of the company who own it. Share holders of the Pepsi appoint the
directors as responsible for company operations. The directors of the company have
to report to the share holders, as they are the representative of the company. The
Directors are responsible for creating value for the organization and other stake
holders of the company.
12
Board of directors and their chair person manages the corporate management of
the Pepsi cola. The control of corporate management is held by the board of the
directors. The position of the directors is as trusteeship in the organization.
At Managerial Level
One divisional hierarchy is describing all functions regarding that division. NSM is
national Sales Manager and he reports to CEO directly, he is managing Non
Carbonated Soft Drinks (Aqua fina, slice, Caprison, rave) at national level while GM
Marketing, finance, IT directly report to Chief operating officer. Hierarchal level is
very tall.
13
14
Basic Challenges regarding organizational design
Roles and Duties
All the roles are defined by the CEO. Centralized decision making is followed. Every
employee is given targets on daily basis and they have to meet up with those
targets. CEO focuses of FMGS concept and that’s why they say that we want to
move according to the technology and changing pace of the corporate world. The
employees have very competitive environment so they totally focus on fulfilling
their goals and objective.
Complexity
Pepsi is very complex organization at local level. Targets are made on adhoc basis.
FMCG (fast Moving consumer goods) concept is used here. In whole organization
there is thought cut competition. 2000 employees are there in Lahore division of
Pepsi which have targets on daily basis and they have to accomplish them.
15
Centralization
Pepsi cola is very centralized organization. The entire decision making is done from
top level. General Managers of each department looks after the operations of
concerning departments and reporting is done according to the hierarchal level.
Although some of the short term decisions are made at different levels of the top
management, but it is observed to be the most centralized organization.
16
directly assigned to each departmental level of management. Procurement and
production departments comes under the head of finance and the Research and
development comes under the head of IT deprtmant. So it is the multi division
structure.
Span of Control
Span of control of CEO’s maximum and the divisional mangers are responsible at
each divisional level of the organization. On all six levels of hierarchy CEO has its
control. Although there is no direct interaction of lower management with CEO but
the rules and control is of CEO in all divisions. Short term decisions are made on
Quarterly basis. GM marketing controls 1 sales manager operation, 5 business unit
managers, 17 territory development managers and 54 ADR sales. They all work
according to hierarchy.
Departments
Pepsi has divided in two main categories, these are carbonated soft drink and non
carbonated soft drink departments. Except marketing and production department
the other departments are same for both the products.
NSM ( National Sales Manager) of the non carbonated soft drinks like aqua fina and
other products while the Carbonated soft drinks which are Pepsi, 7up, dew etc.
• Marketing
• Finance
• Production
• Information technology
• Human Resource
The operation of research and development is done under the head of IT.
Environment
All the forces which are affecting the Pepsi in terms of its operation and its access
to its resources are counted in the environment.
17
The environment of the Pepsi has been analyzed in terms of Specific and general
Environment.
(details in annexure 1)
18
Resource dependence theory
It is the theory which states that; the goal of an organization is to minimize its
dependence on other organizations for the supply of scare resources and to find
ways of influencing them to make resources available. According to the aspects of
this theory the Pepsi cola has a great influence on the other organizations which are
related to its operations, first to its suppliers and distributors and then to the other
companies. e.g. it could be the regulation authority and competitors of its suppliers
and distributors.
Symbiotic interdependencies
These are the interdependencies that exist between an organization and its
suppliers and distributors. So the relationship between them exists. It is because of
the supplier and the distributor is the main factor for the smooth operation of the
Pepsi cola. So the interdependencies exist. (The supplier and distributors are
explained at the end of report)
The strategy to manage the symbiotic interdependencies is the reputation for its
supplier and distributors.
Technology
The technology which is used at Pepsi is mass production technology and the
technical complexity is maximum. The cola is made through following process;iv
First the water is purified in a floc containing tank, which separates the undesired
particles from water, often come from air and with the container. After the floc has
absorbed the particles it moves from container to the downside where a it again is
processed for further purification. The neutralizing PH valued water is ready for
further process.
19
(Source: http://www.madehow.com/Volume-2/Soft-Drink.html )
The dissolved sugar and flavor concentrates are pumped into the dosing station in a
predetermined sequence according to their compatibility. The ingredients are
conveyed into batch tanks where they are carefully mixed; too much agitation can
cause unwanted aeration. The water and syrup are carefully combined by
sophisticated machines, called proportioners, which regulate the flow rates and
ratios of the liquids. The vessels are pressurized with carbon dioxide to prevent
aeration of the mixture.
Carbonation is generally added to the finished product, though it may be mixed into
the water at an earlier stage. The temperature of the liquid must be carefully
controlled since carbon dioxide solubility increases as the liquid temperature
decreases. Many carbonators are equipped with their own cooling systems. The
amount of carbon dioxide pressure used depends on the type of soft drink.
20
(Source: http://www.madehow.com/Volume-2/Soft-Drink.html )
The finished product is transferred into bottles or cans at extremely high flow rates.
The containers are immediately sealed with pressure-resistant closures, either
tinplate or steel crowns with corrugated edges, twist off, or pull tabs. Because soft
drinks are generally cooled during the manufacturing process, they must be
brought to room temperature before labeling to prevent condensation from ruining
the labels. This is usually achieved by spraying the containers with warm water and
drying them. Labels are then affixed to bottles to provide information about the
brand, ingredients, shelf life, and safe use of the product. Most labels are made of
paper though some are made of a plastic film. Cans are generally pre-printed with
product information before the filling stage. Finally, containers are packed into
cartons or trays which are then shipped in larger pallets or crates to distributors.
Quality Control
Soft drink manufacturers adhere to strict water quality standards for allowable
dissolved solids, alkalinity, chlorides, sulfates, iron, and aluminum. Not only is it in
the interest of public health, but clean water also facilitates the production process
and maintains consistency in flavor, color, and body. Microbiological and other
testing occur regularly. The National Soft Drink Association and other agencies set
standards for regulating the quality of sugar and other ingredients. If soft drinks are
produced with low-quality sugar, particles in the beverage will spoil it, creating floc.
To prevent such spoilage, sugar must be carefully handled in dry, sanitized
environments.
21
It is crucial for soft drink manufacturers to inspect raw materials before they are
mixed with other ingredients, because preservatives may not kill all bacteria. All
tanks, pumps, and containers are thoroughly sterilized and continuously monitored.
Cans, made of aluminum alloy or tin-coated low-carbon steel, are lacquered
internally to seal the metal and prevent corrosion from contact with the beverage.
Soft drink manufacturers also recommend specific storage conditions to retailers to
insure that the beverages do not spoil. The shelf life of soft drinks is generally at
least one year.
Input
Supply
Manufacturing
22
i. Ensure best technology is available to produce products and mix
ingredients.
Sales
Output
Supply
Manufacturing
Sales
Ethical Stance
Pepsi Cola has very strong ethical stance. From top management to lower level
there is very high degree of ethical stance. The inside and outside of the
organization it is strictly followed. Rules and sop’s are designed to make Pepsi
ethical.
Top management strongly believes that if we are ethical then our employees will be
ethical. From CEO to downward line managers, everyone has its own ethical stance.
23
It is because of high standard of organization and image in the minds of
stakeholders that Pepsi is better, creates the ethical environment. The employees
who are working there feel proud to work in Pepsi. The morale of people is high
enough that they don’t even bother to do any personal interest oriented thing. The
cheating factor and other unethical things all are controlled by developing the high
morale of the employees. There is monthly package for employees for Pepsi
products available to them. They are trained for not committing any unethical
conduct.
The Stakeholder
The stakeholders involved in taking Pepsi (local) to china are
Internal stakeholders
• The Shareholders of Pepsi
• Management at Pepsi
External stakeholders
• The customers
• The government
24
• Beverages Industry
• Franchisers
• Trade unions
• Banks
• Media
• Competitors
Competitive Advantage
Pepsi can only have competitive advantage due to innovation and technology. The
brand name and logo are very important factors in this advantage. Moreover
customer acceptance is also the key for competitive advantage. The strategy to
improve technology and brand innovation are the drivers for competitive
advantage. Pepsi has wide product range for its customers. Pepsi has its own
juices(currently in Karachi and Lahore). More over the chips and other products also
contribute to competitive advantage.
Annexure 1
Specific Environment ( Annexure)
Customer
These are the stake holders who have expectation for the products and quality in
those products. Customers are directly influencing the company by their response
towards company and its products
Competitor:
He is the person who is selling the same type of product in the market.
Pepsi has a tough competition with Coca Cola while it faces a little competition with
the local producers like RC Cola, Shandi Cola etc. The local producers hardly affect
the sales of Pepsi in the market.
Local competitor
The local compactors of Pepsi in terms of cola products in Pakistan are as follow;
1. Mecca cola
25
2. Amrat cola
3. RC cola
4. Wezi Cola
5. Future cola
6. Gourmet cola
7. Double cola
8. Muslim cola
9. Shandi cola
1. Sufi water
2. Dew drop
3. Morning Mist
4. Gourmet water
National Competitors
1. Coca Cola
2. Nestle
International Competitors
International competitors are competing Pepsi in whole world. The main competitor
is Coca Cola. Although Pepsi came very late after the Coca Cola but it has captured
a big share in the market. Following are the International Competitors of Pepsi,
taken from Wikipedia encyclopedia.vii
Major Competitor is Coca-Cola at international Level.
In South and Central America Kola Real is the main competitor (known as Big
Cola in Mexico).
On the French island of Corsica, Corsica Cola, made by brewers of the local
Pietra beer.
In the French region of Brittany, Breizh Cola is available.
In Peru, Inca Kola
In Sweden, Julmust
In Scotland, the locally produced Irn-Bru was more till 2005,viii
In India, Coca-Cola ranked third behind the leader, Pepsi-Cola, and local drink
Thums Up. Tropicola, a domestic drink, is served in Cuba due to a United
States embargo.
French brand Mecca Cola and British brand Qibla Cola, popular in the Middle
East.
In Turkey, Cola Turka is a major competitor.
In Iran and many countries of Middle East, Zam Zam Cola and Parsi Cola are
major competitors. In some parts of China Future cola is a competitor.
26
In Slovenia, the locally produced Cockta is a major competitor, as is the
inexpensive Mercator Cola, which is sold only in the country's biggest
supermarket chain, Mercator.
In Israel, RC Cola is an inexpensive competitor.
Classiko Cola, made by Tiko Group, the largest manufacturing company in
Madagascar , is a serious competitor in many regions.
ix
Laranjada is the top-selling soft drink on the Portuguese island of Madeira.
Supplier:
He is the person who provides raw materials to the producers or sellers. Suppliers
form an important link in the company’s overall customer value delivery system.
They provide the resources needed by the company to produce its goods and
services. PepsiCo International provides raw materials to Pepsi franchises in
Pakistan. Supplier problems can seriously affect marketing. Marketing managers
must watch supply availability i.e. supply shortages or delays, labor strikes and
other events can cost sales in the short run and damage customer satisfaction in
the long run. The company should monitor the price trends of their key inputs.
Rising supply costs may force price increases that can harm the company’s sales
volume.
Approved from
3. Plastic Bottles Galtron Pakistan Limited
PepsiCo China.
Distributor:
Distributor maintains the image of the product and the sales in the market. If items
are not properly placed by the distributor, it will disperse the market.
CHANNELS OF DISTRIBUTION
27
The Pepsi uses the following two channels for the distribution of their products.
Indirect Distribution
Indirect distribution involves agency holders e.g. Riaz Bottlers Pvt. Ltd. Lahore
franchise has divided its region i.e. Lahore and Kasur districts in two categories.
Local Zone
These are 62 agencies distributing Pepsi Products (250ml Sd) only around Lahore in
their respective allocated sub zones.
17 dealers have been appointed by the bottlers for far distant places and in out
skirts of Lahore and Kasur the dealers involved in direct distribution are only
authorized to sell 250 ml (STD) bottle of Pepsi, Team and Marinda.
Direct Distribution
Incentives
Mainly two types of incentives are given by the Pepsi Cola:
Incentive to Retailers
Pepsi Cola provide various incentives to retailers on the best sales and achieving
the predetermined sales targets. These incentives are in the shape of:
Deep Freezers
Return Tickets
Incentive to Dealers
The best dealer of the year is awarded with a brand new Suzuki Pickup. The second
best is awarded with Motor Cycle. The third best is awarded with Return Ticket to
Middle East.
Credit
There is no credit system in the beverage industry. Every single bottle is sold on the
cash basis.
Special Offers
Pepsi Cola gives special offers to consumers on special occasions like Ramadan and
Eid days instead of decreasing the price of the products, some special packs like
Pakkora Mix, Chat Massala, or Free Drinks with Liter Bottles are offered.
28
Product outflow
Pepsi Cola International has given franchises all over Pakistan. These companies
have installed their plants in different parts of Pakistan with these specified areas
and names e.g.
Pepsi Cola provides consumers place utility which is, where ever and when ever you
want it, you get it! Pepsi’s channel of distribution is very aggressive according to
the consumers, manufacturers and distributors. Pepsi has 12 different units in
different areas of Pakistan, which make the Pepsi easily available all over the
country.
Lahore
Sukkur
Karachi
Multan
Islamabad
Faisalabad
Quetta
Hyderabad
Sahiwal
Hattar
Pepsi is an international brand so it also has other units in other countries of the
world like America, Europe, Afghanistan, Middle East and Central Asia. The big
advantage for Pepsi in Pakistan is that it distributes the product through bottlers. So
bottlers’ effort also contributes in the promotion of Pepsi.
29
Channels of distribution
Direct Distribution
Indirect Distribution
Local Zone
Outside Zone
Direct Routs – 45
Authorized Dealers - 17
Agencies – 62
The Pepsi uses the following two channels for the distribution of their products.
1. Indirect Distribution
Indirect distribution involves agency holders e.g. Riaz Bottlers Pvt. Ltd. Lahore
franchise has divided its region i.e. Lahore and Kasur districts in two categories.
Local Zone
These are 62 agencies distributing Pepsi Products (250ml STD) only around Lahore
in their respective allocated sub zones.
17 dealers have been appointed by the bottlers for far distant places and in out
skirts of Lahore and Kasur the dealers involved in direct distribution are only
authorized to sell 250 ml (STD) bottle of Pepsi, Team and Marinda.
2. Direct Distribution
Inflation
If the country faces inflationary trend in the market, the price of the Pepsi will
ultimately increase which will lower its demand.
Consumption Behavior
30
Pakistan spent heavily on food items. Hence Pepsi has a good market share
in the present circumstances.
Income Distribution
It means how much is in the hands of rich and poor class. In Pakistan 10%
rich people posses 93% of wealth and 90% people posses 7% of wealth. If
there is balanced distribution of income in the country, the consumption of
the people will increase hence increasing the sales of beverages as well.
Employment Opportunities
Aggregate Demand
Aggregate Supply
Fiscal Policy
It is the policy of taxes. If heavy tax is levied on Pepsi then its price will rise
having negative effect on its consumption.
Monetary Policy
Technological forces
These are the forces which are affecting the technological processes of Pepsi
cola. These forces are often said to be affecting the production cycle of the
company. The complete process of Pepsi manufacturing i.e. from filler tank to
bottle filling and bottle filling to packing in all these processes there are
forces e.g. energy providing for the operation. If the forces will affect largely
(electricity shortage) then the resources will cost expensive to the company,
and if they are not affecting a lot then resources will be cheaper.
Political Forces
POLITICAL STABILITY:
31
Whenever the government is considered to be stable, the business will
flourish. If there is political stability in the country the policies and strategies
made by Pepsi can be consistent to be implemented. Foreign companies are
also keen to invest in those countries which are politically stable where they
have no fear of decline in their market share or shut down due to sudden
change of government.
Mixed Economy
In mixed economy government and private sector both plays their role in
developing the economy of the country. Investment by foreign companies
like Pepsi is more likely to flourish in mixed economy.
Laws Formulation
Government has given copy rights to Pepsi so that another company cannot
sell their product by the name of Pepsi. The countries where laws are
formulated, the strategies and activities of the company are different.
Social Responsibility
Psychographic
Religious
Social Status
Pepsi is a well renowned brand. People who are brand conscious will not drink
beverages of lesser known brands such as Amrat cola. They will try to show
their status by drinking Pepsi which is known to all as a quality drink.
32
Media
ANNEXURE 2
Our Goals and Commitments
Top line:
• Grow international revenues at two times real global GDP growth rate.
• Grow savory snack and liquid refreshment beverage market share in the top 20
markets.
• Sustain or improve brand equity scores for Pepsico’s 19 billion-dollar brands in top
10 markets.
• rank among the top two suppliers in customer (retail partner) surveys where
third-party measures exist.
Bottom line:
• increase cash flow in proportion to net income growth over three-year windows.
33
• deliver total shareholder returns in the top quartile of our industry group.
corporate Governance and values:
Career:
Provide opportunities that strengthen our associates’ skills and capabilities to drive
sustainable growth.
• create a work environment in which associates know that their skills, talents and
interests can fully develop.
Community:
Contribute to better living standards in the communities we serve.
1. Pepsi is a USA based public company whose stocks are available in New York.
3. The third Mountain Dew slogan appeared in 1973 "Put A Little Yahoo in Your
Life."
4. PepsiCo acquired Pizza Hut, Inc. Pizza Hut was founded in 1958 by Dan and Frank
Carney.
34
5. Taco Bell is was acquired by Pepsi. Taco Bell was established in the mid 1960s by
Glen Bell.
6. PepsiCo purchased Kentucky Fried Chicken, the leader in the quick service
chicken market. KFC was founded by Colonel Harland Sanders. Colonel Sanders
began franchising the company in 1952. KFC was spun off along with Pizza Hut and
Taco Bell businesses as Tricon Global Restaurants, Inc. in 1997.
7. PepsiCo purchases Seven-Up International, the third largest franchise soft drink
operation outside the United States
Executives
Ms.Indra K.Nooyi
Chairwoman, Chief Exec. Officer and Pres
HEAD OFFICE
PepsiCo, Inc.
700 Anderson Hill Road
Purchase, NY 10577
United States.
Phone: 914-253-2000
Fax: 914-253-2070
Web Site: http://www.Pepsico.com
Executives
Board of Directors:
35
Mr. Akbar Akhtar Khan (Chairman)
Company Secretary
Bankers
Citibank N.A.
MCB
NDFC
UBL
Legal Advisor
Nawa-i-Waqat Building,
Auditor
Chartered Accountants.
Mill
36
Registered office
31 – N,
Gulberg II,
Lahore,
Pakistan.
UAN: 111-724-725
Type:
Pepsi Cola
Manufacturer:
PepsiCo
Country of origin:
USA
Introduced:
1902
Ingredients:
Amount per 100mL
Energy 196.5 kJ
Fat 0 g
Sodium 0.98 mg
Carbohydrates 11.74 g
Sugar 11.04 g
Protein 0 g
Caffeine 10 mg
MANAGER
37
CELL # 0333-4454254
2. Define organization’s mission and vision; also state its departments and
functions, goods and services, and the type of value it creates.
3. Analyze the targets and goals according to the company’s annual report
6. Does the company have its divisional manager? What functional managers
seem to be most important to the organization in achieving a competitive
advantage?
8. Draw the chart of your organization’s domain. List the organizations products
and customers and the forces in the specific and general environments that
have an effect on it. Which are the most important forces that the
organization has to deal with?
13.What can you tell about the level of formulization by looking at the number
and kind of rules the organization uses?
20.What beliefs and values seem to be characterizing the way people behave in
the organization? How do they affect people’s behavior?
38
21.Can you find a written statement of the organization on social responsibility?
22.What roles does technology play in the production of organization goods and
services?
References
39
i